Product Marketing Manager | GTM Strategy | AI Growth | SaaS Marketing | Customer Acquisition
Building a great product is only half the job. Getting customers to understand, trust, and buy it is where I come in.
Over the last 5+ years, I've helped SaaS startups, AI companies, and B2B businesses turn ideas into products people actually use and pay for.
I don't just create marketing campaigns. I build complete growth systems that connect product, marketing, sales, and customer success.
I have led product launches, GTM strategies, customer research, positioning, messaging, onboarding, and growth initiatives for AI and SaaS products including ComplyNexus, ComplySpark, Ozar, Expensorr, Audio Bolo, MailFlurry, and Calidad Infotech.
What I help companies with:-
✔ Go To Market Strategy
✔ Product Marketing
✔ Product Positioning & Messaging
✔ Customer Discovery & Market Research
✔ Product Launch Strategy
✔ Growth Marketing
✔ Customer Acquisition
✔ Demand Generation
✔ AI Marketing Strategy
✔ GEO (Generative Engine Optimization)
✔ SEO Strategy
✔ Conversion Rate Optimization
✔ Landing Page Strategy
✔ Customer Journey Mapping
✔ Sales Funnel Optimization
✔ Lead Generation Systems
✔ Marketing Automation
✔ Product Documentation
✔ Feature Prioritization
✔ User Stories & Requirement Documentation
✔ Competitive Analysis
✔ AI Powered Marketing Workflows
My approach:-
Every engagement starts with one question:
Why should a customer choose your product instead of every other option in the market?
From there I build
• Clear positioning
• Strong messaging
• High converting landing pages
• GTM strategy
• Customer acquisition systems
• Marketing automation
• Product launch plans
• Performance dashboards
Everything I recommend is backed by customer research, data, and real business goals—not assumptions.
Recent work includes:-
→ Launched AI SaaS products from idea to market
→ Increased organic traffic through AI SEO and GEO strategies
→ Built complete GTM plans for B2B SaaS startups
→ Created product messaging that improved demo conversions
→ Designed customer journeys and onboarding flows
→ Worked with founders to define product strategy and roadmap
→ Built AI powered marketing systems using ChatGPT, Claude, Gemini, n8n, Make, and automation tools
Tools:-
ChatGPT, Claude, Gemini, Perplexity, GA4, PostHog, Mixpanel, HubSpot, GoHighLevel, Notion, ClickUp, Jira, Figma, Canva, Ahrefs, SEMrush, Google Search Console, Google Tag Manager, Framer, WordPress, Webflow, n8n, Make, Zapier, Brevo, Mailchimp, ActiveCampaign.
If you're looking for someone who can think like a Product Manager, execute like a Growth Marketer, and communicate like a Founder, let's connect.
I focus on one thing: building products that grow and marketing systems that generate predictable revenue.
Customer Acquisition Strategy
Customer Acquisition
Product Marketing
Digital Marketing
Google Ad Manager
Go-to-Market Strategy
Product Strategy
Marketing Strategy
B2B Marketing
AI Consulting
Lead Generation
Product Management
Search Engine Optimization Report
Generative AI Prompt Engineering
Marketing Automation
Social Media Marketing
Email Automation
Technical SEO
On-Page SEO
Content Marketing Strategy
Soumen H.
Bengaluru, India
$65/hr
5.0
8 jobs
GROW YOUR SAAS WITH A PROVEN MARKETING VETERAN OF 11+ YEARS.
With over 12 years of experience in SaaS marketing, I specialize in demand generation, customer acquisition, and growth marketing. I’ve led multi-million dollar growth initiatives in NA and EMEA, delivering tangible results across inbound and outbound channels. Whether it is building marketing strategies from scratch or scaling up existing efforts, I thrive on driving revenue and business success.
🗣️ "Soumen was the driving force behind our marketing efforts... His passion and attention to detail make him a valuable asset. I'd love to work with him again." – Augustus Franklin, CEO, CallHub
🚩🏁 WHAT CAN I DO FOR YOU?
◎ Do market research.
◎ Do audience research & segmentation to identify ICPs & personas
◎ Develop a marketing strategy or optimise your current marketing activities
◎ Drive customer acquisition with targeted demand & lead generation strategies
◎ Build and optimize email marketing and paid marketing strategies
◎ Improve lead conversion and customer retention
◎ Content marketing strategy: Drive organic traffic that converts
◎ Optimize user journeys to improve onboarding and product adoption
⚡️⚡️ RECENT ACHIEVEMENTS
◎ Led marketing team for a SaaS brand and grew it to $10M ARR
◎ Increased product consumption by 4% (~$10M) through optimized nudges
◎ Achieved 17% conversion on Google Ads for a B2B SaaS startup, with 23% converting to paid customers
◎ Grew organic traffic to 500K that converted into 30000 signups
◎ Led ABM campaigns, securing an 8% conversion rate with an average ACV of ~$30,000
◎ Increased SQL pipeline by 65% through inbound and paid marketing
◎ Drove a $4.7M revenue increase through demand generation and integrated marketing campaigns
🧗♀️ SKILLS
◎ Demand Generation & Customer Acquisition: ABM, growth marketing, lead nurturing, lifecycle marketing
◎ Content Marketing: Content strategy, content creation & distribution, SEO, email marketing, inbound marketing
◎ Paid Marketing & Social media: Google Ads, Facebook, Instagram, LinkedIn, YouTube, Pinterest, Twitter, Snapchat
◎ Marketing Automation & CRM: HubSpot, Marketo, Salesforce, 6sense, Clearbit, Mixpanel, Twilio Segment
◎ Analytics & Optimization: Google Analytics, Looker, Hotjar, Optimizely, conversion rate optimization (CRO)
◎ Project & People Management: OKRs, budget management, cross-functional team leadership
I bring 11+ years of hands-on marketing experience in SaaS, combining strategic leadership with a data-driven approach.
