Hire the Best Brand Consultants
in Italy

Award-Winning in Fashion Communication I’m Marianna, an Art Director and Brand Identity Designer with a refined eye and a strategic mind. Based in Milan, I specialize in fashion, luxury, and lifestyle, creating emotionally resonant visual identities that combine artistic sensitivity with market impact. My work merges visual storytelling, branding, and campaign direction to shape brand universes that connect deeply with their audience. From fashion films and editorial content to full-scale branding, I help brands craft a clear, elevated, and memorable presence. My Approach Whether I’m working with an iconic label or an emerging designer, I bring a custom, culturally attuned approach. I start with story and strategy, then build cohesive aesthetics that reflect brand values, inspire trust, and drive engagement. I believe in design that evokes, not just design that sells. My Expertise Brand Identity Design - Logo systems, typography, tone of voice, guidelines Creative & Art Direction - Concept creation & visual oversight for campaigns, lookbooks, launches Fashion Film & Editorial - Visually-driven narratives with symbolic depth Content Strategy - Cohesive storytelling across digital, print, and social Graphic Design - High-end presentations, packaging, feed design, and editorial layout Highlights - Wrote & directed 3 fashion films selected at international festivals, including Milano Fashion Film Festival and featured on MUBI - Winner of the Fashion Communication Award / Rome, 2022 - Collaborated with Fendi, Moncler, Balestra, Slowear, and more - Led branding and campaign launches for luxury brands across Europe, the Middle East, the US, and Asia A brand that’s minimal, meaningful, and impactful is just a conversation away. Let’s make it happen.

STOP GUESSING. START SEEING. Most brands lose momentum and budget in the space between concept and execution. You have a vision, a moodboard, and a direction, but when development starts, clarity begins to slip. Decisions get delayed, sampling expands, and the collection loses focus. I help bridge that gap. With nearly 30 years of experience across fashion design, product development, and collection coordination, I’ve seen the full lifecycle of a garment from concept to production. Today, I combine that hands-on industry knowledge with AI and digital visualization to help brands test ideas, refine direction, and make stronger decisions earlier. HOW I HELP YOU WORK MORE CLEARLY: ■ COLLECTION DIRECTION: Turning references, ideas, and mixed inputs into a more cohesive and structured collection vision. ■ AI VISUAL DEVELOPMENT: Building strong editorial, catalogue, and concept visuals to explore and communicate ideas before sampling. ■ KNITWEAR & PRODUCT INSIGHT: Supporting knitwear-focused development with experienced eyes on silhouette, balance, and product direction. ■ SOURCING SUPPORT: Helping brands identify materials, suppliers, and manufacturers that align with the creative and commercial goals of the collection, while matching the right product to the right producer. I was recently named one of LinkedIn’s 12 AI Fashion Creators to Follow in 2026, but my real value isn’t just the tools I use. It’s understanding how fashion ideas evolve, where collections lose clarity, and how to bring direction back into the process. Before moving into AI-supported visual strategy, I spent decades at the heart of the industry, including a pivotal role coordinating the Anglomania collection by Vivienne Westwood. I understand the standards of luxury, the realities of development, and the importance of keeping creative vision aligned with execution. If you need experienced support in knitwear, sourcing, or AI-driven fashion visuals, I’d be glad to discuss your project.

💎 10+ Years Of Experience ⭐Top Rated ✅ 100% Happy Clients 🏆Industry Recognized Ig: gin_salemo ★WHAT CAN I DO FOR YOU? I will create and develop appealing and innovative fashion designs or the whole brand's creative direction - anticipating the upcoming trends. I can lead your apparel project through all the stages - from creative direction to tech packs, consult about material research, manufacturing and sustainable production. Fields of expertise: • Activewear • Streetwear & Denim • Quiet Luxury • Accessories • Sustainable Design / Production • 360° Fashion Brand / Start-up Development ★ WHO AM I? I am a sustainable, high-end fashion designer and brand strategist (art alias: Gin Salemò). I am based and work between Milan and Berlin. I am highly creative and strategic-minded. During my career I worked for brands like Hugo Boss and collaborated with many more (e.g. Bottega Veneta, Roberto Cavalli). I have been contributing creative director for magazines like L'officiel, Elle and more. For my sustainable approach and innovations, I was acknowledged as a "Designer for The Planet" by National Chamber of Italian Fashion and I was recognized by EcoAge. I have presented my works during Milan Fashion Week official schedule twice. My works (and my work reviews) featured on Vogue Italy, L'officiel , I-D Magazine and many more. I now lead my creative studio Arc° (arc-studio.eu). Do not hesitate if you have any questions. #FASHION DESIGN | #CREATIVE DIRECTION | #ACTIVEWEAR | #SPORTSWEAR | #BRAND STRATEGY | #FASHION DESIGNER #1 |

