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"Probably the most talented Brand Identity Designer on Upwork. Professional, timely and extremely creative. Highly Recommend." As a Top Rated Plus, Expert-Vetted Freelancer (Top 1%) and a former Brand Marketing Manager, I bridge the gap between high-level brand strategy and premium visual execution. With over 15 years of industry experience, I don’t just design logos—I build cohesive, strategic visual ecosystems that capture market share and align perfectly with your business goals. If your business lacks the visual consistency needed to command premium pricing or stand out in a crowded market, I am here to help. Because I approach design with a marketer's mindset, your visual identity will be built to convert, scale, and resonate deeply with your specific audience. ⭐ 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 & 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 I specialize in creating comprehensive brand identities that go beyond just a logo. My unique background as a 𝗳𝗼𝗿𝗺𝗲𝗿 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 allows me to approach design with a strategic mindset, ensuring alignment with your business goals. Clients consistently praise my ability to deliver designs that exceed expectations: 🗣️ "𝑴𝒐𝒏𝒊𝒂 𝒊𝒔 𝒂𝒏 𝒊𝒏𝒄𝒓𝒆𝒅𝒊𝒃𝒍𝒆 𝒅𝒆𝒔𝒊𝒈𝒏𝒆𝒓, 𝒕𝒓𝒖𝒍𝒚 𝒂 𝒓𝒂𝒓𝒆 𝒇𝒊𝒏𝒅! 𝑺𝒉𝒆’𝒔 𝒆𝒙𝒄𝒆𝒑𝒕𝒊𝒐𝒏𝒂𝒍𝒍𝒚 𝒄𝒓𝒆𝒂𝒕𝒊𝒗𝒆, 𝒘𝒊𝒕𝒉 𝒂 𝒈𝒓𝒆𝒂𝒕 𝒆𝒚𝒆 𝒇𝒐𝒓 𝒅𝒆𝒕𝒂𝒊𝒍 𝒂𝒏𝒅 𝒂 𝒄𝒍𝒆𝒂𝒓 𝒖𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅𝒊𝒏𝒈 𝒐𝒇 𝒑𝒓𝒐𝒋𝒆𝒄𝒕 𝒐𝒃𝒋𝒆𝒄𝒕𝒊𝒗𝒆𝒔 𝒂𝒏𝒅 𝒕𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔." 🗣️ "𝑴𝒐𝒏𝒊𝒂 𝒅𝒊𝒅 𝒂𝒏 𝒆𝒙𝒄𝒆𝒍𝒍𝒆𝒏𝒕 𝒋𝒐𝒃. 𝑺𝒉𝒆 𝒘𝒂𝒔 𝒓𝒆𝒂𝒍𝒍𝒚 𝒄𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝒂𝒏𝒅 𝒎𝒂𝒏𝒂𝒈𝒆𝒅 𝒕𝒉𝒆 𝒑𝒓𝒐𝒋𝒆𝒄𝒕 𝒆𝒙𝒄𝒆𝒑𝒕𝒊𝒐𝒏𝒂𝒍𝒍𝒚 𝒘𝒆𝒍𝒍. 𝑯𝒊𝒈𝒉𝒍𝒚 𝒓𝒆𝒄𝒐𝒎𝒎𝒆𝒏𝒅 𝒉𝒆𝒓!" 🎨 𝗦𝗸𝗶𝗹𝗹𝘀 ✅ 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗗𝗲𝘀𝗶𝗴𝗻: Logo Design, Brand Guidelines, Social Media Assets ✅ 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻: Packaging, Label, Flyer, Brochure, Catalogue, Billboard Designs ✅ 𝗔𝗜 𝗧𝗼𝗼𝗹𝘀: Generative AI Modeling, AI Image Editing, Prompt Engineering ✅ 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Adobe Suite, MidJourney, Canva, Figma 📦 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗢𝗳𝗳𝗲𝗿𝗲𝗱 ✔️ 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 ✔️ 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 & 𝗟𝗮𝗯𝗲𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 ✔️ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝘀𝘀𝗲𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 ✔️ 𝗣𝗿𝗶𝗻𝘁 𝗖𝗼𝗹𝗹𝗮𝘁𝗲𝗿𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 ✔️ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 🌟 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 ✅ 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: Private Schools ✅ 𝗛𝗲𝗮𝗹𝘁𝗵: Skincare, Supplements, Clinics ✅ 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: Software Houses, Fintech ✅ 𝗙𝗼𝗼𝗱 & 𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀: Coffee, Ice Cream, Beer ✅ 𝗥𝗲𝘁𝗮𝗶𝗹 & 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆: Baby Products, Restaurants ✅ 𝗕𝟮𝗕: Logistics, Reclaimed Wood, Software Development 🚀 𝗪𝗵𝗮𝘁 𝗦𝗲𝘁𝘀 𝗠𝗲 𝗔𝗽𝗮𝗿𝘁? ✅ 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗥𝗲𝘃𝗶𝘀𝗶𝗼𝗻𝘀: I ensure your complete satisfaction. ✅ 𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗪𝗼𝗿𝗸: Recognized for marketing excellence and logo designs. ✅ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: I craft unique designs tailored to your brand’s essence. ✅ 𝗙𝗮𝘀𝘁 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱: Efficient delivery without compromising quality. 💡 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲! Whether you're launching a new brand, rebranding, or seeking to elevate your visual presence, I’m here to bring your vision to life. 𝗕𝗼𝗼𝗸 𝗮 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗱𝗮𝘆❟ 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗲𝘅𝘁𝗿𝗮𝗼𝗿𝗱𝗶𝗻𝗮𝗿𝘆 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. Keywords: Brand Identity Design, Graphic Design, Logo Design, Packaging Design, Brand Guidelines, Social Media Assets, AI Image Generation, Prompt Engineering, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Canva, Branding Expert, Creative Designer, Digital Branding Solutions, Visual Identity Creation, Custom Logo Design, Marketing Collateral, Branding Strategy, Label Design, Flyer Design, Brochure Design, Catalogue Design, Billboard Design, Digital Marketing, Creative Branding, Visual Branding, AI-Powered Design, Brand Consulting.

