I believe great design doesn't need to be complicated. The strongest brands are often the simplest, clear, memorable, and created with purpose. That's the approach I use to help businesses build trust and stand out through thoughtful, minimal branding.
For over 9 years, I have been creating logo designs and brand identities for businesses that value simplicity, clarity, and attention to detail. My style is clean, minimal, and elegant. I believe that less is more, and that every element should have a reason to exist. I pay special attention to typography, composition, and balance to ensure every brand feels refined and distinctive.
What I can help you with:
• Logo Design and Logo Usage Guidelines
• Full Brand Identity Design
• Brand Guidelines
• Packaging and Label Design
• Business Cards and Print Materials
• Rebranding and Logo Refinement
When we work together, you can expect:
✔ Clear and friendly communication
✔ A thoughtful and detail oriented approach
✔ Fully original designs created from scratch
✔ Clean and timeless design solutions
✔ Organized production ready files
✔ Reliable collaboration from start to finish
If you're looking for a designer who values simplicity, clarity, and meaningful design, I'd love to hear about your project and help bring your brand to life.
Logo Design
Brand Identity Design
Icon Design
Graphic Design
Logo Usage Guidelines
Brand Guidelines
Visual Identity
Business Card Design
Label & Packaging Design
Rebranding
Corporate Branding
Stationery Design
Social Media Design
Presentation Design
Print Design
Minimalist
Adobe Illustrator
Adobe Photoshop
Figma
Canva
Vasco S.
Lisbon, Portugal
$38/hr
5.0
70 jobs
Generated $2M+ for DTC clients with powerful brands, ads and websites.
I create designs to generate sales, not to look pretty. I will increase sales/leads for your DTC Business through highly converting Branding, Websites & Ad Creatives.
As a conversion focused designer I combine offer structuring, design expertise and a dynamic AI workflow to make your brand look awesome while increasing sales/leads.
You will work with an Award winning Graphic Designer (previous clients include BMW, Heineken and AG1) with solid knowledge in Digital Marketing (Media Buying, Email Marketing and Conversion Rate Optimization) and more than 10 years of experience in the Advertising Industry🏆 I am big advocate of AI tools in my creative process and I regularly use a node based workflow to create advertising masterpieces (Claude, Nano Banana, Flux, Seedream, Kling, ChatGPT, Canva AI, Eleven Labs and more)
Besides being a TOP RATED PLUS Designer on Upwork (in only 6 months) I am the only freelancer in here who has been featured on Oberlo Success Stories (Owned by Shopify). My experience with ecommerce is very solid.
Here's how I can help you:
→ Logos and Brand assets for your business (Brand Manual, Website, Merch, Print, etc).
→ Website that converts visitors into customers (Framer & Shopify).
→ Highly converting Ad Creatives (Static & Video)
→ All forms of banners to be used on the Website, Social Media, Email Marketing Campaigns, etc.
→ Any type of Communication Materials (flyers, outdoors, press, digital).
Why is it hard to find someone like me? 🤯
Because there's one thing that sets me apart from the competition: the ability to combine and execute the creative process with a custom marketing strategy.
With an extensive knowledge in Branding, Product Design, Packaging Design, Advertising, Digital Marketing and eCommerce, I worked for some big boys like Heineken, Guinness, Desperados, Tanqueray, Opel, BMW, etc. This is what I love to do. To create.
Some facts about me:
→ Designed my first logo at the age of 10 (with a software called AA Logo).
→ Took a Design Bachelor and studied multiple fields such as Product Design, Graphic Design, Interior Design, Design Management, etc.
→ Started my career at an Advertising giant (Young & Rubicam Lisbon).
→ Generated more than $200.000 with my own clothing brand in it's first year.
→ Interviewed by Oberlo (owned by Shopify) and got featured in the Success Stories.
→ Developed strong experience with Media Buying (spent more than $100.000 on Meta Ads for my ecommerce store) and Email Marketing (Klavyio).
If you're interested to grow your brand online for an affordable price don't hesitate to send me a message so we can schedule a call 🚀
Branding
Email Marketing
Video Editing
Digital Marketing
Advertising
Web Design
Social Media Advertising
Content Strategy
Social Media Design
Facebook Advertising
Photo Editing
Graphic Design
Anzhelika S.
Porto, Portugal
$70/hr
4.9
163 jobs
🟢 Upwork-Awarded Brand Identity & Logo Design for modern brands, startups, and founders (NOT AI • NO templates • NO generic branding)
→ Collaborated with global brands, including Uber Eats and Tesla
⚡️ Only 1 project slot for August 2026
I build visual capital for your brand from day one — strategic Brand Identity Design that protects your time and saves you money as you scale.
Most businesses bleed money because their visuals look cheaper than their actual product. Fixing a weak Brand Identity, an outdated Logo Design, or inconsistent branding in the middle of scaling is expensive, slow, and painful. I build a foundation that won't fall apart when your business grows 10x — and when a brand has outgrown its current look, that's where Rebranding comes in.
