Hire the Best Facebook & Meta Ads Specialists
in Australia

Clients rate our Facebook & Meta Ads specialists
Rating is 4.8 out of 5.
4.8/5
Based on 246 client reviews
Jesse H.

Curlewis, Australia

$68/hr
5.0
5 jobs

Google Ads, Meta Ads and Organic Digital Marketing Specialist Hi, I’m Jesse. I'm a results-driven digital marketer focused on helping businesses grow through smart, data-backed strategies. I specialise in SEO, Google Ads, LinkedIn Ads, and Meta (Facebook and Instagram) Ads, and I bring a practical, no-fluff approach to improving visibility, leads, and return on investment. What I do best: - SEO: On-page optimisation, technical audits, keyword strategy and local SEO - Google Ads: Search, Display, and Performance Max campaigns with a focus on efficiency and lead quality - Meta Ads: Audience targeting, creative testing, and funnel design for conversion - Organic Reach: Content advice and posting strategy - Analytics and Reporting: Clear, actionable insights using GA4, Google Tag Manager, and custom dashboards I’ve worked with businesses across construction, trade services, professional services, and ecommerce/retail, including e-commerce - tailoring campaigns to suit their unique goals and markets. If you’re looking for someone who’s responsive, strategic, and committed to helping your business grow, let’s chat!

  • Digital Marketing
  • Digital Marketing Strategy
  • Marketing
  • Branding & Marketing
  • Branding
  • Brand Consulting
  • Brand Development
  • Brand Identity
  • Brand Strategy
  • Facebook Ad Campaign
  • Facebook Ads Manager
  • Instagram Ad Campaign
  • Instagram Marketing
  • Digital Advertising
  • Logo Design
  • Google Ads
Chanelle W.

Cornubia, Australia

$32/hr
5.0
6 jobs

I help businesses turn Meta ads into real results whether that’s purchases, bookings, or high-quality leads. Recent results: 11x ROAS and R24,000+ revenue from just R1,800 in ad spend. I don’t just run ads I focus on outcomes. I’ve helped: • eCommerce brands increase sales through structured Meta campaigns • Service businesses generate consistent, high-quality leads • Turn underperforming ad accounts into profitable systems I specialise in: • Sales-focused Meta ads for eCommerce (ROAS-driven) • Lead generation campaigns (bookings, enquiries, conversions) • Campaign structure, audience testing, and scaling • Practical reporting that actually makes sense Recent performance highlights: • 7x-15x ROAS across multiple campaigns • Generated consistent leads for service-based businesses • Scaled campaigns from testing phase to stable performance I completed the Ecommerce Equation (Meta Ads & E-commerce Growth) program by Jay Wright in 2023, strengthening my approach to scalable ad strategy, tracking, and performance-based decision making. Based in South Africa, I work with clients across Australia, the UK, the US, and beyond adapting strategies to different markets, budgets, and growth stages. If your ads aren’t delivering consistent results, I’ll show you exactly what’s missing and how to fix it.

  • Facebook Advertising
  • Facebook Ad Campaign
  • Facebook Ads Manager
  • Instagram Ad Campaign
  • Instagram
  • Instagram Marketing
  • Facebook Marketing
  • Shopify Website Design
  • Shopify Website Redesign
Andy K.

