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Award-Winning in Fashion Communication I’m Marianna, an Art Director and Brand Identity Designer with a refined eye and a strategic mind. Based in Milan, I specialize in fashion, luxury, and lifestyle, creating emotionally resonant visual identities that combine artistic sensitivity with market impact. My work merges visual storytelling, branding, and campaign direction to shape brand universes that connect deeply with their audience. From fashion films and editorial content to full-scale branding, I help brands craft a clear, elevated, and memorable presence. My Approach Whether I’m working with an iconic label or an emerging designer, I bring a custom, culturally attuned approach. I start with story and strategy, then build cohesive aesthetics that reflect brand values, inspire trust, and drive engagement. I believe in design that evokes, not just design that sells. My Expertise Brand Identity Design - Logo systems, typography, tone of voice, guidelines Creative & Art Direction - Concept creation & visual oversight for campaigns, lookbooks, launches Fashion Film & Editorial - Visually-driven narratives with symbolic depth Content Strategy - Cohesive storytelling across digital, print, and social Graphic Design - High-end presentations, packaging, feed design, and editorial layout Highlights - Wrote & directed 3 fashion films selected at international festivals, including Milano Fashion Film Festival and featured on MUBI - Winner of the Fashion Communication Award / Rome, 2022 - Collaborated with Fendi, Moncler, Balestra, Slowear, and more - Led branding and campaign launches for luxury brands across Europe, the Middle East, the US, and Asia A brand that’s minimal, meaningful, and impactful is just a conversation away. Let’s make it happen.

Specialized in brand identity and development, social media design, editorial design, and print design. Proficient in Adobe Illustrator and Photoshop, with experience in After Effects for motion design and Camera Raw for photo retouching. As an Art Director, involved in overseeing campaign strategies across multiple platforms to ensure cohesive visual communication. Also experienced with Canva for specific design tasks.

I help companies build clear, consistent, and effective digital identities—combining strategy, design, and execution. With over 20 years of experience, I work across brand identity, website creation, and content production, supporting companies in translating their positioning into tangible, cohesive outputs. I design and develop Squarespace websites from scratch, from layout and content organization to visual identity, SEO/AIO and final setup. I create visual systems and brand assets, and produce content using traditional as well as AI tools, such as PowerPoint, Canva, Runway or Midjourney. I also support email communication, from newsletters to basic automation, ensuring consistency across all touchpoints, namely with Mailchimp, ensuring everything works together as a cohesive digital presence. I am also a skilled content creator, both a writer, and a podcast/video editor, with many years of experience in drafting effective texts for websites, social media, corporate documents from PowerPoint presentations to white papers, audios and videos, as well in creating AI-generated content. If you need someone who can take your digital presence from idea to a working, polished result, I can step in and make it happen. My approach is both strategic and hands-on: I don’t just define direction, I deliver—quickly, clearly, and with attention to detail. Moreover, I’m a published travel writer with recent work featured on Travelbinger, with articles focused on destinations, cultural experiences, and meaningful ways of exploring places. My writing combines storytelling, practical value, and a strong sense of atmosphere—helping readers both imagine and plan their journeys. I can deliver destination guides, travel features, hotel and experience reviews and blog posts. I am also competent in 3D modeling and interior design, able to create functional, visually refined spaces with strong attention to proportion, materials, and atmosphere. I work extensively with SketchUp for accurate modeling, space planning, and custom furniture development, transforming ideas into clear and buildable concepts. I also produce high-quality photorealistic renders, both static images and animated walkthroughs, helping clients visualize projects before execution with realistic lighting, textures, and mood. My approach combines design sensitivity with technical precision to deliver presentations that are both inspiring and practical.

