Hire the Best Facebook & Meta Ads Specialists
in Australia

I’m a Google Ads Partner and a vetted Google Ads specialist, holding multiple Google-accredited certifications. I also run a YouTube channel @cuanellis, where I share Google Ads tips, strategies, and live campaign setups. It’s still a work in progress, but it gives a clear picture of how I work and how I approach account management. I currently manage accounts with over $500k in monthly ad spend, covering everything from campaign creation and optimisation to reporting and strategic advice across Google Ads. I help businesses build new Google Ads campaigns from the ground up, optimise existing campaigns to reduce cost per lead, and diagnose performance issues when campaigns are driving clicks but not conversions. I also offer consultations and second opinions to review strategy for your business or clients. I have over 8 years of experience in digital marketing and paid media, working across Search, Display, Video, Shopping, Performance Max, and paid social platforms including Facebook, Instagram, TikTok, Snapchat, YouTube, Pinterest, and X. I currently work at a large digital marketing agency, managing up to 20 active accounts with combined budgets exceeding $500k per month. My work includes conducting full account and campaign audits, identifying weak points and implementing improvements, scaling and optimising campaigns, setting up cross-platform retargeting strategies, handling new account setups, implementing conversion tracking, and continuously monitoring and optimising performance. I hold Google certifications in Search Ads, Display Ads, Video Ads, Google Shopping and Performance Max, Google Ads Apps, and Advanced GA4. I also hold LinkedIn certifications in Google Tag Manager and Analytics, as well as reporting and KPI setup and measurement. I work daily with Google Ads, Google Tag Manager, Google Analytics (GA4), Google Merchant Center, paid social platforms, and Looker Studio for custom reporting dashboards. If you’d like to chat, I’m always happy to jump on a call and discuss your goals or project requirements. Feel free to check out my case studies below, I've included video walkthroughs for some that could be of some help & my Youtube channel for a more in depth Google ads setup

If you're spending $10K or more per month on ads and you still can't answer these three questions with confidence, you have a problem: * What is my true return across all paid channels, not just what Meta or Google report? * What does it actually cost to acquire a new customer? * Is the business profitable at the current acquisition rate? Most brands can't. Not because they don't care, but because nobody has built the system that makes those numbers visible and reliable.That's the problem I fix. Who I am I'm Daan. I spent years inside Meta in Berlin and Google in Dublin, working directly on the platforms most agencies treat as black boxes. I left to build a consultancy where I could do things properly, without the account manager layer, without the templated playbooks, and without optimising for platform metrics instead of business outcomes. I now manage active accounts across Australia, the US, Europe, and the UK. My clients are not looking for someone to "run their ads." They want the numbers to make sense, the spend to be defensible, and the growth to be repeatable. What clients actually get When we work together, you get a complete paid growth system: * A full audit of your current account structure, tracking setup, and reporting so you know exactly what is broken and why * Rebuilt campaigns across Meta and Google designed around your margin, your customer economics, and your actual growth targets * Accurate conversion tracking, including server-side where needed, so the platform optimises on real data rather than modelled guesswork * A reporting framework built on MER, new customer CAC, and LTV:CAC, the numbers that tell you whether the business is working, not just whether the ads are running * Ongoing management, testing, and iteration with full transparency on what is being tested, why, and what it produced You will know what you are spending, what it is returning, and what the next lever is. Every month. Results across markets and channels * Australian comparison brand scaled spend 22% to A$661K. * Dutch software retailer hit €1.07M revenue at 13.2x ROAS, 5.1 MER, and nCAC down 26%. * US beauty brand scaled Google Ads from $130K to $227K spend while ROAS lifted from 4.45x to 4.70x and POAS gained 4%. * US high-ticket e-commerce brand hit 22.4x non-branded ROAS and $719K revenue. * Australian retailer lifted Meta ROAS 50% to 4.73x and MER from 3.5 to 4.1, with nCAC down to A$26.74. * Australian retailer cut Meta ad spend 7% (A$204K → A$190K), while ROAS lifted 19% and POAS gained 5%. * Belgian real estate lead gen added 884 qualified leads on only 5% more spend. These results come from the same system applied consistently: clean structure, accurate data, strategy built around business economics rather than platform scores. Who I work with I work with three types of clients: 1. eCommerce brands and lead gen businesses spending at least $10K per month on paid media who know their ads are underperforming but are not sure exactly why, or who are scaling and need the infrastructure to support it without things falling apart. 2. In-house marketing teams who have the budget and the ambition but need a senior operator to audit, restructure, and build the system their internal team can then run with confidence. 3. Agencies who need a specialist brought in for a specific account, a complex tracking problem, a client audit, or a senior strategic perspective they do not currently have on staff. You are the right fit if: * Your ROAS looks acceptable but the business does not feel like it is growing * You have been burned by reporting that showed clicks and impressions instead of revenue and profit * You need one experienced operator who is accountable for the full picture, not a team of generalists handing off tasks * You want a consultancy call with someone who has actually worked inside the platforms, not just managed them from the outside If you are pre-spend or looking for someone to boost posts, I am not the right fit. How to start I keep my client load small by design. Every engagement gets my direct attention, not a junior account manager. Depending on what you need, the entry point is either: * A paid audit — I review your full account, identify what is broken, and give you a clear diagnosis with a prioritised action plan. You keep the output regardless of what comes next. * A consultancy call — A focused 60 or 90-minute session where we work through a specific problem: account structure, tracking, scaling strategy, channel mix, or measurement framework. Useful for in-house teams and agencies who need sharp senior input without a long onboarding process. * Ongoing management — For brands and businesses ready to hand over the full paid media operation to someone who treats it like it is their own. Send me a message with a brief overview of your situation, your current monthly ad spend, and what you are trying to solve. I will respond within 24 hours.

