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I’m a Google Ads Partner and a vetted Google Ads specialist, holding multiple Google-accredited certifications. I also run a YouTube channel @cuanellis, where I share Google Ads tips, strategies, and live campaign setups. It’s still a work in progress, but it gives a clear picture of how I work and how I approach account management. I currently manage accounts with over $500k in monthly ad spend, covering everything from campaign creation and optimisation to reporting and strategic advice across Google Ads. I help businesses build new Google Ads campaigns from the ground up, optimise existing campaigns to reduce cost per lead, and diagnose performance issues when campaigns are driving clicks but not conversions. I also offer consultations and second opinions to review strategy for your business or clients. I have over 8 years of experience in digital marketing and paid media, working across Search, Display, Video, Shopping, Performance Max, and paid social platforms including Facebook, Instagram, TikTok, Snapchat, YouTube, Pinterest, and X. I currently work at a large digital marketing agency, managing up to 20 active accounts with combined budgets exceeding $500k per month. My work includes conducting full account and campaign audits, identifying weak points and implementing improvements, scaling and optimising campaigns, setting up cross-platform retargeting strategies, handling new account setups, implementing conversion tracking, and continuously monitoring and optimising performance. I hold Google certifications in Search Ads, Display Ads, Video Ads, Google Shopping and Performance Max, Google Ads Apps, and Advanced GA4. I also hold LinkedIn certifications in Google Tag Manager and Analytics, as well as reporting and KPI setup and measurement. I work daily with Google Ads, Google Tag Manager, Google Analytics (GA4), Google Merchant Center, paid social platforms, and Looker Studio for custom reporting dashboards. If you’d like to chat, I’m always happy to jump on a call and discuss your goals or project requirements. Feel free to check out my case studies below, I've included video walkthroughs for some that could be of some help & my Youtube channel for a more in depth Google ads setup

🥇 Expert-Vetted Upwork Freelancer (Top 1% on Upwork) 🤝 Google Premier Partner 🤝 Meta Business Partner 🏆 15+ Years of Experience in Google Ads, PPC, SEO & Performance Marketing 🏆 Certified Google Ads Expert – Google Ads Search, Google Display Ads, YouTube Ads & Google Shopping 🏆 $500k+ Monthly Google Ads & PPC Advertising Spend Management 🏆 Managing Advertising Budgets from $1,000 – $250,000 per Month (AUD) 🏆 $262 Million Lifetime Advertising Spend Managed 💰 $1,678,000,000+ Revenue Generated for Clients 🏆 50+ 5-Star Reviews I’m Mitch — a profitability-focused Google Ads Expert and PPC Specialist helping businesses scale through high-performance Google Ads campaigns, Meta Ads, SEO, and conversion-focused digital marketing strategies. Over the past 15+ years, I’ve managed Google Ads accounts for eCommerce brands, lead-generation businesses, local service companies, and national brands. My Google Ads management strategies have helped businesses become industry leaders, dramatically increase ROAS, and achieve successful acquisitions. I’ve worked both freelance and agency-side, managing everything from advanced Google Ads campaign management and PPC optimization to SEO strategy, conversion tracking, and Google Analytics implementation. I left my previous six-figure agency role at one of Perth’s leading marketing agencies to focus on delivering transparent, results-driven Google Ads management with genuine client satisfaction. SERVICES: ✅ Google Ads Management ✅ Google Ads Campaign Manager ✅ Google Ads Expert Consulting ✅ PPC Management ✅ Pay Per Click Advertising ✅ Google Search Ads ✅ Google Shopping Ads ✅ YouTube Ads ✅ Google Display Ads ✅ Microsoft Ads ✅ Facebook & Instagram Ads ✅ SEO Strategy ✅ eCommerce Marketing ✅ Lead Generation ✅ Conversion Rate Optimization ✅ Conversion Tracking Setup ✅ Google Analytics Setup & Reporting ✅ ROAS Optimization ✅ CPC Optimization As a Google Ads Expert and PPC Specialist, I don’t just focus on clicks or conversions. I build scalable Google Ads profitability models tailored specifically to each business. This includes analyzing: 🎯 Revenue 🎯 Net Profit 🎯 Sale Size 🎯 Margins 🎯 Lifetime Value 🎯 ROAS Targets 🎯 Conversion Tracking Accuracy 🎯 Customer Acquisition Costs My Google Ads and PPC strategies are built around profitability, data accuracy, and long-term growth — not vanity metrics. Whether you need: • Google Ads management • PPC optimization • Google Ads campaign audits • Conversion tracking setup • Google Analytics reporting • ROAS scaling • CPC optimization • Google Shopping management • Lead generation campaigns • eCommerce Google Ads strategies —I can help. There are too many agencies overpromising results while outsourcing Google Ads management to inexperienced account managers. That’s why many businesses now prefer working directly with an experienced Google Ads Expert and PPC Specialist. ⚠️ I only work with businesses where I’m confident I can deliver measurable improvements through Google Ads, PPC, SEO, or conversion optimization. Transparency is everything. If I believe I can help, I’ll tell you. If not, I’ll point you in the right direction with honest strategic advice. ⚠️ ⚠️ My Google Ads results speak for themselves. Send me a message and let’s discuss how we can scale your business profitably through Google Ads, PPC, SEO, and performance marketing. ⚠️

