I manage Meta Ads and LinkedIn Ads campaigns for agencies and brands — from setup to reporting.
Right now I run operations on a B2B SaaS account with 534K in ad spend across 5 European markets (259 campaigns, 600+ creatives shipped), and a US D2C account that generated 1,475 leads at 15.73 CPL and hit 1,100+ webinar registrations in a single event.
What I can do for you:
— Build and launch campaigns from your briefs (Meta + LinkedIn)
— Upload creatives with clean naming conventions and proper tracking
— Set up pixels, UTMs, and conversion events correctly every time
— Audit accounts and flag underperformers using AI-powered automations
— Keep your ad account organized so anyone on your team can read it
— Deliver within 24 hours with clear async communication via Slack
I handle up to 3 accounts at the same time. Fast turnarounds, zero hand-holding needed.
If you need a reliable media buyer who executes cleanly and keeps your account tight — send me a message
Marketing
Digital Marketing
Telemarketing
Digital Marketing Materials
Digital Marketing Strategy
Social Media Lead Generation
Nuno M.
Almada, Portugal
$60/hr
4.9
96 jobs
I’m a Brand Strategist specializing in brand strategy, brand positioning, brand messaging and content strategy for companies with valuable offers that are hard to explain.
I help founders, startups, consultants and growing companies clarify what their brand stands for, define a stronger position in the market, and build messaging that makes their offer easier to understand, trust and choose.
If your product, service or expertise is strong but difficult to explain clearly, I can help you turn that complexity into a clear brand strategy, positioning strategy, messaging framework, website messaging and content direction.
WHAT I CAN HELP WITH:
→ Brand Strategy
Clarify your brand foundations, audience, differentiation, value proposition, narrative and strategic direction.
→ Brand Positioning
Define a clear and differentiated position so your brand becomes easier to understand, remember and choose.
→ Brand Messaging
Build a brand messaging framework that connects your positioning, value proposition, narrative, proof points, key messages and tone of voice.
→ Website Messaging
Structure your homepage, service pages and website content so visitors quickly understand who you are, what you offer and why it matters.
→ Content Strategy
Create content pillars, communication themes and editorial direction so your brand knows what to say and how to say it consistently.
→ Brand Audit & Clarity Sprint
Identify where your current brand, messaging or website is losing clarity and define the strategic improvements needed.
TYPICAL PROJECTS INCLUDE:
• Brand Strategy
• Brand Positioning
• Brand Messaging
• Messaging Frameworks
• Website Messaging
• Content Strategy
• Brand Audits
• Value Proposition Development
• Brand Narrative
• Communication Strategy
• Founder Positioning
• B2B Brand Strategy
• SaaS Brand Messaging
• Service Brand Positioning
WHAT MAKES MY APPROACH DIFFERENT:
Most brands try to fix communication by redesigning, rewriting or posting more content.
But the real issue is often strategic: unclear positioning, weak messaging structure, scattered content direction or a brand story that people do not understand quickly enough.
I build practical brand strategy and messaging systems that connect positioning, narrative, website messaging and content strategy, so your brand communicates with more clarity, consistency and direction.
This means:
• Clearer positioning
• Stronger brand messaging
• Better website and content structure
• More consistent communication
• Faster decision-making
• A brand strategy your team can actually use
If your brand has value but lacks clarity in how it shows up, send me a message. I’m happy to take a look and walk you through how I’d approach your case.
Brand Marketing
Branding
Brand Consulting
Brand Identity & Guidelines
Brand Positioning
Brand Management
Brand Strategy
Marketing Strategy
Brand Development
Mission Statement
Branding & Marketing
Corporate Branding
Copywriting
Ivan S.
Rio Tinto, Portugal
$67/hr
4.9
602 jobs
🔥 Tired of creatives that look nice but don't convert? I fix that. 12+ years, 570+ brands, 10K+ designs delivered. 24h turnaround.
⭐️ Trusted by brands across 20+ countries
💎 Social Media Graphic Designer | Ads Designer | Brand Identity Specialist
🎯 Graphic Designer and Ads Designer specializing in high-converting creatives for
ecommerce brands, SaaS founders, coaches, and agencies. Not templates. Not decoration.
Every design is built to grab attention, build trust, and get results.
🔥 If creative is the bottleneck slowing down your brand or your ads, that's exactly the
problem I solve.
━━━━━━━━━━━━━━━━━━━━━
🚀 WHAT I DO BEST
As a Social Media Graphic Designer and Ads Designer, I build Banner Ad Design, Social
Media Imagery, and full Social Media Marketing packages that stop the scroll. Every
creative starts with your audience, your offer, and your platform, not a template.
✨ Custom design built from scratch every time. Scroll-stopping by design, not by luck.
