Hire the best Brand Research professionals

Check out Brand Research professionals with the skills you need for your next job.

Clients rate Brand Research professionals
Rating is 4.8 out of 5.
4.8/5
based on 3,534 client reviews
Mohsin Ali S.
$10/hr
  • Trophy Icon Brand Research
  • Amazon FBA
  • Amazon PPC
  • Amazon Listing Optimization
  • Product Listings
  • Project Management
  • WordPress Development
  • Brand Marketing
  • Email Handling
  • Email Marketing Strategy
  • Email Marketing
  • PPC Marketing
  • PPC Campaign Setup & Management
  • ManyChat
  • Customer Support Plugin

Are you ready to take your Amazon FBA business to the next level? Look no further! As a highly skilled and experienced freelancer, I have what it takes to help you succeed. With over 4 years of experience in the industry and a track record of delivering outstanding results, I am the go-to choice for all your Amazon needs. From product research and sourcing to product listing, EBC/A+ content creation, and more, I have the skills and expertise to drive your store's success. And with experience in both Amazon FBA Private Label and Wholesale, I am well-equipped to handle any task you have in mind. But don't just take my word for it - check out...

Seth B.
$150/hr
  • Trophy Icon Brand Research
  • Brand Identity & Guidelines
  • Social Media Marketing
  • Business Coaching
  • Marketing Strategy
  • Brand Management
  • Business Writing
  • WordPress
  • Content Writing
  • Business Plan
  • Corporate Brand Identity
  • Brand Marketing
  • Brand Consulting
  • Brand Strategy
  • Storytelling

"Seth's work is agency-grade and we look forward to working with him again." Your business deserves the highest quality branding, marketing and business consulting. Working directly with founders and executive teams, I've consistently proven my ability to deliver high quality work on time and within budget to my clients throughout North and South America, Europe, Asia, Africa and the Middle East. I have over 15 years of experience providing branding, marketing and business consulting for organizations of all sizes. I specialize in helping ecommerce companies, startups, service businesses and nonprofits across a wide range of...

Shelby C.
$140/hr
  • Trophy Icon Brand Research
  • Digital Strategy
  • Editorial Writing
  • Digital Marketing
  • B2B Marketing
  • Content Strategy
  • Copywriting
  • Writing
  • Brand Consulting
  • Marketing Audit
  • Marketing Plan
  • Social Media Marketing Plan
  • Brand Positioning
  • Brand Guidelines
  • Brand Development

I develop marketing strategies, brand positioning, key messaging, social media and content strategies with a mix of market research and creativity that will set your brand apart. I work with companies of all sizes at all stages, from helping small start-ups determine their unique selling point, to consulting Fortune 500 companies on content strategy. Services I Offer: - Brand Development: Voice and personality, archetypes, creative guidelines - Brand Positioning Strategy: positioning/mission/vision statements, competitive landscape analysis, SWOT, best practices, brand story - Market Research: audience segmentation and competitive...

Carly C.
$150/hr
  • Trophy Icon Brand Research
  • Branded Website
  • Brand Identity & Guidelines
  • Persona Development
  • Brand Development
  • Brand Strategy
  • Brand Consulting
  • Brand Identity
  • Corporate Branding
  • Competitive Analysis
  • Brand Positioning
  • Brand Naming
  • B2B Marketing

I'll help you deflect the competition with a strong stance on who you are and why you're different. ★ As a Top 1% Upworker, I've helped 100+ brands create captivating + resonant market presences. My background in creative branding and competitive intelligence allows me to create positioning strategies that achieve market differentiation for my clients. Supporting the full identity lifecycle as a one-stop-shop strategist, I typically help startups and B2B companies with brand strategy, messaging, market research, and competitive positioning needs. My services include the following: 1️⃣ BRAND FOUNDATIONS | RESEARCH + INTELLIGENCE ACROSS: →...

