I am a professional digital marketer and website development project lead having worked on hundreds of websites generating meaningful ROI in a variety of industries. My diverse skill set allows me to manage anything related to website development (specialise in Wordpress & Shopify) and digital marketing projects.
My expertise spans multiple industry sectors including finance, real estate, fashion, entertainment, beauty, sports, IT & technology, travel and food to name a few.
WEBSITE DEVELOPMENT
I have over 15 years managing IT and website development teams across multiple projects, however, recently have specialised in Wordpress and Shopify websites including Woocommerce, blogging, publishers, customer website builds, marketplaces, and ecommerce platforms.
I have experience in a plethora of plug-ins that can maximise the growth potential for companies. My expertise includes the following:
- Responsive Design
- WooCommerce
- Building a new website from scratch.
- Custom wordpress theme development.
- Custom wordpress plugin development.
- Membership Website Development
- Database Management
- Website Migration
- PHP/ HTML
DIGITAL MARKETING:
A chartered marketer with 18 years’ experience delivering data-driven marketing strategies incorporating innovation, automation, and operational management. With a strong commercial-led focus, I am looking for opportunities that utilises my skills.
I have 18 years experience in marketing and communications and have worked with over 100 businesses spanning multinationals, start-ups, not for profits, and local businesses.
I possess experience across the full spectrum of marketing, ranging from B2C, B2B, client-side, and agency side, which has undoubtedly brought a wealth of knowledge, expertise, and results to a wide range of businesses.
Charles Darwin once said "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. "In today’s competitive digital marketplace, this is so true.
GENERAL PROFILE:
Whether it's search engine algorithms, A/B testing marketing creatives, website development, social media engagement, user metrics, WordPress, or customer experience, the best companies continue to learn and thrive on innovation, flexibility, and data to succeed.
Throughout my career, I have always brought strategy and hands-on experience to the party; this is the only way I believe you can get the holistic perspective to digital marketing and website development. So, how can I help you?
Good question, over the last 15 years I have worked on diverse projects consisting of SEO, Wordpress, PPC, SMM, affiliate marketing, content marketing, Google analytics, local search marketing, lead generation, inbound marketing, website development (Wordpress), social media, CRM systems (MailChimp, Hubspot, Infusionsoft) and conversions.
Whatever your digital marketing and website development needs, I can help.
From a client-side, I was Head of Marketing for a company called VideoJug back in 2006. I successfully drove marketing and website development results for this start-up to in excess of 14 million monthly unique users and over 300,000 daily search visits. At its peak, Videojug was in the top 1,000 websites in the world.
After Videojug, I started an agency called Bough Digital. Bough Digital is a professional full-service digital marketing company based in the UK, which aims to deliver a first-class, full-scale service to a variety of clients. With this, I have worked with some of the largest names in the UK and across the globe, including eBay, Antler, Reader's Digest, NHS, NASUWT, VMWare, and Alamy, to name a few. During this work, I have worked across multiple verticals and a multitude of digital marketing tactics.
MY KNOWLEDGE AND SKILL SET
Digital Marketing Strategy
Wordpress Development
Shopify Development
Data-Driven Insights & Actions
Search Engine Optimisation
Content Optimisation & Strategy
UX & UI
Google AdWords
CRM (Infusionsoft)
Competitor & Industry Analysis
Pricing Strategies
Customer Profiling
Campaign Management
Budgeting & Reporting
Social Media
Inbound Marketing
Omni-channel Communication
Analytics & Reporting
Data Visualisation
Lead Nurturing
Marketing Automation
PROFESSIONAL DEVELOPMENT & EDUCATION
Professional Postgraduate Diploma in Marketing
Msc in Business Management
Ba (hons) in Leisure & Sport Management
INTERESTS
Tennis
Squash
Soccer
Golf
Sports
Digital Photography (beginner)
Forex Market
Search Engine Marketing
Search Engine Optimization
Social Media Marketing
WordPress
Content Creation
UX Research
Content Strategy
Content Writing
Google Search
Web Development
Serge B.
Brighton East, Australia
$30/hr
5.0
1 jobs
🎯 I build brand systems that look agency-grade and ship at in-house speed.
I've spent 15+ years as the senior creative voice inside some of Australia's most recognised companies, taking full ownership of brand direction, visual identity, and design systems from the ground up. I'm equally comfortable building a brand from scratch or keeping one consistent across 1,000+ stakeholders.
