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🚀 3+ years crafting creative strategies that actually move the needle. PLEASE READ: Hey :) Thanks for checking out my profile. I’ll keep this short and honest since you’re probably busy. I’ve spent the last 3+ years building creative strategies that drive growth, engagement, and conversions, NOT fluff, NOT vague branding exercises, but ideas that turn into results. If you’re looking for someone to just "make it look pretty", I’m not your person. If you want someone who’ll dig into your audience, your product, and your positioning, and then bring ideas that actually make sense, we might be a fit. I've led full-funnel creative strategy for e-commerce brands, startups, and SaaS, collaborating with paid media teams, copywriters, and designers to build campaigns that convert, not just "look good". I’ll always be straight with you. If something feels off, I’ll say it. If there’s potential, I’ll help you get there. ✅ Currently working with a few long-term clients and looking to take on 1–2 more projects I really vibe with. IMPORTANT: I’m new to Upwork, so I’m offering my rate at nearly 50% off to build my profile with some solid 5-star feedback. If this sounds like the kind of collaboration you’re looking for, let’s jump on a quick 15-min call and see if we click. Talk soon 🫶🏻

So, you run a personal or DTC brand. And you’re on Upwork right now because you need some creative strategy and high-quality copy of some sort. Ads, video ads, UGC scripting, or VSLs. My name's Manuel, and I'm a creative strategist who specialises in working directly with e-commerce brands and personal brands. Run by people like you: hard-working, entrepreneurial, and looking for someone you can trust to work with now and for your next dozen projects. So, with that in mind, some of the things I can help you with include: ✔ Creative strategy (that captures your brand and enthralls your visitors) ✔ Captions and scripts for ads (that convert cold traffic) ✔ UGC scripting and directing (that makes people connect with the product, and then buy) ✔ Sales emails (that are too tempting not to open) But here’s the thing. So many creatives seem to think that you’re hiring them to write copy. They think their main goal is to just write words! Not me. My goal is simple: to get your customers to respond the way that you want them to, because I'm not just writing words, I'm creating big ideas. Whether that's increased sales… or conversions… or email sign-ups… or increased customer engagement… I can write copy to do it. Because THAT is why I write, and right now, the competition and high ad costs leave business owners without quality leads. But all that only matters if I can actually deliver good copy. So here's three things to put your mind at ease: (1) I’m an avid student of copywriting. I study legends like Throssell, Volkwyn and Ogilvy with a passion and I'm under 𝐖𝐎𝐑𝐋𝐃-𝐂𝐋𝐀𝐒𝐒 𝐌𝐞𝐧𝐭𝐨𝐫𝐬𝐡𝐢𝐩 — Creative Strategists & Copywriters with 𝟖+ 𝐲𝐞𝐚𝐫𝐬 of experience and 𝟗-𝐟𝐢𝐠𝐮𝐫𝐞𝐬 of sales generated across 𝟏𝟎𝟎’𝐬 𝐨𝐟 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐬 & 𝐧𝐢𝐜𝐡𝐞𝐬 (𝘋𝘛𝘊, 𝘐𝘯𝘧𝘰, 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘉𝘳𝘢𝘯𝘥𝘴, 𝘦𝘵𝘤.) But whilst I'm always learning, my portfolio proves that I'm capable of writing great copy right now. (2) I’m a native English speaker. I have a fluent mastery of the English language. 20 years speaking fluent English and have also worked in the UK. So you can relax. Your copy will sound natural and flowing. Now what all this means for you is simple: that you can trust me to write excellent copy for you. And I’m so serious about working for YOUR satisfaction that I offer free rewrites—so you know it'll be just how you want it—and a 100% money-back guarantee if you're not happy. I know you will be, though, so I can take that risk. But look, here’s some genuine advice. Even if we’re not the right fit right now, that’s fine. I just want you to know this: any creative strategist who doesn’t tell you what I've said above about working for your goals is wasting your time. And you can be pretty sure that anybody whose Upwork profile or proposal starts with the word “I”… doesn’t really understand what their job is. But I know that my job is to deliver the sales or conversions that you need. And to do that, I’ll write you some high-quality, mouth-watering copy that your customers or clients will love. How can you be sure? Easy. You've just read a page of my copy through to the end. So, if you'd like to see how I can help you get more sales, leads, conversions or whatever your business needs—click the green 'Contact' button up the top right, right away. Let's chat about your project and how I can help you succeed. I look forward to working with you! Manuel Belo

