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Top Rated Freelancer with 27,600+ hours and 600+ successful projects on Upwork. I help businesses build accurate sales pipelines, clean data systems, and scalable research workflows that actually drive results — not just spreadsheets. 💡 What I Do I combine lead generation + data + research + annotation to support both sales teams and data-driven projects. ✔ B2B Lead Generation & Prospect List Building ✔ LinkedIn & Email Outreach (Manual + Tools) ✔ Web Research & Market Research ✔ Data Entry, Data Mining & Data Enrichment ✔ CRM Data Entry & Management (HubSpot, Salesforce, Zoho, Pipedrive) ✔ AI Data Annotation & Data Labeling (Image, Text, NLP) ✔ General Research & Large-Scale Data Projects ✔ Virtual Assistance & Admin Support 🎯 How I Work (What Makes Me Different) I don’t just deliver data — I deliver usable, clean, decision-ready data. • Manual verification for high accuracy • Structured workflows & clear documentation • Fast turnaround without compromising quality • Ability to handle small tasks → large ongoing projects • Available as solo expert or team-based support 📊 Experience Snapshot • 27,000+ hours worked on Upwork • 600+ completed projects • Long-term clients across US, UK, Canada, Australia & Europe • Strong track record in lead generation + research-heavy projects 🛠 Tools & Platforms LinkedIn Sales Navigator • Apollo • ZoomInfo • Snov io HubSpot • Salesforce • Zoho • Pipedrive Google Sheets • Excel • Data scraping & automation tools Annotation Tools: Labelbox • CVAT (or similar) ⭐ What You Can Expect ✔ High-quality, verified data (no junk leads) ✔ Clear communication & fast response ✔ Reliable delivery on deadlines ✔ Long-term support mindset 🤝 Let’s Work Together If you need help with lead generation, data entry, research, or AI annotation projects, I can support you with accuracy, speed, and consistency. 👉 Click “Invite” and let’s discuss your project. 🔍 to find me you can search: B2B Lead Generation, Lead Generation, Prospect List Building, Contact List Building, Email List Building, Sales Prospecting, Appointment Setting, LinkedIn Lead Generation, LinkedIn Outreach, Email Outreach, Cold Email Campaigns, Account-Based Marketing (ABM), Data Mining, Data Extraction, Data Scraping, Web Scraping, Data Collection, Data Enrichment, Data Cleansing, CRM Data Entry, CRM Management, HubSpot CRM, Salesforce CRM, Zoho CRM, Pipedrive CRM, Web Research, Internet Research, Market Research, Company Research, Contact Research, Online Research, Competitive Research, Business Research, Data Entry, Excel Data Entry, Google Sheets, Data Processing, Data Analysis Support, Virtual Assistant, Admin Support, AI Data Annotation, Data Labeling, Image Annotation, Text Annotation, NLP Annotation, Data Tagging, Content Moderation, Dataset Preparation, General Research Projects

I run Google Ads and Meta Ads for SaaS and B2B companies. What I do: - Google Ads — Search, Performance Max, YouTube - Meta Ads — Facebook + Instagram for B2B and SaaS lead gen - Full-funnel conversion tracking (MQL → SQL → activation) - Landing page optimization - Reporting tied to ROAS and CAC, not vanity metrics Recent results: - Managed $35K/month ad spend on a SaaS account, driving 5x ROAS - 8 years running paid ads, mostly for US/Canada SaaS and service businesses Who I work best with: SaaS founders and B2B operators spending $5K-50K/month on ads, looking for a senior partner - not a button-pusher. First call is a free 30-min audit. If we're a fit, we go from there.