Most of my career has been as the sole in-house creative embedded in marketing teams, so I don't just produce assets, I understand why they're being made, who they're for, and how they need to perform.
🏆 Projects I've led:
→ Full brand transformation for a 300+ franchisee network during a major acquisition, signage, storefronts, digital collateral and social assets, rolled out without breaking campaign continuity
→ Brand guidelines built as the single source of truth for a 1,000+ franchisee network, balancing consistency with room for local execution
→ Creative for the launch of Australia's first fully integrated digital property + finance platform
→ Self-serve design systems and templates on Canva and Marq that let non-designers produce on-brand assets independently, so teams aren't bottlenecked waiting on a designer for every asset
🧠 What I build
→ Brand identity & visual systems (guidelines, architecture, brand positioning)
→ Campaign creative across digital, social, print, and environmental channels
→ Digital-first & performance assets, Meta, LinkedIn, OOH, full-funnel creative
→ Scalable design systems & self-serve templates that let your team produce on-brand assets without bottlenecking through a designer
🧭 Brand Identity & Corporate Branding
I build complete Brand Identity & Guidelines systems from the ground up, brand architecture, strategic positioning, visual identity, and style guides that hold together across every touchpoint: digital, print, signage, and stakeholder level. Deliverables typically include brand guidelines, style guide documentation, visual identity systems, and brand strategy work that supports long-term development, rebrands, and rollouts across multiple markets or locations.
🧩 Logo Design
Every logo starts as an idea, sketched and iterated before I open Illustrator, then refined into a clean, versatile vector mark built to work everywhere: digital, print, signage, and social. I deliver full source files and vector formats ready for production, along with variations adapted for social kits and marketing materials. Where a brief calls for it, I can extend a logo into short motion versions for social and digital using After Effects.
🛠️ Tools & skills
Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects) | Figma | Canva | Microsoft 365 | AI-assisted creative workflows | Motion & short-form video | Photo Editing | Vector Tracing | Typography | Icon Design | Photography
🤝 How I work?
I move fast without dropping craft. Years of tightening process in-house means I don't need a long ramp-up to get to good work. I like building the infrastructure (templates, guidelines, self-serve tools) as much as the hero creative, because it's what keeps a brand consistent long after a project wraps and I'm not in the room anymore.
🙋 Who this is for?
→ Companies that need a senior creative who can own brand direction end-to-end, not just execute a brief
→ Businesses going through a rebrand, acquisition, or rollout across many stakeholders or locations
→ Anyone who needs campaign creative that's built to perform, not just look good
Send me a brief and I'll tell you exactly how I'd approach it.
Logo Design
Graphic Design
Creative Direction
Brand Identity & Guidelines
Brand Identity Design
Art Direction
Print Production
Figma
Adobe Creative Suite
Brand Development
Branding & Marketing
Brand Management
Digital Design
Social Media Design
Canva
Alexandra H.
Sydney, Australia
$41/hr
5.0
27 jobs
I came to design through ten years in marketing. That influences how I approach every project - strategy, structure, intent and audience, before we even consider the visuals.
I'm a Top Rated designer with 100% job success, specialising in multi-page print and publication design. That covers reports, whitepapers, capability statements, books, magazines, information design and long-form documents - anything where hierarchy, flow and visual clarity are doing real work!
Before the layout comes the thinking: what is the purpose, who is the audience, what do we want them to understand?
Alongside publication work I also take on brand identity, packaging and pitch decks when the brief calls for something broader.
If you've got a project coming up, message me with what you're working on. I'll let you know asap whether I'm the right fit :)
Tools: Expert in Adobe InDesign, Illustrator, Photoshop.
Alex
Branding
Adobe InDesign
Annual Report
Publication Design
Editorial Design
Layout Design
Data Visualization
Information Design
Graphic Design
Lucia L.
Perth, Australia
$65/hr
4.9
45 jobs
I am a Sydney based textile and fashion designer. Product developer and apparel brand consultant.
I am a very dedicated, professional, reliable and organised person, always very involved in everything I do. Responsible, creative and detail oriented, with extensive experience in the development of designs for different lines of products related to fashion. Proficient in researching current fashion trends. Adept at drawing, sketching and planning designs. TechPacks development. Follow-up of the production until the approval of the prototype. Collaboration in digital marketing.