Performance marketer and growth operator helping founders scale through paid acquisition, creative systems and commercial strategy. Specialising in: • Meta Ads • Google Ads • Creative testing systems • Lead generation • DTC growth • Conversion optimisation Best suited for businesses already generating traction and looking to scale profitably. Direct, commercial and systems-focused approach. No bloated agency processes or vanity metrics.

I’m Vanesh Kumar, a Google Ads & Facebook Ads PPC Expert with 3+ years of experience driving profitable growth for brands like Breeze, Data Sight, Skyway, and Datawave across global markets. With strong expertise in Google Ads Manager (Search, Display, Performance Max, Shopping & Video) and Meta Ads Manager (Conversions, Traffic & Retargeting), I build high-performing PPC systems designed for lead generation, cost control, and ROI scaling. My technical foundation includes GA4, Google Tag Manager, Meta Pixel, Conversion API, Data Studio, Looker, and complete tracking setups ensuring every click is attributable and every decision is backed by data. 🎯 PPC & Lead Generation Expertise • High-converting campaigns across Google & Meta ecosystems • Audience segmentation, keyword research & precise targeting • Conversion tracking setup & troubleshooting (GA4, GTM, Pixel, CAPI) • CPL reduction through bidding strategies & creative optimization • Retargeting funnels built to convert warm audiences • Full-funnel PPC systems with continuous optimization & reporting 📊 Key Results • Lowered CPL by 38% and boosted conversions by 45% for Data Sight • Scaled Breeze from 20 → 95 qualified monthly leads through optimized targeting • Achieved 7x ROAS for Skyway with improved creative & audience strategy • Increased Datawave’s ROI by 52% through funnel improvements and accurate attribution My approach blends data-driven decision-making with creative performance testing. I focus on long-term growth by building PPC structures that deliver consistent leads, predictable results, and scalable ROI without wasting budget. I am also Google Ads Certified and Meta Blueprint Certified, giving clients full confidence in the technical accuracy and strategic quality of my campaigns. 🤝 Let’s Work Together If you’re looking for a Google Ads & Facebook Ads strategist who understands performance marketing, lead generation, tracking, and revenue-focused scaling let’s connect. Best Regards, Vanesh Kumar

