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Hello there! My name is Sofia and I'm a visual designer driven by creative exploration. I possess a thorough understanding of design principles and techniques, and I'm both a conceptual thinker and a making-things-look-good person. With creativity, curiosity, and open-mindedness as my core personality traits, I always strive to push projects to their fullest creative potential. I hold a Bachelor of Arts degree in graphic design and visual communication, and I also have a master's certificate in UI design. Over the past 9+ years, I've worked with startups and communication agencies, developing a wealth of experience and expertise. As a freelancer, I've learned how to manage multiple tasks simultaneously, while maintaining consistency and attention to detail. My work focuses on branding, editorial and digital design, web design, and WordPress/Shopify development. If you need any of the following services, please don't hesitate to get in touch: - Logo and brand identity design - Brand strategy, naming, and tone of voice implementation - Offline advertising such as billboards, flyers, posters, catalogs, brochures, stand and event design - Online advertising such as social media post design, feed design, newsletter/email template design, and banners - Editorial design including book design, magazine design, newspaper design, and printing techniques - UI design including website design and WordPress/Shopify development, web app and mobile responsive design, and prototype creation using Adobe XD/Figma

About Myself - Creative graphic designer with over 3 years of experience in crafting visually compelling designs. I specialize in logo design, branding, and digital illustrations, focusing on delivering results that elevate your brand and capture your audience’s attention. [Graphic Design Services] ✔️ Logo Design ✔️ Branding & Identity ✔️ Marketing Materials ✔️ Social Media Graphics ✔️ Digital Illustrations ✔️ Poster Design ✔️ Infographics ✔️ Print Design [Consulting] With extensive experience in graphic design, I offer consultancy services to help businesses and individuals achieve their visual goals. Utilize my expertise to create impactful designs that enhance your brand identity and engage your audience effectively. [Tools Mastered] Adobe Illustrator: ✔️ Vector Graphics ✔️ Logo Design ✔️ Icon Design Adobe Photoshop: ✔️ Photo Editing ✔️ Graphic Creation ✔️ Color Correction Other Tools & Resources I Use: ✔️ Adobe InDesign - for layout and print design ✔️ Canva - for quick and efficient design solutions [UX/UI Design] Skilled UX/UI designer with over 2 years of experience in creating user-friendly and visually appealing digital experiences. I focus on designing intuitive interfaces and conducting thorough user research to ensure every project delivers an exceptional user experience. [UX/UI Design Services] ✔️ User Interface Design ✔️ User Experience Research ✔️ Wireframing & Prototyping ✔️ Usability Testing ✔️ Responsive Design ✔️ Interactive Prototypes [Consulting] With a strong background in UX/UI design, I offer consultancy services to help refine your digital products. Leverage my expertise to enhance usability and create interfaces that are both aesthetically pleasing and functional. [Tools Mastered] Adobe XD: ✔️ Wireframing ✔️ Prototyping ✔️ User Flows Figma: ✔️ Collaborative Design ✔️ High-Fidelity Mockups ✔️ Design Systems Sketch: ✔️ Interface Design ✔️ Design Assets ✔️ Component Libraries Languages: Feel free to communicate in any of these languages: ✔️ English ✔️ French ✔️ Italian ✔️ German For those who read all the way to the end, you're awesome! Let’s build something incredible together!

✨ Professional Description : I help businesses turn ideas into distinctive brands and intuitive digital experiences. I'm a Senior Creative Strategist specializing in Brand Strategy, Visual Identity, UI/UX, and Creative Direction, with 10+ years of experience across diverse industries. I combine strategy, visual storytelling, and user-centered design to create work that is both visually compelling and aligned with business goals. What I can help you with: - Brand Strategy & Visual Identity - Creative Direction & Art Direction - UI/UX Design & Prototyping - Packaging & Marketing Design - Social Media & Digital Campaigns Looking for a designer who can think strategically and turn ideas into impactful visual experiences? Let's talk.

