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Helping businesses build and implement SEO strategies that are actually made-to-fit and deliver real results. With 8 years of hands-on experience, I’ve worked with everyone from enterprise brands to small businesses and solopreneurs. What people say about me - ""Charlotte has been absolutely fantastic to work with. I can't recommend her enough. I will continue to use her services whenever possible. I should also state that despite the time difference, the communication with her is still fantastic. So don't let that hinder you if you're in NAM or EMEA." " "Charlotte did an amazing job on keyword research and content planning & strategy, with an extent of deliverables that exceeded my expectations greatly!" "With a white hat approach, Charlotte provides actionable insights while also considering the long-term impact on the brand and business." "Charlotte was very helpful, she identified the issues I was facing with SEO and clearly fixed them whilst giving me a plan for the future. Many thanks." SKILLS - SEO Audits - AI Visibility - On-page and off-page Search Engine Optimisation - Local SEO - Technical SEO - SEO Strategies - Keyword Research - Content Marketing Strategy - SEO Optimized Content Creation - WordPress - Shopify - Webflow - Wix/Squarespace I pride myself on being extremely professional and aim to always deliver a job well before a deadline. I am extremely proud of my personable yet professional manner and possess excellent communication skills. I look forward to working with you.

If you are tired of paying for backlinks that become outdated the moment your SEO strategy changes, you are exactly who I built my system for. I am the Founder & Director of 𝐇𝐞𝐭𝐧𝐞𝐨’𝐬 𝐋𝐢𝐧𝐤𝐬, a link building technology company serving SEO agencies and enterprise teams worldwide. After years of hands on SEO, outreach and client work, I realized the real problem was not just getting links, it was that once placed, they were static, expensive and fragile. So I built something different. 𝐋𝐢𝐯𝐢𝐧𝐠 𝐋𝐢𝐧𝐤𝐬 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲™ A proprietary link building system that allows you to manage and modify your backlinks after placement, URLs, anchor text and targets through a dedicated dashboard and API connected infrastructure. In short: Your links evolve as your SEO strategy evolves. 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 𝐁𝐞𝐬𝐭: - High Quality Content, High Authority guest posts & niche edits on real, indexed, traffic generating websites - Post placement link control (update anchors, URLs, destinations anytime) - White label reporting built for SEO agencies - Bulk pricing & scalable campaigns for high volume needs I manage a large, curated network of publishers and maintain direct relationships with editors and marketing teams across multiple industries. This allows us to deliver links that are not only authoritative but relevant, flexible and built for scale. 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐇𝐞𝐭𝐧𝐞𝐨’𝐬 𝐋𝐢𝐧𝐤𝐬: ✔ 10+ years running a dedicated link building company ✔ Built specifically for agency workflows & scaling teams ✔ Links placed on real sites with real traffic ✔ Full transparency, reporting, and control ✔ Long term partnerships over one off orders You are not just paying for links, you are paying for experience, infrastructure and knowing which links to avoid. 𝐋𝐞𝐭’𝐬 𝐓𝐚𝐥𝐤: If you want link building that: - adapts to strategy changes - scales cleanly - And does not become a liability six months later Send me a message. Happy to walk you through how our system works and see if we are a good fit.