✅ Built 4 companies from ground up using both paid and organic marketing strategies. ✅ Managed over 1M in Facebook / Meta ad spend ✅ Optimization expert ✅ Direct response marketing expert ✅ High converting copywriter ✅ High converting funnel builder ABOUT ME: 👉🏻 15 years media buying on Facebook / Meta ads 👉🏻 Over 1M+ managed ad spend 👉🏻 Worked across a variety of verticals (finance, chiropractic, hypnosis, ecommerce, craft, health and wellness, mindset, business development, relationships and more) 👉🏻 Consulted and coached dozens of entrepreneurs to create solid ad strategies that deliver scalable results. 👉🏻 Built and own 3 different companies (all online and all using Meta / Facebook ads). 👉🏻 Currently preparing one of my companies for a late 6 fig. early 7 figure exit in the next 6 months. -------- HOW I CAN HELP YOU: ✅ I can provide end-to-end Facebook ad account management (I do it ALL - audit your account & identify immediate growth levers, build out campaigns using Meta aligned strategies, create motivating direct response copy to get inside the head of your prospects, design scroll stopping creative, perform regular account optimizations to improve performance AND scaling) ✅ I can show you the little known PSYCHOLOGICAL triggers to dial in your messaging so you have an offer that's IRRESISTABLE to your target market .... ✅ I can pull back the curtain on the high converting strategies for funnel and marketing assets that ethically COMPELS people to take the EXACT action you want them to take (fill out your form OR buy your stuff ✅ How to IMPROVE the results your ads are CURRENTLY getting.... so you can BREAK THROUGH that invisible glass ceiling that's stopping you from GROWING! ✅How to dramatically BOOST the conversion rates on your landing pages utilising CRO best practices...so you can give your conversion rates an INSTANT boost! I"M AN EXPERT IN THE FOLLOWING TOOLS: Go High Level, Kleq, Wix, Webflow, Active Campaign, Mailchimp, Aweber, Klaviyo, Shopify, Zapier, Pabbly Connect, Make., Hyros, Wordpress and KLEQ. -------- WHAT CLIENTS SAY: ⭐️⭐️⭐️⭐️⭐️ “I’ve spent over 540k on Google ads for lead generation in the last 10 years, but the last 5 leads I've gotten from your system are the HIGHEST QUALITY LEADS I've ever seen!” - Paul S, USA ⭐️⭐️⭐️⭐️⭐️ "I spent $200 using your system and got one new client worth 3k! That's a 15X ROI!" - G. Frick ⭐️⭐️⭐️⭐️⭐️ "I've had 20 forms filled out and 14 booked appointments. 5 people started with me already and they're worth $21,000. Pretty amazing because I only spent $1,649 on ads! Now it's time to work on my new funnel! Alan D ⭐️⭐️⭐️⭐️⭐️ ""Dan fixed my FB Pixel issue in 20 minutes. Super professional, friendly. WIll definitely use again - highly recommended." - Upwork Review ⭐️⭐️⭐️⭐️⭐️ "Fantastic Facebook Knowledge. Would definitely hire again next time I am stuck!" Get in touch now - I'd love to see how I can help you and your business!

I Fix Meta Ad Accounts That Spend But Don't Convert Most Meta accounts burn 20-30% of their budget before the first ad even goes live. Broken pixels, misfiring CAPI events, and orphaned assets are the silent killers of ROI. Meta can't optimise on bad data — so it spends your budget, calls it "learning," and moves on. [ WHAT I FIX ] ◈ Precision Tracking: Pixel and server-side CAPI setup so Meta gets clean, actionable signals — no duplicate events, no inflated lead counts. ◈ GHL + Meta Integration: Connecting GoHighLevel funnels to Meta properly — domain verification, event syncing, CAPI workflow configuration. ◈ Full Funnel Diagnosis: Landing pages, offer message match, funnel leaks, redirect issues — I find where leads drop off before you waste ad spend. ◈ Campaign Architecture: Restructuring accounts to eliminate wasted spend and self-competition between cold and warm audiences. ◈ Creative Strategy: UGC scripts, ad angles, hook analysis, and the specific creative shifts that actually move the needle on lead costs. [ RECENT WORK ] → Digital Agency (Medspas, AU): Embedded as Meta Media Strategist across 7+ medspa accounts — full audits, pixel/CAPI fixes, deduplication, 5 landing page builds, video editing, UGC scripts, campaign launches. Compliance-aware across GLP-1, before/after, and health/wellness policy. → High-Ticket Coaching (Online Education): Fixed broken Meta account, identified GHL funnel leak before ads went live — saved client from burning spend on a broken funnel. Relaunched and monitoring. → Real Estate Lead Gen: Technical account audit and campaign restructuring — clean tracking established, pixel-firing issue diagnosed and resolved before launch. → Canadian Lead Gen (GHL): Diagnosed dormant Business Manager, reconnected orphaned assets, rebuilt tracking foundation. → Performing Arts Studio: Identified creative optimisations that drove a major reduction in cost-per-landing-page-view. [ NICHE FOCUS ] I work primarily with medspas, high-ticket lead gen, and service businesses — industries where one broken event quietly drains thousands before anyone notices. If your account is spending but the numbers aren't matching your CRM, send me a message. I'll tell you straight what's broken.