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𝐈 𝐡𝐞𝐥𝐩 𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐬𝐜𝐚𝐥𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐩𝐚𝐢𝐝 𝐚𝐝𝐬, 𝐰𝐢𝐭𝐡 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐡𝐚𝐧𝐝𝐬-𝐨𝐧 𝐦𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐢𝐧𝐠 𝐚𝐜𝐫𝐨𝐬𝐬 𝐌𝐞𝐭𝐚 𝐚𝐧𝐝 𝐓𝐢𝐤𝐓𝐨𝐤. I’ve worked with ecommerce and performance-based brands, including managing creatives and campaigns inside high-revenue ad accounts. My role sits at the intersection of creative strategy and execution — ensuring ads don’t just look good, but actually convert. What I help with: • Creative strategy & testing frameworks • Meta & TikTok ads setup, optimization, and scaling • High-converting video ad concepts (UGC, hooks, angles) • Performance-focused creative iteration based on data • Clear communication and structured reporting I don’t believe in guessing or random testing. My approach is structured, data-driven, and focused on finding what scales — then doubling down on it. If you’re already running ads (or planning to), and want someone who understands both the creative side and the performance side, let’s talk.

I help founders and companies communicate ideas with clarity, credibility, and beautiful design — whether that’s a pitch deck, a brand identity, a website, or a high-stakes presentation. $500M+ raised through my work. 600+ decks and 200+ brand/presentation projects delivered across SaaS, fintech, AI, biotech, real estate, climate, marketplaces, energy, manufacturing, and deep tech. If the message matters, I’m usually the one fixing it. I’m Viktor — pitch deck consultant, brand strategist, and designer with 13+ years in storytelling, identity development, and business presentation design. Ex-advertising. Still bald. Still fast. I work with startups, corporates, investors, accelerators, agencies, founders, operators, and teams who need their story to land correctly the first time. 🧩 What I Actually Do (Across All My Work) I take your raw input — a messy Google Doc, voice notes, a half-finished deck, or scattered brand ideas — and turn it into something polished, strategic, and conversion-ready. My work blends: ----- Strategic storytelling (clarity + persuasion) ----- Modern, premium design ----- Brand consistency across all touchpoints ----- Messaging that resonates with the right audience ----- Research-backed decision-making ----- Investor, customer & executive expectations baked into the structure Whether it’s a brand, a deck, or a full website, the goal is the same: Make your audience understand you instantly — and feel confident saying yes. 🏆 Why Clients Choose Me ----- $500M+ raised with my pitch materials ----- Deep brand experience across dozens of industries ----- Narrative + design + strategy in one person (rare combo) ----- 600+ pitch decks, 200+ brand/presentation projects delivered ----- Fast, collaborative, and structured workflow ----- Trusted by VCs, accelerators, corporates, and funded startups Most designers don’t understand business. Most strategists can’t design. I do both. 💼 Services I Deliver 1️⃣ Pitch Decks & Investor Materials ----- Pitch decks (content + design) ----- Redesign/makeover of existing decks ----- Narrative structure + storytelling ----- TAM/SAM/SOM, GTM, competition slides ----- M&A decks, board decks, reports, IMs ----- One-pagers + fundraising summaries For founders raising Pre-Seed to Series C, or teams pitching clients, partners, or executives. 