Hire the Best Brand Managers
in Portugal

🔹 PPC Expert | 8+ Years Experience | Driving ROI & Growth | Amazon PPC Expert and Strategic Analyst | Passionate about Pay-Per-Click advertising, I’ve spent the last 8 years helping businesses maximize their ROI through data-driven strategies. Based in Portugal, I specialize in Google Ads, Meta Ads, and performance marketing, crafting high-converting campaigns that deliver measurable results. I thrive on optimizing ad spend, A/B testing, and staying ahead of trends to ensure my clients and employers achieve the best possible outcomes. Whether it’s scaling e-commerce sales, generating high-quality leads, or boosting brand visibility, I love what I do and bring a results-oriented approach to every campaign. Always open to networking, exchanging insights, and discussing new PPC challenges! Let’s connect

I help founders and companies clarify their brand strategy, positioning and messaging so they can grow with consistency and direction. Most brands lack clarity. I build the structure behind your brand so everything connects: positioning, narrative, and content. HOW I HELP YOUR BRAND: → Clarify your positioning so your brand stands for something clear and differentiated → Build a messaging system that aligns your brand, website and content → Turn complex ideas into simple, compelling narratives → Create a structured content direction so you never guess what to say or post Typical projects include: • Brand Strategy & Positioning • Messaging Frameworks • Website & Content Structure • Brand Audits & Clarity Sprints WHAT MAKES MY APPROACH DIFFERENT: • Most brands try to fix communication by redesigning or rewriting. • But the real problem is deeper: there is no clear structure behind the brand. • I build systems that generate ideas. A system that connects your positioning, messaging and content so everything works together and drives growth. This means: • Clearer communication • Stronger differentiation • Faster decision-making • Consistency across every touchpoint If you feel like your brand has value but lacks clarity in how it shows up, we should talk. I’m happy to walk you through how I’d approach your case.

👋 Hey! I’m a Fractional CMO with 7+ years of experience driving E-commerce and DTC growth through brand leadership, marketing strategy, and team-building expertise. I step in to fix bottlenecks and deliver results—think 20%+ lifts in conversion rates and 30% boosts in brand awareness. ✨ Here’s how I lead as your Fractional CMO: 📈 Growth-Driven Marketing Strategy: I align your campaigns to hit KPIs like 15% ROAS improvement, 25% customer retention growth, and 10% CAC reduction, using data and market trends. 🎯 Team Building & Leadership: I help you build a high-impact marketing team by hiring the right talent at the right time—whether it’s a creative lead or a performance marketer—while streamlining processes for efficiency. 📊 Fixing E-com/DTC Bottlenecks: I tackle common pain points like disjointed brand messaging (hurting loyalty), weak funnel conversion (think <2% rates), or over-reliance on paid ads with no organic strategy. I’m all about long-term partnerships, committing 1-2 days per week to scale your brand sustainably. Need a Fractional CMO to turn your E-commerce chaos into consistent growth? Let’s chat!

🇮🇳 🇫🇷 🇦🇪 🇵🇹 (Based between Portugal, Dubai & India) Hi, I’m Payal, I run a boutique agency that offers cultural, story first and disruptive branding and marketing for next gen brands think sustainable, impact driven, creating consumer shifts for a better world. Experience spans heritage houses such as Chanel, YSL, Armani, and Bvlgari, as well as high-growth startups including Ounass and Faces Middle East. Previously built and exited my own artisanal label with +55% MoM growth and a profitable exit. My approach Every project begins with immersion into culture, behaviour, and context, followed by intentional strategy built through my own brand frameworks. Services: ✺ Branding Strategy ✺ Brand Identity (new) ✺ Marketing (GTM) ✺ Storytelling & Narratives ✺ Cultural Insights ✺ Market Research & Foresight ✺ Sustainability Positioning ✺ Consumer Insights ✺ Social Media Strategy ✺ Social Media Management -------------------------------------------------------------------------------------------------------------------- 1. Market Research & Foresight - From market white gaps, to pricing & customer landscape 2. Branding Strategy & Identity (new) - I bring your brand vision to life by building a strong foundation 3. Re-brand - When a brand has outgrown stage (1) it needs a new life, I'm here to facelift 4. Cultural Strategy - stay relevant by understanding how people think, feel and behave. 5. Social Media Strategy - How you show up each day shapes your brand! 6. Sustainability Positioning - Narratives, messaging, visual identity and flow builds 7. Brand & Social Management - Happy to be your executing partner to see my work come to life 👀 What makes me unique? 👁️ A sharp eye for cultural timing, trends, and brand positioning 𖣠 Extremely hands-on, detail-driven, and outcome focused 🤝 Comfortable working at both strategic and execution level 🗼International experience across luxury, startups, and next-gen brands If you're building a next-gen brand and need work that actually moves the needle, let's talk.