Most B2B SaaS and cloud companies don’t lack marketing effort. They lack consistency across what they are already doing. Campaigns run in isolation, content does not convert, SEO takes time but lacks direction, and landing pages underperform. Over time, this leads to wasted spend and slow growth. I help teams fix this. With 10+ years of experience across SaaS, cloud, and B2B environments, I work as an extended marketing partner to improve how your existing systems perform. My focus is not one-off tasks, but continuous optimization across the areas that actually move the needle. Here’s where I typically support: SEO and content optimization to improve visibility and engagement Landing page and website improvements to increase conversion rates Campaign execution and optimization across LinkedIn and Google Marketing automation and CRM alignment for better tracking Ongoing performance analysis and iterative improvements Most of my work is long-term, where I collaborate with founders or marketing teams to continuously refine and improve performance over time. If you’re looking for someone who can step in, take ownership, and improve your marketing systems without constant oversight, we should talk.

𝗜 𝗯𝘂𝗶𝗹𝗱 𝘀𝗶𝗺𝗽𝗹𝗲, 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘆𝘀𝘁𝗲𝗺𝘀🎯𝘀𝗼 𝘆𝗼𝘂𝗿 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝘂𝗿𝗻𝘀 𝗶𝗻𝘁𝗼 𝗹𝗲𝗮𝗱𝘀, 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗶𝘁. I help SaaS, D2C, and B2B brands grow without wasting money. I work like a fractional CMO plus hands-on growth operator: set a clear goal, test the right things first, fix what’s leaking, and scale what proves ROI. 🏆𝗛𝗼𝘄 𝗜’𝗹𝗹 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 Start with the target. What number are we trying to hit? Work backward to leads, conversion, and channels. Fix the leaks first. Clean tracking, clear offer, one focused landing page. No scale until this is solid. Capture demand. High-intent search + remarketing; basic LinkedIn/Meta to reach the right people. Stay in touch. Email/lifecycle flows that recover carts, warm leads, and win back buyers. Test small, scale winners. Try a few angles, keep what works, drop what doesn’t. Keep it visible. One weekly scorecard → three actions for the next week. 🎯𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱 (𝘀𝗰𝗼𝗽𝗲) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: ICP, offers, funnels, KPI targets (tied to revenue, not vanity metrics). 𝗣𝗮𝗶𝗱 𝗮𝗱𝘀: Google (Search/PMAX), Meta, LinkedIn; remarketing; lead forms. 𝗘𝗺𝗮𝗶𝗹 & 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲: Klaviyo/Mailchimp flows + 2–4 campaigns/month, segmentation, deliverability basics. 𝗖𝗥𝗢: Landing pages, PDP/LP audits, A/B tests, checkout friction fixes. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: GA4, GTM, GSC; UTMs; clean conversion events; Looker dashboards. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: HubSpot/GoHighLevel/Zapier; CRM handoff with UTMs and lead alerts. 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗰𝗮𝗹𝗹𝘀 (𝗵𝗼𝘄 𝘄𝗲 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿) Weekly scorecard (1-pager): Spend → CPC/CPA → leads → pipeline/revenue. Plus next 3 moves. 📞📞Weekly call (15–30 min): Fast review + decisions; I send notes right after. Monthly deep-dive (45–60 min): Channel teardown, creative review, roadmap refresh. Shared dashboard: GA4/Looker link you can open anytime. Change log: Every build/test documented so you always know what shipped. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 (𝘄𝗶𝘁𝗵 𝗽𝗿𝗼𝗼𝗳) 🏆Debutify (Shopify ecosystem): Partner/creator engine + PR + demand capture → large install growth. Proof: App Store, YouTube. 🏆On Air Parking (mobility): CRO lifts and multi-city scale with an organic + paid engine. Proof: Website, Pressroom. 🏆Dundas Life / Escalon (B2B finance): LinkedIn demand gen + remarketing + nurture → pipeline lift. Proof: Dundas Life, Escalon. 