Hi, I'm Irene, Top Rated Plus designer helping businesses turn ideas into unforgettable brands. I craft designs that don't just look stunning, but also connect emotionally with your audience.
✅ Top Rated Plus designer on Upwork
✅ 10+ years of professional design experience
✅ 100+ projects completed on Upwork
My clients:
🔥 Ambitious SMBs ready to scale and need a professional brand foundation.
🚀 Founders launching their big ideas in need of a strategic brand identity.
🌟 Established Brands seeking a brand refresh and cohesive guidelines for market and product growth.
My expertise:
🎯 Strategic Brand Identity
🎯 Professional Visual Identity
🎯 High-Converting Web Experiences
🎯 Brand Strategy
🎯 Brand Guidelines
🎯 Logo
🎯 Web
🎯 Print
🎯 Social Media
Tools I master:
👩🏻💻 Adobe Photoshop, Illustrator, InDesign
👩🏻💻 Figma, Sketch, Canva
👩🏻💻 WordPress, Elementor Pro, Framer, Shopify
Logo Design
Brand Development
Branding
WordPress
Adobe Illustrator
Elementor
Web Design
Graphic Design
Brand Identity & Guidelines
Adobe InDesign
Brand Guidelines
Corporate Brand Identity
Brand Identity Design
Brand Identity
Figma
Amy G.
Bristol, United Kingdom
$70/hr
5.0
11 jobs
Hi, I’m Amy, brand strategist, creative logo specialist & visual identity designer with over 12 years of experience in the creative industry.
My expertise is in brand positioning, strategy & design of all the elements that make up your visual identity (logo variations plus a whole graphic universe that’s applied across all your digital platforms and in print where relevant).
Results for clients include: viral TikToks which have lead to an 85% up-turn in online sales, collaborations with well established & aligned brands, invitations to be featured in publications by globally famous wellness brands, stocked on Amazon, endorsed by leading wellness brands (Liz Earle, Ingrid Raphael), and featured in lifestyle media including; SheerLuxe, You Magazine, Stylist Magazine, OK Magazine, Woman's Own, Country & Town House Magazine, Woman & Home Feel Good You, Metro newspaper, Daily Express and Now Magazine.
I’ve helped nearly two hundred clients sell their products, pitch for investment in their brand, and reach larger audiences who become engaged and loyal brand ambassadors.
About Me:
I specialise in strategic brand positioning & design, which means together we will craft all the core elements of the internal part of your brand first:
- Vision & goals
- Purpose & mission
- Value proposition
- Personality & Tone of Voice
- Unique values (and not just the standard ‘trustworthy, professional and authentic’ ones)
- Core brand messaging
- Brand Story
This ensures your project will be unique, distinctive, and will absolutely resonate with your target audience.
My past and current clients, including Sarah Baily (SASANA), TRUTH IS... Skincare, Catherine Parker (CloudCloth), Natalia Kübler (Pearls & Pomegranates) and Pam Lloyd (PLPR), have highlighted the following benefits of entrusting their branding design to my careful hands:
- They love my collaborative, simple process
- The way I build a brand that seamlessly aligns with their vision
- They appreciate my fun, kind, and realistic nature
- They get excited by how I see the future of their brand's expansion
- They are absolutely delighted with the slick, professional and luxe visual assets at the end!
I’m absolutely dedicated to providing a high level of client service & clear communication throughout the process too (my past experience as Account Director for Moët & Chandon equipped me very well for this), making sure every project runs smoothly, stays energised, and is fun!
Services Offered:
- Logo Design
- Brand Positioning (strategy) & Visual Identity Design
- Brand Design for Instagram
My work will help with the following:
- Building brand awareness and attracting your ideal audience & customers, leading to social media engagement & increased sales
- Your business decisions will be quick and intentional, guided by your brand strategy
- The meaning & story of your brand gets crystallised so you are immediately seen, felt & understood by your audience
- Your brand presence is unforgettable and magnetises the right people to grow your brand
- New opportunities come to you
- This all leaves you to focus on your zone of genius (product design & development) and other important areas of the business, your brand’s positioning, messaging and visual appearance does the rest for you!
