Hire the Best Brand Licensing Specialists
in the United Kingdom

Hi, my name's Phil. Welcome to my profile. The best names do more than inform; they create the perfect first impression, entice the audience to discover more, tell a story, and capture a vision. They become the cornerstone of your identity. Finding that knockout name can be one of the most important and challenging stages in the life of a business. Does it have to say everything? Can it say nothing? And just when you think you've cracked it, there is the frustration of discovering the domain has already been taken! Drawing on my advertising experience, I know how to get to the heart of your business story and craft names rooted in a creative idea, making them unique to you, memorable for your customers, and domain frustration-free! Feel free to get in touch, and let's get started on your knockout name! MY RATE INCLUDES: Knowledge before naming - I will research your category and competition. Name checks - All names will be .com available (Trademark checked if required.) Names with meaning - Each name will be presented with its thinking. Names from the brain - All names will be 100% original, not AI-generated. Extra names - Revision options included. SEO-friendly names: I always try to use simple, category-relevant words. You name it! - Naming, consultancy, social media handles, taglines, headlines. HOW IT WORKS 1. You send me a brief description of your requirements. 2. I will then send you a contract proposal outlining a price, timings and any follow-up questions. 3. You can agree to the proposal or request amendments (I’m super flexible). 4. We then begin!

I help beauty and wellness brands grow through a mix of strategy, execution and thoughtful brand support. With a background in luxury retail, brand management and e-commerce, I understand both the creative and commercial side of a brand. I’ve worked across retail partnerships, PR, digital marketing and customer experience, always focusing on what actually drives growth and builds long-term relationships. What I do best is connecting the dots, making sure everything from email to influencers to product positioning works together in a clear and consistent way. I can support with: • Email marketing (Mailchimp, Klaviyo, campaign planning and execution) • Influencer and PR outreach, creator collaborations and seeding • TikTok Shop setup, affiliate management and growth strategy • Brand support and day-to-day marketing coordination • Canva design for emails, social content and simple brand assets • Customer journey and retention strategy • E-commerce support (Shopify, product positioning, launches) • High-ticket sales and closing, discovery calls, consultative selling, and converting warm leads into committed clients. Trained through Grant Cardone University, with 15+ years of retail and sales experience giving me a strong foundation in reading clients, handling objections, and closing with confidence I currently work closely with a beauty brand, leading retail partnerships, PR initiatives and digital growth, so I understand the pace and attention to detail needed in this space. I’m organised, proactive and easy to work with. I don’t wait to be told what to do, I look ahead, anticipate needs and keep things moving smoothly. If you’re looking for someone who can support your brand both strategically and operationally, I’d love to hear more about what you’re building.

Overview: Top 1% vetted pros on UpWork with 100% success rate I help businesses, start-ups to global brands turn their vision into powerful, lasting brands. With 15+ years of multi-award-winning experience, I specialise in: Brand Strategy: Core values, mission statements, brand pillars Naming & Messaging: Memorable names and messaging frameworks Visual Identity: Logos, brand identity systems, and brand rollout I’ve worked with 150+ brands across the USA, UK, Canada, Malaysia, Africa, and Europe. Clients include Volkswagen Group (Creative Director, 6 years), BP, L’Oréal, The Mayor of London, NHS, Kraft, Hershey’s, Amazon, Philips, JD Sports, and many more. I am hands-on, professional, and client-focused, listening carefully to ensure your brand communicates clearly and effectively, ensuring the identity connects to mission and values. I also mentor creative talent, lecture publicly, and am a published typographer. Transparency: I work on projects starting at $2,000+, ensuring high-quality results for every client. Whatever stage your brand journey is at, I can help you create a brand that resonates, inspires, and grows. Let’s discuss your project, I’d love to bring your brand to life.

