Hire the Best Brand Identity & Guidelines Freelancers
in the United Kingdom

Clients rate our Brand Identity & Guidelines professionals
Rating is 4.8 out of 5.
4.8/5
Based on 751 client reviews
Thomas J.

London, United Kingdom

$70/hr
5.0
14 jobs

Designer & Art Director based in Cornwall, UK, with 15+ years across digital design, brand identity, and creative ideation. I've worked in London, Melbourne, Seville, and Dublin at agencies serving global brands and scrappy startups alike. I lead projects in brand design, UI/UX, B2B presentations, pitch decks, 2D animation, and art direction—check out a few examples in my portfolio. Over the past decade as a freelancer, I've partnered with clients ranging from Adidas, Indeed, TikTok, and the Australian Government to SaaS startups, nonprofits, and everything in between. I'm independent, deadline-driven, love what I do & and take massive pride in the work I put out. Let's make something great together!

  • Branding
  • Logo Design
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • Animation
  • Art Direction
  • Adobe After Effects
  • Figma
  • UI/UX Prototyping
  • UI Graphics
  • UX & UI Design
  • Social Media Design
  • Web Design
Zofia C.

London, United Kingdom

$36/hr
5.0
18 jobs

I help founders, startups, and growing businesses build strategic brand identities. My work combines brand strategy, creative direction, and visual design - so you get a cohesive brand system with purpose behind every decision. More BRAND, less bland. 1. Services I offer: ✱ Brand strategy Positioning, target audience, messaging, competitor research, differentiation, brand values, tone of voice. ✱ Visual identity Logo design and its usage guidelines, colour palette, typography, custom graphic elements, imagery direction, brand guidelines. ✱ Brand applications Packaging, labels, website design, print design, digital media, marketing materials, catalogues, presentations, and illustration-led brand assets. 2. How I work: ✱ Discovery We start by clarifying your goals, challenges, scope, and what success looks like. ✱ Strategy I develop a creative direction based on your brand, market, and objectives - so the design has a strong foundation. ✱ Design I build the visual identity and brand assets, then refine them through structured feedback rounds. ✱ Delivery & ongoing support You receive ready-to-use files, guidelines, and support for implementation where needed. Whether you're just starting out or looking to refresh your existing brand - let's make it great!

  • Brand Identity & Guidelines
  • Brand Identity
  • Brand Strategy
  • Brand Design
  • Brand Guidelines
  • Adobe InDesign
  • Adobe XD
  • Adobe Creative Suite
  • Brand Book Design
  • Corporate Brand Identity
  • Brand Style Guide
  • Illustration
  • Adobe Photoshop
  • Adobe Illustrator
  • Brand Identity Design
Maha F.

Watford, United Kingdom

$15/hr
5.0
18 jobs

Greetings, I’m Maha Farhan, a TOP RATED FREELANCER, WITH 100% JSS, Creative Graphic & Web Designer and a Computer Science graduate with over 6+ years of diverse experience in digital design and website development. I specialize in creating innovative, visually compelling, and high-performing designs that help businesses stand out. Whether you need branding materials or a fully functional website, I deliver solutions tailored to your specific goals. ✔️ What you can expect (100% Guaranteed): 🔹 Complete client satisfaction 🔹 Clean, modern, and professional designs 🔹 Fully responsive websites (mobile, tablet & desktop) 🔹 High-quality deliverables (300 DPI for print) 🔹 Multiple revisions (up to 10 initially) with quick turnaround 🔹 Timely and reliable delivery 🔹 Final files in AI, JPEG, PNG, PDF, PSD, or required formats ✔️ My Expertise Includes: 🎨 Graphic Design: 🔹 Logo Design & Branding 🔹 Banners, Flyers & Brochures 🔹 Business Cards & Letterheads 🔹 Social Media & Print Ads 🔹 Magazine Covers & Marketing Materials 🔹 Product Labels & Packaging 🔹 Book Covers & eBooks 🔹 T-shirt & Custom Graphics 🔹 Presentation & Corporate Designs 💻 Web Design & Development: 🔹 WordPress (Themes, Plugins, Elementor, Divi & WP Bakery) 🔹 Wix, Shopify, Framer, WebFlow & Squarespace 🔹 E-commerce Stores & WooCommerce Integration 🔹 Business Websites, Blogs & News Platforms 🔹 UI-focused, conversion-driven layouts (Figma Design & Adobe XD) I have advanced skills in Illustrator, Photoshop, WordPress, Wix, Squarespace, Shopify, WebFlow, Framer, Figma, Adobe XD, HTML/CSS3, and PHP. Please feel free to view my portfolio for samples of my work. I am passionate about delivering high-quality work and building long-term relationships with clients. If you're looking for a reliable professional for your web or design project, feel free to reach out. Let’s discuss your project before getting started to ensure the best results. Warm Regards, Maha Farhan CMS Designer | Web Developer | Graphic Designer.