Melbourne, Australia

$50/hr
4.8
27 jobs

I specialise in one thing: scaling Shopify brands profitably with Meta and Google Ads. I'm Andy, founder of Endless Digital - a top-rated Shopify Partner with 150+ verified 5-star reviews and a track record of generating $50M+ in revenue across 100+ DTC brands. Every client I work with is an ecom brand. Every strategy I build is engineered around one outcome: profitable, scalable growth. Real results, real numbers: 🏆 $20M at 20x+ ROAS: alt-fashion brand Beserk (Meta + Google) 🏆 1,000%+ growth at 10x ROAS: HappyBumCo (Meta, Google & UGC) 🏆 500%+ growth: Devold (Meta Ads, Google Ads & Klaviyo) 🏆 $0 → $130K in under 6 months at 10x blended ROAS: ShiftyMods 🏆 2,000% growth in under 2 years: automotive parts Shopify store 🏆 $1M at 6.75x ROAS in under 1 year: luxury fashion brand Kat Maconie 🏆 100% YoY growth at 4x+ ROAS: LGBTQ+ underwear brand 🏆 Doubled Q4 revenue year-over-year: RecordRoots My clients average 4-5x ROAS across Meta and Google. Most see measurable results within 30 days. Meaningful scale happens by 90. What I actually do: Meta Ads (Facebook & Instagram) Full-funnel campaign architecture from cold traffic to retargeting. Creative strategy built around UGC, statics, and scroll-stopping hooks - tested systematically so we scale winners fast and cut losers faster. I don't just run ads; I build the creative feedback loop that makes scaling predictable. Google Ads Shopping, Search, Performance Max, and YouTube - structured to capture high-intent buyers and complement your Meta spend. I've run Google for brands across fashion, beauty, automotive, homewares, health, and more. The strategy shifts by vertical; the obsession with profitable ROAS doesn't. Full-Funnel Thinking Ads don't exist in a vacuum. Where needed, I'll flag CRO issues, landing page gaps, and offer weaknesses that are killing your conversion rate - because getting the click is only half the job. How I work: I operate as your fractional performance director - embedded in your ad accounts, not sending you a monthly PDF and hoping for the best. You get direct access, clear communication, and weekly reporting via Slack with spend, ROAS, key insights, and what's coming next. No long-term lock-ins. No vanity metrics. No guessing. Who I work best with: Shopify brands spending $5K–$20K+/month on ads who are serious about scaling. If you're tired of agencies that overpromise, under-deliver, and hide behind jargon - let's talk. 📅 Send me a message or book a free strategy call. I'll review your current setup and tell you exactly where the money is being left on the table.

  • Facebook Advertising
  • Shopify
  • Ecommerce Marketing
  • Google Ads
  • Facebook Ads Manager
  • Social Media Advertising
  • Google Shopping
  • Conversion Rate Optimization
  • Social Media Marketing
  • Pay Per Click Advertising
  • Google Analytics
  • Paid Social
  • Email Marketing
  • Campaign Management
  • Klaviyo
  • Shopify Development
  • Shopify Website Design
  • Shopify SEO
  • Shopify Dropshipping
  • Shopify Marketing
  • Digital Marketing
Cha S.

