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Hello! I’m Lezahn Herselman, a passionate and results-driven digital marketing and social media professional with 8+ years of experience helping businesses, creators, and entrepreneurs grow their online presence, engage audiences, and drive real results. My work is not just about posting content—it’s about telling your brand story, building trust, and creating measurable impact. What I Bring to the Table: Social Media Management & Growth: I manage accounts on Instagram, Facebook, LinkedIn, TikTok, and other platforms. From creating content calendars to scheduling posts and analyzing insights, I ensure your brand is consistent, engaging, and growing organically. Content Creation & Design: I create graphics, copy, videos, and digital assets tailored to your audience. Whether it’s a high-converting ad, a carousel post, or a brand refresh, I make content that stands out and converts. Digital Marketing Strategy: From email campaigns and lead generation to paid ads and analytics, I develop strategies that turn clicks into customers and followers into loyal fans. Branding & Personal Projects: I help businesses and creators craft authentic, memorable brands that resonate with their audience. This includes brand voice development, visual identity, and online storytelling. Why Work With Me: I’m highly self-directed and organized—I can manage projects end-to-end with minimal supervision. I have a keen eye for detail and a results-oriented mindset. I focus on quality work that drives measurable impact. I am adaptable and communicative, always ensuring clients feel informed, supported, and confident in my work. I treat every project like it’s my own—your success is my success. Industries & Niches I’ve Worked With: Telecommunications and technology brands Music and entertainment (artists, live events, promotions) Service-based businesses and entrepreneurs Student and creator-focused campaigns How I Can Help You Succeed: If you’re looking for someone to elevate your social media, boost engagement, create captivating content, or manage digital campaigns that deliver real results, I’m here to make it happen. I’m not just a freelancer; I’m a partner in your growth, focused on strategies and execution that give you a competitive edge. I’m excited to connect with clients who are serious about growing their brand, online presence, and business impact. Let’s collaborate to create content, strategies, and campaigns that make your brand impossible to ignore. Ready to work together? Message me today and let’s discuss how I can help your business thrive online!

Top Rated Upwork freelancer 🏆 Founder 🏆 and $50 Million Raised Every successful business starts with a strong foundation, that foundation includes a strong financial roadmap and the right financial analyst to conduct financial modeling. Whether it’s to apply for funding, a government grant, financials for your business plan or to foresee the financial future and performance of your business idea. There are many reasons why businesses succeed but without a properly constructed financial plan that prepares you for the unforeseen, the chances for success go down significantly. That’s exactly where I come in. I’ve helped Helped many business clients like, Zicaro Ventures start a new FinTech Company called Blue Sage Financial . Deal Leaders Africa with a successful merger that earned them over R20m; Financial Modeling and Financial Analysis for First Avenue Investment Management to identify great stock opportunities. I have vast exposure working with several international clients since I started freelancing on Upwork. Start-up Consulting services include: ✅ Risk and Uncertainty analysis ✅ Building robust Forecasted financial models and valuation ✅ Crafting winning business plans and pitch deck slides ✅ Conducting in-depth market research ✅ Feasibility Study to determine Project Viability/Business Idea ✅ Trend Analysis and Strategy My Financial Modeling and Analyst Consulting services include: ✅ Conducting financial due diligence ✅ Project Finance ✅ Equity investing and research ✅ M&A Financial Modeling – Valuation - Firm Value NPV ✅ Modeling Returns for investment opportunities ✅ Building monthly budgeting and forecasting tools ✅ Creating user-friendly Automated dashboards and metrics. ✅ Financial Statements Analysis (Ratios, Capex, Ebitda, ROI, IRR, etc) Valuation Methods Include: ✅Market Capitalization ✅Times Revenue Method ✅Earnings Multiplier ✅Discounted Cash Flow (DCF) Method ✅Book Value ✅Liquidation Value ✅Dividend Discount Model (DDM) Sounds like a great fit? Click the green “Invite to Job button in the upper right-hand corner of the page and let’s work together! 