I combine strategy, storytelling, and creativity to build scalable content systems.
Trusted by 50+ clients, and ranked in the Top 8% on LinkedIn SSI 🏅 within my industry.
I work with brands, startups, agencies, government entities, and educational platforms to create clear, high-performing content that connects business goals with strong creative execution.
I’ve collaborated with clients across MENA and international markets, including government projects in Egypt and Saudi Arabia, delivering content for both B2B and B2C audiences in Arabic and English.
Services & Expertise:
🔹 Content strategy & content planning
🔹 Brand messaging & brand positioning
🔹 Copywriting for social media, websites, and landing pages
🔹 Scriptwriting for ads, reels, and video content
🔹 E-learning scripts & interactive educational videos
🔹 TV commercials (TVC) & radio ad copy
🔹 Course content structuring & learning flow design
🔹 Campaign concepts & creative frameworks
🔹 Scalable content systems for growth and consistency
How I Work:
🔹 Aligning content with business and learning objectives
🔹 Understanding the audience journey and engagement points
🔹 Creating content that is clear, human, and easy to interact with
🔹 Balancing creativity with structure, insights, and performance
Additional Experience:
🔹 Instructor & trainer in soft skills, freelancing, and marketing
🔹 Experience working with governmental and institutional projects
🔹 Comfortable across corporate, educational, and creative environments
Core Skills
🔹 Content Strategy
🔹 Brand Messaging & Positioning
🔹 Copywriting & Scriptwriting
🔹 Social Media & Marketing Content
🔹 E-Learning & Interactive Educational Content
🔹 TVC & Radio Advertising
🔹 B2B & B2C Content
🔹 Arabic & English Content
Let’s Work Together
If you’re looking for someone who understands how to communicate ideas clearly for marketing or learning while keeping the bigger picture in mind, I’d be happy to collaborate.
Looking for content that builds authority AND drives measurable sales?
Most copywriters focus on engagement metrics, while direct-response writers often push aggressive sales pitches that damage brand perception.
I deliver messaging that elevates your brand identity while driving measurable revenue.
With 3+ years of experience crafting conversion-focused copy and ad creatives across regional markets (KSA, Kuwait, Egypt), I help brands turn prospect audience into paying customers and booked clients.
Core Expertise:
Healthcare & Wellness Copywriting: Backed by a strong medical background, I make complex health concepts clear, compliant, and empathetic patient-facing content.
I build ad copy, landing page messaging, and patient education campaigns designed to establish trust and drive direct appointment bookings.
E-Commerce & Luxury Retail: Direct-response ad scripts, social media copy, and promotional hooks tailored to increase click-through rates and store sales. Proven track record of elevating brand perception to a premium tier, driving record-breaking launch campaigns and complete inventory sell-outs.
What I Deliver:
Full-Funnel Content Strategy & Execution: Data-backed strategies paired with comprehensive monthly content plans designed to convert cold audiences and prospective leads into warm, loyal clients.
Paid Social Ad & Creative Campaigns: Multi-angle scripts, scroll-stopping hooks, and concepts for Meta & TikTok ads engineered to lower acquisition costs and maximize return on ad spend.
Landing Pages & Direct-Response Copy: High-converting landing page messaging and promotional assets tailored for campaigns, product launches, and appointment bookings
If you want to take your brand to the next level, Let’s discuss your upcoming campaign goals 🌷
Mohamed S.
Meta Ads Creative Strategist | Ecom & Direct Response
Tanta, Egypt
$20/hr$20 per hour5.0 (1) 1 job $200+ total earnings
Most ecom brands aren't losing money because their product is bad.
They're losing money because their ads blend in, their landing pages don't convert, and their email list is just sitting there collecting dust.
Here's the uncomfortable truth:
ad costs on Meta have gone up over 50% in the last decade.
That means the same budget that used to get you results? It's burning faster — and delivering less.
The brands that are still winning aren't spending more. They're converting better.
That's where I come in.
I'm a direct response copywriter and creative strategist who builds the assets that turn cold strangers into buyers — without inflated claims, fake urgency, or copy that sounds like every other ad in the feed.
What I can help you with:
✅ Meta ad creatives — hooks, angles, and copy built around what your audience actually feels and believes, not what sounds good on paper. The goal: stop the scroll, earn the click, and send warm traffic to your next step.
✅ Landing pages — I've built and written pages that convert at 13%+ for cold traffic. Not because of design tricks, but because the copy does what copy is supposed to do: answer objections, build trust, and make buying feel like the obvious decision.
✅ Email sequences — abandoned cart, welcome flows, post-purchase, promos. Copy that builds a relationship with your list while consistently generating revenue in the background.
What I won't do:
I don't write fake scarcity..
I don't manufacture testimonials.
I don't use manipulation tactics that make people feel tricked after they buy.
That's not ethics for ethics' sake — it's because sustainable brands are built on customers who trust you, come back, and tell others.
That's the copy I write.
If you're an ecom brand that's serious about improving conversion rates and getting more from every dollar you spend on traffic — let's talk.
Arwa E.
Startup Consultant, Creative Strategist -DBA/ Certified Business Coach
Cairo, Egypt
$40/hr$40 per hour4.9 (5) 5 jobs $600+ total earnings
Greetings! I'm an accomplished startup consultant, creative strategist, and MBA with a certification in Business and Entrepreneurship coaching. With a dynamic mix of strategy, design, writing, research, and facilitation, I help my clients translate their concepts into persuasive presentations that showcase their value.
My specialties include:
- Strategic design
- Storytelling
- Visioning
- Branding and Marketing
- Design research and Analysis
- Workshop facilitation
- Professional development
- Innovation
- Entrepreneurship
I offer a range of services such as:
* Creating and developing pitch decks
* Conducting market analysis and research
* Designing marketing strategies
* Crafting business proposals
* Developing business plans
* Startup coaching
I estimate a total of 18 to 26 working hours to complete most startup and established company business plans. This includes 1-2 hours in phone conferences, 4- 6hours reviewing and analyzing any notes and existing business plans, 8-10 hours in competitive market research, and 5-8 hours editing and finalizing the product. Please note that these hours may vary depending on the amount of market research needed.
Need a thought partner to help sort your ideas into persuasive presentations that showcase your value? Doing your work and telling your story at the same time is a challenging task for everyone. With my help, your message will go the extra mile in convincing customers, leads, investors, donors, and executives.
Some of my recent projects include:
- Conducting a Benchmarking Analysis Study on Women's Empowerment within the Workforce on Upwork freelancing contract
- Designing and delivering entrepreneurship skills for refugees associated with CRS (Catholic Relief Services)
- Delivering training programs for entrepreneurs with TIEC, ICEAlEX, and Etijah.
I have also developed digital transformation strategies for various sectors and implemented strategic and digital transformation initiatives for multiple startups.
In terms of qualifications, I am currently preparing for a Doctor of Business Administration (DBA) in Entrepreneurship and Small Business Management. I hold a Master of Business Administration (MBA), and I have certifications in Business and Entrepreneurship Coaching, Training of Trainers (TOT), Simulation Facilitation, and more. Additionally, I am an Integrated Behavioral Couple Therapy (IBCT) practitioner and have expertise in psychological programs planning and clinical treatment using CBT techniques.
If you're looking for a versatile and experienced professional who can bring your ideas to life, I invite you to click the "Hire Now" button or reach out to me. Let's collaborate and take your business to new heights!
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