☀︎ I’m not about vanity metrics—I focus on results that matter: traffic that converts, ads that drive profitable CAC, and campaigns that boost customer acquisition.
🤝 I can work closely with sales, product, and engineering teams to successfully build and execute marketing strategies that align with business objectives.
🎯 My T-shaped expertise allows me to be agile across various marketing channels, delivering meaningful impact at every stage of the funnel.
Let's chat if you're looking for a marketing leader who can drive measurable results and help your SaaS business grow! Contact me today, and let's make your SaaS a success.
Customer Acquisition
Content Marketing Strategy
SEO Strategy
Email Marketing Strategy
Content Marketing
Digital Marketing
Marketing Strategy
Performance Marketing
Conversion Rate Optimization
Marketing Automation
Landing Page Optimization
Web Analytics
Market Analysis
Lead Generation Strategy
Audience Segmentation & Targeting
Varun M.
New Delhi, India
$70/hr
5.0
5 jobs
🚀Marketing Strategist & Go-To-Market Expert - Helping You Scale 🚀
Client roster: Saudi Aramco, Abbott Pharmaceutical, Al Rajhi Bank, Nupco, BMW, Swarowski, MG Motors, Ogilvy & Mather, Dentsu among others.
I engineer and implement custom strategies & campaigns, launches, digital marketing, rebranding, and eCommerce optimizations, among others. Passionate for helping entrepreneurs and businesses solve growth challenges and effect marketing transformations. I specialize in go-to-market strategies and planning while having a strong background in pragmatic implementation: actionable strategies I bring to life are realistic yet ambitious. Never just a textbook page or a PowerPoint.
What i offer:
Strategic Marketing Development: Crafting comprehensive marketing strategies and budgets tailored to your unique needs.
Market Research & Competitive Intelligence: Offering in-depth market research and competitive analysis to position your brand effectively.
Customer Insight: Conducting segmentation and discovery interviews to understand your audience and develop buyer personas and journeys.
Brand & Product Messaging: Developing compelling messaging, positioning, and value propositions for both corporate brands and products.
Sales Enablement & GTM Strategy: Ensuring your sales team has the tools they need and developing robust go-to-market strategies for your products.
Content Strategy: Creating engaging and compelling content marketing strategies that effectively leverage and demonstrate key messaging and value props.
Demand Generation: Developing effective demand gen strategies that drive demand for your products and services.
Creative Copywriting & Editing: Drafting compelling marketing and sales copy for landing pages, emails, social media, and marketing materials based on voice of the customer and addressing their deepest pain points, desires and how your product/service is uniquely positioned to address their needs.
💼 Why Work With Me?
Leverage my extensive experience and multifaceted skills to drive your brand forward. Whether you're a startup seeking growth or an established brand aiming for greater market share, I'm here to help you scale. Let's create marketing magic together!
What I Can Offer:
Over the past few years, I’ve assembled a team that is stellar at what they do, my team, across multiple verticals of advertising, marketing, tech development and strategy, come from top agencies across the globe.
I’m confident that me and my team can deliver stellar results and won’t stop performing till you’re satisfied. Drop in a message and let’s connect on what all we can do for you. Looking forward to making an impact for your brand!
Social Media Marketing
Facebook
Content Marketing Strategy
Startup Consulting
Brand Strategy
Branding & Marketing
Sales Strategy
Client Management
Internal Communications
Brand Marketing
Advertising Strategy
Internet Marketing
Business Consulting
Growth Hacking
Product Launch
Business Development
Harshit B.
Surat, India
$8/hr
4.7
14 jobs
🚀 Hello!, I'm Harshit Bhimani, a skilled Flutter Developer based in India. With over 4 Years of extensive experience in Flutter mobile app development, I offer professional and customized Flutter app development services using industry-standard coding practices across the globe. Additionally, I am proficient in developing mobile apps from Figma to Flutter, XD to Flutter, and Sketch to Flutter mobile app development.
I am committed to delivering excellent results and exceeding client expectations through my expertise and experience in Flutter mobile app development.