Taryn N.
$65/hr
  • Trophy Icon Brand Research
  • Competitive Analysis
  • Heuristic Evaluation
  • Market Research
  • User Experience Design
  • Journey Mapping
  • UX Research
  • Qualitative Research
  • User Acceptance Testing
  • Design & Usability Research
  • Figma
  • Qualtrics
  • UserZoom
  • Usability Testing
  • Survey
  • Customer Experience Research

My name is Taryn, and I am a UX Researcher and product designer passionate about empathizing with users and crafting empowering solutions for meaningful experiences. Prior to transitioning to UX, I honed my abilities to evaluate user needs, engage through storytelling, and create meaningful solutions during my ten-year tenure as a teacher. Ever compelled by curiosity, critical thinking, and compassion, I generate insights and solutions that are grounded in research and tailored to user needs. An indiscriminate life-long learner, I am often trying new things and developing new skills, whether that is language learning in a foreign country...

Roman V.
$225/hr
  • Trophy Icon Brand Research
  • Trademark Consulting
  • Legal Research
  • Intellectual Property Law
  • Legal Assistance
  • Content Writing
  • Trademark
  • Copyright
  • Intellectual Property Protection
  • Trademark Prosecution
  • Trade Law
  • Legal Consulting
  • Business Services
  • Trademark Search
  • Consumer Goods

I'm an experienced trademark attorney and enjoy helping clients protect and grow their brand names through trademark registration and enforcement. I've worked with a wide variety of clients in different industries, including e-commerce, software as a service (SaaS), and consumer goods, to register trademarks for product names, logos, and slogans, both in the US and abroad. I'm also a native Russian speaker and bring strong communication skills to all my client relationships. I strive to give all my clients the best array of options to protect, enforce, and grow their brand's hard-earned reputation. My services include any...

Muhammad Usman A.
$35/hr
  • Trophy Icon Brand Research
  • Amazon FBA
  • Amazon Advertising Console
  • Amazon Seller Central
  • Amazon Listing Optimization
  • Amazon PPC
  • Product Research
  • Virtual Assistant
  • Wholesale
  • Microsoft Excel
  • Price/Quote Negotiation
  • Copywriting

HI, I am associated with E-commerce for over 5 years. Wholesale FBA is my strongest skill. I have thorough understanding of Both conventional Wholesale Model & Reverse Sourcing. I have helped many Wholesale FBA sellers Start, Manage & Scale their Wholesale FBA business. I can provide you following Services: 👉 Conventional Wholesale Model ✔ Finding Supplier of Different Categories ✔ Request & Scan Product feed ✔ Validate Profitable Products ✔ Calculate Order quantity based on our buy box share ✔ Shipment Creation ✔ Inventory Management 👉 Reverse Sourcing (The Wholesale Formula) ✔ Finding Winning products as per 21 point Check List...

Jess V.
$75/hr
  • Trophy Icon Brand Research
  • Logo Design
  • Brand Strategy
  • Adobe Photoshop
  • Art & Design
  • Logo
  • Adobe Illustrator
  • Branding
  • Illustration
  • T-Shirt Design
  • Brand Development
  • Brand Strategy
  • Website Design
  • Squarespace

Brand Design | Website Design | Brand Strategy Helping ambitious startups to established entrepreneurs elevate their online presence and expand their brand’s visibility. Bringing a unique mix of strategy & creativity to the table, I'll work with you to hone your visual identity and online presence. Plummeting to the depths of your biz and getting inside your audience's head will lead us to a look that has you feeling excited & confident! Ways I Help Clients: 📌 BRAND DESIGN: - Logos - Brand Mark - Custom Color Palette - Typography Styling - Mood Board - Brand Style Guidelines - Social Media Templates - Pitch Decks - Iconography -...

Alan H.
$145/hr
  • Trophy Icon Brand Research
  • Startup Consulting
  • Business Plan
  • Financial Forecasting
  • Marketing Strategy
  • Brand Consulting
  • Business Coaching
  • Corporate Strategy
  • Business Modeling
  • Business Writing
  • Management Consulting

For more than 20 years I've worked successfully with founders and businesses to help them achieve their goals by creating business plans, startup plans, successful websites, financial projections, investor pitch decks, pricing models, product specs/definitions/plans, marketing strategies and plans, sales strategies and plans, and company & product launch plans. I've also mentored numerous founders, CEOs & management teams. I'm highly recommended, and have a high percentage of long-term and repeat clients. If you are starting a new venture, launching a product, raising capital, implementing a blockchain solution, or expanding your business...