◾️ Core Solutions for Your Business:
// Brand Identity & Logo Design — the visual architecture your company stands on, including Brand Identity Design, Brand Guidelines, and Corporate Brand Identity systems
// Rebranding & Brand Strategy — realigning your Brand Positioning with your actual scale, backed by a clear Visual Identity
// Brand Development — building a Branding system, Brand Design, and Brand Guidelines that grow with you
◾️ Achievements
// 8+ years specializing in Brand Identity Design across B2B, Tech, Sports, Wellness, and E-commerce brands — from startups to established companies.
// Top Rated Plus Expert (Top 3% on Upwork — Awarded for excellence)
// 100% Job Success & $100k+ earned
// Delivered Rebranding projects grounded in Brand Strategy and Corporate Brand Identity for founders scaling fast
// Specialized in Brand Design, Brand Development, Brand Positioning, and Visual Identity systems that grow with the brand
◾️ Also covering
Graphic Design, Logo and Logomark exploration, Minimalist and Abstract Logo systems, Logo Usage Guidelines, Logotype design in Adobe Illustrator
❤️ Since we might work together, here’s a little about me beyond design. I live by the ocean, play tennis, attend tournaments, and occasionally trade the tennis court for padel. I love traveling, discovering new places, and learning something new — both in design and far beyond it. And I’m completely, unapologetically obsessed with dogs!
If you value your time and want to get it right the first time — let's talk.
Let's make your Brand Identity the gold standard in your niche. Just drop me a message 🫰🏼
Update: 08 / 2026
Brand Design
Logo Design
Brand Development
Branding
Brand Identity Design
Graphic Design
Brand Identity
Brand Guidelines
Logo
Minimalist
Logomark
Abstract Logo
Rebranding
Logo Usage Guidelines
Corporate Brand Identity
Adobe Illustrator
Brand Strategy
Logotype
Brand Positioning
Visual Identity
Paulo O.
Porto, Portugal
$45/hr
5.0
1 jobs
I help premium brands build clear, distinctive identities that translate across packaging and all brand touchpoints.
My work focuses on creating clean, cohesive systems that feel considered, elevated and built to scale.
I specialize in brand identity and packaging for wellness, beauty and product-based brands looking to stand out with clarity and confidence.
What I do:
• Visual Identity & Branding
• Packaging & Editorial Design
• UI/UX & Website Layouts (Figma)
• Art Direction & Creative Strategy
I work with honesty, simplicity and strong ideas, ensuring everything is clear, organised and consistent from concept to final delivery.
If you’re building a premium brand and need a clear, refined direction, I’d be happy to help.
Logo Design
Branding
Brand Identity Design
Visual Identity
Packaging Design
Label & Packaging Design
Brand Guidelines
Art Direction
Carla M.
Coimbra, Portugal
$30/hr
4.8
23 jobs
Most "branding" is just a logo with a nicer font. I build brand identities that make a business impossible to confuse with anyone else — restaurants, startups, and consumer brands that need a visual language as sharp as what they're selling.
For the past 5+ years I've taken brands from "what do we even stand for?" to a full identity system that holds up everywhere it needs to — packaging, signage, social, print. Recent work includes a full rebrand for a restaurant-meets-butcher concept (Corte do Chefe), packaging and identity for a supplement brand, and visual systems for startups moving from idea to funded product.
What that looks like in practice:
Brand strategy & positioning — before I open Illustrator, I want to know what your brand needs to say, and to whom
Full identity systems — logo, color, typography, brand guidelines
Applied design — packaging, stationery, social, print, signage
Tools — Adobe Illustrator, Photoshop, InDesign
I trained in Visual Design at the University of Coimbra and spent 5 years as an in-house designer before going independent, so you get an agency-trained process without the agency overhead: clear communication, real timelines, and a point of view — not just a pretty file.
If your brand needs to stop looking like everyone else's, let's talk.
Logo Design
Branding
Adobe Illustrator
Editorial Design
Adobe InDesign
Graphic Design
Print Design
Packaging Design
Typography
Adobe Photoshop
Corporate Brand Identity
Covers & Packaging
Brand Identity
Minimalist
Brand Guidelines
Gustavo R.
Porto, Portugal
$25/hr
5.0
18 jobs
✔ 6 years experience in Digital Design
✔ Degree as a Communication Designer
✔ Worked with brands in 10 more countries
I'm a communication designer with experience in international brands. I have worked on several projects in different areas. I work with design for ads, websites, landing pages, motion graphics and video editing.
I specialize in:
• WEBDESIGN. Websites; Landing Pages; Wordpress; Elementor;
• BRANDING. Logo Design; Brand Identity; Brand Guidelines;
• PERFORMANCE DESIGN. Ads with high performance and great results;
• MOTION GRAPHICS. Animations that make a difference for videos;
• VIDEO EDIT. Video edits according to the style you want.
Tools: Figma, Wordpress, Elementor, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Shopify.
I would love the opportunity to discuss your project.
Let's chat!
Logo Design
Branding
Adobe Photoshop
Video Editing
Web Design
Landing Page
Website Redesign
Elementor
WordPress
Figma
Web Development
Mobile UI Design
Static Banner Ad Design
Motion Graphics
Email Design
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