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##### Maximize Your ROI with Data-Driven Paid Media Strategies ##### 🎯 New to Google or Meta Ads? Get a customized proposal tailored to your business goals – no strings attached! 🔍 Get an in-depth audit of your existing Google Ads or Meta (Facebook/Instagram) accounts to uncover hidden opportunities and boost performance! ❓ Wasting money on ads without seeing real results? ❓ Struggling to lower your CPA or scale your campaigns profitably? ❓ Not sure if your current tracking (GTM/CAPI) is actually working? No need to worry — I’m Harjinder, a Google Premier Partner and Top Rated Plus freelancer on Upwork with over 12 years of experience in Google AdWords. I excel in driving targeted traffic, boosting conversions, and maximizing ROI. I’ve helped businesses across a wide range of industries from lead generation and eCommerce to local services consistently achieve strong, measurable results. I’ve worked with over 350 clients on Upwork, consistently earning top-tier satisfaction ratings. I’ve managed ad budgets ranging from $500 to over $1 million per month. Whether it’s eCommerce, lead generation, or local services, I create data-driven strategies that deliver real results. 💼 Here’s how I can help with Google Ads: ✅ Strategic Campaign Setup: Structuring Google (Search/PMax) and Meta (Social Funnels) for top performance. ✅ Smart Audience Targeting: Leveraging intent-based keywords on Google and creative-led targeting on Meta. ✅ High-Converting Ad Copy: Writing persuasive copy and advising on creatives that stop the scroll and get the click. ✅ Advanced Tracking: Setting up Google Tag Manager (GTM) and Meta Conversions API (CAPI) for accurate data. ✅ Competitor Analysis: Deep-dive research into what your competitors are doing to stay one step ahead. ✅ Feed Management: Expert handling of Google Merchant Center for Shopping and Meta Catalogs for DPA. 🔧 My Focus Areas: ✅ Creating campaigns that grow over time and stay cost-effective ✅ Testing new ideas to find what works best ✅ Improving ad quality to get more clicks and better leads ✅ Making sure your budget is used wisely ✅ Ongoing updates and optimization for better results 🌐 Platforms I Manage: ✅ Google Ads (Search, Performance Max, Display, YouTube) ✅ Meta Ads (Facebook & Instagram) ✅ Microsoft/Bing Ads ✅ Amazon Ads Let’s work together to improve your Google Ads, reduce costs, and grow your business with confidence! #GoogleAdsExpert #MetaAdsExpert #GooglePremierPartner #TopRatedPlus #PaidMediaBuyer #PPCManagement #SEM #GrowthMarketing #ROASOptimization #GoogleAds #FacebookAds #InstagramAds #MetaAds #BingAds #PerformanceMax #GoogleShopping #ConversionsAPI #PPC #AdAudit #LeadGeneration #EcommerceMarketing #PPCforRealEstate #PPCforLawyers #PPCforDentists #PPCforRoofing #PPCforHomeServices #PPCforHealthcare #PPCforMedical #GoogleAdsForSAAS #GoogleAdsForEcommerce less

Most ecom brands aren't losing money because their product is bad. They're losing money because their ads blend in, their landing pages don't convert, and their email list is just sitting there collecting dust. Here's the uncomfortable truth: ad costs on Meta have gone up over 50% in the last decade. That means the same budget that used to get you results? It's burning faster — and delivering less. The brands that are still winning aren't spending more. They're converting better. That's where I come in. I'm a direct response copywriter and creative strategist who builds the assets that turn cold strangers into buyers — without inflated claims, fake urgency, or copy that sounds like every other ad in the feed. What I can help you with: ✅ Meta ad creatives — hooks, angles, and copy built around what your audience actually feels and believes, not what sounds good on paper. The goal: stop the scroll, earn the click, and send warm traffic to your next step. ✅ Landing pages — I've built and written pages that convert at 13%+ for cold traffic. Not because of design tricks, but because the copy does what copy is supposed to do: answer objections, build trust, and make buying feel like the obvious decision. ✅ Email sequences — abandoned cart, welcome flows, post-purchase, promos. Copy that builds a relationship with your list while consistently generating revenue in the background. What I won't do: I don't write fake scarcity.. I don't manufacture testimonials. I don't use manipulation tactics that make people feel tricked after they buy. That's not ethics for ethics' sake — it's because sustainable brands are built on customers who trust you, come back, and tell others. That's the copy I write. If you're an ecom brand that's serious about improving conversion rates and getting more from every dollar you spend on traffic — let's talk.

