As a dedicated Email Marketing Specialist with a solid 3-year track record in the e-commerce sector, I have driven significant growth for various brands through targeted email campaigns. My expertise in leveraging platforms like Klaviyo, Mailchimp, and ActiveCampaign has enabled me to deliver a remarkable 36% ROI for a company's email marketing efforts, demonstrating my ability to not only attract but also convert potential customers into loyal followers.
I am dedicated to helping my clients succeed and always looking for new challenges and opportunities to grow my skills. Let's work together to make your email marketing campaigns a success!
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HOW I'LL HELP YOU:
Unlocking the Power of Persuasion and Drive Conversion Rates for Your Great Products
Enhancing Customer Retention with Seamless Messaging, Engaging Designs, and Personalized Buyer Journeys
Streamlining Email and SMS Efforts with Expert Support and Custom Strategies
Scale strategically across multiple channels
You get me + my proven processes & strategies + multiple marketing channels scaling strategically to drive you more revenue, faster, & more cost-effectively.
Build Customer loyalty to your brand
Find out of to regain your lost customers through my email marketing strategy.
⭐⭐⭐⭐⭐ Clinton was a tremendous contributor in helping us design and optimise our email efforts. Great attention to detail and optimisation efforts on a complicated campaign. Thanks again! ⭐⭐⭐⭐⭐
Guaranteed :
-Write high-quality copy
-Check your Domain Health ✅
-I will Forward, Reply and Engage with your email list. ✅
- Regular communicator, will keep you up to date on anything when it comes to the project. ✅
Free for a quick 10 minutes call so I can get a better understanding of your project📞
Let's keep in Touch!
Mailchimp
Email Campaign Setup
Email Marketing
Marketing Automation
Email Design
Klaviyo
Email Marketing Strategy
Email Copywriting
Copywriting
Email Deliverability
Lead Generation
Social Media Marketing
Marketing Strategy
Shopify
Dave F.
Liverpool, United Kingdom
$30/hr
5.0
80 jobs
I design and code responsive HTML emails for Mailchimp, HubSpot, Brevo, and Klaviyo. My templates look great across Gmail, Outlook, Apple Mail and all screen sizes and everything is fully tested through Testie.at. I can also help set up or manage your email marketing platforms.
I also build WordPress websites. Clean, modern and easy to maintain.
I work with Elementor, customise themes, set up plugins, and handle things like forms, integrations, performance optimisation and security. Whether you need a simple brochure site or something more customised, I focus on making it fast, mobile‑friendly, and straightforward for you to update.
Mailchimp
WordPress
CSS 3
HTML
Ahrefs
Callum R.
Moulton, United Kingdom
$75/hr
5.0
14 jobs
📈 Turn First Time Buyers Into Repeat Revenue
Most Shopify brands focus heavily on acquiring customers.
The brands that scale profitably focus on keeping them.
I'm a Retention & CRM Consultant specializing in Klaviyo, email marketing, SMS marketing, and lifecycle marketing for DTC ecommerce brands. I help Shopify businesses transform retention from an afterthought into a predictable revenue channel that increases repeat purchase rates, customer lifetime value, and profitability.
Unlike many consultants who stop at strategy, I work strategy through execution. I diagnose the retention engine, architect the solution, and either build it myself or oversee implementation to ensure it performs.
Currently, I lead retention marketing in-house for a premium DTC fashion brand generating £30M+ annually across four Shopify storefronts in the UK, US, EU, and Australia.
