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I help brands build clear and consistent visual identities that support growth before scaling. My work combines brand identity design and creative direction to define how brands look, feel, and communicate across their core touchpoints. I work closely with founders and teams who need clarity, structure, and long term usability in their visual systems. I focus on building well structured brand identities supported by strong visual rationale, clear presentations, and documentation that enables real world application. Every project is designed to be practical, scalable, and coherent over time. I collaborate with startups, digital products, and creative businesses that see brand identity as a strategic asset and want a solid foundation for decision making and expansion. If you are looking for a brand identity built with intention and creative direction grounded in execution, I can help.

Your brand's visual system should communicate the quality of your offer before a single word is read. I build Strategic Brand Identity Systems for luxury and premium brands — from positioning to logo, guidelines, and website-ready execution. I'm Joao, a Top-Rated Brand Identity Designer and Creative Director. What sets my work apart is the strategic layer underneath every visual decision. I don't start with aesthetics — I start with positioning. That means your identity isn't just beautiful; it's structurally built to scale, attract the right clients, and hold up across every touchpoint from print to web. I work directly with founders and brand leads, managing execution behind the scenes so you get senior-level thinking without agency overhead. Here's what I can build for you: 🔹 Brand Identity Systems — Logo, typography, color, and visual language built as a cohesive system 🔹 Brand Strategy & Positioning — Clarity on who you are, who you serve, and how you're different 🔹 Brand Guidelines — Scalable documentation your team and vendors can actually use 🔹 Luxury & Premium Branding — Refined visual systems for high-value, lifestyle, and aspirational brands 🔹 Website Design — Identity systems translated into responsive, conversion-ready websites 🔹 Creative Direction — Art direction and visual oversight for campaigns, launches, and rebrands ✅ Top-Rated on Upwork with a 5-star rating across 18 completed projects ✅ $16K+ earned working with founders and brand leads across 4 continents ✅ Work featured on The Dieline and Packaging of the World ✅ Clients include luxury, lifestyle, CPG, real estate, and SaaS brands ✅ 4 active ongoing partnerships — trusted for long-term creative direction If your brand needs a visual identity that reflects the real quality of your offer, send me a message. I respond within a few hours and I'm happy to review your current brand before we talk.

⭐ Updated Portfolio - Check It Out Now ✔ 20+ Years of experience as designer ✔ Clients and projects worldwide ✔ Small businesses, big companies and corporations ⚡ My skills: ✔ Fast response ✔ Creative and detail-oriented ✔ Proficient in all major design softwares (latest Adobe, Corel, Canva, Figma and others) 📝 My services: ✔ Logo Design, Branding and Visual Identity ✔ Graphic Design, UI Design and UX Design ✔ Web Design, Social Media and Presentations 👍 Please don't hesitate in contacting me.

I don't do marketing that looks good and delivers nothing. I build marketing systems that drive growth, strengthen positioning, and generate measurable business impact. For the past 10+ years, I've worked across 60+ companies in Brazil, the US, and Europe, leading strategies that connect marketing directly to revenue, acquisition, retention, and market expansion. My experience spans growth, brand strategy, partnerships, and revenue operations across both B2B and B2C markets. I've founded agencies, led marketing for global commerce companies, managed outbound partnerships for European TV networks, built growth strategies for US-based AI startups, and executed campaigns that generated 4x ROI while reducing acquisition costs by 35%. I've worked as a fractional CMO and strategic growth lead, managing teams, budgets, vendors, C-level stakeholders, and full go-to-market strategies from the ground up — connecting positioning, execution, and business growth. What I do: → End-to-end marketing strategy focused on positioning, acquisition, retention, and revenue growth → Growth architecture for B2B and B2C companies — from funnel strategy to attribution and scalability → Brand repositioning, market expansion, and go-to-market execution → Cross-functional leadership across marketing, sales, product, and operations → KPI frameworks, attribution systems, and scalable marketing operations → Team leadership and mentorship, including building teams from scratch Some results: • Led a B2B product launch that generated $60K+ in purchase orders within the first week • Ran enrollment campaigns that reached 100% occupancy 30% ahead of schedule with 4x ROI • Increased qualified organic traffic by 62% in 90 days for an edtech company • Opened 3 new B2B market segments in under 6 months, increasing qualified leads by 42% • Helped drive 6-figure monthly revenue through strategic paid media management • Increased engagement by 78% through a 360° campaign that also boosted qualified traffic by 41% Strong experience with lifecycle marketing, CRM automation, attribution systems, and AI-driven marketing workflows using HubSpot, Salesforce, Zapier, Make, and n8n. I work exclusively with international companies. Fluent in English and Portuguese, with experience adapting marketing strategies across different markets, audiences, and growth stages. If your company needs someone who can lead marketing end to end — from positioning to pipeline growth — let's talk.

✅ 10+ YEARS OF EXPERIENCE ✅ TOP RATED WITH 100% SUCCESS RATE ✅ 5-STAR CLIENT FEEDBACK 🛠️ Brand Strategy & Identity Design | Packaging Expert | E-Commerce Design 🛠️ I help founders define their brands and communicate consistently with their audience. Your branding reflects your business and directly influences your sales. I create Brands that work, through a proven process, I will take you on a (re)discovery journey starting from Strategy to Launch. Whether you're starting a new project or taking your business to the next level, get in touch and see how I can help you achieve your goals. About me: 🇨🇭 Swiss Designer Living in Brazil 🇧🇷 👨‍🎓 BA in Visual Communication and Art Direction, 🔥 Experience in Top European agencies 🌟 Notable Projects: Crocs, Adidas, Reebok, Olympus, Campari & more. 🌱 Discounts for brands with a positive environmental or social impact. I take pride in making a difference in the lives of my clients and offer agency quality work at affordable rates. Let’s work together and build something dazzling. For more information please visit: firstlightsdesign.com

I am a Senior Branding and UX/UI Designer with over 7 years of experience transforming the digital presence of businesses. My delivery goes beyond code or pixels: I build the visual authority and conversion infrastructure your company needs to scale. What I Deliver I combine strategic Brand Identity creation with the development of high-performance websites and landing pages (WordPress/Elementor). My goal is to ensure your brand doesn’t just attract attention, but converts visitors into leads, bookings, and real sales. My Difference: Design with Intent I don’t just make "pretty websites" or "attractive logos." I design digital ecosystems that: - Communicate with clarity: Aligning your brand with your target audience. - Reduce friction: Using UX Design to guide users through the buying journey. - Convert consistently: Combining elite design, strategic copy, and ultra-fast loading speeds. Process & Technology Every project starts with a deep understanding of your business. Whether creating a brand from scratch or redesigning a current site, I choose the right stack for your goals—from Figma and Photoshop for visual conceptualization to WordPress, Elementor, Framer, or Webflow for technical execution. The result is always functional, responsive, scalable, and SEO-optimized. Let’s Elevate Your Positioning If you are looking for a professional who masters everything from your brand's foundation to the technical delivery of a high-conversion page, I am ready to help. Check out my portfolio: brianlucz . com See below what clients are saying about my work.