2️⃣ Brand Strategy & Identity Design I build brands that look sharp and communicate clearly — not generic templates slapped together. Services include: ----- Brand identity design ----- Logo development & typographic systems ----- Color palettes, visual language, brand guidelines ----- Messaging frameworks, tone of voice, taglines ----- Full brand systems for startups, agencies, SaaS, and consumer brands ----- If your brand needs to feel more professional, premium, or credible, I handle that. 3️⃣ Presentation & Communication Design For companies that need clean, modern, high-impact presentations: ----- Sales decks ----- Corporate & board presentations ----- Product demos ----- Partnership decks ----- Event presentations ----- Internal communication & training material These are designed to make you look polished and in control. 4️⃣ Website Content + Visual Direction I help founders upgrade their digital presence: ----- Website content structure + storytelling ----- Landing pages with strong conversion messaging ----- High-level UX recommendations ----- Brand-consistent visuals and layouts ----- Webflow/Figma-ready content I don’t just design the look — I design the message. ⭐ Client Outcomes 💰 $3.4M Seed round (Fintech) — “The deck’s story transformed our investor response.” 💰 $1.1M raise (HealthTech) — “Investors praised the clarity.” 💰 €2M DeepTech raise — “He simplified a monster into something readable.” 💼 $8M contract win (Corporate) — “We won a competitive bid using Viktor’s deck.” 🎨 Brand identity for a SaaS startup — “Finally looks like a real company.” 📊 Sales deck for B2B platform — “Closed 3 big accounts within weeks.” Real results. Not theoretical design fluff. 🧠 Who I Work With FinTech · SaaS · AI/ML · HealthTech · MedTech · Biotech Real Estate · Manufacturing · Climate · Energy · Logistics Marketplaces · Web3 · Robotics · Automotive · Education Agencies · Corporates · Startups of all stages If humans build it, I can brand it — and pitch it. 🔒 What You Can Expect Working With Me ✔ Clear communication ✔ Honest, useful feedback ✔ Fast turnaround ✔ Premium, modern design ✔ Strategic thinking behind every slide & brand choice ✔ Full confidentiality / NDA-friendly ✔ A final product you’re genuinely excited to share I’m here to help you win the room. 🚀 Ready to Start? 1️⃣ Send your materials (draft deck, brand brief, notes, or idea). 2️⃣ I review everything and give you a clear scope, timeline, and quote. 3️⃣ We start — usually same day. If your brand or deck needs to impress investors, clients, or executives… Let’s make sure it actually does.

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 & 𝐁𝐫𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 ↓ 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗣𝗹𝘂𝘀 ★★★ (𝗧𝗼𝗽 𝟭% 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸) ✔ Strong foundation in Art & Design (BFA) → refined visual judgement ✔ Brand strategy & positioning → not just content, but the thinking behind it ✔ Experience across different industries & platforms ✔ Trend-aware and algorithm-conscious, without chasing shortcuts ✔ Transparent communication 𝙀𝙫𝙚𝙧𝙮 𝙗𝙧𝙖𝙣𝙙 𝙝𝙖𝙨 𝙖 𝙨𝙩𝙤𝙧𝙮, 𝙖𝙣𝙙 𝙄 𝙗𝙚𝙡𝙞𝙚𝙫𝙚 𝙞𝙩 𝙨𝙝𝙤𝙪𝙡𝙙 𝙗𝙚 𝙨𝙚𝙚𝙣, 𝙛𝙚𝙡𝙩, 𝙖𝙣𝙙 𝙧𝙚𝙢𝙚𝙢𝙗𝙚𝙧𝙚𝙙. Artistic background meets brand strategy thinking. The result → brands that don't just look good, they mean something. Built for brands that exist but aren't yet being felt. What separates me from most SMMs is that I work on two levels simultaneously → the 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 (brand positioning, voice, long-term reputation, audience psychology) and the 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧𝐚𝐥 (content, ads, social media management). You get a creative partner who thinks like a strategist and delivers like a full team. BFA-trained, 5+ years in. Every post, ad, and campaign backed by the strategic foundation most brands are missing. 