My Key Achievements:
- BA Hons Degree in Design
- 12 years of brand/branding/design experience
- I've worked with nearly 200 brands
Fun Fact About Me:
I perform twice a year in a dance show! We rehearse every Tuesday, and it brings me absolute joy and happiness. I am also a dedicated fitness fan: I’ve run the London Marathon twice and regularly do Crossfit, Bootcamp, and swimming. When I’m not designing, I’m always looking for new ways to be inspired for my design work. :)
Let’s Chat:
Sound like we’d have chemistry? Next steps: Hit the green ‘Invite to Job’ button in the top right-hand corner, send me a message, and let’s schedule a call! I can’t wait to meet you.
Logo Design
Branding
Pattern Illustration
Social Media Imagery
Print Design
Icon Design
Brand Identity & Guidelines
Brand Guidelines
Design Writing
Brand Identity
Social Media Design
Brand Strategy
Zoë A.
Chester, United Kingdom
$50/hr
5.0
24 jobs
We are a Graphic Design Studio based on our floating narrowboat studio. We design brands for businesses everywhere as we traverse the UK. We help businesses grow by engaging their communities through brand strategy, helping to attract more loyal regulars, cementing businesses in their local area, and ultimately increasing the number of people coming through the door.
We speak to many businesses who are struggling with the economic climate, feeling as though they are only surviving from month to month and not knowing if things will last. Our brand strategy helps formulate a plan to attract more of the types of customers who currently support you. Our implementations take you away from that uncertainty and put you on track to meet your business goals.
How do we manage this? Well, our lead designer Zoe has over a decade of experience in building brands and is well attuned with the needs of various businesses. The key is tailoring our approach to each individual client as each business has specific needs that require specific solutions. We achieve this through detailed research into your industry, your business as it currently stands, and most importantly talking to you.
This is how we go on to build you a brand that will not only solve any issues you may currently be having, but also a brand that lasts. A brand that your customers will identify with and be proud of supporting. A brand that will take your business where it wants to go.
🏆Client review 🏆
"Outstanding work! Zoë did an amazing job of developing our logo and branding for our independent coffee shop. She came up with so many brilliant ideas after we provided her with a fairly vague idea of what we wanted. We couldn't be happier with the end result and many people have commented on how strong our branding is." - Garden Social Coffee House
Logo Design
Brand Development
Branding
Print Design
Brand Identity & Guidelines
Business Card
Brochure
Layout Design
Poster Design
Advertisement
Brand Identity
Elliss J.
Blackpool, United Kingdom
$45/hr
4.0
8 jobs
The difference between a good brand and a desirable one isn't the logo—it's the system behind it.
That's the perspective I bring to every project. Having worked across branding, fashion, manufacturing, product development, and creative direction for over a decade, I design identities that aren't just visually distinctive—they're built to perform in the real world, from packaging and retail to digital experiences and campaigns.
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𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 & 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬
✦ 10+ Years of Experience in Fashion, Branding & Creative Direction
✦ Founder & Creative Director, Her Royal Agency
✦ Founded and Launched an Independent Fashion Brand
✦ Designed 33 by Naman, Published by Penguin — Amazon #1 Bestseller
✦ Produced a Large-Scale Fashion Show in Collaboration with Carlsberg and Blanc 1664
✦ Former Fashion Marketing & Design Program Coordinator, Raffles International College
✦ International Experience Across Fashion, Beauty, Lifestyle & Luxury Brands
✦ Worked in China Across Fashion Manufacturing, Product Development & Global Retail Production
✦ Designed Handbag Collections for International Retailers Including Zara, New Look, Accessorize & Monsoon
✦ Bachelor of Arts (Hons) in Textiles in Practice — Manchester School of Art | QS Top 100 for Art & Design
───────
𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨
🔹 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 & 𝐕𝐢𝐬𝐮𝐚𝐥 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 — Logos, typography, colour systems, and scalable brand assets
🔹 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 & 𝐀𝐫𝐭 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 — Strategic creative leadership from concept through execution
🔹 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 — Defining clear market positioning, differentiation, and compelling brand narratives
🔹 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 — Cohesive visual communication designed for modern digital brands
🔹 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 & 𝐁𝐫𝐚𝐧𝐝 𝐀𝐬𝐬𝐞𝐭𝐬 — Refined touchpoints that strengthen the overall brand experience
🔹 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐃𝐞𝐬𝐢𝐠𝐧 — Campaigns, presentations, digital content, and marketing assets
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My Approach
Every project starts with understanding your business, audience, and objectives before a single design decision is made. Strategy informs creativity, ensuring every visual element has purpose and every touchpoint works together as part of a cohesive brand system.