━━━━━━━━━━━━━━━━━━━━━
🎨 FULL SERVICE LIST
✔️ Graphic Design & Ads Designer work for paid campaigns
✔️ Social Media Graphic Designer packages for organic growth
✔️ Banner Ad Design & Display Ad creatives
✔️ Social Media Design & Social Media Imagery
✔️ Logo Design & Brand Identity Design
✔️ Branding systems & Brand Identity Guidelines
✔️ Brochure Design & Flyer Design
✔️ Print Design & Layout Design
✔️ Infographic Design & Data Visualization
✔️ Photo Editing & Vector Graphic work
✔️ Web Design & WordPress-ready layouts
✔️ Figma prototypes & UI mockups
✔️ Pitch Decks & Investor Presentations
✔️ White Papers & Business Documents
✔️ Motion Graphics & Video Ads (After Effects)
✔️ Packaging Design & Typography
✔️ Business Cards & Stationery
━━━━━━━━━━━━━━━━━━━━━
📱 PLATFORMS
Facebook Advertising · Instagram · Google Ads · LinkedIn · WordPress · Figma
━━━━━━━━━━━━━━━━━━━━━
🤝 WHO I WORK WITH
📈 E-commerce brands that need a reliable Graphic Designer for ad creative volume and
brand consistency.
🛒 SaaS founders who need a Social Media Graphic Designer for launches, pitch decks,
and product visuals.
🏢 Agencies who need an Ads Designer for creative production without hiring in-house.
💼 Coaches and consultants who need Branding and Brand Identity Design that builds
trust fast.
━━━━━━━━━━━━━━━━━━━━━
⚙️ HOW I WORK
Every project starts with your brand, your audience, and your goal. Never with a template.
As a Graphic Designer who thinks like a marketer, I make sure composition, color,
typography, and layout all serve one purpose: getting results, not just looking pretty.
As your Ads Designer, I deliver all required sizes and formats in one round, organized
and labeled, so nothing gets lost between design and launch.
━━━━━━━━━━━━━━━━━━━━━
📊 RESULTS IN NUMBERS
📊 12+ years of professional Graphic Design experience
📊 570+ clients served across 20+ countries
📊 10,000+ creatives delivered across every format
📊 300+ brand identities built from scratch
📊 200+ pitch decks and white papers completed
📊 First draft delivered in 24 hours, 100% of the time
━━━━━━━━━━━━━━━━━━━━━
🏆 INDUSTRIES
Ecommerce · DTC · SaaS · Coaches · Consultants · Startups · Fashion · Beauty · Wellness ·
Fitness · Food & Beverage · Real Estate · Technology
━━━━━━━━━━━━━━━━━━━━━
🛠 TOOLS
Adobe Photoshop · Adobe Illustrator · Adobe InDesign · Adobe After Effects ·
Adobe Premiere Pro · Figma · Canva · Midjourney · DALL-E 3 · Leonardo AI
━━━━━━━━━━━━━━━━━━━━━
💎 WHY 570+ CLIENTS COME BACK
✔️ First draft in 24 hours, guaranteed
✔️ Unlimited revisions until 100% satisfied (on hourly contracts)
✔️ 30 days of free support after every delivery
✔️ A Graphic Designer who understands branding, not just visuals
✔️ Original custom design, built from scratch every single time
✔️ Zero ghosting, zero missed deadlines
━━━━━━━━━━━━━━━━━━━━━
➡️ If your brand needs creatives that actually work, not just look nice, let's talk.
📩 Click "Message" or "Invite to Job" and tell me what you need. I respond within 10
minutes during business hours and I'll tell you honestly whether I'm the right Graphic
Designer, Social Media Graphic Designer, or Ads Designer for your project.
Logo Design
Branding
Advertising Design
Social Media Imagery
Banner Ad Design
Figma
Adobe Photoshop
Graphic Design
Social Media Content
Adobe Illustrator
Adobe After Effects
Illustration
Flyer Design
Infographic
Print Design
Web Design
Brochure Design
Social Media Design
Photo Editing
WordPress
Lauri E.
Lisbon, Portugal
$150/hr
5.0
6 jobs
👋 Hey! I’m a Fractional CMO with 7+ years of experience driving E-commerce and DTC growth through brand leadership, marketing strategy, and team-building expertise. I step in to fix bottlenecks and deliver results—think 20%+ lifts in conversion rates and 30% boosts in brand awareness.
✨ Here’s how I lead as your Fractional CMO:
📈 Growth-Driven Marketing Strategy: I align your campaigns to hit KPIs like 15% ROAS improvement, 25% customer retention growth, and 10% CAC reduction, using data and market trends.
🎯 Team Building & Leadership: I help you build a high-impact marketing team by hiring the right talent at the right time—whether it’s a creative lead or a performance marketer—while streamlining processes for efficiency.
📊 Fixing E-com/DTC Bottlenecks: I tackle common pain points like disjointed brand messaging (hurting loyalty), weak funnel conversion (think <2% rates), or over-reliance on paid ads with no organic strategy.
