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Hello! I’m a Business Intelligence Specialist and Excel Expert with hands-on experience working in the UK healthcare sector. I excel at transforming complex data sets into clear, insightful, and actionable information that helps businesses and individuals make smarter decisions. Qualifications: BSc in Psychology including statistics Masters in Health Informatics Currently completing Level 6 Data Fellowship I specialise in: - Analysing complex data sets to support forecasting and strategic decision-making - Developing dynamic dashboards using Excel and Power BI for real-time data visualisation - Querying Data Warehouse systems including SAP Business Objects - Presenting data clearly to audiences with varying levels of technical knowledge - Handling sensitive and confidential data with care and compliance I am proficient in Office 365 tools, including Excel, PowerPoint, and Teams, and I’m comfortable taking on a wide range of tasks—from simple administrative projects to advanced data analytics. To build my Upwork profile and grow client relationships, I’m currently offering competitive rates without compromising quality. Whether you need detailed data analysis or help with administrative tasks in Office 365, I’m here to support your success. In my free time, I'm building a sewing pattern business—designing beginner-friendly patterns and creating my own website to showcase them. Let’s connect and see how I can add value to your projects!

Hi, I’m a reliable and detail-oriented freelancer focused on supporting businesses with accurate, well-organised work. I help clients manage tasks that require consistency and attention to detail, including research, data entry, proofreading, and general administrative support. I’m comfortable working within existing systems and making sure tasks are completed clearly, accurately, and on time. I approach each project with clear communication and a focus on delivering work that’s genuinely useful and easy to build on. Tools & Platforms: Asana, Google Workspace, Google Sheets (data organisation), WordPress (content updates), Google Analytics (basic reporting), Final Cut Pro If you’re looking for someone dependable who can support your workflow and keep things organised behind the scenes, I’d be happy to work with you.

🏆 Top 1% of Performance Marketers on Upwork 🏆 💰 Managed over $1m+ in Ad Spend Across Meta & Google 💰 📈 6+ Years Driving Growth and Revenue For eCom Brands Online 🚀 Send me an invite or message, I'll give you a free Loom audit showing exactly how I'd approach your ad account to get it performing at its best. That's my promise. I help eCommerce brands turn ad spend into predictable revenue through Meta Ads and Google Ads. Whether you're scaling a Shopify store, improving ROAS, or trying to make your paid media more profitable, I build campaigns that drive purchases and revenue, not vanity metrics. Paid advertising that performs. I manage eCom campaigns across Meta and Google, from cold traffic prospecting to retargeting. Proper conversion tracking, daily optimisation, and a focus on the metrics that actually matter to your bottom line. Creative strategy that scales. Creative fatigue kills eCommerce campaigns. I test hooks, angles, and formats weekly, UGC-style videos, static ads, carousels, product demos, find what converts, cut what doesn't, and scale the winners. Full-funnel eCommerce campaigns. Awareness, retargeting, conversion, each stage needs different creative and targeting. I build campaigns that move shoppers through your funnel, not just dump traffic at the top. Data-driven optimisation. I track ROAS, CPA, CTR, conversion rates, AOV, MER, and purchase volume. You get clear reporting showing what's working, what's not, and what we're doing about it. HAPPY CLIENTS: ⭐⭐⭐⭐⭐ "We'd tried and failed with Meta ads before so were initially skeptical about whether the channel was right for us, but Harrison absolutely CRUSHED it. We budgeted 3 months for a return on Meta, but Harrison worked with us lock-step from the start with our strategy and we hit a profitable ROAS literally straight out the gate. I've been hiring on Upwork for 12 years and good talent can be hard to come across. Harrison is your guy. Book a call with him and you won't regret it." ⭐⭐⭐⭐⭐ "Harrison is an expert when it comes to Meta ads. I cannot recommend him enough to anyone who needs help getting their ads account performing well." ⭐⭐⭐⭐⭐ "Highly recommend Harrison and his team, they were able to understand our needs and our brand voice quickly to produce great results with efficiency." ⭐⭐⭐⭐⭐ "Great freelancer, very hard working, knowledgeable and extremely easy to work with." CORE SKILLS: Paid Ads, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Shopping, Performance Max, Performance Marketing, Paid Advertising, PPC, eCommerce Marketing, Shopify Marketing, DTC Marketing, eCommerce Growth, Media Buying, Campaign Management, Audience Targeting, Retargeting, Lookalike Audiences, Dynamic Product Ads, Catalogue Ads, Advantage+ Shopping Campaigns, Conversion Tracking, Facebook Pixel, Conversion API, Google Tag Manager, Google Analytics, GA4, Merchant Center, Product Feed, ROAS Optimization, CPA Optimization, A/B Testing, Campaign Scaling, Shopify Ads, eCommerce Ads, Performance Marketing

