Hire the Best Google Shopping Specialists in Sydney, NSW

I'm Andy Liu, a seasoned Digital Marketing Specialist with over 10 years of experience, including a significant tenure at Google Sydney. Specializing in Google Ads and Analytics, I bring a wealth of knowledge in crafting data-driven marketing strategies that focus on maximizing ROI. At Google, I honed my skills in delivering tailored solutions for a diverse range of industries, including e-commerce, apparel, finance, automotive, and B2B SaaS tools. My expertise lies in developing and managing high-performing PPC campaigns across various platforms, ensuring optimal spend and maximum returns. I am well-versed in a range of digital marketing tools and platforms, including Google Ads, Google Analytics, and various web development technologies. My approach is centered around understanding your unique business needs, meticulously planning and executing strategies that align with your goals, and continuously optimizing for the best results. Areas of my expertise include: Advanced PPC account setup and monitoring Strategic campaign optimizations and reporting Comprehensive Google Ads and Analytics management Social Media Marketing, including Facebook and Instagram Ads With a background in both Google environment and independent consulting, I've successfully managed accounts ranging from startups with limited budgets to established brands with substantial monthly ad spends. As your Digital Marketing Consultant, I am committed to: Listening to and understanding your specific needs Auditing and/or planning your digital marketing activities Managing and optimizing your Ad accounts for peak performance Let's collaborate to elevate your business's online presence and drive impactful results!

I’m a results-driven Google Ads consultant based in Australia with a proven track record of helping businesses grow through expertly crafted Google Ads strategies. With 7 years of experience in Paid Search and e-commerce advertising, I specialise in creating and optimising campaigns that deliver measurable results and maximise ROI. Here’s what sets me apart: • I take the time to understand your specific business goals, target audience, and customer journey. • I look beyond the ad account. Sometimes poor performance isn’t due to the ads themselves, but issues with the landing page, offer, or user experience. I help identify those blind spots through data reports and provide suggestions that improve your overall ROI. Transparency and ethics are at the heart of how I work. If I see that your budget would be better spent on a different marketing channel, I’ll tell you. And if I believe Google Ads isn’t the right fit for your business financially, I’ll be upfront about it — with clear data to back it up. Here’s what I do best: 🔹 PAID SEARCH CAMPAIGN MANAGEMENT & OPTIMISATION I offer a comprehensive suite of Google Ads services tailored to your business needs: → Google Ads Setup: I’ll set up new campaigns from scratch, including keyword research, audience targeting, ad copywriting, and proper tracking setup to ensure a solid foundation for success. → Google Ads Audit: I’ll analyse your existing campaigns to identify inefficiencies, uncover opportunities for improvement, and provide actionable recommendations to boost performance. → Google Ads Management: I’ll manage your campaigns on an ongoing basis, ensuring they stay optimised and deliver consistent results through regular performance monitoring and adjustments. → Google Ads Optimization: I’ll fine-tune your existing campaigns, improving ad relevance, keyword targeting, bid strategies, and overall performance to maximise ROI and lower costs. 🔹 DATA-DRIVEN ANALYST I optimise campaign performance through precise tracking through Google Analytics, uncovering product opportunities, and delivering ROI-focused reports. My data-driven approach ensures businesses achieve consistent, profitable results. 🔹 E-COMMERCE ADVERTISING SPECIALIST I grow e-commerce brands with tailored Google Ads, Google Shopping and Microsoft Ads campaigns. Leveraging tools like Google Merchant Center, I focus on audience segmentation, dynamic remarketing, and maximising ROAS for sustainable growth. 🔹 A/B TESTING & EXPERIMENTATION I conduct A/B and multivariate testing to refine ad copy, creatives, and landing pages. My strategies improve CTR, reduce CPA, and enhance overall campaign performance. WHO I WORK WITH I work directly with businesses to develop and implement customised advertising strategies that align with their unique goals. I also partner with digital marketing agencies of all sizes, working as a seamless extension of their team to help deliver exceptional results for their clients. Tools & Platforms I Work With 🔹 Advertising Platforms: Google Ads (Search, Display, YouTube, Performance Max) Microsoft Ads Meta Ads (Facebook & Instagram) Taboola (Native Ads) YouTube Ads Display & Programmatic Advertising 🔹 Analytics & Tracking: Google Analytics (GA4) Google Tag Manager Looker Studio Power BI Hotjar Microsoft Clarity 🔹 CMS & Web Platforms: WordPress Webflow 🔹 Project & Team Management: ClickUp Asana Trello Slack

🚨 𝐒𝐭𝐨𝐩 𝐖𝐚𝐬𝐭𝐢𝐧𝐠 𝐁𝐮𝐝𝐠𝐞𝐭 𝐨𝐧 𝐀𝐝𝐬 𝐓𝐡𝐚𝐭 𝐃𝐨𝐧’𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭🚨 𝐈’𝐦 𝐚 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭, and I work with eCommerce and service-based businesses to drive more leads and sales. I take a result and data-driven approach, and I like to keep things simple: I focus on the metrics that actually impact your revenue. I’m not interested in 'vanity metrics' that make a report look pretty but don’t help you scale; I’m here to make sure your ads are profitable and your business is growing. ✅ 𝗪𝗵𝗮𝘁 𝗜 𝗢𝗳𝗳𝗲𝗿: ⤷ 𝐅𝐮𝐥𝐥-𝐅𝐮𝐧𝐧𝐞𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: End-to-end Meta (FB/IG) and Google Ads strategy, from audience segmentation to testing to aggressive scaling and optimisation. ⤷ 𝐇𝐢𝐠𝐡-𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Tailored campaigns designed to capture intent-driven prospects and convert them into loyal customers. ⤷ 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 & 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: Setup of Meta Pixel and Google Tag Manager (GTM) for data accuracy. ⤷ 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Custom dashboards via Agency Analytics providing weekly or monthly visibility into your campaign’s health. ⭐ 𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐌𝐞? ⤷ 𝗖𝘂𝘀𝘁𝗼𝗺 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: I create and implement personalised strategies that align with your specific business objectives, ensuring effective and efficient results. ⤷ 𝗡𝗶𝗰𝗵𝗲𝘀 𝗜'𝘃𝗲 𝗪𝗼𝗿𝗸𝗲𝗱 𝗜𝗻 🚀: Fashion and Apparel, Digital and retail Products, Law Firms Construction, Finance Sector, Real Estate and more. 𝐌𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 is always to create custom strategies tailored to your business needs. I focus on finding and attracting your ideal customers through targeted ads that deliver the specific results you’re looking for. 🤝 𝐒𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 to see how I can best help you and to discuss pricing tailored to your specific needs.