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Brand Research professionals

Name: Brand Research professionals
Brand: Upwork
Rating: 4.8 (3534 reviews)

Check out Brand Research professionals on Upwork, with the skills you need for your next job.

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Noelle M.

Basking Ridge, United States

$400/hr

5.0

370 jobs

Senior Trademark Specialist with over 17 years of experience New applications - $350.00 Extensions of Time - $50.00 Statements of Use - $150.00 Office Actions - $500.00+ Renewals - $200.00 Section 7 Amendment Requests - $100.00 Petitions to Revive - $100.00 Title work (change of name, assignments, mergers, change of address) - $100.00+

Brand Research
Trademark
Trademark Consulting
Trademark Search
Trademark Prosecution
Copyright
Legal Research

Abida S.

Arakli, Turkey

$80/hr

5.0

233 jobs

🎯 International Trademark Filing Expert With over 6 years of experience and 1,200+ successful trademark registrations, I help businesses secure IP protection in: 🇺🇸 US (USPTO) | 🇬🇧 UK (UKIPO) | 🇪🇺 EU (EUIPO) | 🇨🇦 Canada (CIPO) | 🇦🇺 Australia (IP Australia) | 🇳🇿 New Zealand (IPONZ) 🛡️ Services I Provide: ✅ Trademark Clearance Search + Legal Risk Assessment (using Corsearch) ✅ Filing Trademark Applications (US, UK, EU, CA, AU, NZ) ✅ Expert Goods/Services Classification (using official ID manuals) ✅ Responding to Office Actions & Objections ✅ Filing SOU / Amendments / Extensions for "Intent-to-Use" marks ✅ Trademark Portfolio Management, Assignments & Renewals ✅ Full Guidance Pre & Post Filing – I'm with you throughout the process 💼 Why Work With Me? * Real experience with 1200+ trademarks * Affordable, fast & fully compliant filings * Up-to-date with WIPO and national rules 📩 Message me today for a free consultation on protecting your brand ***Disclaimer*** I do not work on the following goods and services: alcoholic beverages, all sorts of intoxicants and related goods, Pork and pork-derived products, Magic, Astrology, Religion, Cigarettes and smoking accessories, Sex toys, Music, Dance, Tattoos, Dating, Bar items, Interest-based financial products/institutes, and gambling. Thanks for reading! Please let me know if I can be of help! :)

Brand Research
Intellectual Property Protection
Trademark Registration
Trademark Search
Intellectual Property Law
Trademark Prosecution
Intellectual Property Consulting
Trademark Law
Legal Assistance
Trademark
Trademark Consulting

Rashida P.

Greenwich, United States

$85/hr

5.0

163 jobs

Welcome! I specialize in building consumer brands including brand strategy/identity, digital and traditional marketing and strategic growth planning. As an Expert-Vetted Freelancer I am in the Top 1% in these fields. Deep understanding of the consumer, the competitive landscape and your business form the foundation of everything I do. Through insight, I sharpen the value proposition, clarify your target, help to differentiate and creatively translate your brand. Clarity, consistency, cohesiveness. More than hallmarks of great brands, this is the stuff that powers brands, providing focus and fuel to accelerate growth. If you are ready to re-think what is possible, let's set some time for a 1:1 consultation to learn more about your business and discuss how I can unlock your brand's potential. My Focus Areas Include: - Strategic Growth Planning - Business Plans for Consumer Businesses - Brand Management and Strategy - Content Creation - Social Media, Digital Marketing and Customer Acquisition - E-Commerce, Online Advertising - Branding, Creative Development

Brand Research
Brand Strategy
Branding
Brand Consulting
Marketing Strategy
Paid Social
Digital Strategy
Customer Acquisition Strategy
Ecommerce
Business with 10-99 Employees
Google Ads
Brand Marketing
Business Plan
Search Engine Marketing
B2C Marketing

Louise Gladys M.

Shizuoka, Japan

$35/hr

5.0

163 jobs

✅ TOP RATED PLUS | Over 10 years of work experience in Japan-based Market & Consumer Insights Research | Multilingual in English, Japanese, Spanish, and Filipino | Delivers high quality work ✳️ (N2) Certified fluency in Japanese ✳️ Excellent English communication skills both oral and written ✳️ Bachelor of Arts (BA), Integrated Marketing Communication & Press I specialize in: 🟢 Japanese Market Research & Presentation 🟢 Online & Offline Product Research 🟢 Product Testing & Report 🟢 Product Photography 🟢 Mystery Shopper 🟢 Translation English to Japanese and Vice-versa ✔️Tools ➸ Advanced-level computer skills (MS Office, Word, Excel and PowerPoint) ➸ Google Drive (Google Docs, Google Sheets, Google Slides) ⚪Driven and Passionate About: ➸ Being involved in all aspects of market research including identifying objectives, designing methodology, analyzing data and reporting results. ➸ Delivering accurate results to enable client’s decision-making that is data-driven. ➸ Being on-target to meet deadlines.

