Hire the Best Go-to-Market Strategy Freelancers
in France

🏆 What does the "Expert-Vetted" badge on my profile mean? 🏆 When you see this badge, it means you’re looking at someone who’s in the top 1% of all talent on Upwork and they’ve passed specific skills tests. With Industrial Engineering and Luxury Marketing Management education background and 15 years of experience in big companies like L'Oréal, Carat Media, Plaza Premium Group and startup incubators; I am expert in setting business plan structures and positioning brands. I am mentoring Parisian startups in different incubators on business strategy, pitch deck creation, digital marketing and launch strategy. I can consult you on business plans, brand strategy, brand development, advertising strategy, marketing strategy, digitalization and launch strategy. I believe my experience is relevant for this job type because I have been in your shoes. I have worked at executive level in big corporate companies, as media buyer in media agencies, I have founded my own startup and now I am working as a freelancer consultant and I am mentoring startups. When most of my clients started requesting my supervision on matters related to visual design upon project completion, I began offering an in-house design team service comprised of highly talented senior-level designers alongside my strategic consulting services. If this interests you, we can also collaborate on this aspect once your strategy is formulated. I would be happy to discuss and learn about your business project and leverage my experience to deliver you an impeccable service. Best regards.

Native English Speaker. I am a PowerPoint Freelancer (FreelancePowerPoint.com). I am an entrepreneur, business professional, and an award winning MBA. Basically, I am a business nerd. I build stunning PowerPoint slide decks. My goal is to make you look impressive to your audience. You can see examples of my work on my site: FreelancePowerPoint.com I believe in earning your business. I will happily give you a demonstration of what I can do for your next PowerPoint project. Investor Pitch Decks College Lectures University Lectures Sales Presentations Motivational Speeches And more...

As a Fractional CMO (Head of marketing | Creative Strategist | Marketing Leader), I help brands grow through GTM strategy, growth management, and business process optimization, including AI and automation. Over the past 10 years, I've worked across multiple layers of business growth: branding, marketing strategy, product development, operations, and executive decision-making. My background includes: • Building brand systems and positioning strategies • Leading marketing initiatives and growth programs • Managing distributed teams and external contractors • Running my own agency • Developing marketing strategies and GTM plans • Overseeing complex digital projects across multiple industries I've worked with service businesses, e-commerce brands, marketplaces, SaaS-like products, and enterprise organizations across: • Legal • Finance • Education • Luxury • Manufacturing • Biotech • Real Estate • FMCG • Local Services Some engagements required deep positioning and brand strategy work. Others focused on SEO, acquisition, conversion optimization, automation, operational systems, or product architecture. Beyond execution, I bring a business perspective shaped by: • MBA-level business training • Direct P&L responsibility • Team leadership experience • Collaboration with founders, executives, agencies, and technical teams As a result, I don't view marketing as a collection of channels. I view it as a business system where positioning, customer psychology, product experience, operations, technology, and growth must work together. Selected Experience • Built and launched brands, products, and go-to-market strategies across multiple industries • Reduced acquisition costs, improved conversion rates, and developed retention systems for local and international businesses • Designed and managed complex digital ecosystems, including marketplaces, custom e-commerce platforms, automation workflows, and content operations • Led distributed teams, managed external contractors, and operated with direct P&L responsibility • Worked directly with Morgan & Morgan, Argent International, Phiston Technologies, marketing agencies, and public-sector digital initiatives in France Fractional CMO Services I help DTC brands and growth-focused companies scale through GTM strategy, growth management, AI implementation, and business process optimization. What I Do ▪ Marketing Strategy & Leadership ▪ GTM Strategy & Positioning ▪ Growth Systems Architecture ▪ Performance Marketing ▪ Marketing Automation ▪ AI-Powered Optimization ▪ Business Process Mapping ▪ Operations & Scaling ▪ Team Leadership Why Work With Me ▪ MBA degree ▪ 10 years of experience across digital strategy, brand building, marketing leadership, SEO, paid acquisition, CRO, and UX ▪ $100K+ earned on Upwork with 100% Job Success Score ▪ 12 industry awards Core Competencies Strategy & Go-to-Market ▪ Positioning ▪ GTM Strategy ▪ Marketing Strategy ▪ Competitive Analysis ▪ Fractional CMO Leadership Growth & Execution ▪ Growth Marketing ▪ Performance Marketing ▪ Conversion Rate Optimization (CRO) ▪ Funnel Development ▪ SEO ▪ Paid Acquisition ▪ Marketing Leadership AI & Automation ▪ AI Strategy & Consulting ▪ AI Content Optimization ▪ Process Automation ▪ Fractional Chief AI Officer (CAIO) ▪ Business Process AI Optimization Branding & Creative ▪ Brand Positioning ▪ Creative Direction ▪ Content Strategy ▪ Retention Marketing ▪ Social Media Strategy Operations & Leadership ▪ Team Leadership ▪ Process Optimization ▪ Vendor Management ▪ KPI Systems ▪ P&L Management Fractional CMO Partnership Growth & Strategy ▪ Growth Audit ▪ CAC/LTV Modeling ▪ Funnel Analysis ▪ Positioning ▪ Pricing Strategy ▪ Channel Strategy ▪ Go-to-Market Planning Execution ▪ SEO ▪ Paid Media ▪ CRO ▪ Funnel Optimization ▪ Growth Programs Automation & Retention ▪ Lead Generation Systems ▪ Marketing Automation ▪ Email Marketing ▪ Customer Retention Systems ▪ Business Process Automation Analytics & Reporting ▪ KPI Dashboards ▪ Reporting Systems ▪ Performance Tracking ▪ Executive-Level Insights Tech Stack AI & Automation ▪ Claude API ▪ Claude Code ▪ ChatGPT ▪ Make ▪ Zapier ▪ OpenClaw Marketing & Analytics ▪ GA4 ▪ Google Search Console ▪ Triple Whale ▪ Semrush ▪ Ahrefs ▪ Apollo ▪ Meta Ads ▪ Google Ads ▪ TikTok Ads Web & Infrastructure ▪ WordPress ▪ Webflow ▪ Shopify ▪ Cloudflare CRM & Email ▪ HubSpot ▪ Klaviyo ▪ Mailchimp ▪ Brevo ▪ Notion Data & Reporting ▪ Google Tag Manager ▪ Looker Studio ▪ Excel Modeling ▪ CAC/LTV Frameworks Over the past 10 years, I've worked on both sides of the table - as a specialist executing the work and as the person responsible for business outcomes. That perspective allows me to connect strategy, marketing, operations, technology, and execution into a single system focused on one objective: sustainable growth. Let's see if there's a fit.