Fifteen years in and I finally feel like I have everything I need to do the best work of my career. I'm Lucy. I build brands from the ground up, starting with strategy and research before anything gets designed, and finishing with a visual identity system your whole team can work from. I ask the hard questions, find the positioning and make sure every creative decision means something before it gets made. I've worked with brands including Dove, StriVectin, Vita Liberata and Black Tomato across brand strategy, creative direction and identity design. Every project starts with thinking. The design comes after. What I can help with: 🟢 Brand Strategy: Positioning, messaging frameworks, tone of voice and ideal customer definition. Research led, strategy first, execution ready. 🟢 Brand Identity Design: Logo, colour palette, typography, visual language and brand guidelines. Built to be distinctive, scalable and consistent across every touchpoint. 🟢 Packaging Design: Premium packaging systems for consumer, beauty and FMCG brands. Designed to stand out on shelf and scale across product ranges. 🟢 Creative Direction: Visual direction, art direction and creative leadership for brands that need more than just a designer. Someone who can see the whole picture and make sure it all lands the way it should. 🟢 AI Assisted Workflows: Claude and ChatGPT are part of my daily toolkit. I use them to move faster, brief smarter and keep creative quality high. How an engagement typically runs: 🟡 Discovery: We get clear on your goals, your brand, your current setup and where the biggest opportunities are. 🟡 Strategy: Positioning, messaging and the creative foundation everything else is built on. 🟡 Exploration: Two distinct creative routes so you have a genuine choice before anything is finalised. 🟡 Delivery: A complete brand system your team can use immediately and build from as you grow. Who I work best with: 🔵 Founders and brand teams who want a strategic creative partner, not just someone to execute a brief. 🔵 Businesses with real substance behind them that need an identity to match. 🔵 Brands that are ready to move and want someone who can hold both the thinking and the doing. ✅ Tell me about your brand and I'll tell you exactly where I'd start.

I help luxury and premium brands strengthen how they position, present, and communicate across brand strategy, marketing strategy, website messaging, email, and launch communications. My work sits between brand strategy, marketing consulting, and copywriting. I help brands clarify their positioning, shape stronger customer-facing messaging, refine tone of voice, and build more cohesive journeys across key touchpoints. I’m strongest with luxury, fashion, jewellery, lifestyle, and founder-led brands that need sharper language, clearer structure, and a more considered brand presence. I can help with: • Brand positioning and messaging • Tone of voice development • Website messaging and copy • Homepage and About page rewrites • Launch and go-to-market strategy • Collection and campaign narratives • Email campaigns, flows, and Klaviyo strategy • Customer journey and funnel thinking • Market and competitor research • Retail and wholesale-facing brand communications • EN ↔ PT translation for brand and marketing content I have 12+ years of experience across luxury fashion, jewellery, and lifestyle brands in the UK, US, Middle East, and APAC. My background includes senior brand and marketing roles spanning brand positioning, campaign planning, market expansion, trade marketing, retail activations, customer retention, and creative direction. Recent work includes contributing to +63% YOY Klaviyo-attributed conversions, +84% YOY uplift in email open rates (43.47% average), +73% YOY rise in placed order rate, and +20% YOY sales growth for a luxury jewellery brand. I also helped drive 57% YOY sales growth at a luxury womenswear brand, and earlier in my career built and led the marketing and PR function at a contemporary fashion brand that delivered 600% turnover growth in six years. My portfolio includes brand messaging, email, web, launch, research, and retail-facing work for luxury and premium brands, from heritage-led narratives and website copy to GTM thinking, customer communications, and brand strategy development.

Your brand is worth protecting — and worth protecting properly. I'm a trademark lawyer and IP consultant with hands-on experience managing end-to-end trademark matters for startups, growing brands, and international clients across the US, UK, EU, Canada, Australia, and India. I don't just file applications — I build trademark strategies that hold up under examination, opposition, and real-world commercial pressure. As IP Team Lead at StellarStart Global Ltd, I've successfully advised and assisted numerous businesses in securing and protecting their IP portfolios across major jurisdictions — from first clearance search to enforcement and beyond. ⚖️ Trademark Services ✅ Comprehensive Trademark Availability & Clearance Searches ✅ Strategic Trademark Filing & Portfolio Management — UKIPO, USPTO, EUIPO, WIPO Madrid, CIPO, IP Australia ✅ Drafting & Responding to Office Actions — including §2(d) Likelihood of Confusion and §2(e) Descriptiveness refusals ✅ Trademark Opposition Proceedings & Counter-Statement Filings ✅ Objection Responses, Review Petitions & Rectification ✅ Cease & Desist Letters, DMCA Takedown Notices & IP Enforcement Letters ✅ Trademark Licensing & Assignment Agreements ✅ Affidavits, User Declarations & Responses to Examination Reports ✅ IP Strategy & Advisory for Startups and Growing Brands Why Clients Work With Me 🔹 Multi-Jurisdiction Depth — UKIPO, USPTO, EUIPO, IP AUSTRALIA, WIPO and beyond — handled in-house, not farmed out 🔹 Prosecution Experience — Office Actions, oppositions, and enforcement are core to my practice, not edge cases 🔹 Commercial Strategy First — Trademark advice aligned to your brand's market, stage, and long-term goals 🔹 Detail-Focused — Clear, structured, enforceable filings — no vague or templated work 🔹 Fast & Responsive — 0–4 hour average response with proactive updates throughout every matter If you're ready to protect your brand the right way — whether filing your first mark, responding to an Office Action, or navigating an opposition — send me a message and let's get started.