Hire the Best Email Copywriting Freelancers
in the United Kingdom

I’m a UX Writer and Content Strategist who helps SaaS companies and B2B businesses explain complex products clearly, improve user journeys, and create content that turns website visitors into customers. Whether you’re launching a new product, improving your existing website content or helping your customers understand what you offer, I’ll communicate your value in confident Plain English. I usually work fully asynchronously, so you’ll receive high-quality content to your brief and deadline without meetings or micromanagement. My services include: ✦ Landing pages and high-converting website copy ✦ Full website copywriting ✦ UX writing for digital products ✦ Case studies and business one-pagers ✦ Website audits with clear actions you can implement immediately Why clients hire me: ✦ Consistent, high-quality content delivered on time without meetings ✦ Clear communication and regular updates throughout the project ✦ A friendly, reliable collaborator who keeps things simple Many of my projects are commissioned by clients I have worked with before, and you can check the feedback in my profile for reassurance. I’m a strong fit for: ✦ Small businesses without in-house marketing, content or UX support ✦ Founders and teams who want someone they can trust to own content delivery ✦ SaaS and digital products with early-stage UX or UI challenges ✦ Teams that prefer structured, fixed-price projects with clear deliverables ✦ Business owners whose first language isn't English and require a Native English copywriter If you don’t have in-house content or UX specialists, I will guide you through what I’m doing, why it matters, and how it will support your business goals. And, if you've got a design or development team, I have the technical background to work with them. If you need conversion-focused content delivered without meetings, I’d love to help. 📩 Send me a message or click ‘Invite to job’ to get started. ------------- Client feedback: ★★★★★ “Rick is a diligent, efficient, and collaborative person to work with. His initial support has already proved essential to helping Leapwise improve our marketing offer.” James Sweetland, Senior Consultant, Leapwise (direct client). ---- ★★★★★ "Rick was consistently communicative and easy to work with. The asynchronous nature of the collaboration worked especially well for me, allowing space for reflection without pressure while still keeping things moving. I appreciated his thoughtfulness and professionalism throughout the process." Upwork client. ---- ★★★★★ "I've been raving about how easy Richard made it to have my code reviewed. The feedback was invaluable!" Upwork client, website audit. ---- ★★★★★ “Richard was the best freelancer (of many) I've worked with on Upwork. He is very dependable, quick and clear in communication, and I could trust that he could handle little hiccups independently. I did not need to micro-manage at all and was relieved to simply see the work being done in a fair and thoughtful way with great attention to detail. In the one instance where there was a hiccup (Wordpress glitch-not user error), Richard offered to absorb the 1-2 hrs it would take for him to re-do it sufficiently, even though it wasn't his fault. Standup guy, skilled, and great to work with. I'll be back next time I have a job that fits his skillset, for sure!” Upwork client. ---- ★★★★★ “Rick did great work and we were all thoroughly impressed. Highly recommended!” Upwork client. ---- ★★★★★ “Richard (Rick) has been doing a great job for us. He's organised, communicates clearly and does high quality work. We will definitely keep working with him.” Upwork client.