Most brands have data. Few have clarity. I bridge that gap. I help luxury, fashion, beauty, and lifestyle brands — as well as agencies and cultural organizations — translate complexity into actionable strategy. I do this through insight-driven research, analytical narratives, and cultural intelligence. Whether you’re entering an unfamiliar market, repositioning a heritage brand, or trying to decode fragmented consumer signals, I provide the structure and strategic thinking to move forward with confidence. 🧭 Who I Am I’m an independent strategy consultant working between **Paris and Shanghai**. Trilingual in Chinese, English, and French, I bring a deeply cross-cultural lens to every project — but culture is just the lens. The output is always clarity and commercial relevance. Trained in brand strategy and market analysis, I specialize in: - Market Research — Turning fragmented data and weak signals into structured, actionable intelligence - Competitive Analysis — Mapping landscapes, identifying white space, and benchmarking what matters - Consumer Insight — Uncovering what people truly desire, beyond what they say - Brand Strategy — Crafting positioning, narratives, and roadmaps that resonate - Cultural Intelligence — Understanding how identity, culture, and economics shape markets - China Market Strategy — Helping global brands enter, localize, or reposition in China with cultural precision and commercial discipline 💼 What I Can Do for You - Market & Consumer Research (qualitative & quantitative, across regions) - Competitive & Trend Analysis - Brand & Communication Strategy - Insight Reporting & Narrative Building - Cross-Cultural Consulting (with a natural strength in China-Europe dynamics) 🌐 Industries I Work In - Luxury, Fashion & Beauty - Hospitality & Travel - Lifestyle & Design - Tech, Retail & E-commerce - Culture & Creative Industries 🛠️ Research Capabilities I work with both open-source and premium databases to ensure analytical depth: Statista, Euromonitor, Mintel, GlobalData, SimilarWeb, Exploding Topics, Google Trends, Reddit/Quora mining, TikTok/Weibo social data, and in-house qualitative coding frameworks. Key skills: Qualitative & Quantitative Research · Competitive Intelligence · Strategic Foresight · Persona & Journey Design · Data Synthesis & Visualization · Strategic Writing (Reports, Decks, Editorials) 🤝 Brands I’ve Worked With My insights have supported teams at LVMH, Kering, Richemont, and L’Oréal, across houses including: Maison Margiela · Hermès Beauty · Bvlgari · Prada Beauty · De Beers · Hennessy · YSL Beauty · Balenciaga · Celine · Swarovski · Lacoste · Zadig & Voltaire · Isabelle Marant · Victor & Rolf (These projects often involved multi-market strategy, with a focus on bridging Europe and Asia.) 💡 Why Clients Choose Me Because I don’t just deliver data — I deliver "clarity, meaning, and strategy" that leaders can act on. Because I connect "business logic with cultural intuition" — so your work doesn’t just translate, it resonates. Because I’ve worked across Paris, Shanghai, and New York — and I understand what global teams need to move forward, without getting lost in translation. 📩 When to Reach Out - You need consumer or market insights that feel human, not mechanical - You’re launching, repositioning, or scaling a brand — and need a strategic sparring partner - You want research and strategy from someone who thinks in narratives, not just numbers I believe in thinking long-term, acting with precision, and observing from the edge — because that’s where patterns are clearest. If you’ve read this far and wonder whether I could help with your specific challenge, send me a message. I’m happy to share a perspective before any commitment.

