Hire the Best Catch Phrases Specialists

I miss the days when getting jobs was based on talent and skill and not on who had the most money to buy connections! A slap in the face to us starving artists aside, here's a little about me: I have nearly 20 years of experience in the writing world. I have done everything from serving as a technical writer for the government to serving as director of marketing for an educational therapy institute. I can write long-form or short-form copy and everything from landing pages to radio spots to scripts for videos and email copy. A few of my niches include mental health, wellness, pets, lifestyle, home improvement, cannabis, wine, food, candy, and parenting. I have also worked with tons of clients in the fashion industry, even though I wear socks with sandals. I have loads of experience in marketing, including SEO optimization, email funnels, lead magnets, paid ads, A/B testing, and social media. My rate is fairly flexible, especially if your industry is one I'm passionate about (such as mental health, sustainability, or animals). What you'll get from me is a driven, smart, and efficient writer, editor, and marketer who is extremely creative and very easy to work with (check out my reviews). What you won't get is a disappearing act, dishonesty, or half an effort (as online job portals have begun to feel more like dating apps, I feel like I should mention all this). I am available for one-time jobs as well as long-term contracts. I have clients I met on here that I've worked with for nearly a decade. Thanks for reading this and have a great day!

My ad concepts have driven over $1M in spend and 15,000+ purchases for a health supplement ecommerce brand scaling across Meta. That's not account-level performance I'm borrowing. Those are my concepts, my briefs, my angles. My last client put it this way: "Amir is an incredibly fast and efficient strategist… routinely briefing for 400+ ads in different formats and different product lines per week, plus boosting our output with AI statics to strengthen our testing." Results across recent brands: → Health supplement brand: $1M+ in spend on my concepts, 15,000+ purchases, 400+ briefs/week, 49% top thumbstop rate → Medical device brand: identified an untapped persona, built the concept end-to-end. Daily ad spend scaled from $300 to $3,000 within 3 days → Fitness brand ($150K+/month spend): top concept scaled to $56K+ in spend with A-rated hook and CTR scores → Camping brand: 1,716 purchases in 30 days across 16 ads, all top performers rated "Above average" by Meta Every concept I write starts with the customer's current belief, not the product: what they think right now, what they already tried, what's stopping them from buying. I run every brief through what I call the Creative Matrix: Angle + Persona + Format. That's what separates a brief that scales from one that dies in testing. What I deliver: → Ad concepts and creative briefs (Meta, TikTok) → UGC scripts with hooks built on buyer psychology → Direct-response landing pages and advertorials → VSL scripts for cold traffic → Angle development and creative testing frameworks Tools I work in: → Atria → Foreplay → Meta Ads Library → Notion → ChatGPT, Claude, and other AI copy tools As a DTC creative strategist, I work best with health, supplement, and fitness ecommerce brands spending $10K+/month on paid social. If your creative pipeline is the bottleneck, not your media buying, not your product, send me a message. Tell me what you're selling, what's running, and what's not converting. I'll tell you within 24 hours whether and how I can help. - Amir Creative Strategist | Copywriter

Some brands need a Creative Strategist. Some need a Direct Response Copywriter. Most scaling DTC brands need someone who understands both and knows when to switch. I work both ways. If you have a strategist, I write the copy. If you have a copywriter, I handle the angles, research, and briefs. If you need someone to own the full creative engine, I do that too. I specialize in cold traffic for DTC ecommerce. That means VOC research, competitor analysis, avatar mapping, angle development, and briefs your editors can execute without hand-holding, and the copy itself when you need it. Advertorials, listicles, UGC scripts, mini-VSLs, landing pages, full funnel copy, etc. I can diagnose why an angle won or died, decide what to iterate, scale, or kill, build the next test, and write it…from the strategy to the asset your media buyer runs. I learned this way of working