Betsy W.
$175/hr
  • Trophy Icon Brand Research
  • Brand Strategy
  • Branding
  • Storytelling
  • Copywriting
  • Brand Guidelines
  • Content Development
  • Brand Positioning
  • Mission Statement
  • Brand Naming
  • Brand Identity & Guidelines
  • Business Name
  • Business Name & Slogan
  • Campaign Copywriting
  • Website Copywriting

🏆🌟TOP RATED PLUS: RANKED IN THE TOP 3% OF FREELANCERS ON UPWORK🌟🏆 I help brands know who they are, why they matter, and how to say it. 💡 What you offer is uniquely valuable, but it’s hard to identify how you’re different when you’re caught in the day-to-day of running a business. With a little guidance and fresh perspective, you can uncover and articulate your brand’s true authenticity. The result? A team that's energized and aligned, and a brand that's a magnet for your target audience. Together, we’ll build a stands-for-something brand that attracts not just customers, but superfans. While I've worked with world class brands like...

Hannah E.
$110/hr
  • Trophy Icon Brand Research
  • Corporate Brand Identity
  • Content Strategy
  • Brand Positioning
  • Brand Guidelines
  • Brand Strategy
  • UX Writing
  • Content Creation
  • Content Marketing Strategy
  • Website Copywriting
  • Landing Page
  • Brand Positioning & Messaging Strategy
  • Branding & Marketing
  • Corporate Branding
  • Branding

Words and Perception are the most valuable assets at a Brand’s disposal.  NIKE - JUST DO IT ← Three Words, Three Syllables, That Together Have Forever Changed Public Perception. Together, we can find the right words that will define your company and inspire people to act. Now more than ever, you have the power to compete with the industry giants on the same free platforms and media channels…and dominate. I mean that. No one can serve your customer base better than you do. You fill a niche and provide the kind of intimate service that no ‘big box’ chain can compete with. The difference between their seemingly insurmountable following and...

Maxwell B.
$200/hr
  • Trophy Icon Brand Research
  • Brand Guidelines
  • Corporate Brand Identity
  • Art Direction
  • Brand Positioning
  • Brand Identity
  • Brand Strategy
  • Marketing Strategy
  • Visual Communication
  • Branding
  • Corporate Branding
  • Brand Consulting
  • Branding & Marketing
  • Logo Design

You want your business to take off, to increase sales, improve relationships, and make a difference. But what got you here, won't get you there. That's where I come in. My studio EightySeven and I work with businesses like yours to design and re-design effective brands. EightySeven focuses on creating premium visuals backed by a creative strategy to make brands that help you stand out in your industry and stand out to your customers. We do this by acting as your creative partner helping you achieve your goals. You're the expert in your business, we're the experts in telling and presenting brand stories, let's work together to design your...

Athan S.
$375/hr
  • Trophy Icon Brand Research
  • Loyalty Marketing
  • Marketing Strategy
  • Business Modeling
  • Brand Consulting
  • Corporate Strategy
  • Corporate Brand Identity
  • Microsoft PowerPoint
  • Microsoft Excel
  • Gamification
  • User Experience Design

I have 18 years experience in strategy consulting and loyalty/rewards marketing, and have created several successful businesses. I've consulted to numerous startups and NFT projects at various stages from concept/pre-seed through Series D. I have a strong breadth of industry expertise having completed projects and built businesses in web 3/NFTs, travel, financial services, real estate, retail, grocery, gas. I've created reward and membership programs around the world and managed Membership Rewards partnerships at American Express as well as the Black, Platinum, and Gold Cards and developed a portfolio-wide strategy. I have my MBA from Yale...