Creative Consulting & Brand Development: I have worked as a freelance creative for over a decade. My work spans brand architecture, commercial production (branded content, commercials, and more), and multi-platform copywriting across industries. In short, I've produced every form of content you can think of! Creative Writing: I have authored books, articles, feature films, and animated series. Voice-overs and Voice Acting: As a trained actor, I have recently started doing voice-overs and voice acting. I do work in Swedish and English (I grew up in Sweden, but went to an English school and then moved overseas and have lived overseas since). I have access to a recording studio. Key Skills Writing: - Copywriting (all brand and marketing collateral, including direct response copy) - Blogs & Articles - Fiction & Non-Fiction Books for Children, Teens, and Adults (writing, developmental editing, and line editing) - Feature Films & Commercials Creative Direction, Planning & Design: - Creative Direction for Branding and Marketing - Design (social media posts, newsletters, brochures, presentations, etc.) - Directing & Producing Plays & Commercials I have worked with tools such as: - Canva (landing pages, brochures, presentations, social posts & videos) - WordPress - Figma - Surfer SEO & Clearscope - ClickUp - Monday - Slack - Asana - Trello - Klaviyo - Keynote (incl. animation) - Google Docs, Sheets & Presentations - Pages & Word - Numbers & Excel - Hootsuite - ChatGPT & Gemini - Sudowrite - Grammarly - Celtx As for my background, I trained as an actor/director at KADA/ASAD and a producer at UCLA Extension, but I have also worked as an executive PA to the CEO of an equity company and as a sales manager for an online art gallery before I became a freelancer. Being a freelancer has allowed me to combine my love of storytelling and entertainment with my love of innovative businesses. I just wrapped a one-year contract as the head of brand and content for a trading platform, where I built the brand from scratch and did all the copy for the website, emails, and social posts, plus shot commercials and branded content. I also helped direct two designers, one of whom is now taking over the design department. Throughout my freelance career, I've focused on writing, but with a heavy dose of digital marketing and branding. My passion is helping people communicate their unique story/brand, as well as playing around with innovative marketing and branding ideas. DRC might drive sales, but brand drives loyalty. I further have experience with long-form content, having written blogs and articles, as well as non-fiction and fiction books for clients. I've also done a fair amount of developmental editing. This side of my work allows me to truly indulge in my love of good stories! Communication is what I do best—from communicating brands to communicating stories that deserve to be heard, whether because they’re funny, outrageous, or will simply put a smile on your face. I have many long-term clients and enjoy building client relationships that last and evolve over the years. I have listed myself as an agency here simply so that I am able to collaborate with other freelancers as and when needed, though unless you need other skills than mine, you work with me and me alone.

Do you need a freelancer to complete your Klaviyo project with speed and quality? I got you. 𝗠𝘆 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: ✅ $1,000,000's generated via email and SMS marketing ✅ 5+ years experience in email and SMS marketing ✅ Klaviyo Certified ✅ Can do websites and CRO at a professional level 𝗪𝗵𝗮𝘁 𝗜 𝗪𝗢𝗡'𝗧 𝗱𝗼 𝗳𝗼𝗿 𝘆𝗼𝘂: ❌ Copy/Paste Designs - Your brand is unique. Unlike most freelancers or agencies, I create emails from scratch that reflect your brand's uniqueness to maximize revenue instead of just blending in with the thousands of brands competing for your subscriber's attention. ❌ Slow Delivery Times - I will turn around (almost) any email or SMS project within one week. I’m like the flash. ❌ Slow Response Times - If I don't respond within 30 minutes Its because of my short term memory loss, no in all seriousness I have always prioritised being on it, it’s what I’d want from a team member too. 𝗪𝗵𝗮𝘁 𝗜 𝗪𝗜𝗟𝗟 𝗱𝗼 𝗳𝗼𝗿 𝘆𝗼𝘂: ✅ Klaviyo Audits - Worried that your Email/SMS channels are weak and could be making a lot more revenue? I’ll do a full-scale audit of your entire account and give you a blueprint for maximum success. ​​✅ Klaviyo Setup - If you’re starting at ground zero and need your account set up, I’ll do it in 24 hours or less. Again I’m like the flash. ✅ Offer + Popup Creation - My most successful popup helped get 1000’s more emails for a million dollar 7 figure brand. ✅ Email Flows - I write, design, and implement best-in-class email flows, including your Welcome Series, Site Abandonment, Browse Abandonment, Abandon Cart, Abandon Checkout, Post-Purchase, Customer Winback, Sunset, and more. ✅ Advanced Email Flows - Maximize your channel’s success with hyper-profitable email flows you’ve never heard of. ✅ Email Campaigns & Promos - Need beautiful, high-converting email campaigns created FAST for your email calendar or your next promo? I got you. ✅ Segmentation - Not sure who to send to? I’ll create every segment your account needs to generate maximum opens, clicks, and revenue. ✅ BFCM Flows & Campaigns - It’s no secret. You need custom flows for big holidays like BFCM. Don’t leave thousands (or hundreds of thousands) of dollars on the table because you didn’t set this up before hand. ✅ Deliverability - Open or click rates dropping? I'll dive deep into your account and help you get back to thriving deliverability fast. 𝗛𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲: Click “Hire Me” now or invite me before I'm booked until the end of the year. I have fast turnaround times, but I will never take on a project if I'm fully booked. Talk soon, Ben Aka flash __ 𝗙𝗥𝗘𝗤𝗨𝗘𝗡𝗧𝗟𝗬 𝗔𝗦𝗞𝗘𝗗 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡𝗦: 1. Do you only do one-off projects? I’m open to both one-off projects and longer-term contracts. 2. What do the emails look like? Take a look at my portfolio! I have 100’s of designs I can send just request. 3. How quickly will you turn my project around? This all depends on the scope of your project. But we are the fastest on the platform Without hurting quality. 4. Do you write, design, and implement the emails? Is there anything we have to do? I handle everything! This means writing, designing, implementing, A/B testing, data exporting, and more. 5. Can you help me with my website and CRO? Yes I have experience with websites and CRO, all platforms including framer, Shopify, Webflow, Custom code and loads more. Just request and we can show loads of work and testimonials. **** Text after this is not important to read. **** #klaviyo #emailmarketing #ecommerce #email email marketing, ecommerce email marketing, ecommerce, shopify email marketing, klaviyo, email marketing shopify, ecom email marketing, email marketing for ecommerce, klaviyo email marketing, klaviyo shopify, email marketing strategy, ecommerce email marketing strategy, email marketing, abandoned cart flow klaviyo, email design