The year is 2025… and everyone and their grandma is a “Creative Strategist” and “Meta Ads Media Buyer.” 😱🏢 But if you’re actually looking for someone who can consistently produce winning creatives, lower your CAC, and scale your ad account profitably… I might be the only person here who can deliver exactly that. Bold claim? 😎 Sure. But let me explain. My name’s Hatem and I specialize in paid social creative strategy, media buying, and creative production — specifically lowering CAC with direct-response, psychology-driven ad copy, creative frameworks, and strategic scaling. That means the whole enchilada: ✅ FBI-level market and competitor research that digs deep into your niche’s mass-market desires. I identify the avatars most likely to spend with you, using review mining, Reddit deep dives, and forums most marketers have never heard of. ✅ Ad copy that persuades now and influences later. (Real ones know there’s a difference between persuasion and influence.) ✅ Creative briefs that give designers & editors everything they need to produce autonomous mini money-generating machines (aka ads, but that’s boring). ✅ Creative production for both video ads (UGC-style, direct-response, scripted) and static image ads — all built to stop the scroll and get the click. ✅ Creative testing frameworks that adapt based on your ad spend and business stage. ✅ Scaling methods for 2025+ focused on congruence across your funnel with avatar-specific landing pages & creatives. Why I’m different from 99% of “Creative Strategists” & “Media Buyers” Anyone can whip up a script with GPT, copy a competitor’s ad, and cross their fingers. But the moment you ask them, “How do I take this from good to great?” 🧐 “What’s the next iteration for this winning ad?” 🧐 “What angles/ concepts should I prioritize?” 🧐 “How should I go about testing new landing pages/ offers?” 🧐 …they go blank. 🫠 Here's what actually matters: Do they know what a winner looks like before it wins? (I do — because I’ve analyzed thousands of winning ads, sales pages, and VSLs, and studied more persuasion books than I care to admit.) Can they prioritize what to test first? (I can — meaning we find winners faster and save you money.) Can they balance creativity with data? (I do — every angle, script, and creative is backed by performance data and audience psychology.) Do they have a proven process to turn a decent ad into a top performer? (I do — my proprietary multi-variable testing framework has done it over and over.) My Process When you work with me, here’s what happens: Deep-dive call to dissect your business, your customers, and your goals. Research & creative questionnaire / form to uncover your most profitable angles & customer avatars. Avatar-specific testing plan — one avatar at a time, so we know exactly what’s working and why. Creative production for videos & statics, so we’re not just guessing — we’re launching proven, high-converting concepts. Continuous iteration to keep ads fresh, winning, and scaling. But here’s the catch: I don’t work with just anyone. To qualify, you must: Spend at least $30K/month on ads. Have a business on solid footing and be serious about scaling. Be willing to test, iterate, and push for growth. Be respectful. If that’s you, send me an invite to your job and let’s get this party started. 🔥

⭐ Led 𝐔𝐊’𝐬 #𝟏 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐠𝐞𝐧𝐜𝐲’𝐬 𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐕𝐒𝐋 𝐅𝐮𝐧𝐧𝐞𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 in FULL (Strategy, Scripts, Ads, Funnel Copy) ⭐ Under 𝐖𝐎𝐑𝐋𝐃-𝐂𝐋𝐀𝐒𝐒 𝐌𝐞𝐧𝐭𝐨𝐫𝐬𝐡𝐢𝐩 — Creative Strategists & Copywriters with 𝟖+ 𝐲𝐞𝐚𝐫𝐬 of experience and 𝟗-𝐟𝐢𝐠𝐮𝐫𝐞𝐬 of sales generated across 𝟏𝟎𝟎’𝐬 𝐨𝐟 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐬 & 𝐧𝐢𝐜𝐡𝐞𝐬 (𝘋𝘛𝘊, 𝘐𝘯𝘧𝘰, 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘉𝘳𝘢𝘯𝘥𝘴, 𝘦𝘵𝘤.) ⭐ #𝟏 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐲 = 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 & 𝐑𝐎𝐈 — “𝘐𝘷𝘢𝘯 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘢𝘯 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦 𝘨𝘦𝘮 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩… 𝘝𝘦𝘳𝘺 𝘱𝘳𝘰𝘢𝘤𝘵𝘪𝘷𝘦, 𝘶𝘯𝘥𝘦𝘳𝘵𝘢𝘬𝘪𝘯𝘨 𝘵𝘩𝘰𝘳𝘰𝘶𝘨𝘩 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩, 𝘢𝘯𝘥 𝘫𝘶𝘴𝘵 𝘣𝘦𝘪𝘯𝘨 𝘵𝘰𝘱 𝘯𝘰𝘵𝘤𝘩 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘺”