Brand Research
Mystery Shopping
Qualitative Research
Secondary Research
Data Analysis
Quantitative Research
Online Research
Market Research
Consumer Research
Market Analysis
Manual Testing
Japanese to English Translation
Social Listening
Performance Testing
Open Source

Carly C.

Denver, United States

$135/hr

5.0

132 jobs

I'll help you deflect the competition with a strong stance on who you are and why you're different. ★ As a Top 1% Upworker, I've helped 100+ brands create captivating + resonant market presences. My background in creative branding and competitive intelligence allows me to create positioning strategies that achieve market differentiation for my clients. Supporting the full identity lifecycle as a one-stop-shop strategist, I typically help startups and B2B companies with brand strategy, messaging, market research, and competitive positioning needs. My services include the following: 1️⃣ BRAND FOUNDATIONS | RESEARCH + INTELLIGENCE ACROSS: → Competitive brandscape analyses → Target persona profiles → Brand heart workshops → Customer sentiment focus groups, interviews + surveys → Market trend analyses 2️⃣ YOUR UNIQUE POSITION | STRATEGIES FOR DIFFERENTIATION ACROSS: → Brand messaging frameworks → Employer branding roadmaps → Brand personality, tone + voice guidelines → Unique selling propositions → Persona-aligned value propositions → Customer experience design 3️⃣ ACTIVATION | YOUR BRAND ESSENCE, BROUGHT TO LIFE THROUGH: → Brand copywriting → Names + taglines → Website copywriting, messaging architecture + design → Marketing campaign concepts With the help of partners, I also help my clients create visual identities with logos and palette/typography selections. I also collaborate with specialists in email marketing, search, and social media to bring brands to life through digital marketing strategies. Regardless of your research, strategy, or expression needs, I can help you create an intelligent brand that drives growth and helps you realize your market potential. 🎯 WHAT OTHERS ARE SAYING ⭐️⭐️⭐️⭐️⭐️ → This was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly. Her communication is top notch and I would recommend her for brand analysis / competitive analysis. → In my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented. She took the vision of our business model and turned it into something tangible in the real world that we can now implement and deploy to build our small business. → Carly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough. → Carly was responsive, delivered according to tight deadlines and the end result was superb. I have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft.

Brand Research
Competitive Analysis
Branded Website
Brand Identity & Guidelines
Persona Development
Brand Development
Brand Strategy
Brand Consulting
Brand Identity
Corporate Branding
Brand Positioning
Brand Naming
B2B Marketing

Lisa M.

New York, United States

$125/hr

5.0

131 jobs

I am a brand consultant who helps create and build profitable brands. I have decades of experience working with businesses of all sizes, from Fortune 500 companies and major brands to start-ups fast-growth businesses across all aspects of branding. My expertise includes brand strategy, brand naming, brand identity, brand launch, copywriting, digital branding, search engine optimization, thought leadership, and video production. My clients include multinationals like Johnson & Johnson, ADP, Canon, Kay Jewelers, and Bed Bath and Beyond, but also small, fast-growth entrepreneurial firms and nonprofits. I work for clients directly and as a team member at various advertising, digital, and branding agencies, including McCann-Erickson, FCB, Ogilvy & Mather, Mother, Brandworx, Verse Group, and others. Before becoming an independent consultant, I was a director in the Brand Strategy practice of McCann-Erickson’s FutureBrand consultancy. I worked with clients as diverse as ExxonMobil, McGraw-Hill, D&B, and UPS. Before that, I was Marketing Director at E Ink Corporation, an MIT start-up that developed the display technology in the Amazon Kindle. During the dot-com bubble, I was Vice President of Marketing for CENUS Corporation; an Internet technology firm spun out of the University of California. I began my career selling advertising space and syndicated data at Downey Communications, a family-owned company. I learned about business, selling, writing, and entrepreneurship from my parents, both of whom started and ran their own successful companies. I am a frequent contributor of subject matter expertise to NPR, CBS, CNN, BBC, Fortune, Crain’s, The Atlantic, Marketing Daily, and many others. I write publications such as Forbes, Yahoo Finance, American Bank Marketing, Manufacturing, Apparel Magazine, China Business News, Sporting Goods Business, and others. My book Merriam’s Guide to Naming was first published in 2009, with a second edition in 2013. On the non-branding front, I co-wrote Mastermind: The Many Faces of the 9/11 Architect, Khalid Shaikh Mohammed, published by Penguin in 2011, Leading from Behind, a New York Times best-seller in 2012, and co-wrote Weaponized Marketing: Defeating Islamic Jihad with Marketing that Built the World's Top Brands. I am co-owner of Phoca Press, which publishes books by and about Navy SEALs. My areas of expertise: Verbal Branding * Naming * Tagline creation * Copywriting that combines an ear for a persuasive brand voice, translating dry facts into engaging copy, and being fully search engine optimized--if the robot doesn’t see it, your customer will never read it. I usually include social media content in the package (i.e., a white paper with social media tweets, posts, infographics, etc.) * Verbal brand assessments across media to include online and offline content, text/white papers/case studies/brochures/e-books/etc., video, imagery, social media profiles and posts, link building programs, on-page SEO, email campaigns, customer engagement processes Understanding the Brandscape * Video market research—getting out from behind the focus group glass and going out where real people interact with brands * Competitive audits * Internal marketing communications assessments * Internal and external stakeholder interviewing * Trend identification * Business strategy alignment Brand Strategy * Attributes * Positioning * Personality, tone, manner * Brand architecture * Brand books * Messaging guides

