I help businesses turn messy, manual operations into clear, automated systems that run themselves, saving hours every week and making growth actually scalable.
I'm an AI, Finance and systems specialist with over 12 years across enterprise and technology, including Cisco, Thomson Reuters and Westpac. I now run BellMatrix, my own AI and automation consultancy. I work at the intersection of business, systems and engineering: I unpack how your operations really work, then design AI-enabled and no-code solutions that remove the repetitive work slowing you down.
The work I do best includes AI-powered workflows using GPT and Claude to draft, summarise, classify and reply; no-code automation with Make, Zapier and n8n; lead-generation, CRM and email follow-up systems that run in the background; business process mapping to document how your tools, data and workflows connect; and automated reporting and dashboards using Sheets, Airtable and Notion. I also bring this same systems thinking to local search and website visibility — technical SEO, Google Business Profile optimisation, and making sure sites are structured cleanly for both search engines and AI-driven results. I also create clear documentation and data standards so your systems keep running reliably.
I start by understanding the actual bottleneck, not just automating for its own sake. You get a system that is reliable, well-documented and easy to hand off, and I am equally comfortable embedded with a technical team or working solo to deliver a finished automation end to end.
My background spans enterprise strategy, customer success and hands-on delivery, so I translate between the business and the technical detail without losing either.
Tell me the task that is eating your time each week, and I will tell you honestly whether automation can fix it and how I would approach it.
Craig W.
Leading Hospitality Consultant
Brisbane, Australia
$85/hr$85 per hour4.9 (17) 30 jobs $20K+ total earnings
Global Hospitality & Commercial Strategy Consultant | Feasibility Studies | Market Intelligence | Brand & Concept Development
I help investors, hotel owners, developers and hospitality businesses make better commercial decisions.
With more than 25 years of international experience, I’ve led strategic projects across Australia, Asia, the Middle East, Europe and North America for organisations including Marriott International, Ritz-Carlton, Rosewood, Hilton, Accor, Aman Resorts, Banyan Tree, Abu Dhabi Investment Funds, US property trusts and private family offices.
My work goes well beyond hospitality operations. I specialise in feasibility studies, commercial due diligence, market research, competitor benchmarking, business planning and concept development, providing owners and investors with the market intelligence needed to assess opportunities, reduce risk and maximise returns.
Whether it’s repositioning a luxury hotel, evaluating a tourism development, creating a new restaurant brand or preparing an investor-ready business case, I combine commercial analysis with practical operational experience to deliver recommendations that can be implemented.
Areas of Expertise
• Feasibility Studies & Investor Reports
• Market Research & Commercial Due Diligence
• Competitor Benchmarking & Market Intelligence
• Hospitality & Tourism Strategy
• Hotel & Resort Repositioning
• Restaurant & Hospitality Concept Development
• Brand Strategy & Identity Creation
• Business Plans & Financial Forecasting
• Operational Reviews & Performance Improvement
• Food & Beverage Strategy
• Procurement & Supply Chain Optimisation
• New Product Development & Retail Commercialisation
Selected Experience
- Prepared commercial reviews, feasibility studies and benchmarking reports for leading international hotel groups and tourism developments.
- Advised investors, hotel owners and developers on acquisitions, repositioning strategies and long-term asset performance.
- Led large-scale competitor benchmarking projects analysing pricing, customer experience, revenue streams, market positioning and commercial opportunities.
- Developed hospitality brands from concept through to market launch, including brand identity, operating models, menu development and commercial strategy.
- Managed multimillion-dollar hospitality operations and complex redevelopment projects across multiple international markets.
- Delivered procurement transformation programmes generating significant operational savings and improved commercial performance.
- Recognised by the Australian Business Awards and Restaurant & Catering Australia for innovation and business excellence.
I bring the perspective of both a strategist and an operator. Every recommendation is grounded in commercial reality, backed by research and focused on delivering measurable outcomes, not theory.
If you’re looking for someone who can assess an opportunity, identify where value can be created and provide clear commercial direction, I’d be happy to discuss your project.