***𝟏𝟎𝟎% 𝐅𝐄𝐄𝐃𝐁𝐀𝐂𝐊 𝐒𝐂𝐎𝐑𝐄 & 𝟓-𝐒𝐓𝐀𝐑 𝐑𝐄𝐕𝐈𝐄𝐖𝐒 𝐒𝐄𝐎 | 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 | 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 | 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐒𝐄𝐎 | 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐒𝐄𝐎 𝐄𝐱𝐩𝐞𝐫𝐭 | 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐒𝐄𝐎 | 𝐖𝐢𝐱 𝐒𝐄𝐎 | 𝐀𝐈 𝐒𝐄𝐎 𝐄𝐱𝐩𝐞𝐫𝐭 | 𝐋𝐨𝐜𝐚𝐥 & 𝐆𝐄𝐎 𝐒𝐄𝐎 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 | 𝐆𝐌𝐁 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐆𝐚𝐦𝐞𝐏𝐥𝐚𝐧 Analyze – Strategize – Launch – Optimize I'm a digital marketing specialist with 17+ years of hands-on experience helping businesses grow through SEO, Google Ads, Meta Ads, and social media management. I've worked with healthcare practices, ecommerce brands, local service businesses, real estate companies, and everything in between. 𝐌𝐲 𝐜𝐨𝐫𝐞 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: • Technical SEO Audits and Implementation • Local SEO and Google Business Profile Optimization • Keyword Research and Competitor Analysis • High-Quality Link Building and Outreach • On-Page and Off-Page SEO • Google Ads Campaign Setup and Optimization • Conversion Tracking with Google Analytics and Tag Manager • Monthly Performance Reporting 📊 Google Ads & PPC — Supporting Channel ➞ Search, Shopping & Performance Max Campaigns ➞ PPC Audits & Account Restructuring ➞ Cross-Channel Tracking & Budget Allocation ➞ Funnel Optimization Across Paid Channels I use Google Ads strategically alongside Meta — not as an afterthought, but as a system that amplifies results. 🎯 Meta Ads & Facebook Ads — Core Specialty ✅ Meta Ads Manager Setup & Full Optimization ✅ Facebook Ads Campaign Strategy (TOF / MOF / BOF) ✅ Lead Generation Campaigns (B2B & B2C) ✅ eCommerce & Shopify Conversion Campaigns ✅ Retargeting & Full-Funnel Optimization ✅ Creative Testing (hooks, angles, messaging) ✅ Advantage+ & Broad Targeting ✅ Meta Pixel + Conversion API (CAPI) Setup ✅ KPI Reporting — CTR, CPC, CPL, CPA, ROAS 📣 Social Media Management • Instagram, Facebook, LinkedIn • Content creation and scheduling • Community management and engagement • Strategy and growth planning 𝐓𝐨𝐨𝐥𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡: CMS & eCommerce Platforms: Shopify, WordPress, Wix, Squarespace, Webflow, WooCommerce, Duda, Go High Level, Showit, Lovable SEO Tools: SEMrush, Ahrefs, Google Search Console, Google Analytics, Screaming Frog, Moz, Surfer SEO, Ubersuggest, Yoast SEO, Rank Math Ads Platforms: Meta Ads Manager, Google Ads, Google Tag Manager, Facebook Pixel, Conversion API, Google Merchant Center Social Media Tools: Buffer, Hootsuite, Later, Canva,Meta Business Suite, Sprout Social 𝐖𝐡𝐚𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐬𝐚𝐲: 1- "Great work delivered on this project. The freelancer demonstrated strong expertise in SEO and AI optimization, successfully improving website performance and visibility. Communication was clear and timely, and all tasks including SEO audits, implementation, and analysis were handled professionally. Highly recommended for anyone looking to enhance their digital presence. Thank Rajinder" 2- "Good work, We had a great experience working with Rajinder . Their knowledge of Local SEO and Google Ads significantly improved our online visibility and lead generation. They took a strategic approach, optimized our campaigns effectively, and provided valuable insights to maximize ROI. Professional, responsive, and results-driven. Would definitely work again." 3- "We had a great experience working with this SEO specialist. I communicate clearly, flag issues early, and give honest recommendations even when that means saying something the client doesn't expect. If you're not sure where to start I'm happy to take a look at your current situation and tell you what I'd prioritize first. SEO Specialist, Google Ads, Meta Ads,Facebook Ads, Instagram Ads, Social Media Manager, Local SEO, Shopify SEO, E-Commerce SEO, WordPress SEO, Technical SEO, AI SEO, Google Business Profile, Content Strategy, Link Building, Keyword Research, Lead Generation, Ecommerce SEO, Digital Marketing Specialist, Conversion Optimization, Google Analytics, Ahrefs, SEMrush

I’m an experienced freelancer and digital marketer, serving as a fractional digital marketer at Berkeley Windsor since 2016. I combine deep channel expertise—SEO (technical, on-page, off-page), content, CRO, Google Ads, and Meta—with a strong business lens. I’m the founder and CEO of several companies and hold an MBA from the Australian Institute of Business, so my strategies are built to move real commercial metrics, not just vanity KPIs. I’m new to Upwork, but certainly not new to freelance or fractional work. For years I’ve partnered with founders and teams to design strategy, implement clean tracking (GA4/GTM), run disciplined tests, and scale only what hits CAC/ROAS targets. Whether you need a hands-on operator, a strategic growth lead, or both, I plug in fast, align on goals, and deliver measurable outcomes. If you’re looking for a practitioner who understands both the numbers and the narrative—and can turn marketing into predictable growth—I’d love to connect.

