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I help small businesses streamline operations, implement repeatable workflows, and create clear, actionable systems that save time and reduce errors. From SOP creation and workflow design to automation and process optimization, I get the work done alongside you — not just give advice. I specialize in: - Building structured workflows for multi-platform e-commerce or general business operations - Creating SOPs and templates for consistent, scalable processes - Automating repetitive tasks to free up time and improve accuracy - Research-based pricing, product listings, and operational data management By working with me, you get faster, accurate processes and scalable systems that grow with your business.

I specialise in fixing and scaling underperforming Google Ads and e-commerce systems. Currently managing R2M+ monthly ad spend across international markets. With 20+ years in digital operations and 16+ years in performance marketing (SEO/SEM), I work hands-on inside high-spend accounts to reduce wasted spend, improve ROAS, and build scalable acquisition systems. Currently managing R2M+ monthly Google Ads budgets across international markets, optimising campaign structure, search term control, and conversion funnels under real performance pressure. What I do best: 🔹 Google Ads Performance & Optimisation - Full account audits and restructures (Search, Shopping, Performance Max) - Search term control & negative keyword strategy - Reducing wasted spend and improving CPA / ROAS - Fixing poor campaign structures and scaling what works 🔹 Landing Pages & Conversion Optimisation - Build and optimise high-converting landing pages aligned to search intent - Replace expensive third-party tools (e.g. Unbounce) with scalable in-house systems - Identify and fix conversion blockers (pricing errors, UX issues, weak messaging) 🔹 E-commerce Growth & Operations - Shopify, Prestashop, Magento, WordPress - Full funnel optimisation (traffic → conversion → retention) - Product feeds, tracking, attribution, and performance analytics 🔹 Analytics & Decision-Making - Google Analytics, Tag Manager, Merchant Center, Looker Studio - Data-driven budget allocation and performance insights - Clear reporting focused on business outcomes, not vanity metrics What makes me different: - I don’t “manage ads” — I fix broken systems and improve profitability - Strong technical + operational background (not just marketing theory) - Comfortable working in high-pressure, high-spend environments - Focused on real ROI, not just traffic or clicks If your ad spend is high but results aren’t where they should be — I can help you identify why and fix it.

PROFILE I am enthusiastic, self-motivated, reliable, and responsible. I am exemplary in developing and maintaining a filing system, and I am good with time management and maintaining meeting minutes. I am a mature team worker adaptable to all challenging situations. Reconciling and submitting reports come naturally, and I pay attention to detail when sending and receiving correspondence. I am more of a solution seeker rather than waiting for someone else to provide the solutions for me. I have exceptional organizational skills and manage databases well. I am a hardworking person; I work well in a team environment as well as using my initiative. I work well under pressure and reach my deadlines. Providing general support to visitors and maintaining contact lists are my forte. I currently have Occupational Health and Safety certificates in Emergency evacuation, Basic firefighting, First aid level 1 and SHE representative.

I am a CPA and Charted Management Accountant ( CMA) with expertise in meeting clients' goals, in various business sectors, in terms of margin improvement, cost optimization, strategic pricing, financial reporting and analysis, financial modeling, business and investor plans. My other areas of expertise include cash flow management, ensuring working capital availability payroll management, taxation planning, internal controls implementation, business risk assessment and mitigation. I have ensured growth, good margins, and successful running of businesses in competitive, dynamic and volatile environments by implementing processes, procedures, internal controls and contributing to business strategy that minimise risk and producing financial analysis for use in decision support. I am proficient with QuickBooks, Xero, Pastel Accounting and Evolution, Sage Accounting, Syspro ERP, Odoo ERP , Sage Payroll, MS Excel, PowerPoint ,Google Sheets and PowerBi.