🏆Physician Surrogacy (healthcare): Compliant lead flow + routing + follow-ups → stronger qualification. Proof: Website. 🏆Vesco Cycles / Lux & Co (D2C): Search + Meta + Klaviyo flows → profitable ramp. Proof: Vesco Cycles, Lux & Co Australia. 🟠🟠𝓝𝓲𝓬𝓱𝓮𝓼🟠🟠 SaaS (incl. AI/Shopify apps) • D2C/Fashion/E-com • Finance/Insuretech • Healthcare/Medical services • B2B services. 🔨𝗧𝗼𝗼𝗹𝘀𝗲𝘁 GA4, GSC, GTM, Looker Studio, Google Ads, Meta Ads, LinkedIn Ads, Klaviyo, Mailchimp, HubSpot, GoHighLevel, Zapier, Shopify, Webflow, Ahrefs/SEMrush, Hotjar, Mixpanel. 🟢𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 • Growth strategy & GTM • Google/Meta/LinkedIn Ads (incl. remarketing & lead forms) • Email & Lifecycle (Klaviyo/Mailchimp/Braze) • Lead/Demand Gen (content offers, webinars, LinkedIn) • CRO (landing pages, A/B testing) • Analytics (GA4/GTM/GSC, Looker) • Automation (HubSpot/GoHighLevel/Zapier/CRM)

🏆 8+ Years of Digital Marketing Experience 🏆 121+ Projects Delivered with a Perfect 5-Star Record 🏆 23,000+ Hours Logged on Upwork 🏆 Worked with B2B, B2C & eCommerce Brands 🏆 Senior Digital Marketing Manager & Creative Specialist ✅ 5-Star Rated ✅ Proven Track Record ✅ Results, Not Promises Want to work with one of the 🏆 top Digital Marketing pros on Upwork? The person who's delivered 121+ projects, logged 23,000+ hours, and holds a perfect 5-star record? I'm a top-performing Digital Marketing Manager, Social Media Strategist, and Brand Designer who's helped B2B, B2C, and eCommerce brands grow with results, not promises. My clients are saving hours every week while their brand grows on autopilot. 𝐌𝐲 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐜𝐥𝐢𝐞𝐧𝐭 (𝐲𝐨𝐮 𝐜𝐚𝐧 𝐜𝐡𝐞𝐜𝐤 𝐭𝐡𝐞𝐦 𝐢𝐧 𝐦𝐲 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨!): 🔥 We're building real momentum together, month after month 🔥 The work is producing measurable results: more engagement, more leads, steady growth 🔥 I run an established, well-documented process that makes working with me effortless 🔥 Their brand finally looks consistent and sharp everywhere it shows up 𝐍𝐨𝐭 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐦𝐲 𝐢𝐝𝐞𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐰𝐞 𝐦𝐚𝐲 𝐍𝐎𝐓 𝐛𝐞 𝐚 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐟𝐢𝐭 𝐢𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠: 🤔 🚫 "I don't have time to be involved at all" 🚫 "Hiring real marketing help feels too expensive or complicated" 🚫 "I just need one quick task and nothing more" 🚫 "I need my whole brand fixed by tomorrow" 🚫 "I want someone to take over completely and stay ahead of every trend" 🚫 "I don't want to spend more than 5 minutes a week reviewing work" 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐦𝐞, 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥… 🔥 Get a complete plan across marketing, social, and brand, built around YOUR goals 🔥 Have full visibility on everything that's planned and scheduled (takes LESS THAN 5 MINUTES a week to approve) 🔥 Get recommendations grounded in what actually works for your business 🔥 Rest assured your growth and brand are in experienced hands and getting the best results 𝐃𝐨𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐭𝐚𝐤𝐞 𝐦𝐲 𝐰𝐨𝐫𝐝 𝐟𝐨𝐫 𝐢𝐭. 𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐡𝐚𝐯𝐞 𝐀 𝐋𝐎𝐓 𝐭𝐨 𝐬𝐚𝐲 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞: 🔥 "A vital part of our team. We look forward to working with her again and again." 🔥 "Professional, responsive, and delivers exactly what she promises." 🔥 "Great work and a strong eye for design. Communication was excellent." 🔥 "Smart, pleasant, easy to work with, and she gets results." 🔥 "A real asset to any project." The work itself, strategy, social media, and brand design, is delivered to an exceptionally high standard. Would I recommend Nikita to others? 100%, hire her, she's brilliant. Thank you for your great work. 