I started working with operations and systems building about 2 years ago. Since then, I've been focused on making operations run more efficiently and building AI systems and workflows that automate processes that should've been automated a long time ago. I like getting deep on how things actually run, finding what's broken, and building the systems that fix it — restructuring operations, building automations, putting AI tools in place so people can stop doing repetitive work. Some examples: * Built 10+ automations for a tech startup — cut research time by 90%, reporting and admin by ~30% each. * Ran operations for a 50+ member founder community — comms, CRM, 10+ international events. * Built a full sales pipeline from zero for a wine tech company. * Building my own product on the side — an AI system that turns social media content into searchable knowledge. * Managed influencer campaign operations at an agency — sourcing, negotiation, execution, and performance tracking across creators, clients, and internal teams. I'm a fast learner, I care a lot about the work I do, and I'm easy to work with, I take initiative, and I genuinely enjoy what I do.

⭐️⭐️⭐️⭐️⭐️ 5-Star and Top-Rated on Upwork, Trustpilot, Google, Clutch & Fiverr (Ask for Proof) Check our full creative portfolio below With over 7 years of experience in creative strategy and media buying, I specialize in delivering winning ad creatives and scaling e-commerce brands through strategic paid media. Additionally, I offer expert-level email marketing services to drive revenue and customer retention. 🔹 Creative Strategy & Ads: • Managing $12M in ad spend yearly across Meta, TikTok, and Google Ads • Over 7 years of experience, generating over $40M in revenue for brands • Creating 600+ ads monthly, driving 3-4x ROAS on a consistent basis • Official partner with Meta, TikTok, and Google Ads to execute cutting-edge campaigns Key Wins: - FIXD: $500K/mo ad spend, 80+ winning assets created - Blackout Coffee: Generated $20M in revenue from our creative strategy system and media buying - Gratsi: Managing 500k/mo with creatives - Mechanic Superstore: 6x-8x ROAS, $35K/mo spend - Snackverse: CPA reduced from $20 to $10 on TikTok - QGS: 16x-18x ROAS 🔹 Email Marketing: • Managing 1.4 million subscribers for several e-commerce brands • Creating 400+ emails monthly, achieving 30%-48% attributed revenue • Generated $20M+ in revenue through email marketing • Partnered with Klaviyo as an official partner to create innovative, results-driven email campaigns Key Wins: • Blackout Coffee: 63% attributed revenue, $10M+ total revenue achieved • Hasta Muerte: Increased attributed revenue from 12% to 30% in 65 days • Lash By Maya: $60K+ per month with Klaviyo • Nature Hedonist: Grew from 0% to 50% attributed revenue in 6 months What Sets My Services Apart: ✔ Proprietary Systems for managing and delivering winning creatives and email strategy ✔ Expertise across the entire marketing funnel, from email strategy to media buying ✔ Dedicated teams of copywriters, creative strategists, designers, media buyers and email strategists to transform your brand ✔ Proven results in scaling businesses profitably with weekly reporting and bi-weekly meetings What This Means for You: • 🔑 Focus on growing your brand while I handle your creative strategy and email campaigns • 💰 Achieve 10x ROI on email marketing and 3-4x ROAS on paid ads • 🚫 Say goodbye to wasted ad spend and ineffective emails • 🛒 Engage your ideal customers, keeping them excited for your next offer • 📊 Scale profitably across Email, SMS, Push notifications, and Ads • 💸 Increase your Customer Lifetime Value (CLV) year after year This Is a Great Fit If: ✅ You have at least 10K subscribers or spend $10K/month on ads ✅ You understand the importance of creative strategy and want professional management ✅ You have a product or service people love and are open to innovative marketing approaches ✅ You prioritize long-term success and continuous improvement, not just short-term gains If this resonates with you, let’s discuss how we can supercharge your creative strategy, media buying, and email marketing to scale your brand!