I am a proactive and creative Marketing professional, with over 15 years of marketing & communications experience. I have corporate B2B and B2C experience working across a range of industries, on a broad spectrum of projects, campaigns and strategies, all which have contributed to my knowledge and growth and moulded me into the passionate individual I am today. I am currently working as a freelance digital marketer for a couple of small businesses, where I manage their digital marketing and am responsible for creating content, managing their website and social media platforms as well as the email marketing and client communications. My previous role as Marketing manager at a B2B office automation company, encompassed all aspects from branding to communication, digital, social corporate investment, events management as well as design. I worked there for 8 years, until my family relocated to Italy. Prior to this I worked for 3 and a half years as a Marketing product Manager in a retail environment on an international brand. I founded my own bridal business which started as a hobby/ passion and I grew, nurtured and ran it for 3 years, investing my personal time in all aspects of the business including the management of the business, sales, procurement, marketing and finance. I have a passion for digital marketing and have completed a Digital Marketing Diploma through Brand School. I have a Bachelor of Commerce Degree in Marketing & Business Management through Damelin in South Africa which is endorsed by Oxford Brookes, as well as various Microsoft computer certificates and a computer programming diploma. I am a self-motivated, tenacious individual with excellent organizational and communication skills. I would like to work on remote marketing or virtual assistant projects where I can grow, contribute and assist a company to be successful, whilst I further develop my skills and talents.

I help companies build clear, consistent, and effective digital identities—combining strategy, design, and execution. With over 20 years of experience, I work across brand identity, website creation, and content production, supporting companies in translating their positioning into tangible, cohesive outputs. I design and develop Squarespace websites from scratch, from layout and content organization to visual identity, SEO/AIO and final setup. I create visual systems and brand assets, and produce content using traditional as well as AI tools, such as PowerPoint, Canva, Runway or Midjourney. I also support email communication, from newsletters to basic automation, ensuring consistency across all touchpoints, namely with Mailchimp, ensuring everything works together as a cohesive digital presence. I am also a skilled content creator, both a writer, and a podcast/video editor, with many years of experience in drafting effective texts for websites, social media, corporate documents from PowerPoint presentations to white papers, audios and videos, as well in creating AI-generated content. If you need someone who can take your digital presence from idea to a working, polished result, I can step in and make it happen. My approach is both strategic and hands-on: I don’t just define direction, I deliver—quickly, clearly, and with attention to detail. Moreover, I’m a published travel writer with recent work featured on Travelbinger, with articles focused on destinations, cultural experiences, and meaningful ways of exploring places. My writing combines storytelling, practical value, and a strong sense of atmosphere—helping readers both imagine and plan their journeys. I can deliver destination guides, travel features, hotel and experience reviews and blog posts. I am also competent in 3D modeling and interior design, able to create functional, visually refined spaces with strong attention to proportion, materials, and atmosphere. I work extensively with SketchUp for accurate modeling, space planning, and custom furniture development, transforming ideas into clear and buildable concepts. I also produce high-quality photorealistic renders, both static images and animated walkthroughs, helping clients visualize projects before execution with realistic lighting, textures, and mood. My approach combines design sensitivity with technical precision to deliver presentations that are both inspiring and practical.

Four years ago, I earned a Master's degree in Fashion Design from Istituto Marangoni in Milan. I began my professional journey as a footwear designer at the renowned Italian startup brand "Thomas Neuman," specializing in crafting empowering shoes for women. During that time, I immersed myself in production by visiting manufacturers in the Riviera di Brenta region. Despite the challenges posed by the pandemic, I persisted as a footwear designer for the prestigious brand "Gallucci" and collaborated with the renowned brand "Eleventy." Additionally, I created a captivating capsule footwear collection for "Balmain Kids," which received tremendous acclaim. Previously, I dedicated my efforts to building my own brand, creating swimwear, denim, and t-shirts in collaboration with esteemed Italian manufacturers. Currently, I work as a freelance consultant, assisting clients worldwide in bringing their ideas to life by providing design and production expertise. As a freelancer on Upwork, I have developed designs and tech packs for various products, offering comprehensive range plans and collection strategies. With valuable connections to manufacturers in Italy, I streamline the production process. Fashion design is my true passion, and I enjoy collaborating with international individuals to help them develop their dream brands. I believe that creating unique pieces, coupled with a well-crafted strategy and business plan, is the key to building a successful brand. I have gained extensive experience in designing and producing a wide range of products, including footwear for kids, women, and men, as well as bags such as handbags, backpacks, and tote bags. Additionally, I have expertise in designing menswear, specifically denim, and womenswear, including t-shirts, hoodies, sweatpants, denim, and swimwear. I can provide assistance with the following: -Developing a comprehensive collection structure -Creating a detailed range plan -Designing captivating and innovative pieces -Preparing a fully-detailed tech pack for seamless production -Identifying suitable suppliers -Recommending fabric suppliers, color combinations, sizing options, and hardware suppliers.