𝐂𝐨𝐫𝐞 𝐒𝐤𝐢𝐥𝐥𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭 𝐈𝐧: ✔️ Full Marketing Strategy & Campaign Management ✔️ Email Coordination & Project Management ✔️ Social Media Management (Facebook, Instagram, LinkedIn) ✔️ Content Strategy & Editorial Calendars ✔️ Paid Social Campaigns & Audience Targeting ✔️ Community Management & Engagement ✔️ Graphic Design & Brand Identity ✔️ Social Creative, Ad Visuals & Marketing Collateral ✔️ Visual Consistency Across Platforms ✔️ Performance Tracking & Reporting 𝐈 𝐡𝐚𝐯𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠: 🔥 Marketing Management: strategy, campaign planning, email coordination, and project management (7,000+ hours running long-term programs that keep brands consistent and growing) 🔥 Social Media: content strategy, scheduling, community management, and paid social across Facebook, Instagram & LinkedIn 🔥 Graphic & Brand Design: brand identity, social creative, ad visuals, and marketing collateral that doesn't just look good but actually converts 𝐌𝐲 𝐒𝐭𝐚𝐭𝐬: 🔥 5.0-Star Rated 🔥 121 Jobs Completed Successfully 🔥 23,201+ Hours on Upwork 🔥 $300K+ Earned I can devote serious hours to your project and my schedule is flexible. I'm a hard-working, communicative partner who treats your budget and goals like my own, and I deliver to your requirements, on time. 𝐒𝐨𝐮𝐧𝐝 𝐥𝐢𝐤𝐞 𝐚 𝐟𝐢𝐭? 𝐍𝐞𝐱𝐭 𝐬𝐭𝐞𝐩𝐬: 👉 1) Check the work samples on my profile 👉 2) Click "Invite to Job" or "Send a Message" 👉 3) Write me a personalized message about what you need help with I'd love to hear about your business and figure out how to grow it together. Let's get started asap. 𝐌𝐲 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Digital Marketing, Marketing Management, Marketing Strategy, Social Media Management, Social Media Marketing, Content Marketing, Content Strategy, Paid Social, Facebook Ads, Instagram Ads, Graphic Design, Brand Design, Brand Identity, Creative Design, Campaign Management.

I fix unclear B2B messaging. If your content exists but isn't driving pipeline, your positioning feels muddled, or you're struggling to turn LinkedIn and email into actual business conversations: that's where I come in. I help B2B founders and marketing teams clarify their positioning and turn it into content and campaigns that get used, shared, and remembered. 12+ years working across LinkedIn strategy, email marketing, and long-form content, from early-stage startups to scaling brands. ——— Clients typically bring me in when: ▪ Their messaging feels unclear or inconsistent across channels ▪ Content exists, but isn't generating engagement or qualified leads ▪ They need a senior partner who can think strategically and execute without handholding ——— What I bring: ▪ 12+ years in B2B marketing, working closely with founders, leadership teams, and agencies ▪ Scaled Fuzia Media's audience to 3.5M+ followers and 15M+ impressions in a single year ▪ Grew a UK-based health platform (Plumm) from 570 to 4,500+ users in under 12 months ▪ Generated 26M+ impressions on LinkedIn through consistent, high-quality B2B messaging ▪ Honours degree in English Literature, which means everything I write is clear, structured, and sharp ▪ A long track record of repeat clients and long-term engagements on Upwork ——— How I typically help: ▪ Messaging and positioning for B2B brands, products, and offerings ▪ LinkedIn strategy and content for founder profiles or brand pages ▪ Email marketing and nurture sequences, from copy to campaign architecture ▪ Content strategy that bridges big ideas with consistent execution Where needed, I also support execution across email and CRM-led nurture, so the strategy doesn't stay stuck in a document. ——— I'm comfortable operating at both levels: shaping the thinking and doing the work needed to apply it consistently. If you're a B2B founder or marketing lead who's tired of content that doesn't move the needle, send me a message with a quick brief. I'll tell you within 24 hours whether I can help, and how.