Muhammad Ahmed A.
$25/hr
  • Trophy Icon Brand Research
  • Amazon FBA
  • Amazon PPC
  • Amazon Listing Optimization
  • Product Listing
  • Virtual Assistant
  • Amazon Seller Central
  • Alibaba Sourcing
  • B2B
  • Sourcing
  • Wholesale & Retail
  • Wholesale
  • Competitive Analysis
  • eCommerce
  • Product Research
  • Google Sheets

As a seasoned professional with over 5 years of experience in Amazon and e-commerce account management and product research, I bring a wealth of expertise to the table. Utilizing tools such as Helium10 and Jungle Scout, I have successfully researched and developed more than 200 products on amazon. Moreover, I have successfully managed and processed over 150 orders daily from Shopify and Amazon, ensuring that customer service is seamless and efficient with the help of Gorgias and Hubspot. I have a proven track record of managing 45+ Amazon accounts, ensuring optimal account health through Amazon Compliance and effective Amazon case...

Eric J.
$150/hr
  • Trophy Icon Brand Research
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects
  • Adobe Premiere Pro
  • Adobe InDesign
  • Adobe XD
  • Figma
  • Playful Tone
  • Layout Design
  • Print Design
  • Logo Design
  • Branding
  • Graphic Design
  • Sports & Recreation
  • Landing Page

I partner with brands to help them look visually stunning and not just stand out but be loved by those who engage with it. If you're looking to add value to your company with premium graphic design, we should chat. Hi, I'm Eric and I believe excellent visual design should be an honest reflection of your company while building trust with customers to drive sales. With over 10 years in the creative industry, I can comfortably work in every capacity, from creative direction to production design. I started my career in video production, where I learned how to bring concepts to life through careful editing and shot selection. I then pivoted...

Akilah P.
$150/hr
  • Trophy Icon Brand Research
  • Contract Management
  • Music Licensing
  • Contract Law
  • Startup Consulting
  • Legal Assistance
  • Document Analysis
  • Trademark
  • Intellectual Property Protection
  • Contract Drafting
  • Trademark Consulting
  • Copyright

Protect and monetize intellectual property assets. Intellectual Property (IP) is at the heart of all creative content businesses produce. It begins with an idea and is manifested in a tangible format—this process summarizes how most of the IP we enjoy are produced. People enjoy the music you make, the designs you create, the art you showcase, the products you develop, and the services. Are these precious creative content, goods, or services protected? Are you maximizing your intellectual property derived from the content, goods, or services? As an Entertainment Legal Professional I work with clients in the creative and entertainment...

Christopher F.
$150/hr
  • Trophy Icon Brand Research
  • Market Research
  • Microsoft Excel
  • Survey Design
  • Competitive Analysis
  • Data Analysis
  • Market Research
  • Data Visualization
  • Report Writing
  • IBM SPSS
  • Startup Consulting
  • Data Science
  • Market Segmentation Research
  • Quantitative Analysis
  • Statistics
  • Customer Acquisition Strategy

I assist clients with clear definitions of target markets and how to engage with them. My approach is to understand their product or service, the pain points it seeks to address, and craft a strategy to evaluate. I leverage more than twenty years of market research experience to develop effective surveys or discussion guides to gather feedback from existing or potential customers, analyze and interpret results, and inform a recommended strategy. I am motivated by an innate need to see my clients succeed at their passion, and I take ownership of my client’s problems and work diligently to solve them. My client list is primarily made up of...

Evan Heron F.
$125/hr
  • Trophy Icon Brand Research
  • Business Plan
  • Fundraising
  • Startup Consulting
  • Financial Modeling
  • Venture Capital Consulting
  • Pitch Decks
  • Management Consulting
  • Pitch Deck
  • PitchBooks
  • Pitch Deck
  • Investor Overview
  • Pitchbook
  • Venture Capital
  • Investor Roadshow

🦄 My pitches have helped my clients raise $5B+ from top VCs including Andreessen Horowitz, Sequoia, Insight, Tiger, LightSpeed, SoftBank + Khosla 🏆 10+ years capital markets experience 🥇 #1 on Upwork worldwide 🌟 My clients are pitching at the high-stakes table, and I help them crush it. Some of their quotes that I love: ● "SoftBank is leading the round - $70M on 725 pre-money" ● “On our first Series A pitch, we got a verbal offer from a Tier 1 VC” ● “Sequoia got back to us - they want to lead the round” ● "Someone from the audience at the JP Morgan event stood up and told us BEST PITCH EVER" My clients are getting 2X-5X more investor...