I’m a brand consultant, copywriter and journalist, currently writing for Vanity Fair Italia and L’Officiel Ibiza. My background spans fashion communication, journalism, and art direction, but my actual education comes from rock culture and psychedelic cinema. I approach branding and copywriting with a mix of critical thinking, sharp irony, and zero tolerance for boring, predictable narratives. If you need polished, corporate fluff, I’m probably not the right fit. But if you want strategic, culturally-grounded ideas and writing with a real backbone, let’s talk.

I'm a fashion designer and consultant working across art direction, fashion design, personal styling, and social media content. I hold a degree in Fashion Design from Polimoda and currently work in the fabric division at Chanel, where I spend my days immersed in textile development, material sourcing, and the exacting standards of luxury production. This gives me a rare dual perspective: I understand how a concept is meant to look, and exactly what it takes technically, materially, and logistically, to bring it to life. What I bring to a project: Art Direction. Translating a brand's identity into a cohesive visual language, from mood boards to final execution Fashion Design. Concept development, sketching, and technical understanding of fabric and construction Personal Styling. Building looks that reflect a client's identity and goals, whether for personal wardrobes, shoots, or events Social Media Content. Creating visually compelling, on-brand content that tells a story I'm new to Upwork, but not new to fashion. I'm genuinely excited to bring these skills to clients here. I approach every project with the same care and attention to detail I've cultivated at Chanel, and I'm looking forward to building strong, long-term working relationships on this platform.

PERSONAL PROFILE Highly committed and passionate advocate for the arts. My inquisitive spirit and critical thinking skills, combined with my interpersonal skills and emotional intelligence, enable me to adapt to different situations. Resolute when necessary, I posses a great sense of initiative. As a cooperative team player, I value collaboration to achieve excellent results.

Entrepreneur, Business Development Consultant and Strategic Advisor with extensive experience in business management, branding, publishing and market development. As Sole Director of VIP Medical S.r.l. and TuChic S.r.l., I have successfully led business strategy, commercial negotiations, market research, brand positioning and the development of innovative business projects across different industries I am also the founder of an independent publishing house and the author of Romanzo Musicale – Gli anni d'oro della RCA Italiana, a book inspired by the history of one of Italy's most influential record labels. Throughout my career, I have worked with entrepreneurs and companies to transform ideas into practical, sustainable and profitable projects. My experience combines strategic thinking, creativity and a results-oriented approach. I can help you with: • Business Development & Growth Strategy • Market Research & Competitor Analysis • Brand Strategy & Brand Positioning • Business Consulting • AI-Assisted Research & Productivity • Business Writing & Professional Presentations • Project Planning & Idea Validation • Strategic Thinking & Problem Solving I believe that every successful business starts with a strong idea, a clear strategy and flawless execution. My goal is to help clients develop innovative solutions, make informed decisions and create long-term value through professionalism, reliability and practical business expertise.

STOP GUESSING. START SEEING. Most brands lose momentum and budget in the space between concept and execution. You have a vision, a moodboard, and a direction, but when development starts, clarity begins to slip. Decisions get delayed, sampling expands, and the collection loses focus. I help bridge that gap. With nearly 30 years of experience across fashion design, product development, and collection coordination, I’ve seen the full lifecycle of a garment from concept to production. Today, I combine that hands-on industry knowledge with AI and digital visualization to help brands test ideas, refine direction, and make stronger decisions earlier. HOW I HELP YOU WORK MORE CLEARLY: ■ COLLECTION DIRECTION: Turning references, ideas, and mixed inputs into a more cohesive and structured collection vision. ■ AI VISUAL DEVELOPMENT: Building strong editorial, catalogue, and concept visuals to explore and communicate ideas before sampling. ■ KNITWEAR & PRODUCT INSIGHT: Supporting knitwear-focused development with experienced eyes on silhouette, balance, and product direction. ■ SOURCING SUPPORT: Helping brands identify materials, suppliers, and manufacturers that align with the creative and commercial goals of the collection, while matching the right product to the right producer. I was recently named one of LinkedIn’s 12 AI Fashion Creators to Follow in 2026, but my real value isn’t just the tools I use. It’s understanding how fashion ideas evolve, where collections lose clarity, and how to bring direction back into the process. Before moving into AI-supported visual strategy, I spent decades at the heart of the industry, including a pivotal role coordinating the Anglomania collection by Vivienne Westwood. I understand the standards of luxury, the realities of development, and the importance of keeping creative vision aligned with execution. If you need experienced support in knitwear, sourcing, or AI-driven fashion visuals, I’d be glad to discuss your project.