Hire the Best Brand Managers
in Portugal

I'm a Brand Strategist focused on brand strategy, brand positioning and brand messaging for B2B companies, consultancies and expert-led businesses whose offer has become difficult to explain, differentiate or sell. I help founders, startups, consultants and growing companies clarify what their brand stands for, define a stronger position in the market, and build messaging that makes their offer easier to understand, trust and choose. If your product, service or expertise is strong but difficult to explain clearly, I can help you turn that complexity into a clear brand strategy, positioning strategy, messaging framework, website messaging and content direction. WHAT I CAN HELP WITH: → Brand Strategy Clarify your brand foundations, audience, differentiation, value proposition, narrative and strategic direction. → Brand Positioning Define a clear and differentiated position so your brand becomes easier to understand, remember and choose. → Brand Messaging Build a brand messaging framework that connects your positioning, value proposition, narrative, proof points, key messages and tone of voice. → Website Messaging Structure your homepage, service pages and website content so visitors quickly understand who you are, what you offer and why it matters. → Content Strategy Create content pillars, communication themes and editorial direction so your brand knows what to say and how to say it consistently. → Brand Audit & Clarity Sprint Identify where your current brand, messaging or website is losing clarity and define the strategic improvements needed. TYPICAL PROJECTS INCLUDE: • Brand Strategy • Brand Positioning • Brand Messaging • Messaging Frameworks • Website Messaging • Content Strategy • Brand Audits • Value Proposition Development • Brand Narrative • Communication Strategy • Founder Positioning • B2B Brand Strategy • SaaS Brand Messaging • Service Brand Positioning WHAT MAKES MY APPROACH DIFFERENT: Most brands try to fix communication by redesigning, rewriting or posting more content. But the real issue is often strategic: unclear positioning, weak messaging structure, scattered content direction or a brand story that people do not understand quickly enough. I build practical brand strategy and messaging systems that connect positioning, narrative, website messaging and content strategy, so your brand communicates with more clarity, consistency and direction. This means: • Clearer positioning • Stronger brand messaging • Better website and content structure • More consistent communication • Faster decision-making • A brand strategy your team can actually use If your brand has value but lacks clarity in how it shows up, send me a message. I’m happy to take a look and walk you through how I’d approach your case.

It's not Design & it's not Content: it's Storytelling. 💫 Welcome! I’m Beatriz, a Brand Strategist and Creative Director helping passionate founders, startups, and established businesses navigate the space where structure meets creativity. Most brands struggle with one of two things: they have a strong vision but lack a structured execution plan, or they follow trends so closely that they lose their authentic identity. I solve both. Here’s how I can help you: 🎨 Branding & Rebranding Brand strategy, positioning, and core values definition Target audience alignment and brand voice messaging Complete visual identity: logo suites, typography, colour palettes, and style guides Comprehensive rebrand strategies to refresh and scale established businesses 🎞️ Creative Direction End-to-end visual, campaign, and launch strategy Website and landing page functional and aesthetic direction Visual mood boards, storytelling concepts, and design systems Campaign alignment across digital platforms and touch-points 📸 Content Visual content direction for photography, video, and UGC (User-Generated Content) Creative briefs, shot lists, and mood boards for content creators and photographers Social media content strategy, design, visual grids, and asset creation Why clients work with me: Corporate Structure + Startup Agility: I combine the operational discipline of corporate e-commerce with the creative speed of agile startups. Strategy Meets Execution: I don’t just deliver visual ideas—I manage the full execution process to ensure your brand launches smoothly. Authentic Storytelling: I build cohesive brand ecosystems built on long-term identity rather than fleeting trends. What you can expect when working with me: A creative partner who listens and adapts to your goals. Tailored solutions that match your brand’s personality and vision. Deliverables that are polished, strategic, and ready to use. 📌 Let’s work together to bring your vision to life. Whether you need a full brand identity, a clear strategy, or content that connects, I’ll help you create a brand that feels authentic, professional, and unforgettable. 🩵 Interests: Sports, Health & Wellness, Interior Design, Music, Pets, Children, and Beauty

I’m Valentina, an architect by training with experience teaching at university. For the past two years, I’ve been working across branding, communication, creative direction and strategy. I help brands turn ideas into clear positioning, strong creative concepts and cohesive communication. My work sits between strategy and creative direction: from understanding the brand and identifying opportunities, to shaping the idea, message, brand voice and visual direction behind it. I enjoy working on the thinking behind the creative: finding the right angle, challenging assumptions, developing concepts, and shaping brand voice and storytelling. I turn ideas into clear, engaging communication across campaigns, content, day to day brand communication and social media. My background in architecture shaped the way I work: structured, analytical and detail-oriented. Throughout my career, I’ve worked on complex projects involving different teams, stakeholders, deadlines and deliverables: coordinating people, managing timelines and keeping multiple moving parts aligned. Today, I bring that same mindset to branding, communication and creative projects. I’m particularly interested in working with founders and growing brands that need someone who can think creatively, bring structure to their ideas and help move projects from concept to execution. What I can help with: - Creative Direction - Creative Strategy - Brand Positioning & Messaging - Creative Concepts & Campaign Development - Brand Voice, Storytelling & Copywriting - Content Strategy & Social Media - Creative Project Management & Coordination - Creative Audits & Brand Reviews Let’s build something great together! Portfolio below :)

👋 Hey! I’m a Fractional CMO with 7+ years of experience driving E-commerce and DTC growth through brand leadership, marketing strategy, and team-building expertise. I step in to fix bottlenecks and deliver results—think 20%+ lifts in conversion rates and 30% boosts in brand awareness. ✨ Here’s how I lead as your Fractional CMO: 📈 Growth-Driven Marketing Strategy: I align your campaigns to hit KPIs like 15% ROAS improvement, 25% customer retention growth, and 10% CAC reduction, using data and market trends. 🎯 Team Building & Leadership: I help you build a high-impact marketing team by hiring the right talent at the right time—whether it’s a creative lead or a performance marketer—while streamlining processes for efficiency. 📊 Fixing E-com/DTC Bottlenecks: I tackle common pain points like disjointed brand messaging (hurting loyalty), weak funnel conversion (think <2% rates), or over-reliance on paid ads with no organic strategy. I’m all about long-term partnerships, committing 1-2 days per week to scale your brand sustainably. Need a Fractional CMO to turn your E-commerce chaos into consistent growth? Let’s chat!

I’m a Junior Brand Manager experienced in social media management and brand campaign development. If you are trying to grow your social media or looking for ideas to launch you product and to build a strategy to your brand, I can help you. I’ve made commercials for brands like SUPER BOCK and I’ve done commercials for street wear brands and modeling in some music videoclips.

🔹 PPC Expert | 8+ Years Experience | Driving ROI & Growth | Amazon PPC Expert and Strategic Analyst | Passionate about Pay-Per-Click advertising, I’ve spent the last 8 years helping businesses maximize their ROI through data-driven strategies. Based in Portugal, I specialize in Google Ads, Meta Ads, and performance marketing, crafting high-converting campaigns that deliver measurable results. I thrive on optimizing ad spend, A/B testing, and staying ahead of trends to ensure my clients and employers achieve the best possible outcomes. Whether it’s scaling e-commerce sales, generating high-quality leads, or boosting brand visibility, I love what I do and bring a results-oriented approach to every campaign. Always open to networking, exchanging insights, and discussing new PPC challenges! Let’s connect