🚀 Your Financial Analyst. Sandile N. ---------------------------------------------------------------------------------------------------------- Here’s a bit about me – My journey to becoming a Financial Analyst I’ve been working as a Financial Analyst for 4 years now. Achieved TOP Rated Plus in my first year on Upwork due to my hard work and dedication, This means I am considered to be one of the top 5% Financial Analysts and Modelers on Upwork My Experience started at First Avenue Investment Management (Boutique Asset management Company) where I worked as an Equity Financial Research Analyst. Here I learned and researched broader topics about local and International equity stock markets (South Africa and the USA). Exploring various aspects of company valuation, equity investment analysis with focus on competitive advantage, and market share analysis. Exploring different sectors, expanded my knowledge of macro and micro-economic factors, and building comprehensive financial models based on historical patterns, industry/Company drivers. Financial Analyst at Deal Leaders Africa, One of Africa’s Leading Mergers and Acquisitions (M&A) firms. I was preparing financial models, with a focus on present value forecasted free cash flows (NPV) to determine the firm value for the merger sale. In addition, this is where I generated skills relating to business plans and pitch deck presentations in the process of pitching to potential buyers. Senior Financial Analyst at Zicaro Ventures. I assisted with the formation of Blue Sage Financial start-up. Everything from their business plan, pitch deck, research, and financial modeling. My Education I hold a Finance and Investment Management Degree - from the University of South Africa, an Investment Management Certificate from one of SA’s leading independent business schools - ASISA Academy, and International Financial Services Certificate from the CISI Institute in London. This is what you can expect when working with me as your Financial Analyst. ✅ Bulletproof attention to detail. ✅ Available in ANY TIME ZONE 🕐 to prevent communication breakdowns. ✅ Daily/weekly/monthly updates and reports about the project, keeping you up to date. ✅ Fluent in written and spoken English. Nothing gets lost in translation. ✅ World Class Financial Analysis and Financial Modeling services are sure to add value to your business. PS Moto: I believe my education, quantitative and qualitative technical skills acquired from my experience, and my determined spirit will enable me to add value to any position I will be placed into.

Hello there! Welcome to my Upwork profile! I'm a young and purpose-driven freelancer with a broad range of skills and experiences that I'm excited to share below. I value quality-over-quantity and believe I can bring a sprinkle of conscious magic to your projects! Transformational Coaching: My passion for personal deep growth and healing led me to become a Transformational coach. I believe that everyone deserves to feel like the creator of their own reality. I help growth-minded souls, who are feeling stuck, move from anxiety and contraction to conscious creation. I specialize in integrating body, mind and spirit so that you can embrace full alignment and move forward with confidence toward your vision and purpose. Skills: Clear, grounded communication Strong intuition & pattern recognition Quick root cause identification High emotional intelligence & presence Focus on long-term, sustainable transformation Emotionally safe and supportive coaching style Business development/ Entrepreneurship: With great joy and purpose I have been building my own coaching business from the ground up. I am extremely passionate about creating projects of purpose and solidity. So I have taught myself how to build a business that aligns with my vision and values of transformation. This has afforded me great strength, hard-work and patience. This journey has taught me that projects of true value take time and persistence. Being a business owner has brought me immense joy and fulfillment. Skills: Business strategy & planning Decision making and prioritisation Systems thinking Productivity & focus systems Growth mindset & resilience Accountability & follow-through Social Media Management & Content Creation: I have a proven track record in social media management and content creation. Whether it's crafting engaging posts, designing eye-catching graphics, or planning strategic campaigns, I have a keen eye for detail and resonance that i believe are crucial in making a brand stand out in the digital landscape. Skills: Content strategy & planning Brand voice & messaging Audience focused storytelling Content batching & repurposing Strategy aligned with business goals Beautifully crafted content creation aligned to brand essence Digital product design: I love creating new and interesting digital workbooks, quizes, handouts, etc. Not only do I love design but also a keen interest in bringing creative value to those receiving them. for me integration is key and digital products are a fun way to share knowledge and fun activity for others to share. Virtual/ admin assistance: Having previously worked as a VA for an electrical company as well as doing tons of admin for my own business, I am very comfortable with operations work. I believe this role is crucial to the backbones of a business. As a VA, I am someone who enjoys implementing effective systems that help the flow of not only my tasks but the handovers as well to adjacent team members. Skills: Organization & task management Calendar & email management Documentation & record keeping Process & workflow support Communication support Attention to detail Tech-savvy & adaptable Other business building related skills: Marketing: Audience research and buyer persona, brand messaging & positioning, marketing strategy, funnel