Ioana T.
$230/hr
  • Trophy Icon Brand Research
  • Persona Development
  • Branding
  • Storytelling
  • Mission Statement
  • Growth Hacking
  • Brand Identity & Guidelines
  • Business Strategy
  • Corporate Branding
  • Brand Strategy
  • Brand Consulting
  • Brand Identity
  • Marketing
  • Social Media Plugin
  • Digital Marketing Strategy
  • Marketing Strategy

Client Testimonial short - She successfully rebranded my entire consultancy and additionally she completely elevated my image, website, products, CRM strategy, and services. She over-delivered. She is a superb graphic designer, synthesizer of content, brand strategist, web designer, book launch architect, and overall rain maker. Ioana is a rare talent with a very skillful eye. Her encouragement and innovation led to 3x growth with an exponential trajectory ahead. NOTE: The client was running a side hustle consultancy. We reached 6 Figures with a team of 2. He & me. The client still has a day job while we continue building his thought...

Khangelani H.
$45/hr
  • Trophy Icon Brand Research
  • Business Writing
  • Business Plan
  • Financial Modeling
  • Marketing Strategy
  • Pitch Deck
  • Business Proposal Writing
  • Market Research
  • Financial Accounting
  • Startup Consulting
  • Business Planning & Strategy
  • Sales Copywriting
  • Management Consulting
  • Financial Analysis & Valuation
  • Accounting
  • Strategy

✅A journey of a thousand miles begins with a single step. I build ideas, build businesses, and take them to the next level. Trust me to deliver for I approach each project with the utmost dedication. Expert Management consultant and business plan writer, with experience starting and growing successful businesses. Raised over $750 million in funding, worked in multinational companies, started a company later acquired by Facebook, and done business plans, market research, and financial modeling for companies pioneering leading-edge ideas in SaaS, Biotech, Pharmaceutical, Renewables, Health and Wellness, fintech, eCommerce, and other...

Danish S.
$25/hr
  • Trophy Icon Brand Research
  • Product Sourcing
  • Supplier Search
  • Amazon FBA
  • Dropshipping
  • Virtual Assistant
  • Alibaba Sourcing
  • Product Development
  • Product Marketing
  • Product Research
  • Amazon Webstore
  • Amazon PPC
  • Amazon Seller Central
  • Amazon Listing Optimization
  • Amazon Private Label
  • Ecommerce

Top Rated Plus is a token of your trust in my services. Whether you want to sell something on Amazon, Shopify, or any other platform. I can source the best available product manufacturer with minimum price, best quality, and the lowest MOQ. This is because of my sourcing strategy and my supplier network which, I developed while establishing business across Southeast Asia and China for over 4+ years. I not only source online but also offline with the help of our network available in China, Indonesia, Vietnam, Malaysia, and Pakistan and can assist in shipping, sample checking, and escrow payments. I offer the below services to best assist...

Nhu P.
$25/hr
  • Trophy Icon Brand Research
  • Marketing Communications
  • Copywriting
  • English to Vietnamese Translation
  • Market Research
  • Management Consulting
  • Market Research
  • Qualitative Research
  • Online Market Research
  • Market Analysis
  • Customer Research & Insights
  • SEO Writing
  • Social Listening

I am a full-time freelancer on Upwork and I seriously love what I am doing. Therefore, I treat every single client and project of mine with care and sincerity. What I do: - Translation - Market research - Copywriting - Social media listening - Keyword research & SEO What my clients said: "Nhu is incredibly detailed, efficient, and lightning-fast. Her turnaround and professionalism will keep her at the top of our list for future jobs. Wonderful freelancer!" "Excellent, good communication and courteous; prompt response and good work quality." "Nhu is a person who has a sense of responsibility, she works successfully." "Nhu was great to...