NOT generic designs. High-End Design e Production for brands ready to scale. 🏆 Top Rated Plus | Expert for Global Brands (Moncler, Diesel, Marni). The Design Partner for Founders: I bridge concept to production. (1 slot left for August 2026) I design award-winning fashion collections for world-renowned luxury houses. Now, I bring that same expertise to your brand. 🌟 High-end results for brands with big goals. Upwork Top Rated Plus (Fashion Design & Creative Direction). Why 100+ Founders and Startups choose me: - Direct Factory Oversight: I partner with a network of premier Made in Italy manufacturers, offering a seamless end-to-end service from initial sketch to final production. - Production-Ready Strategy: I don't just create aesthetics. I design for functional efficiency, ensuring your pieces are actually manufacturable and cost-optimized. - A Decade in Fashion: 10+ years of experience collaborating with luxury brands and high-end manufacturers. The Edge: ✔️ Luxury Experience: Portfolio featuring collaborations with top European brands. ✔️ Optimized for Sales: Cutting-edge concepts designed to be market-ready. ✔️ Supply Chain Access: Direct connection to a top-tier European supplier network. ✔️ Creative Direction: Bespoke artistic vision to make your brand stand out. 💬 Client Feedback: (Review from Antonio T.) "There’s no other words to describe Pietro but amazing!! We worked on my first clothing collection and he listened to all of my ideas and may key suggestions to bring them to life!! His work stands out amongst everyone that I’ve worked with prior and I will be using here for all of my clothing collections from here on out! If you need a great creative director/ fashion designer he is the person to pick! Design for Scalability 📐 Fashion is 10% inspiration and 90% execution. A beautiful sketch is useless if it can’t be produced or sold. My approach ensures your brand is built on a foundation of luxury quality and industrial feasibility from day one. 📩 If you are looking for a dedicated partner rather than just another freelancer, message me to have a real conversation. 📅 Limited availability: 1 project slots left for August 2026.

"Probably the most talented Brand Identity Designer on Upwork. Professional, timely and extremely creative. Highly Recommend." As a Top Rated Plus, Expert-Vetted Freelancer (Top 1%) and a former Brand Marketing Manager, I bridge the gap between high-level brand strategy and premium visual execution. With over 15 years of industry experience, I don’t just design logos—I build cohesive, strategic visual ecosystems that capture market share and align perfectly with your business goals. If your business lacks the visual consistency needed to command premium pricing or stand out in a crowded market, I am here to help. Because I approach design with a marketer's mindset, your visual identity will be built to convert, scale, and resonate deeply with your specific audience. ⭐ 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 & 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 I specialize in creating comprehensive brand identities that go beyond just a logo. My unique background as a 𝗳𝗼𝗿𝗺𝗲𝗿 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 allows me to approach design with a strategic mindset, ensuring alignment with your business goals. Clients consistently praise my ability to deliver designs that exceed expectations: 🗣️ "𝑴𝒐𝒏𝒊𝒂 𝒊𝒔 𝒂𝒏 𝒊𝒏𝒄𝒓𝒆𝒅𝒊𝒃𝒍𝒆 𝒅𝒆𝒔𝒊𝒈𝒏𝒆𝒓, 𝒕𝒓𝒖𝒍𝒚 𝒂 𝒓𝒂𝒓𝒆 𝒇𝒊𝒏𝒅! 𝑺𝒉𝒆’𝒔 𝒆𝒙𝒄𝒆𝒑𝒕𝒊𝒐𝒏𝒂𝒍𝒍𝒚 𝒄𝒓𝒆𝒂𝒕𝒊𝒗𝒆, 𝒘𝒊𝒕𝒉 𝒂 𝒈𝒓𝒆𝒂𝒕 𝒆𝒚𝒆 𝒇𝒐𝒓 𝒅𝒆𝒕𝒂𝒊𝒍 𝒂𝒏𝒅 𝒂 𝒄𝒍𝒆𝒂𝒓 𝒖𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅𝒊𝒏𝒈 𝒐𝒇 𝒑𝒓𝒐𝒋𝒆𝒄𝒕 𝒐𝒃𝒋𝒆𝒄𝒕𝒊𝒗𝒆𝒔 𝒂𝒏𝒅 𝒕𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔." 🗣️ "𝑴𝒐𝒏𝒊𝒂 𝒅𝒊𝒅 𝒂𝒏 𝒆𝒙𝒄𝒆𝒍𝒍𝒆𝒏𝒕 𝒋𝒐𝒃. 𝑺𝒉𝒆 𝒘𝒂𝒔 𝒓𝒆𝒂𝒍𝒍𝒚 𝒄𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝒂𝒏𝒅 𝒎𝒂𝒏𝒂𝒈𝒆𝒅 𝒕𝒉𝒆 𝒑𝒓𝒐𝒋𝒆𝒄𝒕 𝒆𝒙𝒄𝒆𝒑𝒕𝒊𝒐𝒏𝒂𝒍𝒍𝒚 𝒘𝒆𝒍𝒍. 𝑯𝒊𝒈𝒉𝒍𝒚 𝒓𝒆𝒄𝒐𝒎𝒎𝒆𝒏𝒅 𝒉𝒆𝒓!" 🎨 𝗦𝗸𝗶𝗹𝗹𝘀 ✅ 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗗𝗲𝘀𝗶𝗴𝗻: Logo Design, Brand Guidelines, Social Media Assets ✅ 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻: Packaging, Label, Flyer, Brochure, Catalogue, Billboard Designs ✅ 𝗔𝗜 𝗧𝗼𝗼𝗹𝘀: Generative AI Modeling, AI Image Editing, Prompt Engineering ✅ 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Adobe Suite, MidJourney, Canva, Figma 📦 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗢𝗳𝗳𝗲𝗿𝗲𝗱 ✔️ 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 ✔️ 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 & 𝗟𝗮𝗯𝗲𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 ✔️ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝘀𝘀𝗲𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 ✔️ 𝗣𝗿𝗶𝗻𝘁 𝗖𝗼𝗹𝗹𝗮𝘁𝗲𝗿𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 ✔️ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 🌟 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 ✅ 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: Private Schools ✅ 𝗛𝗲𝗮𝗹𝘁𝗵: Skincare, Supplements, Clinics ✅ 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: Software Houses, Fintech ✅ 𝗙𝗼𝗼𝗱 & 𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀: Coffee, Ice Cream, Beer ✅ 𝗥𝗲𝘁𝗮𝗶𝗹 & 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆: Baby Products, Restaurants ✅ 𝗕𝟮𝗕: Logistics, Reclaimed Wood, Software Development 🚀 𝗪𝗵𝗮𝘁 𝗦𝗲𝘁𝘀 𝗠𝗲 𝗔𝗽𝗮𝗿𝘁? ✅ 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗥𝗲𝘃𝗶𝘀𝗶𝗼𝗻𝘀: I ensure your complete satisfaction. ✅ 𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗪𝗼𝗿𝗸: Recognized for marketing excellence and logo designs. ✅ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: I craft unique designs tailored to your brand’s essence. ✅ 𝗙𝗮𝘀𝘁 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱: Efficient delivery without compromising quality. 💡 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲! Whether you're launching a new brand, rebranding, or seeking to elevate your visual presence, I’m here to bring your vision to life. 𝗕𝗼𝗼𝗸 𝗮 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗱𝗮𝘆❟ 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗲𝘅𝘁𝗿𝗮𝗼𝗿𝗱𝗶𝗻𝗮𝗿𝘆 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. Keywords: Brand Identity Design, Graphic Design, Logo Design, Packaging Design, Brand Guidelines, Social Media Assets, AI Image Generation, Prompt Engineering, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Canva, Branding Expert, Creative Designer, Digital Branding Solutions, Visual Identity Creation, Custom Logo Design, Marketing Collateral, Branding Strategy, Label Design, Flyer Design, Brochure Design, Catalogue Design, Billboard Design, Digital Marketing, Creative Branding, Visual Branding, AI-Powered Design, Brand Consulting.

