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I’m a Business Development Consultant, and the founder of NEXO Advisory (Pty) Ltd. I help SMEs in South Africa, the UK, and the US. I am a client facing individual who delivers projects smoothly, tighten operations, and build reliable systems that keep teams aligned and work moving. Over the past 8+ years, I’ve worked across automotive, glass, and service-based businesses, leading projects from planning to delivery, improving day-to-day operations, and supporting revenue growth through structured business development. I’m comfortable working hands-on with stakeholders and clients, while also managing the behind-the-scenes detail: timelines, workflows, reporting, documentation, and process improvements. What I can help you with: • Operations management (SOPs, workflow optimisation, team coordination, execution support) • Process improvement and systems setup (tools, templates, dashboards, accountability) • CRM and pipeline management (especially GoHighLevel) to support delivery and growth • New business development support (lead generation, outreach, qualification, sales ops) I’m currently completing my Bachelor of Commerce degree in Project Management, finishing at the end of this year. If you need someone who can run the project, organise the operation, and keep delivery on track, while still understanding what drives growth. I’m ready to jump in.

Growth Strategist | Marketing, Content, Recruitment & Business Development Expert Helping Businesses Increase Revenue, Attract Better Customers & Build High-Performing Teams I help B2B startups, agencies and professional-service businesses improve marketing performance, build stronger recruitment pipelines and create practical systems for sustainable growth. With 14+ years of experience across marketing, recruitment, business development and operations, I bring both strategic thinking and hands-on execution. I do not simply provide recommendations. I help businesses implement the work, manage the process and measure the results. My experience includes supporting more than 70 businesses across SaaS, technology, recruitment, professional services, healthcare, education, construction, accounting and specialist technical services. HOW I CAN HELP Growth Marketing and Content • Marketing strategy and campaign planning • B2B content strategy and content calendars • LinkedIn marketing and thought leadership • Website copy, blogs and SEO content • Email marketing and nurture sequences • Brand positioning and messaging • Lead-generation and customer-acquisition campaigns • CRM, HubSpot and marketing workflow improvement Recruitment and Talent Acquisition • Candidate sourcing and headhunting • LinkedIn recruitment and Boolean search • Candidate screening and interviewing • Recruitment pipeline management • Job description and job advertisement creation • Interview coordination and candidate communication • Recruitment process development • Hard-to-fill and specialist recruitment Business Development and Revenue Growth • Business development strategy • Lead-generation systems • Sales pipeline development • Client outreach and follow-up • Partnership development • Sales and marketing alignment • Customer retention and re-engagement • Growth planning for startups and service businesses SELECTED RESULTS • Helped improve conversion rates by more than 2X • Built six-figure sales and opportunity pipelines • Helped reduce inefficient marketing spend • Improved recruitment processes and candidate quality • Developed scalable marketing, content and outreach systems • Delivered more than 100 marketing, recruitment and growth projects WHY CLIENTS WORK WITH ME • Top Rated Upwork freelancer • 100% Job Success Score • 14+ years of commercial experience • Strong written and verbal communication • Comfortable working with UK, US, European, Australian and South African teams • Able to move between strategy, execution and project coordination • Experienced with HubSpot, LinkedIn, WordPress, Canva, ClickUp, Google Workspace, Microsoft 365 and leading CRM platforms I work best with founders and business leaders who need an experienced, commercially focused professional who can take ownership of marketing, recruitment or business development projects. Send me a message with your current challenge, target outcome and timeline. I will tell you how I would approach the project and what should be prioritised first.