I am a multi-skilled freelancer with a strong background in educational support, market research, and QA/app testing. By day, I work as an After-School Care Manager and a Design Technology, Art, and Science Technician in a school environment—facilitating hands-on learning, organizing activities, and maintaining safe, engaging learning spaces for students. Outside the classroom, I apply my attention to detail in various freelance roles including: 🧪 App Testing & QA Experience I’ve collaborated with companies such as: Axenic Global IT Solution – Network testing via the iTest APK (Android) Bemobi – Subscription, download, and usability testing Loora Beta (iOS) – AI conversation and usability testing via TestFlight Key Testing Experience: ✅ Manual & Functional Testing – Running test cases and identifying issues before launch ✅ Chatbot & AI Evaluation – Testing and rating conversations for natural language flow and intent ✅ Mobile Usability Testing – Providing feedback on app performance and user experience 🔍 Market Research & Consumer Insight Mystery shopping for Tern Consultancy Participating in surveys via AttaPoll, New Balance’s community panel, and more Offering honest, clear, and useful brand feedback 💼 What I Bring to the Table ✔️ Proficient communication – Native English speaker with strong written and verbal skills ✔️ Observational accuracy – Sharp eye for user behavior, UI/UX, and service quality ✔️ Professional reporting – Skilled in documenting findings and creating actionable feedback ✔️ People-first mindset – Calm, dependable, and client-focused ✔️ Business insight – MSc in International Financial Management enhances my understanding of consumer behavior and service delivery

I’m a senior researcher with over 20 years’ experience delivering high-quality market, company, and industry research for startups, SMEs, market research companies and large organisations. I work across all commercial research environments, helping clients make confident, evidence-based decisions. Whether you need to understand your customers better, map competitors, size a market, or validate a new product, market, or business idea, I provide clear, practical insights you can actually use. What I do Market & Industry Research: I dig deep into industries to identify trends, opportunities, risks, and competitive dynamics. I’m industry-agnostic and have worked across a wide range of sectors and global regions. Competitor & Strategic Analysis: From landscape mapping to detailed competitor profiling, I identify current and emerging players, analyse positioning, and highlight gaps and opportunities. Company, Lead & Acquisition Sourcing: I regularly support clients by identifying companies in niche or hard-to-research sectors. This includes competitor discovery, investment and acquisition targets, and lead sourcing. I use multiple professional tools, manually verify findings, and deliver clean, well-structured results tailored to your criteria. Market Sizing (TAM / SAM / SOM): Market sizing is a core strength. I build robust TAM, SAM, and SOM models for startups and SMEs, clearly explaining assumptions, methodologies, and outputs so you can confidently use the results with investors or stakeholders. Qualitative Research & Expert Interviews: I conduct in-depth qualitative research, including expert recruitment and interviews for competitive intelligence and market insight. These projects deliver exclusive, human-led insights that go beyond what AI or desk research alone can uncover. Quantitative Research & Surveys: I design, run, and analyse consumer surveys and interviews to uncover customer needs, pain points, and behaviours, turning raw data into actionable insight and clear reporting. How I work Access to major industry databases and public statistical sources Transparent methodologies, with full sources, models, and workings provided Clear communication, regular updates, and collaborative check-ins Available for both short-term projects and long-term research partnerships If you’re looking for a reliable, detail-oriented researcher who can turn complex information into meaningful insight, I’d be happy to help.

I structure complex information so it can be understood, used, and acted on. This typically involves high-stakes presentations, data-heavy reports, or communication systems that need to scale — where clarity directly affects understanding and decision-making. Alongside a part-time design leadership role, I take on a small number of external projects where structure, clarity, and visual thinking are critical. Most of my work begins where content is already complex — but not yet clearly organised. That’s often where communication breaks down: in reports that are difficult to navigate, presentations that don’t land, or data that is technically correct but hard to interpret. My background is in information design (The Guardian, Kantar), combined with product and delivery experience. I work across the full lifecycle — from early framing through to production-ready outputs and systems that teams can continue using independently. --- What I do This shows up in three types of work: - Strategic presentations — investor decks, internal strategy, technical narratives - Data visualisation and infographics — reports, editorial, dashboards, storytelling systems - Communication systems — templates, guidelines, and repeatable visual frameworks --- How I approach projects Design is not a final layer — it’s a way of structuring thinking. The work starts with clarity: - what needs to be communicated - how the information is organised - where complexity needs to be reduced From there, I develop visual systems that make the material clear, consistent, and scalable. Where needed, I introduce structure — timelines, hierarchies, or delivery frameworks — so the design reflects the logic of the content, not just its appearance. --- Clients and recognition I’ve worked with organisations including The Guardian, The New York Times, Google, Deloitte, OECD, IBM, and the United Nations — typically on work where clarity, scale, and stakeholder alignment are critical. - Information is Beautiful Award (Silver) - Macmillan Prize for Illustration (Highly Commended) - Work published in The Guardian, Fast Company, and The Atlas of Infographics (Taschen) --- Working together I work on projects where: - complexity makes communication difficult - clarity affects decisions, not just presentation - the output needs to scale beyond a single deliverable If you’re working on something along those lines, feel free to reach out with a bit of context — I’m happy to take a look and see if it’s a good fit. --- Selected testimonials “Zhenia is a phenomenal designer who consistently over-delivered on expectations. His portfolio is very impressive and I would recommend his expertise without hesitation.” — Sean McClure, Brand Strategy Executive “Zhenia is a very talented designer and a delight to work with. He produced excellent data visualisation work for a particularly demanding client, remaining positive and professional throughout.” — Lisa Grundberg, Senior Editor, The Guardian “I had the pleasure of working with Zhenia on a number of projects. Not only is he a highly talented designer and illustrator, but also one of the most level-headed and collaborative colleagues I’ve worked with.” — Mark McClure, Founder, Mark McClure Studio