The only real money in DTC is made through retention, and if your creative isn't built around that, you're paying to acquire customers you'll never see again. Message me before you read further. If you're spending $100K+ a month on paid media and your creatives are optimized for clicks but not for customers who stay, that one shift alone is worth a conversation right now. Not after you've finished reading. Now. Still here? GOOD ... Let me show you what that looks like in practice. A supplement brand I worked with had solid media buying, decent hook rates, and a CPA they could live with. What they couldn't live with was a 60-day reorder rate that was bleeding them dry. The issue wasn't their ads; it was that the creative was attracting the wrong buyer. Discount-chasers. Skeptics. One-and-done clickers. We rebuilt the creative strategy around retention signals. New angles. New hooks. Scripts written to attract buyers who already believed in the mechanism, not just the offer. Within 90 days, reorder rate climbed. Refund requests dropped. Same ad spend, completely different customer quality. That's what I do. Most creative strategists hand you scripts and call it done. I build the systems that keep your creative working past the first test hooks that hold attention across weeks, not days, angles that deepen customer trust instead of burning it, scripts that don't just convert once, they convert the RIGHT customer who stays. Because a dropped CPA that spikes your churn isn't a win. A high ROAS that attracts the wrong buyer isn't a win. Retention is the win. What I do as a creative strategist: I research your competitive landscape using Meta Ad Library and organic content analysis. I map your customer's psychology across awareness stages. I develop the hooks and angles most likely to generate a response not based on guesswork, but on what's already working in your market and what's building long-term trust inside it. Then I turn that research into UGC scripts, native ads, advertorials, and direct response copy that your media buyer can test and that your customer retention numbers will actually feel. Every piece of work connects back to a performance metric. But the metric I care most about sits downstream from your first purchase. DELIVERABLES I PRODUCE:- — UGC scripts and full creative packages (concept, hook, scene breakdown, creator direction) — Meta ad copy and creative strategy built for long-term angle durability — TikTok ad scripts optimized for native-feeling, high-retention short-form — Direct response copywriting: advertorials, native ads, landing pages, VSL scripts — Performance creative frameworks and creative testing systems — Hook and angle development backed by competitive research — Ad creative strategy audits for brands scaling on Meta and TikTok Industries where I do my best work: Supplements, nutraceuticals, wellness DTC, health e-commerce, and performance marketing agencies managing multi-brand creative. As a supplement ad copywriter and Meta ads creative strategist, I understand the compliance constraints, the customer skepticism, and the emotional triggers specific to this vertical better than a generalist ever will and I know exactly which creative approaches build the long-term brand trust that keeps buyers subscribed and reordering. Who I work with: DTC founders and operators running $100K–$1M/month in paid media who've realized that creative isn't just a cost of acquisition it's the thing that determines whether acquired customers are worth anything. In-house performance teams that need fractional creative strategy support. Agencies that need a performance creative consultant who can plug in, understand the brand, and produce work without hand-holding. I work best with brands who treat creative as a strategic lever, not a content production line. What makes me different: I'm not a writer who learned some marketing. I'm a creative strategist who treats every script as a retention asset, something that should attract the right person, set the right expectation, and begin a relationship that outlasts the first click. A UGC script writer gives you words. A creative strategist gives you a reason those words will work and a system for finding the next winner after that one stops. I've worked with supplement brands, wellness DTC, e-commerce brands, and direct response agencies producing UGC scripts, Meta ads copy, native advertorials, and full creative strategy frameworks. My approach is research-first, performance-obsessed, and built for brands that measure everything. Top Rated Plus on Upwork. Top 3% globally. Fast response. Available for ongoing creative strategy partnerships, script packages, and full creative system builds. If your paid media needs a creative that moves metrics and keeps the customers you paid to acquire, message me. Tell me what you Tell me what you're spending and what your retention looks like. That's where we start.