✅ Certified Specialist in Google, Microsoft, Meta, TikTok, Pinterest, & LinkedIn Ads with over $7 million managed in ad spend and 17+ years of digital marketing experience. ✅ As an Upwork Top-Rated Plus professional with over 8,700+ hours billed and a 100% Upwork Job Success Score, I will bring you proven results. ✅ I specialise in PPC, SEM, and SMM for small and medium-sized businesses. I build SEM and SMM campaigns from scratch and optimise them weekly. My process includes transparent monthly reports and clear communication to ensure that what’s working is clear.

Are you running Google Ads but not getting consistent leads? Or spending money on clicks that don’t turn into real customers? Within just 𝟐 𝐦𝐨𝐧𝐭𝐡𝐬 𝐨𝐟 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬, my clients typically see a consistent flow of 𝐠𝐞𝐧𝐮𝐢𝐧𝐞 𝐥𝐞𝐚𝐝𝐬, 𝐡𝐢𝐠𝐡𝐞𝐫 𝐑𝐎𝐈, and measurable 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡. 𝐌𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐟𝐨𝐜𝐮𝐬𝐞𝐬 𝐨𝐧: 👉 High-intent Google Ads campaign strategy 👉 Conversion-focused landing pages 👉 Accurate tracking & performance measurement 👉 Continuous optimization based on data, not guesswork 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐞𝐱𝐩𝐞𝐜𝐭 👉 Qualified leads, not irrelevant traffic 👉 Lower cost per acquisition through continuous optimization 👉 Scalable Google Ads campaigns built for long-term growth 👉 Clear tracking so you know exactly what’s driving results 𝐏𝐫𝐨𝐯𝐞𝐧 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 I’ve helped service-based businesses generate consistent growth across competitive markets: 👉 68+ leads/month for a fencing company at $2.52 CPC 👉 40+ phone calls/month for a concreting business using call-focused campaigns 👉 90+ bookings/month for a dog grooming business via local search ads 👉 30+ qualified B2B leads/month for a niche industrial rope access company 𝐖𝐡𝐲 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐦𝐞 👉 11+ years of hands-on Google Ads & PPC experience 👉 Experience across international service-based markets 👉 Full-funnel expertise: Ads + Tracking + CRO 👉 Strong focus on ROI, not vanity metrics Continuous monitoring and optimization (not “set and forget”) 𝐈 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞 𝐢𝐧 𝐡𝐢𝐠𝐡-𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧, 𝐡𝐢𝐠𝐡-𝐢𝐧𝐭𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐬 𝐰𝐡𝐞𝐫𝐞 𝐥𝐞𝐚𝐝 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐬𝐭. 𝐖𝐡𝐚𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐬𝐚𝐲 💬 “Gurvinder has been managing our Google Ads and monitoring leads daily — our grooming business has grown steadily thanks to her work.” – Daphne Yee 💬 “Excellent support with our Google Ads project. Would work with again.” – Em F. 💬 “The Google Guru I was after!” – Matthew H. 𝐋𝐞𝐭’𝐬 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 👉 If you want to turn your Google Ads into a consistent and scalable lead generation channel, 𝐬𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐨𝐫 𝐢𝐧𝐯𝐢𝐭𝐞 𝐦𝐞 to your project. I can review your current campaigns and show you exactly where you’re losing leads and budget — and how to fix it.