  • Brand Identity
  • Logo Design
  • Ecommerce Website
  • Web Development
  • WordPress
  • WordPress Theme
  • WordPress Website
  • Shopify
  • Shopify Theme
  • Shopify Development
  • Shopify Website Design
  • Shopify Website Redesign
  • Wix
  • Figma
  • WordPress e-Commerce
  • WordPress Website Design
  • WordPress Landing Page
  • Landing Page
  • Graphic Design
  • Brand Guidelines
Bart B.

Bristol, United Kingdom

$50/hr
4.8
15 jobs

I am a graphic designer, illustrator, and creative producer with a strong focus on editorial illustration, publication, marketing and advertising design. I can help you and your brand to stand out in the crowd, better communicate your ideas to the clients and engage the audience in your story.

  • Brand Identity & Guidelines
  • Logo Design
  • Editorial Illustration
  • Brand Identity Design
  • Catalog Design
  • Flyer Design
  • Advertising Illustration
  • Character Design
  • Brochure Design
  • Graphic Design
  • Visual Presentation Design
  • Digital Illustration
  • Book Cover Design
  • Print Marketing Materials
  • Annual Report
Matija J.

Manchester, United Kingdom

$32/hr
4.8
68 jobs

Greetings! My name is Matija and I have over 8 years of experience in the creative industry, and been successfully accomplishing job requests for numerous clients ever since. Highly creative and talented graphic designer with extensive experience in: - Illustration / Character design - Logo design / Branding identity for businesses and companies of all types and sizes - Packaging design for your product - Print design; everything from business card, to brochure, leaflet, flyer, menu or poster - Social media assets

  • Logo Design
  • Packaging Design
  • Print Design
  • Brand Identity Design
  • Flyer Design
  • 2D Illustration
  • Poster Design
  • Character Design
  • Label & Packaging Design
  • Illustration
  • Graphic Design
  • Social Media Design
Gemma J.

Poole, United Kingdom

$75/hr
5.0
4 jobs

I’m a Brand Strategist & Designer with over 20 years’ experience, working with global brands and high-growth startups across SaaS, Tech and Finance. I help brands sharpen how they are positioned, understood, and chosen. My work focuses on establishing clear brand foundations first, because aesthetics only work when they are built on strong strategic thinking. I use a proven methodology spanning Brand DNA, positioning, persona development, messaging frameworks, and visual identity. This ensures every creative decision is anchored in customer psychology, market context, and commercial goals – resulting in brands that are not only distinctive, but effective. I specialise in uncovering a brand’s true point of difference and translating it into cohesive messaging and visual systems that perform across marketing, product, and growth channels. Once the foundations are set, I lead the aesthetic expression, shaping identities that feel intentional, credible, and built to convert. I’m comfortable leading projects end to end, whether directing cross-functional creative teams or working efficiently as a standalone partner. I’m a clear communicator and confident presenter, able to articulate my thinking visually and align stakeholders quickly. My core mission is to help brands reduce friction, increase relevance, and turn strategic clarity into meaningful commercial impact.

  • Brand Identity & Guidelines
  • Branding
  • Packaging Design
  • Brand Strategy
  • Corporate Brand Identity
  • Branding & Marketing
  • Corporate Branding

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