Mary S.
Business Tech Consultant | Project Manager
Brisbane, Australia
$30/hr$30 per hour5.0 (1) 4 jobs $1K+ total earnings
Mary is an experienced business technology consultant and project manager with a strong
background in digital transformation, process optimisation, and technology integration. She
has worked across multiple industries, including healthcare services, financial technology,
AI-driven solutions, and regulatory compliance. With expertise in project lifecycle
management, stakeholder engagement, and business process improvement, Mary has
successfully contributed to transformation initiatives, bridging technical and business goals.
Annaliese A.
Executive Function & Sensitivity Coach | Mental Health Book Editor
Brisbane, Australia
$65/hr$65 per hour5.0 (26) 59 jobs $40K+ total earnings
Hi, I’m Anna, an Australian Executive Function & Sensitivity Coach, Psychotherapist, and Developmental Book Editor.
I work across two connected areas: helping people understand what is getting in the way of their work, and helping writers strengthen the psychology, structure, and emotional depth of theirs.
EXECUTIVE FUNCTION, SENSITIVITY & BEHAVIOURAL COACHING
I work with highly sensitive, neurodivergent, creative, and self-employed professionals who often know exactly what they should be doing, but still find themselves avoiding it, overthinking it, becoming overwhelmed by it, or losing momentum.
That gap between knowing and doing is where much of my work begins.
If you are avoiding an important project, I am not interested in simply giving you a stricter deadline or telling you to work harder. I want to understand what happens when you move towards the thing you are avoiding.
Sometimes the problem is practical: task structure, prioritisation, decision fatigue, limited working memory, or lack of accountability.
Sometimes it runs deeper: perfectionism, fear of failure, overthinking, uncertainty, burnout, past experiences, or patterns your brain has learned to use to regain safety or control.
That means our work may move between your professional and personal life. We might be talking about deadlines one week and childhood expectations the next, because the patterns we use at work rarely exist separately from the rest of who we are.
From there, we work on both the pattern and the practical problem.
This may involve:
Avoidance and procrastination
Overthinking and decision paralysis
Executive-function and ADHD-aligned support
Emotional and sensory sensitivity
Accountability and follow-through
Perfectionism and fear of failure
Burnout and loss of direction
Creative blocks and inconsistent output
Communication and boundaries
Trauma and past patterns affecting current behaviour
My psychotherapy background means there is room to explore deeper emotional or trauma-related patterns when they are part of what is happening.
The goal is not endless analysis of the past. It is understanding enough about why your system responds the way it does that you can begin responding differently.
I have supported business owners and professionals through long periods of burnout, disengagement, and loss of direction. In one case, over approximately six months, I helped a high executive business owner process both the professional and emotional patterns underneath their struggle and burn out, return to earning, restructure their business direction, and reconnect with their work.
DEVELOPMENTAL EDITING, MENTAL HEALTH WRITING & BOOK SUPPORT
Alongside my coaching work, I specialise in psychologically informed books and content.
I am a CPD-trained editor and proofreader with experience across self-help, mental health, personal development, trauma-related content, and psychologically complex fiction.
My editorial work includes:
Developmental editing
Manuscript and chapter assessments
Character psychology and emotional depth
Psychological accuracy and sensitivity review
Self-help and mental-health book development
Ghostwriting and voice development
Therapeutic resources and educational content
Proofreading and professional mental-health review
My clinical background allows me to look beyond grammar.
I consider whether the psychology makes sense, whether emotional reactions feel believable, where ideas need greater depth, where the reader may disconnect, and how to strengthen the manuscript without removing the author’s voice.
For self-help and mental-health books, I focus on psychological accuracy, clarity, emotional credibility, and reader connection.
For fiction and memoir, I look at character motivation, trauma responses, relationships, emotional progression, and internal conflict.
My editorial experience includes published books, full-manuscript developmental work, psychological content review, and ongoing collaboration with authors across multiple projects.
Much of my work, in both coaching and editing comes down to understanding what sits underneath behaviour.
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