Bateman, Australia

$25/hr
5.0
2 jobs

𝙔𝙤𝙪'𝙫𝙚 𝙗𝙚𝙚𝙣 𝙙𝙤𝙞𝙣𝙜 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛, 𝙖𝙣𝙙 𝙞𝙩'𝙨 𝙨𝙩𝙖𝙧𝙩𝙞𝙣𝙜 𝙩𝙤 𝙨𝙝𝙤𝙬!! ⚠️ Your ad spend keeps going up but the leads coming in are... questionable ⚠️ Your inbox has turned into a graveyard of missed follow-ups ⚠️ Your social media looks "active" but it's not actually bringing in money ⚠️ You hired a "marketing expert" once — got a pretty report with zero revenue to show for it ⚠️ You hired a VA once — spent more time managing them than doing the work yourself Meanwhile, you're stuck being the CEO, the marketing department, the operations manager, and the inbox babysitter — all at the same time. 💡 𝙃𝙚𝙧𝙚'𝙨 𝙩𝙝𝙚 𝙩𝙝𝙞𝙣𝙜 𝙢𝙤𝙨𝙩 𝙛𝙧𝙚𝙚𝙡𝙖𝙣𝙘𝙚𝙧𝙨 𝙬𝙤𝙣'𝙩 𝙩𝙚𝙡𝙡 𝙮𝙤𝙪: Your ads won't scale if your backend is a mess. And your operations won't matter if nobody's seeing your business. You don't need two separate hires. You need one person who does both. That's me. I'm Cha 👋 I'm a Facebook Ads Media Buyer and Executive Assistant who helps business owners grow their revenue through paid ads AND get their time back by running their operations — so they can stop being the bottleneck in their own business. I've spent 6 years doing both sides at the same time. Not in theory — in practice, with real numbers: 📊 𝙏𝙝𝙚 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙞𝙙𝙚: → Scaled a Facebook ad account to $2,000/day spend at 6X ROAS — that's $360,000+ in monthly revenue for one Ecomm client → Generated $5,000–$7,000/month in passive income through Facebook page monetization (In-Stream Ads + long-form video strategy) → Managed email campaigns for a 2M+ subscriber base in HubSpot — automation, segmentation, A/B testing, the works → Grew an online community from 20,000 to 50,000 members in 6 months 📋 𝙏𝙝𝙚 𝙤𝙥𝙚𝙧𝙖𝙩𝙞𝙤𝙣𝙨 𝙨𝙞𝙙𝙚: → Managed 4 executive email accounts simultaneously — inbox triage, priority flagging, follow-ups → Generated 20+ qualified leads/month through cold outreach systems (Instantly AI) → Evaluated 200+ prospects monthly so the sales team could focus on high-value deals → Maintained a 98% on-time completion rate across all tasks and deadlines Most media buyers can't manage your calendar. Most VAs can't read an ad report. I do both — and I've been doing both since 2021. 🎯 𝙒𝙝𝙖𝙩 𝙄 𝙘𝙖𝙣 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪 𝙬𝙞𝙩𝙝: 𝙋𝙖𝙞𝙙 𝘼𝙙𝙨 & 𝙈𝙚𝙙𝙞𝙖 𝘽𝙪𝙮𝙞𝙣𝙜 — Facebook, Instagram, Snapchat, TikTok. Full campaign setup, audience research, creative strategy, A/B testing, pixel & CAPI tracking, scaling, and real reporting (CPL, CPA, ROAS — in plain English, not marketing jargon). 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙋𝙖𝙜𝙚 𝙈𝙤𝙣𝙚𝙩𝙞𝙯𝙖𝙩𝙞𝙤𝙣 — If your page has reach but no revenue, I'll set up In-Stream Ads, build a long-form video strategy, and turn your audience into consistent monthly income. 𝙀𝙢𝙖𝙞𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 & 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙞𝙤𝙣 — HubSpot, Mailchimp, Instantly. Newsletters, welcome sequences, re-engagement flows, cold outreach campaigns, segmentation, and deliverability management. 𝙀𝙭𝙚𝙘𝙪𝙩𝙞𝙫𝙚 𝘼𝙨𝙨𝙞𝙨𝙩𝙖𝙣𝙩 & 𝙊𝙥𝙨 — Calendar, inbox, travel, meeting prep, CRM updates, project management, SOPs, vendor coordination. I work in Google Workspace, Notion, Asana, Monday, Trello, ClickUp, Slack, and GoHighLevel. 𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 — Content calendars, scheduling, community engagement, analytics. Facebook, Instagram, TikTok, Snapchat, LinkedIn, YouTube. I use Hootsuite, Later, Metricool, Canva, CapCut, and Adobe Creative Suite. 🛠️ 𝙏𝙤𝙤𝙡𝙨 𝙄 𝙡𝙞𝙫𝙚 𝙞𝙣: Meta Ads Manager · Ad Beacon · HubSpot · Mailchimp · GoHighLevel · Instantly · Google Workspace · Notion · Asana · Monday · Slack · Canva · CapCut · WordPress · Teamwork · Loom · ChatGPT · Claude ✅ I optimize based on data, not guesswork ✅ I flag problems before they get expensive ✅ I don't wait to be told what to do — I anticipate ✅ Your growth targets become my targets I'm based in Perth, Australia 🇦🇺 — fluent in English, available for overlap with US, UK, and AU time zones. I send reports without being asked and I communicate clearly. 📩 Whether you need someone to scale your ads, run your operations, or stop you from being a one-person everything — message me. I'll tell you exactly how I can help before you commit to anything. Let's fix this. Talk soon 🤙 — Cha 𝙋.𝙎. 𝙏𝙝𝙚 𝙗𝙚𝙨𝙩 𝙜𝙧𝙤𝙬𝙩𝙝 𝙝𝙖𝙥𝙥𝙚𝙣𝙨 𝙬𝙝𝙚𝙣 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙤𝙥𝙚𝙧𝙖𝙩𝙞𝙤𝙣𝙨 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙩𝙖𝙡𝙠 𝙩𝙤 𝙚𝙖𝙘𝙝 𝙤𝙩𝙝𝙚𝙧 — 𝙣𝙤𝙩 𝙬𝙝𝙚𝙣 𝙩𝙝𝙚𝙮'𝙧𝙚 𝙧𝙪𝙣 𝙗𝙮 𝙩𝙬𝙤 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙥𝙚𝙤𝙥𝙡𝙚 𝙬𝙝𝙤'𝙫𝙚 𝙣𝙚𝙫𝙚𝙧 𝙢𝙚𝙩.