Amazon in Europe is not just translation. Each marketplace has its own rules, category dynamics, compliance risks, content standards, advertising logic and operational constraints. I help brands turn Amazon into a serious sales channel in Europe. I work with two main types of clients: European SMEs and established brands that are already selling on Amazon but need stronger performance, cleaner operations and better control over the channel. US or international brands that want to launch or expand into Amazon Europe, especially France, Germany, Italy, Spain and the UK. Since 2014, I have worked across Seller Central, Vendor Central, Amazon Ads, product listings, SEO, A+ Content, Brand Registry, account health, compliance issues, blocked listings, catalogue structure, international launches and marketplace strategy. My work is not limited to PPC or listing optimization. Amazon performance usually depends on several connected issues: positioning, catalogue, stock, margin, Buy Box, content, reviews, advertising, compliance and internal organization. I look at the full channel, then prioritize what will actually move the business forward. I can help with: Amazon Europe launch strategy Seller Central and Vendor Central audits Product listing optimization and SEO A+ Content and Brand Store recommendations Amazon Ads structure and performance review Compliance, blocked listings and account health issues Brand Registry and catalogue control France / EU marketplace localization International expansion from the US to Europe Ongoing Amazon channel management I am especially useful when Amazon already matters for your business, but the channel has become confusing, underperforming, risky or too dependent on a generic agency or PPC-only freelancer. References include work with brands such as Sony, Playmobil, Neutrogena, Ugreen, TaoTronics and European SMEs in regulated and competitive categories. Outside Upwork, my Malt profile is rated 5/5 with 65 completed projects. If you need someone who understands both Amazon growth and Amazon risk in Europe, I can help you assess the situation, identify the priorities and build a practical action plan.

With almost 10 years of experience as a Business Development Strategist, I bring a unique blend of expertise in market research, project management, business development strategy, customer success, marketing strategy, and account management. After spending four years honing my skills in the financial industry, in 2021, I launched my own business development consultancy (tri-o.consulting) in France. Since then, I have been working full-time as a freelance consultant, driven by a passion for helping businesses thrive. I have successfully collaborated with clients in diverse industries, including retail, startups, and IT and marketing agencies. This experience has equipped me with the adaptability and understanding necessary to excel in different business landscapes. ❗Why choose me for your project/company❗: - 🚀 Growth-Oriented Approach: I have a keen focus on identifying growth opportunities and developing robust strategies that drive success. I am dedicated to helping your business thrive and achieve its full potential. - 📈 Data-Driven Solutions: I leverage the power of data and market research to inform my decision-making process. By analyzing valuable insights, I create innovative solutions that propel businesses forward and ensure effective decision-making. - 🤝 Customer Relationship Building: I excel at building deep and meaningful customer relationships. By understanding their needs and preferences, I can boost loyalty, retention, and ultimately drive the growth of your business. - 📢 Impactful Marketing Campaigns: My expertise in executing impactful marketing campaigns is a valuable asset. With a strategic approach, precise targeting, and compelling messaging, I can help your business reach its target audience and achieve your marketing objectives. - 🙌 Cross-Functional Leadership: I possess strong leadership skills and the ability to lead cross-functional teams effectively. By fostering collaboration and harnessing the strengths of individuals, I ensure seamless project execution and exceptional outcomes. - ✅ Analytical Mindset and Creative Thinking: I approach challenges with an analytical mindset and creative thinking. This combination allows me to devise innovative solutions tailored to your business's unique needs, maximizing growth and success. - ⏰ Timely Project Execution: I am committed to adhering to project timelines and ensuring timely execution. With meticulous planning and effective time management, I prioritize meeting deadlines and delivering results within the agreed-upon timeframe. You can rely on me to keep your projects on track and achieve timely success.