from Kevin Wagner, the lead copywriter behind Tai Lopez's 8-figure funnels. I've written cold traffic copy for: - LiveGood (9-figure supplement brand) - Fit Body Boot Camp (Chino Hills) - US/EU Agencies managing $250K+ monthly Meta ad spend ❌ What I won't do: run your media buying, write SEO blog posts, or craft cute brand voice taglines. If you need someone who treats creative strategy and copywriting as one discipline and delivers work your team can actually use, send me a message. Tell me what you're selling, where you're running ads, and what's not converting. I'll tell you if I can help. Kevin :) --------------------------------------------------------------------------------------------------------------------- FAQ --------------------------------------------------------------------------------------------------------------------- What niches do you work with? ✅ Beauty - dark spot treatments, anti-aging creams, eczema, hair repair, skin irritation, wrinkles, etc. ✅ Health & Wellness - women's supplements, weight loss, menopause & hormonal support, ED, prostate health, blood pressure, GLP-1, etc. ✅. Pet - joint supplements, gut health, accessories, etc. ✅ Home & Orthopedic - water/air filtration, posture correction, barefoot footwear, medical shapewear, etc. ✅. Kitchen accessories and other DTC verticals. NOTE: I don't write for SaaS or luxury brands that want "pretty words" over conversion. --------------------------------------------------------------------------------------------------------------------- Do you write for native/Taboola ads, or just Meta? Both. Whether you're running advertorials for Taboola or Meta, or you need complete funnels built for Meta, from ads to upsell pages, I cover it. --------------------------------------------------------------------------------------------------------------------- Do you just write, or do you also handle the strategy? Both. If you have a strategist, I write the copy. If you have a copywriter, I handle the angles, research, and briefs. If you need one person to own the full thing…strategy, copy, editor-ready briefs, I do that. --------------------------------------------------------------------------------------------------------------------- What pieces of copy do you write? ✅ Full funnels - from ads to upsell/downsell pages ✅ Quiz funnels ✅Advertorials, listicles, and hybrid prelanders (native, Taboola, Meta) ✅ Static & long-form ad copy ✅ UGC scripts, TikTok ads, and mini-VSLs ✅ YouTube & Meta ads ✅Native ads ✅ Sales pages, sales letters, and Hybrid PDPs ✅ Long-form VSL scripts ✅ Email sequences ✅ Upsell/Downsell Pages

🌟 EXPERT-VETTED || TOP 1% OF FREELANCERS ON UPWORK 🌟 Finding the right words to reach customers is challenging. Getting customers to say YES is even harder. When emails go unopened or websites flatline it’s easy to get discouraged. That’s why creating powerful messaging really matters. Recent client feedback💥 "Colleen delivered creative and thoughtful brand voice samples for our project! She was an enthusiastic ray of sunshine, and her work showed genuine energy, flexibility, and a commitment to understanding our brand’s needs. The samples provided insightful and well-considered approaches, and she was proactive and responsive throughout. Colleen would be a great addition to any creative project looking for fresh and well-crafted copywriting." Now, I'm blushing. Too many companies stick with bland copywriting that simply falls flat, creating a feeling of frustration that is hard to shake. It takes guts to be in business, and you deserve knockout copywriting that explodes growth. You deserve: ✅A website that drills down and attracts customers ✅Emails that sell more ✅Lead gen that builds your base ✅Words that work for you 24/7 It’s time for powerful copy that helps you stand out and sell more: ✅Build a bold brand ✅Get clear messaging ✅Watch leads roll in I'm an intuitive writer, snappy and creative, and a former StoryBrand Certified Guide. My goal? Turn your industry expertise into word-driven action, for more leads and stronger sales. I’m also doctorate-level science savvy and a word-nerd at heart. Let's make your brand stand out. Try me! Fave Projects: 🌐Website Copywriting 🔝Copy Uplevels (Taking AI to Human) 🎯Brand Messaging 💸Pitch Decks 🪝Taglines 📝Mission, Vision and Values Statements 🖥️Emails 🛜Social Ads 💡Brand Naming 💲Sales Landing Pages ↗️Start-Up Brand Positioning 🤯Words on Anything 💥Your Next Project Be the industry standout you were meant to be with words that work. Reach out!