✔ Flutter Mobile App Development
✔ Flutter UI Development
✔ Flutter API Integration
✔ Flutter Firebase Integration
✔ Android App Development Using Flutter
✔ iOS App Development Using Flutter
✔ Flutter App Optimization
✔ Flutter App Maintenance
My Expertise and Technology Stack:
🔸 Flutter Firebase app development
🔸 Flutter app UI
🔸 Figma, XD to Flutter complete functional app
🔸 Flutter app development with payment method integration
🔸 Google Maps, REST API integration
🔸 Database Management, Local Storage Hive, SQLite, and Shared preferences
🔸 Firebase authentication, Firestore Database, Realtime Database Storage, machine learning
🔸 Cloud messaging, cloud Firestore
🔸 APIs Integration
🔸 Payment gateway Integration
🔸 3rd Party SDKs integration to your Flutter Mobile app
What you will get :
☑ Fully functional flutter App developed
☑ Flutter app Complete Clean source code
☑ Free premium support up to 2 months after completion with unlimited revisions
Why choose me as a Flutter Developer for your mobile app development?
🔹You will get an experienced Flutter app developer for mobile app development
🔹You will get mobile app development that is optimized for performance.
🔹Your Flutter mobile app developed with the latest trends and techniques
🔹You will get high-quality Mobile app development at affordable and competitive pricing
🔹You will get regular updates about your Flutter mobile app development
As a dedicated Flutter developer, I recognize the significance of delivering exceptional outcomes on schedule and within the allocated budget.
If you're seeking a professional Flutter developer or mobile app developer for your upcoming project, search no further. Reach out to me now to discuss how I can assist you in materializing your mobile app concept!
Firebase Realtime Database
Firebase
Social Media Account Integration
Dart
Chat & Messaging Software
Location-Based Service
Flutter
GraphQL
Firebase Cloud Firestore
Encryption
W3C Widget API
RESTful API
Jitendra C.
Gurgaon, India
$55/hr
5.0
26 jobs
Most businesses don’t need another ad manager.
They need someone who understands how growth actually works across acquisition, onboarding, retention and monetization.
That’s where I come in.
I’m a growth operator with 11+ years of experience helping startups and scaled brands grow profitably across fintech, SaaS, travel tech, ecommerce and consumer internet.
My background spans both strategic leadership and hands-on execution so I’m equally comfortable diagnosing broken growth economics at the business level or getting deep into campaign, funnel, attribution and conversion details.
I’ve led growth across brands like Spocket, Paytm, MobiKwik, Goibibo and TripHobo, managing growth programs from early experimentation to scaled acquisition engines.
🚀 Selected outcomes:
Spocket - Scaled new subscriber acquisition 3X in 7 months while managing ~$300K/month in paid spend at profitable CAC:LTV ratio of 1:3.
Goibibo - Grew room nights 40% YoY while improving ROAS 34% on $9M+ annual paid budgets
TripHobo - Increased tours orders 55% MoM while reducing CPA 80%, improving ROAS 330% in 2 months
Paytm - Scaled motor insurance GMV 9X in 12 months
MobiKwik - Grew monthly transacting users from 1M to 1.3M
🚀 How I typically help clients:
- Paid acquisition strategy & scaling (Meta / Google/TikTok/X/Reddit/Linkedin)
- CAC / LTV diagnosis & growth economics
- Funnel conversion optimization
- Attribution & measurement strategy
- Growth experimentation frameworks
- Retention / monetization strategy (Email/Push/SMS/Whatsapp Flows)
- Fractional growth leadership for startups and scaling brands
🚀 Best fit clients:
I work best with founders and growth-stage businesses that:
- are already or looking to start spending on acquisition
- need sharper growth economics
- want strategic ownership, not just campaign execution
- care about profitable scaling
🚀 Working model:
Depending on the need, I work as:
- strategic consultant
- fractional growth leader
- acquisition growth partner
If you need more than campaign management and want someone who can think like an operator while executing like a specialist, let’s talk.
Digital Marketing
Google Ads
Google Analytics
Facebook Advertising
Growth Strategy
Growth Hacking
Email Campaign
Pay Per Click Advertising
Marketing Consulting
Search Engine Marketing
Social Media Marketing
Google Tag Manager
Marketing Strategy
Campaign Management
Klaviyo
Swati A.
Hyderabad, India
$15/hr
5.0
48 jobs
Looking for opportunities to help businesses and companies find the right information, eventually helping them in making the right decisions.
MBA graduate with more than 5 years of experience as a Freelance Market Research Consultant.
✅ Experienced market research analyst.
✅ Excellent with web research and list building for lead generation.
✅ Has worked with startups and small businesses.
✅ Believes in data-driven decision-making.
✅ Has knowledge of the right tools and techniques for finding the right information in the right place.
Hubspot Certified | Digital Marketing Nanodegree Holder from Udacity
✅ Completely updated with the latest trends in the internet and digital marketing ranging from SEO, SMM to Inbound Marketing. This comes from experience running Google and Facebook ad campaigns for different small businesses.
Report Writing
Data Entry
Qualitative Research
Data Analysis
Presentations
Ethnographies
Business Analysis
Marketing Strategy
Rankings Research
Administrative Support
Google Search
Report
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