With over 15 years dedicated to innovation and business expansion across a variety of industries and company sizes, I developed a versatile profile across marketing and commercial roles, from global to local operations. This diverse background, coupled with a curious mindset, gives me a unique insight into how the different pieces of a business come together. My greatest strength lies in the ability to zoom in and out: thinking both long and short term, balancing strategy with execution, and bridging marketing--sales--operations. My Consultancy Services 𝟏. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐅𝐨𝐫𝐦𝐮𝐥𝐚𝐭𝐢𝐨𝐧: Do you have a business idea and don’t know where to start, or an existing business and wonder how to plan your next move? --> Drawing from a variety of sectors experiences, I provide customized guidance and blueprints to steer your venture's direction, optimize operations, and boost ROI. 𝟐. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Are you looking to build or refine your brand's strategy? Does your marketing team need strategic guidance and cohesion to execute your business’s vision? Struggling to excite retailers with your current assets? --> I offer a comprehensive approach to brand development and management, my tailored brand & marketing strategies are grounded in real-world successes. 𝟑. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Feeling the need to rejuvenate your product offerings? Too many ideas (or none)? Not sure what is the best supplier setup to bring those to life? --> With over 8 years’ experience in product innovation, and distinguished by multiple international awards, I can guide you through all the milestones of a bullet-proof innovation funnel, tailored to your business, and balancing consumer appeal, customer viability, and sound financials. 𝟒. 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 Thinking of venturing into new territories? Determined to grow but uncertain about resource prioritization? Full of ambition but lacking a cohesive roadmap? --> With hands-on experience across 4 continents and expertise managing both major players and emerging clients, I will guide through the route-to-market process for seamless international expansion. 𝟓. 𝐏𝐢𝐭𝐜𝐡 𝐃𝐞𝐜𝐤 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐥𝐚𝐧 Preparing to engage stakeholders or investors? Feel you have a good story in your head but cannot translate it in a deck? --> Crafting a coherent narrative is essential. I assist in molding your vision and strategy into compelling presentations, grounded in clarity, as well as robust business plans to attract investors, partners, and stakeholders. Ready to embark on a transformative journey for your business? Let's work together!

🌍 I Help Companies Reinvent Themselves in the AI Era In a world where AI is disrupting industries, business models, and customer behavior, every company must rethink its identity and strategy for growth. That’s where I come in. With 25+ years of experience in international marketing, business strategy, and growth consulting, I help organizations navigate transformation — aligning brand, business model, and market positioning to thrive in the new economy. Whether you’re redefining your offering, launching in a new market, or preparing your business for AI-driven change, I bring: ✅ Strategic clarity — defining your competitive edge and growth path ✅ A modern marketing voice — connecting your brand to today’s audiences ✅ Business transformation expertise — blending innovation with real-world results I’ve partnered with founders, CEOs, and leadership teams to help companies not just adapt — but evolve. 💡 Services Strategic marketing consulting & brand positioning AI transformation & innovation strategy Business model design and growth planning Go-to-market strategy & international expansion Fractional CMO & strategic advisory partnerships 🔹 Roles Fractional CMO | Strategic Advisor | Marketing Strategy Consultant | AI-Era Innovation Partner 🔑 Keywords for search visibility Marketing strategy • Business transformation • Brand consultant • AI strategy • Go-to-market • Growth marketing • Brand repositioning • Business model innovation • Fractional CMO • International marketing • Strategic advisor