Ernie here. Based in Perth, running an AI native paid media studio. Frank, the AI surveillance layer I built, watches every account 24 hours a day. The team executes. I run strategy. The cycle is faster, tighter, and catches things weekly cycles miss. I do not do SEO, social media management, content marketing, or 30 minute discovery calls. I do run Google Ads, Meta, LinkedIn, Reddit, server-side tracking, GA4, GTM, Looker Studio, landing pages, and CRO. All under one operator. 🏅 Top 1% Expert-Vetted Google Ads & PPC Strategist Globally 🏅 Ranked 1st in Australia for Job Completions, Earnings, and Expert-Vetted Status 🏅 15 years building paid media systems, 800+ Upwork jobs completed 🏅 Studio at keywordadv com - case studies, methodology, and field notes from running real accounts 𝐇𝐎𝐖 𝐈𝐓 𝐖𝐎𝐑𝐊𝐒 I work on a percentage of ad spend retainer model. The percentage scales down as the account grows. The smaller the budget, the higher the percentage, because smaller accounts still need the same brain behind them. The bigger the budget, the lower the percentage, because the system scales without scaling our cost to you. Frank, the AI surveillance layer, the team, the strategy, the landing pages, the tracking, the creative, the reporting. All of it scales with you. You do not buy a tier. You buy the studio. One off audits, account rebuilds, and tracking implementations are scoped fixed price, outside the retainer model. Send a message with your current monthly ad spend and I will share the exact percentage that fits your account. 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒 🛠️ Google Ads management - Search, Performance Max, Shopping, smart bidding, account audits, restructures 🛠️ Paid social - Meta, LinkedIn for B2B lead gen, Reddit 🛠️ Conversion tracking - GA4, GTM, server-side, offline conversion imports 🛠️ Landing pages and CRO - audit, design, build, implementation for paid traffic only 🛠️ Reporting - Looker Studio dashboards, weekly intelligence reports 🛠️ Strategy and consulting - retainer model only, no hourly engagements 𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎 𝐍𝐎𝐓 𝐃𝐎 - SEO - Social media management or organic content - 30 minute discovery calls - Free audits - GMC suspension fixes - Live setup via screenshare - Daily check-in calls or constant approval cycles - Low budget accounts under $1k/month expecting fast ROAS 𝐌𝐎𝐑𝐄 Studio: keywordadv com Field notes: keywordadv com/field-notes The system: keywordadv com/the-system

⭐⭐⭐⭐⭐ - 5 Star - Lead Generation Specialist - Ready to Scale Your Business! Hi, I'm Lance from Perth Western Australia, ✅ Over the last 24 months, I've helped businesses add over $2M in revenue with just over $100k in ad spend, and land inbound leads. I help customers get a steady flow of high quality leads directly for their higher paying jobs. ✅ I specialise in every stage of the Lead Generation process from Google Ads Strategy, Creative Design, Web Development. Working with me means you truly get an expert who can executed vertically integrated strategy that works. ✅ I primarily work with businesses looking to generate engaged leads for their service based businesses (quotes, proposals and tenders) or generate sales for their physical or digital products. ➡️ Some of my clients include: Trades & Services, E-commerce, Medical, Dental & Wellbeing, Corporate, Mining & Minerals, Real Estate 💬 Here is what they say: "Lance does wonders with our website and marketing, highly recommended! There is no one else we would rather use. He is quick, efficient and his work is amazing." – Chris M, Simply Fencing, Simply Trailers ⭐️⭐️⭐️⭐️⭐️ Could not be happier with the service Lance provided for us. Communication was prompt and professional, and he was very patient and understanding with my lack of website/IT knowledge. Several years of website issues with a different provider was swept away in a few weeks with streamless effort. – Elaine P, Bayswater Dental ⭐️⭐️⭐️⭐️⭐️ I was looking for a web designer/marketing specialist and was recommended Lance at Windpixel. Nothing is too much trouble for him; he's a great communicator and really easy to work with. Lance’s customer service is excellent, and he responded to my queries almost immediately. I had an idea of what I wanted, but I let him take the lead on the design. I am really happy with the designs and cannot recommend Lance highly enough. – Jamie Eadon, Elite Decking ⭐️⭐️⭐️⭐️⭐️ Results I Provide: 🎯 Get More Leads - Effective Google & Facebook/Meta Ads Campaigns 🎯 Get More Appointments - Effective Google & Facebook/Meta Ads Campaigns 🎯 Get More Website Conversions - Professionally Design & Built Wordpress Websites 🎯 Get Direct Sales Faster - SMS & Email Marketing Campaigns 🎯 Get More Google Reviews - Review Management Campaigns 🎯 Boost Visibility - More Organic Traffic to your website - Real SEO 🎯 Fast Technical Support - If it's digital and broken, I can fix it. I work with all clients ranging from small businesses, trades & services to corporate, SME's. I do not offer generic strategies or plans. I am a legit marketer that gets you real results and an outstanding return on your investment. 🚀 Why you should work with me: ✅ I have a proven track record and can get you the same results. ✅ I care about your business, when you succeed, I succeed. ✅ I'm easy to deal with, fast and efficient. Let's get started today. 💬 Reach out now, and let's discuss how we can scale your business to new heights. 🔥 Lance Woolf Perth, WA