🚀 What I Help Ecommerce Brands Achieve
If your brand has an email list but isn't generating the revenue it should, I can help you:
✅ Increase repeat purchase rates
✅ Improve customer lifetime value (LTV)
✅ Reduce reliance on discounting
✅ Strengthen loyalty and retention programs
✅ Improve email deliverability and list health
✅ Build scalable lifecycle marketing systems
✅ Understand customer behavior through retention analytics
📧 Klaviyo & Lifecycle Marketing
I design and optimize the systems that turn customers into repeat buyers:
• Klaviyo audits and account rebuilds
• Email and SMS lifecycle flow architecture
• Welcome series
• Abandoned checkout flows
• Browse abandonment flows
• Post purchase journeys
• Replenishment campaigns
• Winback sequences
• VIP customer programs
• Sunset and re-engagement flows
• Campaign planning and execution
• Customer segmentation and suppression logic
• List growth strategies and lead capture systems
• Deliverability optimization and sender reputation management
🛍️ Shopify Retention & CRM Strategy
Beyond email and SMS, I help brands build a complete retention ecosystem:
• Klaviyo and Shopify integration setup
• ESP migrations into Klaviyo
• Loyalty program design and optimization
• LoyaltyLion implementation
• Customer retention strategy
• Returns reduction and post-purchase optimization
• Martech stack evaluation and rollout
• Customer experience improvement initiatives
📊 Customer Research, Analytics & Forecasting
Retention isn't guesswork.
I help brands make smarter decisions using data:
• Cohort analysis
• Customer lifetime value analysis
• Revenue forecasting
• Repeat purchase modeling
• Contribution margin analysis
• CAC and break-even modeling
• NPS and customer segmentation
• Survey design and analysis
• Voice of Customer research
• Stakeholder-ready reporting and recommendations
🏆 Recent Results
📈 Rebuilt a DTC wellness technology brand's Klaviyo account across English and German markets, increasing flow revenue by 3.5x within the first 30 days.
📈 Led the redesign of a multi-store LoyaltyLion program for a £30M+ fashion brand after identifying misaligned reward economics and low customer awareness.
📈 Built and optimized 30+ interconnected lifecycle flows across four international Shopify storefronts using advanced segmentation and suppression logic.
📈 Delivered large-scale customer research programs involving 6,000+ survey respondents, transforming customer feedback into actionable retention strategies.
🎯 Who I Work Best With
I typically partner with Shopify brands generating $500K+ in revenue, particularly within:
• Fashion & Apparel
• Beauty & Skincare
• Wellness
• Food & Beverage
• Coffee
• Lifestyle Brands
• Consumer Products
These businesses usually have a customer base, an email list, and growing traffic, but lack the retention systems needed to maximize customer value.
🤝 How I Work
Whether you need a one-time Klaviyo audit, a complete retention rebuild, or ongoing fractional retention leadership, my focus remains the same:
Turn retention into a measurable, compounding growth channel that drives repeat revenue and long-term profitability.
If you're ready to get more value from the customers you've already paid to acquire, let's talk.
Email Automation
Email Marketing
Marketing Automation
Customer Retention Strategy
Marketing Strategy
Ecommerce Marketing
Klaviyo
Email Marketing Consultation
Customer Retention
Customer Relationship Management
Customer Segmentation
Customer Lifecycle Messaging
SMS
Survey
Loyalty Marketing
Customer Engagement
Customer Analysis
Customer Satisfaction Research
Natalie P.
Bude, United Kingdom
$95/hr
5.0
105 jobs
Did you know that 67% of B2B buyers now use dedicated mail accounts to 'dodge' unwanted emails? Or that the average email open rate is 46%?*
The good news is that you don’t have to.
That’s my job – I marry together the trends, statistics and 15 years of experience to build you the best email marketing system you can buy. You just need to enjoy the results: an increase in sales, customers and your brand's visibility.
What do my clients say about me?
"Just wanted to say a MASSIVE thank you for your time yesterday - the call blew my mind!!! The knowledge you have on email marketing is amazing!
I have a few things I can now go away and try to reignite my email list - it's really renewed my energy for new opportunities and things to try to both, gain new subscribers and to re-engage the current ones.
I can't thank you enough!"
- Beth Hocking, Coach
What will you get from me?
