Hire the Best Google Ads Freelancers
in Australia

Google Ads Specialist | $5M+ in Ad Spend Managed | 5 Years of Experience I help businesses grow through targeted, data-driven Google Ads and I have the track record to back it up. Over the past five years I've managed over $5 million in ad spend across diverse industries and international markets within a leading Australian agency. From lead-gen campaigns to large-scale e-commerce rollouts, I know what it takes to turn ad budget into real, measurable results. I work across Search, Shopping, Display, Performance Max, Demand Gen, and YouTube, covering everything from campaign architecture and keyword research through to conversion tracking, audience targeting, and ongoing optimisation. I don't just set campaigns live and hope for the best; I monitor, test, and refine until performance peaks. You'll always know what's happening with your campaigns, why, and what's coming next. Ready to get more from your ad spend? Let's talk.

Performance marketer and growth operator helping founders scale through paid acquisition, creative systems and commercial strategy. Specialising in: • Meta Ads • Google Ads • Creative testing systems • Lead generation • DTC growth • Conversion optimisation Best suited for businesses already generating traction and looking to scale profitably. Direct, commercial and systems-focused approach. No bloated agency processes or vanity metrics.

If Google Ads feels more expensive every year, you’re not imagining it. I help ecommerce brands and service-based businesses run profitable Google Ads campaigns, with a strong focus on Shopping, Search, and Performance Max, optimised for ROAS and CPA, not vanity metrics. I’ve been working hands-on in paid media for 10+ years, managing six-figure monthly budgets across AU, NZ, and US markets. My role is not just to run ads, but to diagnose problems, fix inefficiencies, and scale what actually works. What I specialise in: Google Ads (Search, Shopping, Performance Max). Ecommerce growth and lead generation. Google Merchant Center setup, fixes, and policy issues. Account suspensions and compliance troubleshooting. Conversion tracking and GA4 setup (yes, GA4 is painful). Landing pages and funnel optimisation. Click fraud and low-quality traffic mitigation. How I work: I’m highly data-driven and very direct. I don’t “let Google decide” blindly, and I don’t chase cheap clicks. Every decision is tied to intent, revenue, and measurable outcomes. Clients usually come to me when: Performance has plateaued or dropped. Spend is increasing but results are not. Shopping or PMax is underperforming. Merchant Center or policy issues block growth. Additional skills: Website builds and fixes (WordPress, Shopify, Wix). Conversion tracking and Tag Manager setups. International Shopping campaigns (AU, NZ, US). GDPR compliance reviews. Notable experience: Structured and managed accounts with 25,000+ keywords. Managed teams and budgets up to $600K per month. A small personal note: I’m efficient. My rate is not the cheapest on Upwork, but clients usually need fewer hours, fewer revisions, and fewer “experiments” to get results. Professional indemnity insurance: Up to $1M If you’re looking for someone who understands why something is working or failing - not just how to set it up - I’m happy to talk.

Five logins. Three account managers. Two dashboards that don't agree. One person - you - at 9pm trying to figure out why the cost to acquire a customer keeps climbing while everyone points at someone else's column. That's not a marketing problem. It's an agency problem. Whether you've already collected five vendors, or you just need one thing done right - a Google Ads rebuild, a creative sprint, a tracking fix, an email sequence, a lead magnet funnel - start here. I do the single job well. And while I'm doing it, you'll see what one senior operator instead of five agencies actually looks like underneath. What I'm running right now: → Sunday Drive (car auctions): $8M+ cleared across three events → One Partner: 2.6× approval lift after inheriting 60 broken campaigns from three previous agencies → Swimming Pool Kits Direct: 5× lead volume, cost-per-quote down 70%, 42 SEO location pages live Track record before Upwork: → Built and sold Digital Organics (team of 12) → Head of Search at First Digital — Harmoney, Contact Energy, House of Travel, Dymocks, The Co-operative Bank → Google Insights featured case study → $47M+ in ad spend personally managed → 27 years inside the discipline What you get from one operator instead of five agencies: → Google Ads and Meta managed as one portfolio, not two silos competing for credit → AI-generated video, creative, and content at volumes no agency matches at this price → CRM-connected tracking so bidding optimises toward revenue — not clicks, not vanity → Lead magnets, sequences, automation built into the funnel, not bolted on by a third freelancer → Two meetings a month. One report. One person accountable. Most clients arrive needing one thing. They stay because the same operator they hired for that one thing turns out to be fluent in the four other things their old agencies kept breaking. Send me the job post or a short brief. I'll come back within 24 hours with a scoped proposal and a clear view of what's involved.

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Hello! I’m a Sydney-based Digital Marketing Specialist and Google Ads Paid Search Expert with over 3 years of proven success managing high-budget campaigns across Google Ads, Meta Ads, TikTok, and Pinterest. I specialise in PPC campaigns, lead generation, and e-commerce growth, delivering consistent ROI through data-driven strategies and meticulous optimisation. What I Offer ✅ Proven Expertise – Managed 50+ Google Ads accounts and 70+ Meta Ads accounts, overseeing annual budgets exceeding A$1.2M on Google Ads and A$700K on Meta Ads. ✅ Comprehensive Campaign Management – From setup to scaling, I optimise campaigns across Search, Shopping, PMax, Display, and Social Ads to maximise performance. ✅ Advanced Analytics & Tracking – Skilled in GA4, Google Tag Manager, and Meta Pixel, ensuring accurate conversion tracking and actionable insights. ✅ Content & Ad Copy Creation – Develop compelling, keyword-driven creatives and ad copy that boost CTR, engagement, and conversions. ✅ Budget Optimisation – Provide tailored recommendations on spend allocation to achieve the best CPA and ROAS. ✅ Ongoing Management & Reporting – Deliver continuous campaign optimisation plus clear, detailed reporting to keep clients aligned with results. ✅ Web Platform Expertise – Experienced with Shopify, WordPress, and Wix, integrating campaigns seamlessly with websites and funnels. Achievements 🚀 Food Industry Campaign – Scaled a $5,000 Google Ads budget into 1,372 orders, generating $125,000 in revenue (ROAS 25x). 🎯 Helped 30+ clients implement and optimise PPC campaigns, boosting their online presence and lead generation. 📈 Increased lead flow and reduced CPA for multiple service-based businesses, delivering sustainable, long-term growth. Core Strengths Clear communication and strong client collaboration. Data-driven decision-making backed by advanced tracking. Ability to adapt quickly to policy-sensitive industries (health, supplements, clinics). Committed to staying ahead of digital trends to deliver cutting-edge strategies. ⚡ As your digital marketing partner, I’ll bring the skills, experience, and dedication needed to grow your business profitably. Let’s connect and create campaigns that drive real results.