building & user journey. Sales: Discovery & qualification, objection handling, relationship building, pipeline support. Client success: Onboarding, proactive communication, progress tracking & reporting, problem solving, feedback & optimization, client retention & satisfaction. Digital tools: Task & Project Management: Trello, Notion Note-taking / Knowledge Management: Evernote, Notion, OneNote Calendar & Scheduling: Google Calendar, Outlook Calendar, Calendly Document Creation / Collaboration: Google Docs, Microsoft Word Video Conferencing: Zoom, Google Meet, Microsoft Teams Team Chat & Collaboration: Microsoft Teams Email & CRM Integration: Gmail, Outlook, HubSpot CRM Social Media Scheduling / Management: Business suite Email Marketing / Automation: Mailchimp, Hubspot Graphic Design / Content Creation: Canva, Figma Landing Pages / Website Builders: Carrd, Wix, Squarespace Analytics & Tracking: Google Analytics, Meta Ads Manager, HubSpot Analytics CRM Systems: HubSpot Lead Generation & Prospecting: LinkedIn Sales Navigator Payment & Invoicing: Stripe, PayPal Video Creation / Editing: Canva, CapCut Stock Media & Templates: Unsplash, Pexels Session Management / Booking: Calendly, Acuity Assessment / Worksheets: Tally, Google Forms Progress Tracking / Client Notes: Notion, Google Sheets Workflow Automation: Zapier AI Tools: ChatGPT Formulas / Data Automation: Excel, Google Sheets (with formulas/scripts) File Storage & Sharing: Google Drive Time Tracking / Productivity: Toggl Overall, I am extremely hard-working and enjoy learning new skills! I am a vey fast learner and willing to grow with you and your business. Would love to hear from ya!

Business Incubation and Growth Strategist | 20+ Years Helping Founders Build, Scale and Optimise Real Businesses with AI Systems I help founders turn ideas into working businesses and help existing businesses become stronger, more profitable, and better structured. I have been building and incubating businesses for over 20 years across sectors including: retail, property development, technology and SaaS, events and media, renewable energy, finance and investment, education and eLearning, social media platforms, travel and automotive. I am currently Strategic Director at an international eLearning and business incubation company and have worked as CEO, Director, and Senior Strategy Lead in multiple ventures across South Africa, the UK, and the USA. What makes me different I am not a motivational business coach. I work inside your business like a senior partner and help you design: strategy, structure, financial logic, market positioning, and execution plans. My background blends: business strategy, psychology and human behaviour, marketing and sales, systems thinking, investment documentation, and product development. In addition, I help businesses practically integrate AI into their daily operations, not as hype but as a tool for productivity, clarity, and better decision making. This includes: evaluating where AI will actually help your business, identifying the right tools such as ChatGPT, Gemini, Claude and automation platforms, designing AI assisted workflows, helping teams adopt and use AI properly, reducing wasted effort and manual work, and improving marketing, planning, research, and internal processes. I do not sell AI strategy decks. I help you use AI in real business contexts. What I have built and supported This includes: business plans used for funding and growth, go to market strategies, incubation frameworks, sales and marketing systems, pitch decks and investor documents, operational models, digital products and platforms, and AI supported business workflows. Industries I have worked in These include: retail, property, renewable energy, mining mergers and acquisitions, fintech, education, entertainment, travel, digital platforms, and social media applications. How I typically help clients I work in practical modules or full incubation: Strategy and Incubation: business model design, concept and IP structuring, market positioning, negotiation and deal structuring, change management, and mentoring founders. Planning and Structure: business plans, growth strategies, pitch decks, financial models, organisational design, and trust and IP structuring. Production and Product: product design, service design, quality assurance and implementation, systems and workflows. Marketing and Sales: go to market strategy, branding and positioning, launch strategy, sales action plans, and team sourcing. Finance and Capital: sustainable finance models, revenue logic, investment readiness, capital raising pathways, and preparation for VC, private equity, grants and bank funding. AI Business Optimisation: business process AI audits, AI tool selection and setup, AI workflow design, team training and adoption, marketing and research automation, and internal efficiency systems. My working style When I work with you, I: think like an owner, protect your downside, focus on execution not theory, challenge weak ideas, build systems that last, and help you use modern tools including AI in ways that actually make sense. Clients work with me when they want: senior level thinking, honest feedback, clear direction, better systems, smarter use of technology, and a business that actually works.