  • Facebook Advertising
  • Lead Generation
  • Canva
  • Project Management
  • Facebook Ads Manager
  • Instagram
  • HubSpot
  • Snapchat Ads Manager
  • Email Automation
  • Marketing Automation
  • Email Marketing
  • Marketing Advertising
  • Virtual Assistance
  • CRM Automation
  • HighLevel
  • Claude
  • Snapchat Marketing
  • TikTok Marketing
  • Facebook Pixel Setup & Optimization
Thomas C.

Doreen, Australia

$75/hr
5.0
24 jobs

Performance marketer and growth operator helping founders scale through paid acquisition, creative systems and commercial strategy. Specialising in: • Meta Ads • Google Ads • Creative testing systems • Lead generation • DTC growth • Conversion optimisation Best suited for businesses already generating traction and looking to scale profitably. Direct, commercial and systems-focused approach. No bloated agency processes or vanity metrics.

  • Facebook Advertising
  • Facebook Ad Campaign
  • Facebook Ads Manager
  • Meta Pixel
  • Shopify
  • Shopify Marketing
  • Conversion Rate Optimization
  • Performance Marketing
  • Marketing Audit
  • Ecommerce
Merce M.

Biggera Waters, Australia

$45/hr
5.0
2 jobs

I help service-based businesses, coaches and consultants generate more qualified leads and turn them into paying clients through high-performing Meta Ads and conversion-focused marketing systems. Unlike many media buyers, I don't just launch campaigns. I look at the entire customer journey - from the first ad someone sees to the moment they book a call or become a client. This means identifying the bottlenecks that are costing you leads and improving every stage of your funnel to maximise ROI. With a Master's in Digital Marketing, a background in Law, and professional training in Business Coaching, I combine analytical thinking with commercial strategy to help businesses grow sustainably. I can help you with: ✔ Meta Ads strategy, setup and optimisation ✔ Lead generation campaigns ✔ Sales funnel strategy and optimisation ✔ Landing page conversion improvements ✔ CRM and marketing automation ✔ Email marketing sequences ✔ Business growth strategy ✔ Marketing audits and performance analysis I have worked with coaches, consultants, education businesses and service providers looking to scale through paid advertising while improving the systems behind it. Whether you need someone to manage your Meta Ads, build a profitable lead generation funnel, or provide strategic business guidance, I focus on one thing: Helping you acquire more customers profitably. Let's discuss how we can grow your business.

  • Email Marketing Strategy
  • Copywriting
  • Social Media Marketing
  • Freelance Marketing
  • Lead Magnet
  • Marketing
  • Social Media Management
  • Sales Copywriting
  • Facebook Ads Manager
  • Business
  • Business Consulting
  • Social Media Marketing Strategy
  • Instagram Marketing
  • Social Media Content Creation
  • Business Coaching
  • Instagram
  • Social Media Strategy

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Don't just take our word for it

Facebook Ads outsourcing in Australia: a hiring guide

Australia can be a strong market for Facbook Ads support when companies need paid social campaigns shaped around Australian audiences, English-language communication, and Asia-Pacific collaboration windows. The country’s broader advertising and marketing profession includes 103,100 employed professionals, which gives clients useful context for the size of the local marketing labor market.

Why hire Facebook Ads freelancers in Australia?

Freelancers in Australia can be a practical fit when your campaigns need local market context, paid social execution, and collaboration across Australian or Asia-Pacific business hours. Upwork’s Australia digital marketing pages show visible talent across cities including Sydney, Melbourne, Brisbane, Perth, and other markets, which suggests clients can find freelancers beyond a single metro concentration.

Some visible freelancer profiles in Australia emphasize performance marketing depth beyond basic campaign setup. Profile examples reference Meta Ads, Google Ads, TikTok advertising, retargeting, cost-per-lead (CPL) analysis, return on ad spend (ROAS) optimization, and cross-channel campaign coordination. For clients in the U.S., U.K., or APAC region, Australia's time zone can support extended working hours or overnight campaign monitoring. English-language communication is common in Australia’s professional services market, which can reduce friction during creative review cycles and reporting handoffs.

Cost considerations for hiring Facebook Ads freelancers in Australia

Facebook Ads freelancers in Australia typically charge mid-to-premium rates compared with global averages. On Upwork, the global benchmark for Facebook Ads specialists is $15 to $40 per hour, while visible profiles in Australia commonly list rates around $50 per hour, with some specialists charging $75 per hour or higher.