Microsoft Word
Adobe InDesign
Microsoft Excel
Sony Vegas
Brand Consulting
WordPress
Brand Marketing
Microsoft Office
Copywriting
Corporate Brand Identity
Content Marketing

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Kinetic Investments
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How to Hire Top Brand Research Specialists

The trick to finding top brand research specialists is to identify your needs. Do you need help with competitor analysis? Or do you need a researcher to perform audience segmentation? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.

Visuals and voice come together to form a unique brand identity that separates your business’s products and services from those of the competition. Brand research specialists can help you understand your target market so that you can build a brand that will connect with them.

So how do you hire brand research specialists? What follows are some tips for finding top brand research specialists on Upwork.

How to shortlist brand research professionals

As you’re browsing available brand research consultants, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles on criteria such as:

Industry fit. You want a brand research specialist who understands your industry so they can help you figure out how best to reach your target market.
Project experience. Screen candidate profiles for specific skills and experience (e.g., creating a quantitative survey with SurveyMonkey).
Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular brand research specialist.

How to write an effective brand research job post

With a clear picture of your ideal brand research specialist in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a freelancer to know if they’re the right fit for the project.

An effective brand research job post should include:

Scope of work: From surveys to focus group interviews, list all the deliverables you’ll need.
Project length: Your job post should indicate whether this is a smaller or larger project.
Background: If you prefer experience with certain industries or brand research techniques, mention this here.
Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Ready to collect the information you need to forge your own unique brand identity? Log in and post your brand research job on Upwork today.

BRAND RESEARCH SPECIALISTS FAQs

What is brand research?

Brand research is the practice of collecting the data and insights needed to build a brand that will resonate with your target audience. Brand researchers can conduct surveys, investigate competitors, interview focus groups, and perform other research techniques to help you discover your brand identity.

Here’s a quick overview of the skills you should look for in brand research professionals:

Brand research
Data analysis and reporting
Qualitative market research (e.g., focus groups, in-depth interviews, participant observation)
Quantitative market research (e.g., surveys, polls, questionnaires)

How much does it cost to hire a brand research specialist?

Rates can vary due to many factors, including expertise and experience, location, and market conditions.

An experienced brand research specialist may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
A freelancer who is still in the process of building a client base may price their brand research services more competitively.

Which one is right for you will depend on the specifics of your project.

How long should you contract a brand research specialist to complete your project?

As difficult as it is to estimate how long it takes to perform brand research, budgeting time is very important to keeping your project on track.

Be prepared to budget more time for more-demanding brand research projects. For example, distributing a customer satisfaction survey to your existing customer base will typically take less time than assembling a focus group for an in-depth interview.

What are the steps involved to hire brand research specialists?

Here’s how to hire brand research consultants in four simple steps:

Identify your project needs, whether it’s audience segmentation or competitor analysis.
Define the scope of work and write a detailed job post. Be specific about deliverables (e.g., spreadsheets containing branding details of competitors).
Review proposals and shortlist potential brand research specialists for unique skills needed to bring your project to life (e.g., conducting an ideation workshop to refine the messaging for a product launch).
Interview brand research talent to gauge whether they’re the right fit for your project. Here are some sample interview questions.

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Hire the Best Brand Research professionals