🟢Brand Identity that Elevates Your Presence 🟢Attracts Your Audience 🟢Perfectly Encapsulates your Brand Story 🟢Fuels growth 🟢 Creates an Unforgettable Impression 🟢Drives Engagement 🟢 Boosts Business Performance 🟢Embodies your Mission, Vision & Values and 🟢Positions you for Lasting Success 🎯You're at the right place: • If you want to Transform your Business, Brand and need a Branding Strategist who'll develop a winning strategy for your brand, from DAY ONE! • If you think "I need a full pitch Brand package that I KNOW 100% will tell our brand's story RIGHT" • If you're searching for a professional who is motivated to work closely with you • AND that you can trust to get the job done RIGHT the FIRST time! WHAT DO I DO? I help brands to know who they are, why they matter, & how to say it. I am the Branding Expert who will generate 3X more qualified leads for you, in your quest for Business and Brand Identity. 🟢Working with me, you will: ★ Stop STRUGGLING with Names - we handle the Brand Identity, Brand Strategy, Brand Positioning, Trademark and Domain Availability ★ Put your best foot forward for your one shot at launching your brand or business ★ Skip all the hassle and simply CHERRY-PICK the names you love. ★ Shape your brand identity and make a lasting impression on your customers or clients they won't forget ★ Receive ONE-OF-A KIND Exceptional names that are Captivating, Unforgettable, Distinct, Futureproofed and Easy to spell, say & remember ★ Capture ATTENTION with that one NAME that LOOKS, FEELS and SPELLS perfect and speaks volumes about your brand ★ Work with a Seasoned Naming Specialist who regularly wins business and outshines over other and has named over 100+ brands ...PLUS even save money by taking my high-quality work at great rates 💎What makes my services Unique?💎 We are one of the few that still use pen, paper and our brains during the brainstorming process, instead of automatically computer generated Names. We always create memorable and catchy attention-grabber, tailored to your brand and customers! 🏆My Branding EXPERTISE covers: ✅Brand Identity ✅Brand Names ✅Business Names ✅Company Names ✅Product Names ✅Service Names ✅App Names ✅Slogans & Taglines ✅Setting a Powerful & Strong Narrative ✅Brand Personality and Identity ✅Expert Brand Consulting ✅Compelling Storytelling ✅Strategic Positioning Mastery ✅and Anything else that needs Naming! ⭐My Upwork clients have a LOT to say about me: 🟢"Outstanding job. I'm pleased with the brand names...You surpassed my Expectations... will definitely hire again " My service GUARANTEES satisfaction, timely delivery, & mind-blowing results that will captivate your audience. 🟡About me: With over 7+ years in the field, I'm a Seasoned Branding Expert who has successfully named 100+ businesses in the field. I have had the privilege of working with a diverse range of clients across various industries, gaining a lot of experience and helping them establish a strong brand identity that stands out in the competitive market. Creativity is in my DNA and my unparalleled passion for naming breathes life into brands. Over the years I've honed my skills to become a complete LEADER in the field. As a Brand Strategist and Naming Expert I excel in crafting both Brand and Visual Identities with which I forge Unforgettable & Impactful Brand names. ⭕Approximate project timeline: 1 week So if you're looking for a motivated safe set of hands to take the weight of this project, off your shoulders and work with you to get the job done right, then PRESS THAT BUTTON 🫵 and lets have a chat!

Your story is POWERFUL. Your copy isn't carrying it yet. ══════════ 𝑰𝑺 𝑻𝑯𝑰𝑺 𝒀𝑶𝑼? ══════════ ✔️ Your website sounds like you wrote it for Google instead of for the person you want to help ✔️ You have a draft, maybe several, and none of them feel right ✔️ Your launch is fast approaching and your positioning doesn't feel solid yet ✔️ You have a story that needs to be told in your voice, not a generic one ✔️ Your brand sounds like everyone else who does what you do ✔️ Your messaging is scattered across your site and socials, and none of it sounds like the same person wrote it ✖️ You need high-volume content on a tight turnaround with no discovery process. The discovery that shapes the work is brief, but it's non-negotiable. You don't need more content. You need someone who understands the person on the other end of it before anything is written. ═══════════ 𝑾𝑯𝑨𝑻 𝑰 𝑩𝑹𝑰𝑵𝑮 ═══════════ 🎯 I'm a copywriter and story strategist. I bring the psychology, the audience research, and the strategic thinking that happens 𝙗𝙚𝙛𝙤𝙧𝙚 the writing, so your ideal client arrives at your page uncertain, guarded, and leaves thinking "they actually get it." 