I have been working in the industry for many years, here in Australia and also for other countries around the world: the United States, Mexico, Argentina, Malaysia.
I am new to UpWork, but I've been working for other platforms, you can check out my profile and see some of the projects I've worked on as a freelancer: freelancer.com/u/luciaaleiva
Thanks and kind regards,
Lucia
Accessories
Concept Design
Athleisure Wear
Fashion Consultation
Ready-To-Wear
Streetwear
Product Development
Graphic Design
Adobe Photoshop
Product Concept
Industrial Design
Product Design
Fashion & Beauty
Illustration
Tom H.
Fairlight, Australia
$65/hr
5.0
5 jobs
I'm Tom, a senior marketing strategist with 10+ years across tech, music and media, now working independently through my strategic marketing consultancy: Wax Digital.
My background covers the full scope of digital marketing. I have deep execution knowledge across individual digital channels, but where I add the most value is at the strategic level: building coherent marketing strategy and auditing how channels work together to drive a converting funnel.
What I can help with:
- Marketing strategy and audits
- GTM planning and launch campaigns
- Positioning and messaging
- Funnel design and conversion architecture
- Audience growth and channel strategy
- Content and social strategy
- Lifecycle and email marketing
- Influencer and partnership strategy
- B2B demand generation and lead gen
- Music marketing - everything above, plus artist brand development, release strategy, DSP platform strategy, and label services
I'm AI proficient and have embedded it into my day-to-day workflows. It significantly increases what I can deliver as a solo operator.
If you need a senior marketing partner who can hit the ground running, let's talk.
Digital Marketing
Digital Marketing Strategy
Marketing
Campaign Management
Social Media Advertising
Content Marketing
Digital Advertising
Email Marketing
Email Marketing Strategy
Influencer Marketing
Marketing Analytics
B2B Marketing
B2C Marketing
Organic Traffic Growth
Marketing Plan
Project Management
Berta J.
Hobart, Australia
$35/hr
5.0
13 jobs
Looking for a Graphic Designer who brings purpose and creativity together? 👁️ You’re in the right place!🤝
I’m an experienced Graphic Designer, Canva Template Specialist & Strategic Communicator, passionate about helping non-profits, educational initiatives, and sustainability-focused organisations bring their vision to life. I believe good design isn’t just about looking great, it’s about communicating your mission, inspiring action, and making a real impact.
With experience working across start-ups, design studios, marketing agencies, and non-profits, I thrive in projects that require coordination, empathy, and clear communication. I’m confident I can deliver work that not only meets your needs but also connects with your audience meaningfully.
What can I do for you?
❇️ Social Media & Digital Content
Flyers, Carousels, Stories, Infographics
Templates & Planning
Sticker GIFs, Spark AR Filters, ADS
❇️ Presentations & Canva Design
Google Slides & PowerPoint
Templates, Infographics, Animations
❇️ Branding & Visual Identity
Logos, Iconography, Colour Palettes
Brand Books, Graphic Guidelines
❇️ Infographics & Data Visualization
Statistical & Informational Infographics
❇️ Video & Animation
Editing, Visual Effects, Motion Graphics
TikToks, Reels, Music Videos, Book Pop-ups
❇️ Layout & Editorial Design
Reports, Menus, Brochures, Books, Covers
❇️ Illustration & Creative Assets
2D, Flat, Line, Kids, Character Illustrations
❇️ Campaign Design & Strategy
Concept, Guidelines, Graphic Line, Planning, Copywriting
❇️ Specialised Work
Board Games: Puzzles, Memory, Lotería, Snakes & Ladders
🛠️ Tools & Platforms I Use
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects) | Canva | Affinity Designer | Microsoft Office | Google Tools | HootSuite, Buffer, Later | Asana, Trello, Monday | Slack
☀️ Why Work With Me?
I combine creativity, technical skill, and empathy to deliver designs that not only look professional but also tell your story and engage your audience. If your project is mission-driven — whether it’s climate action, youth education, or non-profit campaigns, I’ll make sure your visuals inspire, inform, and create real impact.
Branding
Infographic
Editorial Design
Canva
Social Media Content
Animation Design
Board Game
Data Visualization
Nonprofit
Fundraising
Templates
Instagram Reels
Presentation Design
Visual Presentation Design
Email Design
Newsletter
Ebook Design
Editorial
Brochure Design
Poster Design
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Summa Linguae
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