From 1993 to 2009, I was part of Swatch Group Italy, working at Swatch Lab of Milan, creative laboratory of the Swatch brand, as a Senior Designer for the creation of new watches. From 2009 to 2015, I have collaborated with Gucci Luxury Timepieces International. Working the Creative Director Frida Giannini and the team in Switzerland closely, I realized the complete renovation of the collections for men and women, composed by families Classic, Fashion, Icon, Sport, automatic and quartz for a total of more than 150 references. In 2017 I started again to collaborate with Swatch Group AG. I also worked with brands Blancpain, Hamilton, Tissot, Lee Jeans Watches, Mondia, Sector, Maserati, Renzo Watches, and many microbrand.

As a passionate designer, I create solutions that have a high visual impact. I am a well-rounded, creative print and digital designer. In the past few years, I have personally worked for over 1,000 businesses in 30 countries worldwide in just about every industry imaginable. I am experienced and reliable, and specialize in editorial layouts, user guides, brochures, labels, and packaging. I have substantial experience designing magazines, infographics brochures, catalogs, posters, flyers, print ads, websites, and much more. The essence of my competency lies in a complete and fast branding, and I am seeking the opportunity to work with your brand and be part of the chain that helps your business to grow. I have excellent communication skills and excel at being a team player. I am self-motivated, take ownership and responsibility of my work, and work efficiently and effectively within time and budget constraints. I believe unique concepts and strategic ideas are the foundation of great design and I love finding creative new ways to present information to a user. I always do extensive research at the beginning of each new project to make sure I can offer the best solution for you and your target market. In addition, My completed artwork is print or upload ready to client specifications. My services include: • Infographic Design (static, video, and interactive) • Presentation Design (static and interactive) • Magazine Design (static and interactive) • Brochure Design (static and interactive) • Banner Design • Web & Interactivity I invite you to look at my full portfolio to see how I work!