Six years ago, I earned a Master's degree in Fashion Design from Istituto Marangoni in Milan. I began my professional journey as a footwear designer at the renowned Italian startup brand "Thomas Neuman," specializing in crafting empowering shoes for women. During that time, I immersed myself in production by visiting manufacturers in the Riviera di Brenta region. Despite the challenges posed by the pandemic, I persisted as a footwear designer for the prestigious brand "Gallucci" and collaborated with the renowned brand "Eleventy." Additionally, I created a captivating capsule footwear collection for "Balmain Kids," which received tremendous acclaim. Previously, I dedicated my efforts to building my own brand, creating swimwear, denim, and t-shirts in collaboration with esteemed Italian manufacturers. Currently, I work as a freelance consultant, assisting clients worldwide in bringing their ideas to life by providing design and production expertise. As a freelancer on Upwork, I have developed designs and tech packs for various products, offering comprehensive range plans and collection strategies. With valuable connections to manufacturers in Italy, I streamline the production process. Fashion design is my true passion, and I enjoy collaborating with international individuals to help them develop their dream brands. I believe that creating unique pieces, coupled with a well-crafted strategy and business plan, is the key to building a successful brand. I have gained extensive experience in designing and producing a wide range of products, including footwear for kids, women, and men, as well as bags such as handbags, backpacks, and tote bags. Additionally, I have expertise in designing menswear, specifically denim, and womenswear, including t-shirts, hoodies, sweatpants, denim, and swimwear. I can provide assistance with the following: -Developing a comprehensive collection structure -Creating a detailed range plan -Designing captivating and innovative pieces -Preparing a fully-detailed tech pack for seamless production -Identifying suitable suppliers -Recommending fabric suppliers, color combinations, sizing options, and hardware suppliers.