Rather than designing for trends, I focus on creating brands with longevity—identities that remain relevant, adaptable, and commercially effective as businesses evolve.
───────────────
Currently collaborating with clients across the United States, Europe, and Asia, I partner with founders and businesses looking to launch, refine, or reposition their brands through strategic thinking and refined visual design.
If you're looking for a creative partner who combines strategy, creative direction, and commercial understanding to build a brand that stands apart, I'd love to hear about your project.
───────────────
𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞
✔ Brand Strategy & Positioning
✔ Brand Identity & Visual Systems
✔ Creative Direction & Art Direction
✔ Luxury & Premium Branding
✔ Fashion, Beauty & Lifestyle Branding
✔ Social Media Branding
✔ Packaging Design
✔ Brand Guidelines
✔ Typography Direction
✔ Campaign & Presentation Design
✔ Content Direction
✔ Digital Assets & Visual Communication
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Keywords
Creative Director • Brand Strategist • Brand Identity • Branding • Visual Identity • Brand Positioning • Brand Strategy • Creative Direction • Art Direction • Luxury Branding • Premium Branding • Fashion Branding • Beauty Branding • Hospitality Branding • Lifestyle Branding • Packaging Design • Brand Guidelines • Typography • Campaign Design • Digital Design • Visual Communication • Creative Leadership
Branding & Marketing
Logo Design
Brand Development
Branding
Digital Design
Graphic Design
Social Media Design
Strategy
Visual Identity
Brand Positioning
Brand Guidelines
Figma
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Editorial Design
Catalog Design
Presentation Design
Midjourney AI
Claude
Misbah A.
London, United Kingdom
$20/hr
4.7
126 jobs
Hi, I’m Misbah – a Senior UX/UI & Branding Designer specializing in high-converting websites, intuitive SaaS dashboards, and standout brand identities. I create designs that engage users, boost conversions, and elevate businesses.
What I Design:
✅ Logos & Branding – Timeless, impactful brand identities
✅ Web & Landing Pages – Beautiful, conversion-optimized layouts
✅ UI/UX for SaaS & Dashboards – Clean, intuitive, user-friendly interfaces
✅ eCommerce & Store UX – Optimized for seamless shopping experiences
✅ Pitch Decks & Presentations – Persuasive, visually compelling slides
✅ AI-Powered Art & Animations – Next-level creative visuals
Tools of the Trade:
🎨 Design & Prototyping: Figma, Adobe Illustrator, Photoshop, InDesign
💻 Web & eCommerce Platforms: WordPress, Webflow, Shopify
📊 UX Optimization & Research: A/B Testing, Heatmaps, Analytics
Why Work With Me?
I blend creativity with strategy, ensuring every design is visually stunning, user-centric, and built for results. Whether you're launching a brand, revamping a website, or designing a cutting-edge app, I’ll bring your vision to life.
Let’s connect! Send me an invite, and let’s create something exceptional.
Logo Design
Brand Development
Graphic Design
Presentation Design
Figma
Adobe Photoshop
Adobe Illustrator
Brand Identity Design
Thumbnail
Brand Book Design
WordPress Website Design
Shopify Website Design
User Interface Design
Ebook Design
Pitch Deck
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