Are your books behind, messy or simply not making sense? I help businesses get their bookkeeping back on track. I specialize in bookkeeping clean-up and catch-up work, helping business owners organize, reconcile and restore confidence in their financial records. Whether your accounts are months behind, transactions need reviewing, or systems are not speaking to each other properly, I can simplify the process. My services include: Bookkeeping clean-up & catch up Bank, creditor and debtor reconciliations Xero & QB support Chart of Accounts review and corrections Fixing unreconciled transaction Month end bookkeeping support Streamlining systems and integrations (Marketman) I understand that messy books can feel overwhelming and my approach is practical, organized and detail orientated. My goal is to provide accurate records and a clean financial foundation so you can focus on running your business If you need reliable support to get your bookkeeping back in order, I would love to help

Top Rated Upwork freelancer 🏆 Founder 🏆 and $50 Million Raised Every successful business starts with a strong foundation, that foundation includes a strong financial roadmap and the right financial analyst to conduct financial modeling. Whether it’s to apply for funding, a government grant, financials for your business plan or to foresee the financial future and performance of your business idea. There are many reasons why businesses succeed but without a properly constructed financial plan that prepares you for the unforeseen, the chances for success go down significantly. That’s exactly where I come in. I’ve helped Helped many business clients like, Zicaro Ventures start a new FinTech Company called Blue Sage Financial . Deal Leaders Africa with a successful merger that earned them over R20m; Financial Modeling and Financial Analysis for First Avenue Investment Management to identify great stock opportunities. I have vast exposure working with several international clients since I started freelancing on Upwork. Start-up Consulting services include: ✅ Risk and Uncertainty analysis ✅ Building robust Forecasted financial models and valuation ✅ Crafting winning business plans and pitch deck slides ✅ Conducting in-depth market research ✅ Feasibility Study to determine Project Viability/Business Idea ✅ Trend Analysis and Strategy My Financial Modeling and Analyst Consulting services include: ✅ Conducting financial due diligence ✅ Project Finance ✅ Equity investing and research ✅ M&A Financial Modeling – Valuation - Firm Value NPV ✅ Modeling Returns for investment opportunities ✅ Building monthly budgeting and forecasting tools ✅ Creating user-friendly Automated dashboards and metrics. ✅ Financial Statements Analysis (Ratios, Capex, Ebitda, ROI, IRR, etc) Valuation Methods Include: ✅Market Capitalization ✅Times Revenue Method ✅Earnings Multiplier ✅Discounted Cash Flow (DCF) Method ✅Book Value ✅Liquidation Value ✅Dividend Discount Model (DDM) Sounds like a great fit? Click the green “Invite to Job button in the upper right-hand corner of the page and let’s work together! 🚀 Your Financial Analyst. Sandile N. ---------------------------------------------------------------------------------------------------------- Here’s a bit about me – My journey to becoming a Financial Analyst I’ve been working as a Financial Analyst for 7 years now. Achieved TOP Rated Plus in my first year on Upwork due to my hard work and dedication, This means I am considered to be one of the top 5% Financial Analysts and Modelers on Upwork My Experience started at First Avenue Investment Management (Boutique Asset management Company) where I worked as an Equity Financial Research Analyst. Here I learned and researched broader topics about local and International equity stock markets (South Africa and the USA). Exploring various aspects of company valuation, equity investment analysis with focus on competitive advantage, and market share analysis. Exploring different sectors, expanded my knowledge of macro and micro-economic factors, and building comprehensive financial models based on historical patterns, industry/Company drivers. Financial Analyst at Deal Leaders Africa, One of Africa’s Leading Mergers and Acquisitions (M&A) firms. I was preparing financial models, with a focus on present value forecasted free cash flows (NPV) to determine the firm value for the merger sale. In addition, this is where I generated skills relating to business plans and pitch deck presentations in the process of pitching to potential buyers. Senior Financial Analyst at Zicaro Ventures. I assisted with the formation of Blue Sage Financial start-up. Everything from their business plan, pitch deck, research, and financial modeling. My Education I hold a Finance and Investment Management Degree - from the University of South Africa, an Investment Management Certificate from one of SA’s leading independent business schools - ASISA Academy, and International Financial Services Certificate from the CISI Institute in London. This is what you can expect when working with me as your Financial Analyst. ✅ Bulletproof attention to detail. ✅ Available in ANY TIME ZONE 🕐 to prevent communication breakdowns. ✅ Daily/weekly/monthly updates and reports about the project, keeping you up to date. ✅ Fluent in written and spoken English. Nothing gets lost in translation. ✅ World Class Financial Analysis and Financial Modeling services are sure to add value to your business.