I’m all about long-term partnerships, committing 1-2 days per week to scale your brand sustainably. Need a Fractional CMO to turn your E-commerce chaos into consistent growth? Let’s chat!
Brand Identity
Brand Consulting
Marketing Strategy
Ecommerce
Brand Strategy
Brand Management
KPI Metric Development
Startup Consulting
Product Marketing
Market Analysis
Digital Marketing
Creative Direction
Content Strategy
Marketing Audit
Marketing Analytics
José Luiz M.
Coimbra, Portugal
$25/hr
5.0
48 jobs
⭐TOP 1% of Freelancers on Upwork | +10 Years in Paid Media & Web Development⭐
Your ad budget deserves more than someone who "boosts posts." I build performance-driven paid media systems — on Meta, Google, TikTok, and Reddit — that generate measurable ROI, lower your CPL, and scale what actually works.
I became a digital marketer the hard way: running campaigns for my own businesses. That means I treat your budget the way I treat mine — every dollar needs a reason to be spent.
━━━━━━━━━━━━━━━━━━
💰 RESULTS THAT SPEAK FOR THEMSELVES
• Reduced CPL by 40%+ for service-based businesses through Meta Ads funnel restructuring
• Built full Google Ads architectures (Search, PMax, Display, Video) from scratch for international clients
• Launched and managed Reddit Ads campaigns for US-based tech and SaaS companies
• Delivered end-to-end web projects — from landing pages to full WordPress/Webflow builds — optimized for conversion
💻 WEB DEVELOPMENT
I don't just run ads — I build the pages they land on. From conversion-optimized landing pages to full website builds, I work across WordPress, Webflow, and custom HTML/CSS.
✅ WordPress (Elementor, WooCommerce, custom themes)
✅ Webflow site setup and CMS configuration
✅ Landing page design and CRO optimization
✅ GTM and analytics integration
✅ Website speed and mobile optimization
━━━━━━━━━━━━━━━━━━
🚫 I'm NOT the right fit if:
❌ You believe marketing is a magic button
❌ You're looking for the cheapest option
❌ You don't value data and transparency
✅ I AM your person if:
✅ You want a strategic partner, not just a task executor
✅ You need someone who understands both the ads and the landing page
✅ You want clear reporting and honest communication
━━━━━━━━━━━━━━━━━━
Ready to build something that actually converts? Send me a message — I'm always up for a quick call to see if we're a good fit. 🚀
Social Media Management
Market Analysis
Market Planning
Google Ad Manager
Facebook Ad Campaign
Pay Per Click Advertising
Inbound Marketing
Marketing Strategy
Data Analysis
Social Media Marketing
Facebook
Lead Generation
Facebook Advertising
PPC Campaign Setup & Management
TikTok Ad
Miguel B.
Santa Maria da Feira, Portugal
$35/hr
5.0
2 jobs
Hi! I’m a Digital Marketer & Lead Generation Specialist with strong experience helping businesses consistently increase bookings, inquiries, and high-quality leads through data-driven funnels, paid ads, and optimized online presence. Over the years, I’ve worked with businesses across multiple industries, improving their acquisition systems, fixing bottlenecks, and turning underperforming digital channels into real revenue.
I focus on lead generation through Meta, Google, and LinkedIn Ads, strategic digital planning, high-converting sales funnels and landing pages, social media optimization, website audits and conversion improvements, along with CRM setup, automations, and follow-up systems. My strength is analyzing a business’s online presence and quickly identifying what is stopping conversions — whether it’s the website, the messaging, the ads, or missing CRM/follow-up processes. I then build clear, effective systems that turn traffic into real clients. Not just clicks, like many others.
If you’re looking for someone who can actually improve results and build predictable acquisition systems, I’d be happy to help elevate your digital performance.
Marketing
Branding
Brand Identity
Lead Generation
Digital Marketing
Social Media Lead Generation
Brand Development
Digital Marketing Strategy
Sales Lead Lists
Facebook Ads Manager
Email Marketing
Landing Page Optimization
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
KK
Katja Krohn
Summa Linguae
How do I hire a Brand Marketer in Portugal on Upwork?
You can hire a Brand Marketer in Portugal on Upwork in four simple steps:
Create a job post tailored to your Brand Marketer project scope. We'll walk you through the process step by step.
Browse top Brand Marketer talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Brand Marketer profiles and interview.
Hire the right Brand Marketer for your project from Upwork, the world's largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Brand Marketer?
Rates charged by Brand Marketers on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Brand Marketer in Portugal on Upwork?
As the world's work marketplace, we connect highly-skilled freelance Brand Marketers and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Brand Marketer team you need to succeed.
Can I hire a Brand Marketer in Portugal within 24 hours on Upwork?
Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive Brand Marketer proposals within 24 hours of posting a job description.