Premium rates up to $200 per hour may appear for freelancers who manage larger ad budgets, handle complex tracking setups, or offer strategic consulting alongside execution. Entry-level freelancers may charge closer to the lower end of the visible range, while mid-level and senior specialists with stronger portfolios and demonstrated return on ad spend (ROAS) results typically command higher rates. For broader context, Jobs and Skills Australia reports that advertising and marketing professionals in Australia earn a median hourly wage of A$52, though freelance rates reflect different factors such as specialization, client demand, and project complexity.

Tips for hiring Facebook Ads freelancers in Australia

Hiring effectively means matching a freelancer's experience and specialization to your campaign goals and workflow expectations. The following tips can help you evaluate candidates more precisely:

  • Define your campaign objective clearly. Specify whether you need brand awareness, lead generation, ecommerce sales, or appointment bookings. Freelancers in Australia often specialize in one or two of these areas, so clarity upfront helps you find the right match.
  • Ask about tracking and measurement capabilities. Meta Pixel setup, conversion tracking, and integration with analytics or CRM platforms are common differentiators. Confirm that the freelancer can configure tracking to match your reporting needs.
  • Review portfolios for relevant industry or format experience. Look for case studies or samples that align with your business type, whether that is Shopify-based ecommerce, service-business lead funnels, or content-driven brand campaigns.
  • Clarify ad account access and data handling. Facebook Ads work requires access to your ad account, and often to analytics, ecommerce platforms, or landing pages. Discuss permissions, security expectations, and how access will be managed before the engagement begins.
  • Confirm communication and reporting cadence. Establish how often you will receive performance updates, what metrics the freelancer will track, and how revisions or budget adjustments will be handled. If you use Upwork, collaboration tools can support messaging, file sharing, and contract management throughout the project.
  • Screen for cross-channel experience if needed. If your paid media strategy spans Google Ads, TikTok, or other platforms alongside Meta, look for freelancers who have managed multi-channel campaigns and can coordinate budgets and attribution across platforms.

The rates and information provided in this article are based on current data and industry sources available at the time of publication. Freelance rates can vary depending on factors such as experience, location, project scope, and market conditions. Readers are encouraged to conduct their own research to confirm current rates and trends, as this information may change over time.

Frequently asked questions

Are Facebook Ads freelancers in Australia experienced with international brands?

Some Facebook Ads freelancers in Australia have worked with clients across the U.S., U.K., and other international markets. When evaluating candidates, look for work history that includes international clients, and review portfolio samples for campaigns targeting audiences outside Australia. On Upwork, client feedback, work history, and talent badges can help you gauge a freelancer's track record with cross-border engagements.

How do Facebook Ads rates in Australia compare to U.S. hiring costs?

Facebook Ads rates in Australia often fall within or above the global Upwork benchmark of $15 to $40 per hour, with many visible profiles listing rates around $50 per hour. Direct comparisons with U.S. hiring costs depend on the freelancer's experience, specialization, and scope of work, especially because senior paid social specialists may price based on strategy depth, tracking complexity, and ad budget size. For standardized campaign management, rates may be comparable; for specialized strategy or high-budget accounts, pricing tends to reflect expertise rather than geography alone.

Can I find Facebook Ads freelancers in Australia experienced with ecommerce?

Facebook Ads freelancers in Australia commonly offer ecommerce experience, with visible profiles mentioning Shopify integration, product catalog campaigns, ROAS optimization, and sales-focused Meta advertising. When reviewing candidates, ask for case studies that show revenue impact, funnel structure, and creative testing approaches relevant to ecommerce. Confirm familiarity with conversion tracking setups that connect ad performance to actual purchase data.

What should I look for when evaluating Facebook Ads freelancers in Australia?

When evaluating Facebook Ads freelancers in Australia, start with portfolio relevance by matching the freelancer's past campaigns to your business type and goals. Confirm their proficiency with Meta Ads Manager and any supporting tools you use, such as Google Analytics, Shopify, or customer relationship management (CRM) platforms. Review client feedback for patterns around communication, reliability, and results reporting. For ongoing or high-budget engagements, consider a short paid test project to assess working style, responsiveness, and campaign quality before committing to a larger scope.