It does not matter what you're doing or who you are, anyone can benefit from strategically building their brand on social media and that is what I am here to help you with. I add value to your marketing team by managing social media with a strategic approach providing insight and direction on how to grow your brand and connect meaningfully with your audience. I aim to be an integral part of your marketing efforts, bringing value through strategy, creativity, and consistent execution that drives real results. Here's what I bring to your project/business: ◼ Social Media Brand Strategy (This will identify your BRAND STRATEGY, goals, colors, fonts, TARGET AUDIENCE and social media strategy) ◼ Content Repurposing (Send me your edited video & I will provide you with content assets for your social media including short clips for IGTV / Reels, Feed Posts etc.) ◼ Content creation and curation ( I will create graphics for your brand and pre-plan social media posts) ◼Assist your marketing team by giving clear directions on how what graphics are required for social media ◼ Grow and analyze social media platforms (Using different KPIs and metrics to track your growth and determine your social media ANALYTICS ) ◼ Trend Monitoring ( Help you keep up with industry trends and provide insight on what's new and beneficial for your brand) Process we will go through: First step is research, this will take 7 - 10 days depening on the hours, The discovery call will offer direction as to what you want your brand to look like. Researc: this is where I will to research on how to move forward with the brand takes brand strategy Additionally, I am skilled in using various data entry software and tools such as: ✅ Microsoft Excel ✅ Google Sheets ✅ CapCut ✅ Slack ✅ Canva ✅ Photoshop ✅ Zoom ✅ Teams ✅ Buffer ✅ Microsoft PowerPoint and more... Social Media Platforms I am an expert: ✅Facebook ✅TikTok ✅Instagram ✅ LinkedIn ✅ YouTube We are a great fit if you are looking for a freelancer who: ◼ Effectively communicates and collaborates valuable information with you. ◼ Will be honest and transparent and have the utmost respect for your time. ◼ Makes it a point to actively listen to my your needs so that I can fully understand your goals and requirements. ◼ Is friendly to work with. As a social media manager, the skill of being able adapt to change is vital therefore as a professional learner (LOVER OF LEARNING NEW THINGS) I will make sure that I keep up with industry TRENDS which are beneficial for your brands growth to ensure that we put your brand among the TOP PERFORMING brands on social media. I want to grow your followers ORGANICALLY while also increasing and skyrocketing ENGAGEMENT. I would be absolutely delighted to discuss how I can contribute to your success. Let's collaborate together and turn your ideas into reality! Please don't hesitate to reach out to me.

When client expectations and project deadlines start slipping through the cracks, your reputation pays the price. When your systems are messy and team communication is unclear, larger issues become inevitable. I help business owners reclaim their time by managing projects, streamlining operations, and following up to ensure small issues do not grow into larger ones. Instead of firefighting, you’ll have clear systems that run smoothly—so you can focus on growth. Tell me about the project bottlenecks, system gaps, or daily tasks weighing you down, and I’ll analyse the full picture, build a strategy, and resolve the issues. As a Top-Rated freelancer trusted by clients on and off Upwork, I bring honest, consistent communication, adaptability, and a highly organized, results-oriented approach. With three years of general and project management experience, another three as a virtual assistant and customer success manager, I know exactly how much time disorganized systems steal—and I specialize in giving that time back to you. My primary focuses and skills: • Project & Operations Management – cross-functional coordination (sales, marketing, production, content, procurement, e-commerce), timeline oversight, and SOP creation • Automation, CRM & Tools Integration – Zapier, Slack, Notion, Asana, Trello, Google Workspace, and CRMs (Pastel, IQ Retail); unifying scattered tools into streamlined workflows • AI-Enhanced Support – prompt engineering, custom GPT creation, AI-assisted content and image generation (thumbnails, social assets, copy) • Account & Customer Success – client onboarding, proactive communication, retention-focused relationship management • Remote Team Coordination – structured check-ins, time-zone-aligned tasking, and resource organization • Executive & Administrative Support – scheduling, inbox management, presentations, research, and daily problem solving Additional skills: • SOP & process documentation • Business development & sales support • Data entry, data mining & detailed research • Website management (content, updates, light maintenance) • E-commerce operations • Marketing coordination Why work with me? ✅ Top-Rated on Upwork with a 100% job success score ✅ 3+ years of management experience—I understand how much time bad systems steal ✅ Clear, honest communication and adaptive support P.S. I am generally available for a video call between 07:00 to 20:00 (GMT+2), if the above overview interested you, please send a message via Upwork and we can arrange a call.