Hire the Best Brand Licensing Specialists
in the United Kingdom

Hi, my name's Phil. Welcome to my profile. The best names do more than inform; they create the perfect first impression, entice the audience to discover more, tell a story, and capture a vision. They become the cornerstone of your identity. Finding that knockout name can be one of the most important and challenging stages in the life of a business. Does it have to say everything? Can it say nothing? And just when you think you've cracked it, there is the frustration of discovering the domain has already been taken! Drawing on my experience as an ex-advertising creative, I know how to get to the heart of your business story and craft names that are both emotive and informative, names unique to you, memorable for your customers, and domain-frustration-free! Feel free to get in touch, and let's get started on your knockout name! MY RATE INCLUDES: Knowledge before naming - I will research your category and competition. Name checks - All names will be .com available (Trademark checked if required.) Names with meaning - Each name will be presented with its thinking. Names from the brain - All names will be 100% original, not AI-generated. Extra names - Revision options included. SEO-friendly names: I always try to use simple, category-relevant words. You name it! - Naming, consultancy, social media handles, taglines, headlines. HOW IT WORKS 1. You send me a brief description of your requirements. 2. I will then send you a contract proposal outlining a price, timings and any follow-up questions. 3. You can agree to the proposal or request amendments (I’m super flexible). 4. We then begin!

Overview: Top 1% vetted pros on UpWork with 100% success rate I help businesses, start-ups to global brands turn their vision into powerful, lasting brands. With 15+ years of multi-award-winning experience, I specialise in: Brand Strategy: Core values, mission statements, brand pillars Naming & Messaging: Memorable names and messaging frameworks Visual Identity: Logos, brand identity systems, and brand rollout I’ve worked with 150+ brands across the USA, UK, Canada, Malaysia, Africa, and Europe. Clients include Volkswagen Group (Creative Director, 6 years), BP, L’Oréal, The Mayor of London, NHS, Kraft, Hershey’s, Amazon, Philips, JD Sports, and many more. I am hands-on, professional, and client-focused, listening carefully to ensure your brand communicates clearly and effectively, ensuring the identity connects to mission and values. I also mentor creative talent, lecture publicly, and am a published typographer. Transparency: I work on projects starting at $2,000+, ensuring high-quality results for every client. Whatever stage your brand journey is at, I can help you create a brand that resonates, inspires, and grows. Let’s discuss your project, I’d love to bring your brand to life.

Fifteen years in and I finally feel like I have everything I need to do the best work of my career. I'm Lucy. I build brands from the ground up, starting with strategy and research before anything gets designed, and finishing with a visual identity system your whole team can work from. I ask the hard questions, find the positioning and make sure every creative decision means something before it gets made. I've worked with brands including Dove, StriVectin, Vita Liberata and Black Tomato across brand strategy, creative direction and identity design. Every project starts with thinking. The design comes after. What I can help with: 🟢 Brand Strategy: Positioning, messaging frameworks, tone of voice and ideal customer definition. Research led, strategy first, execution ready. 🟢 Brand Identity Design: Logo, colour palette, typography, visual language and brand guidelines. Built to be distinctive, scalable and consistent across every touchpoint. 🟢 Packaging Design: Premium packaging systems for consumer, beauty and FMCG brands. Designed to stand out on shelf and scale across product ranges. 🟢 Creative Direction: Visual direction, art direction and creative leadership for brands that need more than just a designer. Someone who can see the whole picture and make sure it all lands the way it should. 🟢 AI Assisted Workflows: Claude and ChatGPT are part of my daily toolkit. I use them to move faster, brief smarter and keep creative quality high. How an engagement typically runs: 🟡 Discovery: We get clear on your goals, your brand, your current setup and where the biggest opportunities are. 🟡 Strategy: Positioning, messaging and the creative foundation everything else is built on. 🟡 Exploration: Two distinct creative routes so you have a genuine choice before anything is finalised. 🟡 Delivery: A complete brand system your team can use immediately and build from as you grow. Who I work best with: 🔵 Founders and brand teams who want a strategic creative partner, not just someone to execute a brief. 🔵 Businesses with real substance behind them that need an identity to match. 🔵 Brands that are ready to move and want someone who can hold both the thinking and the doing. ✅ Tell me about your brand and I'll tell you exactly where I'd start.