Hi, I’m Robin. ▪️ Award winning brand strategist and marketeer ▪️ MBA from Brunel University ▪️30+ years in marketing and consulting ▪️Helping businesses and independent professionals create brands with substance. Brand strategy is positioning, not logos, colors, typography, and design. Individuals and businesses come to me to define and articulate the core DNA and identity of their brands. Only once positioning is clear, can we translate that into a clear visual identity and relevant marketing, messaging, and content strategies. Without clear brand positioning, businesses struggle to differentiate themselves. Marketing is fractured and inconsistent, messaging is off the mark, and the consumer is left with more questions than answers about your brand. By analyzing your competitors and defining your audience segments, I’ll help you build a differentiated strategic foundation, sharpen your positioning, voice, and value proposition, and create clarity across every customer touchpoint. My approach blends decades of proven thinking and practical experience with modern technologies to balance strategic rigor and logic with commercial grounded creative thinking and ideas. My experience comes from working on global and local brands across a broad range of industries including personal brands, automotive, technology, retail, healthcare, media, consulting, engineering, financial services, energy, real estate, professional services, nutrition, and distribution. I’ve worked with Upwork clients in the US, Canada, Uruguay, UK, Dubai, Netherlands, India, and South Africa. MY OFFERING: ◼️BRAND STRATEGY: ▪️ Brand audits and situational analysis ▪️ Competitive analysis ▪️ Audience segmentation ▪️ Brand architecture ◼️BRAND BLUEPRINT™ Development: ▪️ Brand DNA: Purpose, Vision, Mission, Values, Positioning ▪️ Brand Identity: Archetypes, Personality, Promise & Essence, Tonality & Voice, Value Proposition ◼️BRAND ASSET DEVELOPMENT: ▪️ Business, brand and product naming ▪️ Brand taglines ▪️ Strategic messaging frameworks & Brand voice checklist ▪️ Brand Stories ▪️ Visual identity, website, and creative direction ◼️MARKETING STRATEGY: ▪️ Marketing strategies and communication plans ▪️ Funnel and channel strategies ▪️ Content strategies ▪️ Copywriting and website content ▪️ Email marketing ▪️ Thought leadership strategies ▪️ LinkedIn profiling and content strategies The goal is always the same: Create brands with substance that connect more meaningfully with their audience and build long-term business value. Brand In a Box™ will help you create your own Brand Blueprint and Messaging framework for a fraction of the price. This still includes some free hours of my time to guide you and make sure you get the desired outcome. See my profile below. I am happy to work on a fixed fee or hourly basis, whichever works out best for you. If you’re looking for a strategic partner to help clarify, position, build, or grow your brand, I’d love to have a free discovery call. Best, Robin

I bring 12 years of retail banking experience specialising in Human Capital consulting, talent acquisition and employee relations. I partner with leaders across Sales, Distribution and Enablement to deliver strategic HR solutions that strengthen capability and support business goals. As a trusted HC consultant, I drive succession planning, performance management and leadership development through coaching and first‑line support. I provide robust ER guidance, including preparing charges, enquiry documentation and supporting initiators to present cases confidently and in line with policy. My talent background includes leading end‑to‑end recruitment, advising hiring managers on strategic hiring and redesigning TA processes to improve efficiency and compliance. I prioritise respect, integrity and proactive communication to build positive, productive work environments. If you’re looking for a strategic partner to elevate your talent and HC initiatives, I’m ready to collaborate and create meaningful impact.

I have 20+ years working in the Engineering, Financial, and IT sectors. In that time I have fulfilled roles in Design, Project Management, and Operations Management. I am currently focusing on helping businesses define and realize their strategic objectives - this includes process review/design, app development, content articles, proposals, financial projections, pitch decks, etc. I have experience and expertise in the following: - start-up documents (business case, financials, pitch deck) - designing and implementing new business processes, including setting up Notion workspaces - rapid development of mobile apps for business/operations functions (using Appsheet) - auditing existing processes and recommending changes - managing projects (from small to complex) - preparing reports (Technical documents, Business Cases/Proposals, Financial documents) - interpreting complex data sets from multiple disparate sources and presenting information to users (both technical and non-technical) through visualizations and reports. Some of my skills: - Technical writing - Blog article writing - Mobile App development using AppSheet platform - Financial plans/projections - Data analysis/architecture/processing (SQL, Excel, Google Sheets) - Data presentation (Powerpoint, PowerBI, Google Data Studio) - Project Management (PMBOK, Prince2, Scrum) Qualifications: - BEng (Hons) - MSC - MBA

Most founders don't need more help. They need someone who runs the operation so they don't have to think about it. I work with CEOs, founders, and senior executives as a dedicated execution partner, protecting focus time, reducing decision fatigue, and taking ownership of inbox, calendar, and day to day operations so nothing falls through the cracks. Over the past 5+ years, I've supported executives in fast-moving environments by creating the operational structure that allows them to lead instead of react. When your inbox is organized, your calendar is intentional, and your follow-ups never get missed, your business moves faster with less friction.