𝗜’𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀, 𝗹𝘂𝘅𝘂𝗿𝘆, 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲, 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲, 𝗱𝗲𝘀𝗶𝗴𝗻 & 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗯𝗿𝗮𝗻𝗱𝘀, 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗯𝘂𝗶𝗹𝗱𝘀 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. ★ 𝐖𝐡𝐚𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐞𝐭𝐬 𝐦𝐞 𝐚𝐩𝐚𝐫𝐭 𝐢𝐬 𝐦𝐲 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐞𝐚𝐜𝐡 𝐩𝐫𝐨𝐣𝐞𝐜𝐭. ★ 𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞? I’m not just a freelancer, I’m your creative partner who’s invested in your success! ➥ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗿𝗼𝗼𝘁𝗲𝗱 𝗶𝗻 𝗔𝗿𝘁 & 𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆: My background as an artist and photographer gives me a natural eye for visual storytelling. For me, creating content is about real connection, starting conversations, growing communities, and making audiences feel seen and valued. ➥ 𝗛𝘂𝗺𝗮𝗻-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: I care about understanding what people respond to and why. I love finding thoughtful, creative ways to build trust, grow engagement, and create content. ➥ 𝙋𝙧𝙤𝙪𝙙𝙡𝙮 𝙗𝙪𝙞𝙡𝙩 𝙬𝙞𝙣𝙣𝙞𝙣𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙛𝙤𝙧 𝙗𝙧𝙖𝙣𝙙𝙞𝙣𝙜, 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖, 𝙗𝙧𝙖𝙣𝙙 𝙘𝙤𝙣𝙘𝙚𝙥𝙩 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩, 𝙖𝙣𝙙 𝙥𝙖𝙞𝙙 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜, 𝙘𝙖𝙩𝙚𝙧𝙞𝙣𝙜 𝙩𝙤 𝙨𝙢𝙖𝙡𝙡 𝙩𝙤 𝙢𝙚𝙙𝙞𝙪𝙢-𝙨𝙞𝙯𝙚𝙙 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨𝙚𝙨 ➥ 𝗔 𝗹𝗶𝗳𝗲𝗹𝗼𝗻𝗴 𝗹𝗲𝗮𝗿𝗻𝗲𝗿: Whether it’s mastering a new platform or exploring fresh creative techniques. I’m always pushing myself to grow. ➥ 𝗔𝗹𝘄𝗮𝘆𝘀 𝘂𝗽 𝘁𝗼 𝗱𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘁𝗿𝗲𝗻𝗱𝘀/ 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗰𝗵𝗮𝗻𝗴𝗲𝘀: to get your content seen by the right audience. ➥ 𝗠𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗶𝘀 𝗱𝗲𝗲𝗽𝗹𝘆 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹: I take the time to understand your vision, your values, and your audience, so we can create content that doesn’t just look good, but feels authentic. ★ 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 𝐁𝐞𝐬𝐭 ➥ Social Media Strategy I don’t just post content ~ I build strategies ➥ Brand Growth Strategy ➥ Brand Positioning & Voice ➥ Marketing Consulting + Strategy Development ➥ Expertise in Instagram Marketing ➥ Real Organic Growth ➥ Creative Campaigns ➥ High-Quality Content ➥ Social Media Designer / Expertise in Editing Video Content ➥ Design and Execute Email Campaigns ➥ Social Media Ads & PPC Advertising Advanced Paid Ad Strategies Google Ads & Meta Ads (FB/IG) Static & Carousel Ad Creation Campaign Optimization & Performance Tracking ➥ Lead Generation & Conversion Optimization ➥ Community Management ➥ Content Calendars & Planning ➥ Brand Storytelling ➥ Analytics & Performance Reporting ➥ Transparent Communication and Reporting with Clients ➥ Experience managing a range of Social Media Platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, Shopify, and Pinterest ➥ Squarespace Assistance ➥ AI Tools & Technology Expertise ➥ AI-Generated Images & Visuals Custom AI-generated visuals for posts and stories ➥ Expertise in AI-assisted images for vibrant and engaging content ➥ AI-Generated Video Content Dynamic, AI-powered video production for brand storytelling ➥ Competitor Research & Market Analysis ➥ Trend Analysis & Content Optimization ➥ CRM Integration & Email Funnel Setup 𝘼𝙡𝙬𝙖𝙮𝙨 𝙧𝙚𝙖𝙙𝙮 𝙛𝙤𝙧 𝙖 𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚 𝙖𝙣𝙙 𝙗𝙧𝙞𝙣𝙜 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙚 𝙫𝙞𝙨𝙞𝙤𝙣𝙨 𝙩𝙤 𝙡𝙞𝙛𝙚! So, if you see this, you are in the right place. 𝗪𝗲 𝗮𝗿𝗲 𝗮 𝗺𝗮𝘁𝗰𝗵 𝗶𝗳... You're a founder starting from zero, a CEO ready to rebrand and scale. Whether you're growing your first 1K followers or scaling a six-figure brand. Or a business that exists but isn't being felt yet. Any stage. Real ambition. I'll help you build a social media presence and brand strategy rooted in creative direction and real growth.