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 & 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Audience and ideal-client research so your messaging meets the right person where they are 𝐁𝐫𝐚𝐧𝐝 𝐕𝐨𝐢𝐜𝐞 & 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 Brand positioning and story development so everything you publish sounds like one coherent, trustworthy voice 𝐂𝐨𝐩𝐲 & 𝐒𝐭𝐨𝐫𝐲 𝐄𝐝𝐢𝐭𝐢𝐧𝐠 Copy editing and story editing rooted in emotional intelligence — the draft that's almost right becomes the version you're proud to send anywhere 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 & 𝐌𝐞𝐦𝐨𝐢𝐫 𝐆𝐡𝐨𝐬𝐭𝐰𝐫𝐢𝐭𝐢𝐧𝐠 Narrative content and memoir ghostwriting rooted in deep listening, careful voice-matching, and the patience to get it right ══════════════ 𝑾𝑯𝑨𝑻 𝑪𝑳𝑰𝑬𝑵𝑻𝑺 𝑺𝑨𝒀 ══════════════ ★★★★★ "Anne is an incredibly talented writer and editor and takes seriously the intent of the copy, not what any certain type of copy is supposed to sound like." — Halley, Therapist ★★★★★ "It wasn't generic filler; it was thoughtful, strategic writing that actually represented who we are." — Denzil, EconomyAI ★★★★★ "Anne is one of the best copywriters I've worked with, given her attention to detail and thoughtfulness. She really tries to understand your business, tone, and online persona. I've already rehired her for another project." — Farah, Real Estate Client ★★★★★ "Anne is emotionally intelligent, perceptive, and highly skilled. Her feedback was thoughtful, clear, and incredibly helpful." — Kyla, KC & Co ★★★★★ "A top-tier freelancer I would strongly recommend." — Rafael, Aon Data ★★★★★ "Anne is exactly what I need to write my memoir! Her style of writing is compelling and excellent." — Jenna ═════════════ 𝑷𝑹𝑶𝑽𝑬𝑵 𝑹𝑬𝑺𝑼𝑳𝑻𝑺 ═════════════ → 𝐑𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞 𝐜𝐨𝐩𝐲 78% of listings sold in under 10 days. 100% sold within 30. Listing copy built around buyer identity, not property features. → 𝐋𝐨𝐜𝐚𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐟𝐞𝐚𝐭𝐮𝐫𝐞 One story, written for the right reader. One weekend later, the owner felt it in his business. → 𝐏𝐫𝐞-𝐥𝐚𝐮𝐧𝐜𝐡 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐩𝐚𝐠𝐞𝐬 Figma copy reviewed, restructured, and sharpened for conversion before launch, with positioning anchored to ideal-client research. → 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐜𝐨𝐩𝐲 Existing pages refined for clarity, emotional resonance, and audience fit — the kind of copy that makes the right client feel found. → 𝐈𝐧𝐯𝐢𝐭𝐞𝐝 𝐛𝐲 𝐓𝐡𝐞 𝐃𝐚𝐢𝐥𝐲 𝐌𝐞𝐚𝐥 to join its Culinary Content Network, based on the quality and consistency of published blog content. ═════════════════════ 𝑯𝑶𝑾 𝑾𝑬'𝑫 𝑾𝑶𝑹𝑲 𝑻𝑶𝑮𝑬𝑻𝑯𝑬𝑹 ═════════════════════ 1. 𝐃𝐈𝐒𝐂𝐎𝐕𝐄𝐑𝐘. A few focused questions about your audience, your goals, and what you're trying to accomplish. Brief, but non-negotiable — it's what makes everything after it work. 2. 𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇. I map your audience's emotional journey and identify what they need to feel before they trust you enough to reach out. 3. 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘. I develop the voice, language, and positioning that make your brand the one people remember. 4. 𝐃𝐑𝐀𝐅𝐓 & 𝐑𝐄𝐅𝐈𝐍𝐄. You get copy that sounds unmistakably like you while resonating with the people you most want to serve. 5. 𝐃𝐄𝐋𝐈𝐕𝐄𝐑. A final version you'd send anywhere without a knot in your stomach. Three months from now, your website works while you sleep. That's the work. ═════════════ 𝑹𝑬𝑨𝑫𝒀 𝑻𝑶 𝑺𝑻𝑨𝑹𝑻? ═════════════ Whether you need: → A website that finally sounds like you → Real estate copy built around buyer psychology → A memoir or narrative piece ghostwritten in your voice → Pre-launch positioning before your site goes live → Existing copy refined for clarity and emotional resonance 💬 Send me a message and let's talk about what you're working on. 🔵 Not sure yet? Ask me about my money-back guaranteed trial. Zero risk.