- A full analysis of your customer journey
- Data handling and cleansing to protect your ISP reputation
- Simple, thorough segmentation with behavioural triggers and personalisation
- Beautiful, automated emails for Mailchimp or Hubspot
- Focused reports that push your emails to the next level of success
- Full, legal compliance with your country’s data protection laws
- Transparent communication and flexible working: it’s all about your results.
I strongly believe in testing and getting the best from your data, using your knowledge of your business. After working with some of the UK's largest brands and sending over a million emails, I understand what you need to do to stay at the top of their inbox. It’s even possible to “train” your customers to expect certain emails from you at certain times of year – these transaction emails can end up being your biggest sellers after the welcome sequence.
I also talk geek – if you have an IT manager or a specific designer, I will happily work with them to get the best bang for your buck, without a management headache. This includes hooking your email results into your CRM system or through to Google Analytics. You will get a full end-to-end view of your customer’s journey, so you know which ads and actions are getting the sales.
What am I like to work with?
"I had the pleasure of working with Natalie on several digital marketing campaigns and I can confidently say that she is an exceptional marketer. Her attention to detail and creativity helped elevate our campaigns to new heights and her ability to analyse data and adjust strategies accordingly always led to positive results."
Felipe Vianna
Senior CRM Manager – Unilever UK
Regain control of your email programme - click on Upwork's invite button and start talking to me. I'm looking forward to meeting you.
*Hubspot 2023 marketing statistics
Email Marketing
Marketing Automation
Email Copywriting
Content Creation
HTML5
CSS
Customer Relationship Management
Digital Strategy
A/B Testing
Md Razaul K.
London, United Kingdom
$25/hr
4.8
1,039 jobs
⏰ 1 hour of response time.
⭐ Unlimited revisions to ensure you will get 100% Satisfaction.
🌟 Support even after project completion.
🌙 Dark mode optimization.
📩Tested by EmailOnAcid.
I follow Best Practice Email Guidelines & test your template by Email on Acid to ensure that your email looks great in most of the email clients along with outlook also ensure the ultimate destination of email is in your client's Inbox not in Junk!
Hands-on experience in:
- Responsive HTML email template design & coding
- Custom email newsletter templates (design & coding)
- PSD, PDF, JPG to email
- Design modern, elegant, professional email newsletter for branding your product & services.
- Design layered PSD email template.
- Custom email newsletter templates for email marketing tools (MailChimp, Brevo, Active Campaign etc.)
- Email Deliverability and Testing.
Get it touch with me today if you have any questions that you would like to ask me first.
Mailchimp
Email Marketing
PSD to Mailchimp
Constant Contact
CSS 3
Graphic Design
Adobe Photoshop
Web Design
HTML5
Bootstrap
Campaign Monitor
Zoho CRM
Klaviyo
Microsoft PowerPoint
Presentation Design
Sarah G.
London, United Kingdom
$60/hr
5.0
22 jobs
"I loved Sarah! She could take my messy ideas and no direction and make a beautiful email campaign for me! She was creative and very responsive..."
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"Sarah was amazing to work with. Her writing was great, she matched our brand guidelines to a T, and never stopped communicating! I would 100% recommend her to others and would re-hire her in a heartbeat"
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"Sarah was great to work with! We are an education company and so Sarah's email expertise combined with her teaching background helped us to make big improvements in our email comms"
I can help you with:
- Email Copywriting: This includes one-off campaigns, sales sequences, and automations
- Email List Management: This means I can help you build your list with quality contacts, keep your list clean, and ensure your emails are getting to where they should be.
- Email Marketing Strategy: I can help you look at your email marketing funnel as a whole and develop a strategy that simplifies and personalises the customer journey.
I've worked with one-man-band businesses, start-ups, and 7-figure businesses (one in which I revamped their entire email strategy resulting in $1000s of added revenue each month).
Ready to start growing your business with email?! Just send me a message and we can get the conversation started.
I look forward to meeting and working with you!
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