"Probably the most talented Brand Identity Designer on Upwork. Professional, timely and extremely creative. Highly Recommend." As a Top Rated Plus, Expert-Vetted Freelancer (Top 1%) and a former Brand Marketing Manager, I bridge the gap between high-level brand strategy and premium visual execution. With over 15 years of industry experience, I don’t just design logos—I build cohesive, strategic visual ecosystems that capture market share and align perfectly with your business goals. If your business lacks the visual consistency needed to command premium pricing or stand out in a crowded market, I am here to help. Because I approach design with a marketer's mindset, your visual identity will be built to convert, scale, and resonate deeply with your specific audience. ⭐ 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 & 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 I specialize in creating comprehensive brand identities that go beyond just a logo. My unique background as a 𝗳𝗼𝗿𝗺𝗲𝗿 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 allows me to approach design with a strategic mindset, ensuring alignment with your business goals. Clients consistently praise my ability to deliver designs that exceed expectations: 🗣️ "𝑴𝒐𝒏𝒊𝒂 𝒊𝒔 𝒂𝒏 𝒊𝒏𝒄𝒓𝒆𝒅𝒊𝒃𝒍𝒆 𝒅𝒆𝒔𝒊𝒈𝒏𝒆𝒓, 𝒕𝒓𝒖𝒍𝒚 𝒂 𝒓𝒂𝒓𝒆 𝒇𝒊𝒏𝒅! 𝑺𝒉𝒆’𝒔 𝒆𝒙𝒄𝒆𝒑𝒕𝒊𝒐𝒏𝒂𝒍𝒍𝒚 𝒄𝒓𝒆𝒂𝒕𝒊𝒗𝒆, 𝒘𝒊𝒕𝒉 𝒂 𝒈𝒓𝒆𝒂𝒕 𝒆𝒚𝒆 𝒇𝒐𝒓 𝒅𝒆𝒕𝒂𝒊𝒍 𝒂𝒏𝒅 𝒂 𝒄𝒍𝒆𝒂𝒓 𝒖𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅𝒊𝒏𝒈 𝒐𝒇 𝒑𝒓𝒐𝒋𝒆𝒄𝒕 𝒐𝒃𝒋𝒆𝒄𝒕𝒊𝒗𝒆𝒔 𝒂𝒏𝒅 𝒕𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔." 🗣️ "𝑴𝒐𝒏𝒊𝒂 𝒅𝒊𝒅 𝒂𝒏 𝒆𝒙𝒄𝒆𝒍𝒍𝒆𝒏𝒕 𝒋𝒐𝒃. 𝑺𝒉𝒆 𝒘𝒂𝒔 𝒓𝒆𝒂𝒍𝒍𝒚 𝒄𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝒂𝒏𝒅 𝒎𝒂𝒏𝒂𝒈𝒆𝒅 𝒕𝒉𝒆 𝒑𝒓𝒐𝒋𝒆𝒄𝒕 𝒆𝒙𝒄𝒆𝒑𝒕𝒊𝒐𝒏𝒂𝒍𝒍𝒚 𝒘𝒆𝒍𝒍. 𝑯𝒊𝒈𝒉𝒍𝒚 𝒓𝒆𝒄𝒐𝒎𝒎𝒆𝒏𝒅 𝒉𝒆𝒓!" 🎨 𝗦𝗸𝗶𝗹𝗹𝘀 ✅ 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗗𝗲𝘀𝗶𝗴𝗻: Logo Design, Brand Guidelines, Social Media Assets ✅ 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻: Packaging, Label, Flyer, Brochure, Catalogue, Billboard Designs ✅ 𝗔𝗜 𝗧𝗼𝗼𝗹𝘀: Generative AI Modeling, AI Image Editing, Prompt Engineering ✅ 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Adobe Suite, MidJourney, Canva, Figma 📦 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗢𝗳𝗳𝗲𝗿𝗲𝗱 ✔️ 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 ✔️ 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 & 𝗟𝗮𝗯𝗲𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 ✔️ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝘀𝘀𝗲𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 ✔️ 𝗣𝗿𝗶𝗻𝘁 𝗖𝗼𝗹𝗹𝗮𝘁𝗲𝗿𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 ✔️ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 🌟 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 ✅ 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: Private Schools ✅ 𝗛𝗲𝗮𝗹𝘁𝗵: Skincare, Supplements, Clinics ✅ 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: Software Houses, Fintech ✅ 𝗙𝗼𝗼𝗱 & 𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀: Coffee, Ice Cream, Beer ✅ 𝗥𝗲𝘁𝗮𝗶𝗹 & 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆: Baby Products, Restaurants ✅ 𝗕𝟮𝗕: Logistics, Reclaimed Wood, Software Development 🚀 𝗪𝗵𝗮𝘁 𝗦𝗲𝘁𝘀 𝗠𝗲 𝗔𝗽𝗮𝗿𝘁? ✅ 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗥𝗲𝘃𝗶𝘀𝗶𝗼𝗻𝘀: I ensure your complete satisfaction. ✅ 𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗪𝗼𝗿𝗸: Recognized for marketing excellence and logo designs. ✅ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: I craft unique designs tailored to your brand’s essence. ✅ 𝗙𝗮𝘀𝘁 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱: Efficient delivery without compromising quality. 💡 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲! Whether you're launching a new brand, rebranding, or seeking to elevate your visual presence, I’m here to bring your vision to life. 𝗕𝗼𝗼𝗸 𝗮 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗱𝗮𝘆❟ 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗲𝘅𝘁𝗿𝗮𝗼𝗿𝗱𝗶𝗻𝗮𝗿𝘆 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. Keywords: Brand Identity Design, Graphic Design, Logo Design, Packaging Design, Brand Guidelines, Social Media Assets, AI Image Generation, Prompt Engineering, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Canva, Branding Expert, Creative Designer, Digital Branding Solutions, Visual Identity Creation, Custom Logo Design, Marketing Collateral, Branding Strategy, Label Design, Flyer Design, Brochure Design, Catalogue Design, Billboard Design, Digital Marketing, Creative Branding, Visual Branding, AI-Powered Design, Brand Consulting.