As a graphic designer and creative director with extensive experience in brand image development, I specialize in helping clients realize their unique brand vision. With a deep understanding of multicultural markets and consumers, I have successfully completed through-the-line projects for clients in various countries. As a TOP 1% Expert-Vetted designer on this platform and a member of renowned associations like the Japan Typography Association, I stay up-to-date on the latest trends and techniques in the industry. My work has been recognized with multiple awards and featured in international competitions such as the Red Dot Award, iF Award, Pentawards, Graphic US, A’design Award, and Gold Pin Design Award. If you're interested in learning more about my expertise and how I can bring my unique perspective to your projects, please review my profile and don't hesitate to contact me to schedule a meeting. Thank you for considering my services, and I look forward to hearing from you soon.

Built global brand identities for Bentley, P&G, Bacardi, Mastercard & luxury startups that increased brand value 40-300%. 15+ years ex-McCann, Leo Burnett, Publicis. American strategist based in London. I don’t just make things pretty - I make brands unforgettable and commercially unstoppable. 𝙃𝙚𝙧𝙚’𝙨 𝙬𝙝𝙖𝙩 𝙄 𝙤𝙛𝙛𝙚𝙧: 𝟭. Complete brand strategy & positioning (from research to final voice) 𝟮. Full visual identity systems (logo suite, typography, color, iconography) 𝟯. Brand guidelines & toolkits that scale globally 𝟰. Luxury & FMCG packaging design + label systems 𝟱. Rebranding & brand refreshes (SME to enterprise) 𝟲. Brand architecture for multi-product companies 𝟳. Naming, taglines & messaging frameworks 𝙆𝙚𝙮 𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨: 𝟭. Led Bentley's global brand transformation across 4 continents 𝟮. Created Dettol & Nurofen rebrand - multiple Effie & IPA awards 𝟯. Took Aussie Haircare from dated to #1 in multiple markets via a new identity 𝟰. Built Walgreens retail campaign identity - Reggie + Halo awards 𝙏𝙤𝙤𝙡𝙨: 𝟭. Adobe Illustrator, Photoshop, InDesign (expert level) 𝟮. Figma for collaborative brand systems 𝟯. MidJourney for moodboards & premium visuals 𝟰. Global rollouts & multi-market adaptation When we work together, you get a brand that instantly commands higher pricing, global consistency, and zero second-guessing. Fully organized files, version-controlled guidelines, and assets that your team will actually use. If you’re ready for a brand that works as hard as you do, reach out. The best way to start is with a free call.

Your brand is worth protecting — and worth protecting properly. I'm a trademark lawyer and IP consultant with hands-on experience managing end-to-end trademark matters for startups, growing brands, and international clients across the US, UK, EU, Canada, Australia, and India. I don't just file applications — I build trademark strategies that hold up under examination, opposition, and real-world commercial pressure. As IP Team Lead at StellarStart Global Ltd, I've successfully advised and assisted numerous businesses in securing and protecting their IP portfolios across major jurisdictions — from first clearance search to enforcement and beyond. ⚖️ Trademark Services ✅ Comprehensive Trademark Availability & Clearance Searches ✅ Strategic Trademark Filing & Portfolio Management — UKIPO, USPTO, EUIPO, WIPO Madrid, CIPO, IP Australia ✅ Drafting & Responding to Office Actions — including §2(d) Likelihood of Confusion and §2(e) Descriptiveness refusals ✅ Trademark Opposition Proceedings & Counter-Statement Filings ✅ Objection Responses, Review Petitions & Rectification ✅ Cease & Desist Letters, DMCA Takedown Notices & IP Enforcement Letters ✅ Trademark Licensing & Assignment Agreements ✅ Affidavits, User Declarations & Responses to Examination Reports ✅ IP Strategy & Advisory for Startups and Growing Brands Why Clients Work With Me 🔹 Multi-Jurisdiction Depth — UKIPO, USPTO, EUIPO, IP AUSTRALIA, WIPO and beyond — handled in-house, not farmed out 🔹 Prosecution Experience — Office Actions, oppositions, and enforcement are core to my practice, not edge cases 🔹 Commercial Strategy First — Trademark advice aligned to your brand's market, stage, and long-term goals 🔹 Detail-Focused — Clear, structured, enforceable filings — no vague or templated work 🔹 Fast & Responsive — 0–4 hour average response with proactive updates throughout every matter If you're ready to protect your brand the right way — whether filing your first mark, responding to an Office Action, or navigating an opposition — send me a message and let's get started.