Roger L.
$60/hr
  • Trophy Icon Brand Research
  • Qualitative Research
  • Market Research
  • Internet Research
  • Telemarketing
  • Customer Research & Insights
  • Microsoft Excel
  • Quantitative Research
  • Researcher
  • Consumer Research
  • User Research
  • Marketing Data Analytics
  • Market Research
  • Report Writing
  • Quantitative Analysis

I'm a market research professional, and have worked on client-side and agency-side in various roles for the past 15 years. If you take me on as a freelancer, you'll get: * Someone with a science degree; and post-graduate marketing - this means I understand the role and function of what I'm being asked to do in research projects, and will provide quality outputs for you. * Someone with 15 years' experience in research. About 75% of this has been in quantitative research. This means I can analyse data, report on those analyses, and prepare presentations that are meaningful and add value * Someone with experience in marketing management...

Aleks B.
$100/hr
  • Trophy Icon Brand Research
  • Brand Development
  • Logo Design
  • Web Design
  • Stationery Design
  • Mission Statement
  • Persona Development
  • Competitive Analysis
  • Storytelling
  • Brand Naming
  • Branding
  • Brand Strategy
  • Brand Positioning & Messaging Strategy
  • Brand Identity & Guidelines
  • Corporate Branding

🏆 Award-Winning Startup Branding 📅 ONE–MONTH EXECUTION PLAN It takes 4 weeks. There are three 60-min meetings per week. ✅ BRAND STRATEGY Your plan on who your audience is, what your offer is, how you communicate, and why you do it. Meeting 1: Branding Team Call ✓ Offer Discovery ✓ Set Tools ✓ Schedule Meetings Meeting 2: Positioning ✓ Market Research and Competitive Analysis ✓ STP Strategy ✓ Persona Development Meeting 3: Positioning Statements Draft ✓ Elevator Pitch ✓ Vision ✓ Mission ✓ Definition Meeting 4: Positioning Statements Final Meeting 5: Messaging Strategy Draft Corporate Narrative ✓ Tagline ✓ 25/50/100-Word Message...

Maria A.
$150/hr
  • Trophy Icon Brand Research
  • Corporate Brand Identity
  • Social Media Marketing
  • Brand Positioning
  • Branding
  • Mission Statement
  • Brand Consulting
  • Brand Identity
  • Brand Strategy
  • Brand Development
  • Competitive Analysis
  • Marketing Strategy
  • Marketing Audit
  • Email Marketing Strategy
  • Market Research
  • Personal Branding

💰 I turn brand assets into sales. How many companies go out of business because they couldn’t communicate the value they provide? How many of them get stuck after one or two years because they didn’t lay the brand foundation in the beginning? – You guess. I saw many of those. At some point, I realized that I can help businesses grow and outpace the competition using brand strategy. I'm now happy to share the secret recipe with you. Branding is not a cure-all, but a proper brand strategy can bring you clarity and form the basis for the communications strategy and lead generation. Brand strategy also helps you make the most of your...

Linda O.
$200/hr
  • Trophy Icon Brand Research
  • Brand Positioning
  • Advertising
  • Market Research
  • Website Content
  • Business Development
  • Marketing Management
  • Copywriting
  • Marketing Strategy
  • Strategic Plan
  • Exploratory Data Analysis
  • Branding
  • Product Description
  • Client Interview
  • Survey Researcher
  • Research & Strategy

PhD level marketing strategist and researcher with social and content experience In-depth knowledge and experience in advertising/promotion, management, brand analytics, marketing, research, sales, data analysis, strategy, and education; gained through academic teaching, research, consulting, and management and marketing positions. Developed, analyzed, and managed omnichannel, international, high seven-figure campaign marketing plans for small businesses to Fortune 500's. I have worked for companies such as SMRTFT Fitness Products, Upwork, Midmark Dental, PepsiCo, UPS, Goodyear, and Arm & Hammer. I have worked for small and large-sized...