I help DTC brands turn customer insights into Meta ad concepts and scripts designed to convert. For nearly two years, I worked with a beauty and haircare e-commerce brand, developing direct-response concepts and scripts for Facebook and Instagram. Multiple ads I scripted scaled beyond $100,000 in ad spend, alongside numerous other winning creatives that exceeded $10,000 in spend. My work includes: • Creative research and competitor analysis • Identifying customer pain points, desires, objections, and buying motivations • Developing distinct marketing angles and creative concepts • Writing hooks and script variations for different awareness levels • UGC and MUUGC ads • Product demonstrations, testimonials, and story-led ads • VSL-style scripts and longer-form advertorial concepts • AI voiceover, AI animation, and Pixar-style ad concepts • Creative briefs and visual directions for editors and content creators • Analysing shared performance insights to improve future concepts, hooks, and scripts I don’t approach scriptwriting as simply filling a video with persuasive words. Every concept should match the audience’s awareness level, the sophistication of the market, the strength of the angle, and the format best suited to communicating the idea. My main experience is in beauty and haircare, particularly with products targeting women aged 45+, but I can apply the same research-led approach across different DTC categories. If you need someone who can contribute both strategic thinking and conversion-focused writing, feel free to send me a message.

Hey there!👋🏻 I’m Tatjana, a creative strategist working across content, websites, and brand presence. I help brands create a stronger digital identity through UGC, content direction, website refinement, and clearer brand presentation. The goal is never just to make things look nice. It’s to make the brand feel more intentional, polished, and aligned across every touchpoint. I support projects such as: • UGC and short-form content for social and ads • content strategy and creative direction • website planning, messaging, and structure • brand refinement and visual presentation • launch support for services, products, and campaigns • social media content concepts and positioning I’m best suited for brands and founders who want thoughtful creative support that improves both the content and the overall online experience. If that sounds aligned, feel free to reach out.

⭐ 3.5+ Years Freelance Media Buying | 🏅 Top Rated Plus | 🔥 TOP 1% On Upwork | 🚀 Profit-First Ad Campaigns ❌ NOT for you if you’re looking for cheap, unproven freelancers ❌ I help e-commerce brands and service businesses scale their paid ads without “scaling into unprofitability.” My focus is always on ROAS, profitability, and sustainable growth. I’ve managed: • Long-term media buying contracts generating consistent revenue • High-AOV campaigns ($200+) for e-commerce brands • Meta Pixel & CAPI tracking to optimize conversion accuracy • Creative testing, ad optimization, and scaling profitable campaigns 💰 Total ad spend managed: $100M+ 🎯 Expert in customer acquisition, funnels & paid ads (Meta, TikTok, Google) 🎥 Creative strategist - know what hooks, angles, and copy perform 📈 My goal: • Bring more qualified leads and sales • Improve ROAS and reduce wasted ad spend • Build predictable acquisition systems • Fully manage your ad campaigns so you can focus on your business ✅ This is for you if: • You want a professional media buyer with proven results • You want scalable campaigns that actually make profit • You value clear communication, speed, and execution ❌ NOT for you if: • You want a cheap freelancer • You expect to do all the work yourself • You prioritize saving pennies over scaling profit Message me and let’s see if we’re a fit to grow your business with profitable, data-driven campaigns. - Andrej S.