🌍 SENIOR PRODUCT MANAGER | FINTECH, SAAS & AI | NATIVE ARABIC + FLUENT ENGLISH I turn complex, ambiguous ideas into products people actually use, and I make sure every stakeholder, in any language, knows exactly what's happening and why. 10+ years building and shipping digital products. I work across fintech, payments, SaaS, mobile apps, platforms, and marketplaces, wherever there's a real problem worth solving. 📊 RESULTS I'M PROUD OF - Led roadmap and launch of a digital banking suite, lending, wallets, bill payments, merchant and corporate portals, serving millions of users - Built the product function at an edtech startup from zero: $8M+ in revenue opportunities created and 60% growth on less than 30% of the prior year's budget - 13+ contracts delivered on Upwork for clients across the US, Europe, and the GCC 💬 COMMUNICATION IS MY EDGE Most product problems are really communication problems. I write clear specs that engineers can build without guessing, run stakeholder conversations that end in decisions (not more meetings), and keep one source of truth everyone trusts. Native Arabic and fluent in professional English mean I bridge Egypt, Saudi Arabia, the UAE, MENA, and global teams effortlessly, on calls, in docs, and in the room. 🎯 WHAT I DELIVER - Build-ready documentation, BRDs, PRDs, user stories, use cases, acceptance criteria - Product strategy & roadmaps grounded in research and data, not guesswork - End-to-end ownership, discovery, release planning, launch, and post-launch performance - Agile/Scrum delivery, backlog refinement, sprint planning, cross-functional leadership - Market and competitive analysis that sharpens what to build next ⚙️ HOW I WORK Milestone-based and evidence-backed. I break work into clear deliverables, surface risks early, document every decision, and send written progress updates you don't have to ask for, working in Jira, Confluence, Google AI Studio, Loveable and Figma. You'll always know where things stand. 🤝 LET'S TALK If you're building or scaling a digital product and want a PM who owns both the details and the big picture, message me with your goal and timeline, and I'll tell you how I'd approach it.

I am a performance marketing and growth strategist with 7+ years of experience building, scaling, and optimizing high-performing paid social systems for brands across multiple industries, including furniture, mobile applications, digital products, coaching, education, and service-based businesses. My core strength is not simply running ads it is architecting complete growth ecosystems where media buying, creative strategy, consumer psychology, funnel optimization, and retention systems are fully aligned to drive scalable and profitable business growth. I have consistently operated in environments where performance, accountability, and profitability are critical. One of my most notable success cases is a furniture brand based in Shelby Township, Michigan. When I joined, the business was struggling with inconsistent revenue and limited scalability after its first year. Through a structured performance system that combined creative restructuring, product positioning, audience refinement, and funnel optimization, the brand evolved into a strong market competitor, successfully competing with much larger and more established companies. My expertise covers the full paid social and growth stack: * Meta Ads (advanced scaling and performance systems) * TikTok, Reddit, and Pinterest Ads * Creative Strategy & High-Volume Testing Frameworks * Conversion-Focused Copywriting & Messaging Architecture * Funnel Optimization & Customer Journey Mapping * Product Strategy & Offer Positioning * Budget Allocation & Scaling Methodologies * Customer Acquisition, Retention & Lifetime Value Optimization I work fluently with key performance indicators such as CPA, ROAS, CTR, CPC, CPM, CAC, AOV, ROI, Frequency, and Customer Lifetime Value. However, my decision-making is always grounded in business outcomes rather than platform metrics alone. I evaluate performance through profitability, scalability, and long-term growth impact rather than isolated data points. My creative system is rooted in advanced consumer psychology. I leverage frameworks such as AIDA, Maslow’s Hierarchy of Needs, emotional and rational triggers, social proof dynamics, authority positioning, urgency mechanisms, FOMO structures, and behavioral decision-making patterns to build high-converting campaigns that deeply resonate with target audiences. What differentiates my approach is my ability to think in systems rather than isolated campaigns. I focus on how media buying, creative, offer structure, and funnel design interact together to produce scalable growth. This allows me to identify not just what is working, but why it is working—and how to replicate and scale it efficiently. I take a holistic approach to funnel diagnostics, identifying and resolving performance bottlenecks across the entire customer journey from initial impression to final conversion. This includes diagnosing issues such as creative fatigue, audience saturation, landing page friction, pricing misalignment, offer clarity, trust gaps, and conversion drop-off points. I operate as a growth partner, not a task executor. My focus is ownership, accountability, and measurable impact on revenue and profitability. If you are looking for someone who naturally aligns with how high-performing growth teams thinkcombining data, psychology, and structured experimentation to drive consistent business outcomesI can contribute immediately at both strategic and execution levels.

I usually start with a free strategy call to understand your brand, goals, and audience, and define the right direction before any execution. I’m a Social Media & Brand Strategist, helping brands build a strong identity and consistent presence across platforms. My work focuses on: Brand positioning & tone of voice Content strategy & storytelling Visual & design direction (not just posts) Social media growth & campaign planning I believe strong results come from clarity, consistency, and strategy, not random content. 📩 Let’s start with a free consultation and see if we’re a good fit.