Lars K.
$80/hr
  • Trophy Icon Brand Research
  • German to English Translation
  • Mystery Shopping
  • Genealogy
  • Investigative Reporter
  • Online Market Research
  • Business Intelligence
  • Market Research
  • Researcher
  • Market Analysis
  • Commenting
  • Company Research

I am a Private Investigator / Intelligence Operator based in Germany. Through many years of experience and training, i specialize in the procurement of Intelligence, Counterintelligence and the search for missing persons worldwide. The tasks of a professional detective is extremely extensive, as well as versatile and can not always be assigned to a specific services. Service I offer: Security Advice for example on Operations Security Security audits (verification of security protocols), physical penetration testing Counter-Espionage, investigation of industrial espionage Intelligence Service (HUMINT,...

$NaN/hr

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How to Hire Top Brand Research Specialists

The trick to finding top brand research specialists is to identify your needs. Do you need help with competitor analysis? Or do you need a researcher to perform audience segmentation? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.

Visuals and voice come together to form a unique brand identity that separates your business’s products and services from those of the competition. Brand research specialists can help you understand your target market so that you can build a brand that will connect with them.

So how do you hire brand research specialists? What follows are some tips for finding top brand research specialists on Upwork.

How to shortlist brand research professionals

As you’re browsing available brand research consultants, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles on criteria such as:

  • Industry fit. You want a brand research specialist who understands your industry so they can help you figure out how best to reach your target market.
  • Project experience. Screen candidate profiles for specific skills and experience (e.g., creating a quantitative survey with SurveyMonkey).
  • Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular brand research specialist.

How to write an effective brand research job post

With a clear picture of your ideal brand research specialist in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a freelancer to know if they’re the right fit for the project.

An effective brand research job post should include:

  • Scope of work: From surveys to focus group interviews, list all the deliverables you’ll need.
  • Project length: Your job post should indicate whether this is a smaller or larger project.
  • Background: If you prefer experience with certain industries or brand research techniques, mention this here.
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Ready to collect the information you need to forge your own unique brand identity? Log in and post your brand research job on Upwork today.

BRAND RESEARCH SPECIALISTS FAQs

What is brand research? 

Brand research is the practice of collecting the data and insights needed to build a brand that will resonate with your target audience. Brand researchers can conduct surveys, investigate competitors, interview focus groups, and perform other research techniques to help you discover your brand identity.

Here’s a quick overview of the skills you should look for in brand research professionals:

  • Brand research
  • Data analysis and reporting
  • Qualitative market research (e.g., focus groups, in-depth interviews, participant observation)
  • Quantitative market research (e.g., surveys, polls, questionnaires)

How much does it cost to hire a brand research specialist?

Rates can vary due to many factors, including expertise and experience, location, and market conditions.

  • An experienced brand research specialist may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
  • A freelancer who is still in the process of building a client base may price their brand research services more competitively.

Which one is right for you will depend on the specifics of your project.

How long should you contract a brand research specialist to complete your project?

As difficult as it is to estimate how long it takes to perform brand research, budgeting time is very important to keeping your project on track.

Be prepared to budget more time for more-demanding brand research projects. For example, distributing a customer satisfaction survey to your existing customer base will typically take less time than assembling a focus group for an in-depth interview.

What are the steps involved to hire brand research specialists?

Here’s how to hire brand research consultants in four simple steps:

  1. Identify your project needs, whether it’s audience segmentation or competitor analysis.
  2. Define the scope of work and write a detailed job post. Be specific about deliverables (e.g., spreadsheets containing branding details of competitors).
  3. Review proposals and shortlist potential brand research specialists for unique skills needed to bring your project to life (e.g., conducting an ideation workshop to refine the messaging for a product launch).
  4. Interview brand research talent to gauge whether they’re the right fit for your project. Here are some sample interview questions.
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