MY STORY I published my first ever article for free in my university’s student magazine a whole 12 years ago (time flies, doesn’t it!) Over the next 5 years, I wrote articles as a contributor in a few different websites. Believe it or not - I wasn’t paid for any of my articles. I did it purely out of my passion for writing and I loved getting my voice heard. About 7 years ago, a friend asked me for some guest posts to build backlinks for his company. Sounds funny now, but I actually did it for free - I loved writing and couldn't believe there's a demand for this service! After some referrals, the demand for my service grew. 7 years, 2,000 clients and 6,000 guest posts later - here I am on PeoplePerHour as a freelancer :) MY TRACK RECORD I'm a Link Building and Guest Posting specialist. I’ve been in the industry for 12 years and I've secured guest posts and backlinks in over 400 high quality websites such as Forbes, Entrepreneur, IBM, Yale University, Yahoo!, SeekingAlpha, etc. I’ve published over 6,000 articles for 2,000 clients, including Shopify, Hyatt, UPS, Bluehost, Gumtree and numerous other industry-leading companies. Message me if you’d like to see their testimonials, samples of my work, or if you have any questions at all! WHY ME? I'm available 24/7, offering a quick, quality, professional and 100% reliable guest posting service. I'm based in Australia and cover a huge range of niches. Your success is my success: ** No PBNs or link farms ** ** 100% money back guarantee - FULL REFUND if your article is not published ** ** Free replacement if any post is removed within 60 days ** ** Transparent samples and references can be given on request **

⚡Published for Frein Inc., Battles Gaming, Starstruck Finance, and so on 💡𝐇𝐞𝐥𝐥𝐨, 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐫𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐢𝐬, 𝐢𝐭’𝐬 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐜𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐭 𝐟𝐢𝐧𝐚𝐧𝐜𝐞💰, 𝐨𝐫 𝐛𝐞𝐭𝐭𝐢𝐧𝐠🎰 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐫𝐢𝐭𝐞𝐫 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭; 𝐭𝐡𝐞𝐧 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐥𝐚𝐜𝐞! My name is Bashirat, I have been working as a full-time freelance writer and beautician for over 6 years. I am married and love to watch and read about the world histories, eat well, and look after my family. Feel free to get in contact with me, I am available online every day. I grew up in a diverse cultural background and graduated as a Nurse from Obafemi Awolowo University. I have taken several courses on finance and blockchain technology. Also, I have visited a couple of places like Malta, Indonesia, the USA, Durban South Africa, Germany, Brazil, and the United Kingdom. Traveling has developed my writing skills in the Finance world as a freelancer. 👋Let's start with the AI/GPT trend amongst Upwork freelancers in recent times. I stand out in this regard, as I'm one of the few freelancers who can ALWAYS guarantee AUTHENTIC & ORIGINAL content. Additionally, you'd get TWO(2) independent reports from platforms like GPTZero and AI Classifier. Things to note: 1. CONTENT CREATION AND MANAGEMENT I have been involved in content creation in various fields; including, finance, and e-gaming writing news, PR, and blogs, and revamping web content. E-Gaming - Online Casino Content Writing (Fiat/cryptocurrency casinos) - Casino Software (Games/Slots/Casino Platforms) Finance - Blockchain Coverage (Blockchain/Cryptocurrencies/ICOs/Exchanges/Wallets) - Financial Market Coverage (Forex Exchange/Stocks Analysis) - Financial Analysis (IPOs/ID Funds/Hedge Funds/Wealth Funds) - Economical Coverage (World Economics/GDP/FISCAL/LEDCs/HEDCs) 2. SEARCH ENGINE OPTIMIZATION I have about six years of experience in technical writing, and I have written over 700SEO-friendly content and articles for more than 20 brands across 🌍, America🌎, and Africa🌍. I know the ins and outs of how SEO works, got to use some of the best software tools, and learned how to apply SEO, content, social media, and SEM. 3. MY TEAM I work with a team of 5 other specialists working together as partners. We bid for and win smaller projects individually and larger projects as a unit. Having a team behind me helps to meet deadlines, assist with quality control, and offer flexibility to my clients. The key advantage of working with partners is brainstorming and getting a second opinion on all project work. Why Collaborate with Me? Your inquiry for a writer who seamlessly merges industry knowledge with impeccable writing prowess ends here. My understanding of Finance, Stock trading, Casino, and sports betting sectors ensures content that not only informs but also engages and converts. Finally, If I write for you, you are guaranteed the following: ✓ SEO-driven content ✓ Loyal readership ✓ Customer response/ conversion ✓ Genuine brand awareness ✓ Revenue growth