Over 12 years of experience in B2B sales and outbound lead generation including for FTSE 250 companies and growing my own 3PL company to £2,000,000 annual revenue within 3 years. I crafted our sales and marketing strategy to help achieve that growth. I build automated and multichannel outbound systems using Clay and other automation tools to help drive revenue and save time and money on outbound operations. The longer version: BUSINESS OWNERS TURN TO ME FOR HELP: - Building automated outbound campaigns via Email, Phone or Linkedin - Help with GTM or sales and marketing strategy - Setting up or improving outbound sales campaigns - Selling their B2B products and services - Sales and marketing strategy - Advising on best sales tools and methods - Improving outbound campaigns - Identifying ideal prospects and how to reach them - Crafting an irresistible offer to help book more meetings - Coaching or training in GTM systems ACCOMPLISHMENTS: -Founded a 3PL company and scaled to over £2,000,000 annual revenue and 20 employees in less than 3 years. - Generated $70k in closed revenue from one single email campaign over 12 months -Landed a £1,200,000 revenue account with a leading healthcare provider. -Closed £15k recurring monthly income in one quarter on a totally brand new income stream and negotiated all payments upfront. -Closed a £20k a month client who had contacted around 10 similar companies, beating the competition to land the deal. -Quickly earned Top Rated status on Upwork within months of launching as a freelancer MY EXPERIENCE: - Building Clay sales systems for VC backed SaaS companies such as Ninjio, Doppel and Blynk - Graduated from Clay's third offocial cohort in Jun 2024 - Automating outound workflows for US influencer agency - Building an automated outbound system using Linked In, Hey Reach & Clay for a US International Tech Company - Setting up and managing cold email campaigns - End to end sales and marketing strategy for my 3PL company - SMMA cold calling to Home Services Professionals - Selling digital marketing services for Yell to various industry professionals - Selling fulfilment services to Ecom companies for my startup 3PL company - Selling recruitment services to IT companies - Selling insurance direct to customers via warm and cold calling - Make certified I am a native English speaker and available for fixed term or hourly contracts less than 20 hours per week. Please do not invite for commission only roles.

I've driven $10M+ in sales for 7 and 8-figure brands. Not by sounding clever, but because I know how their buyers THINK. It starts with what most brands get wrong... Their copy is polished, clever, sounds great in a Slack thread, yet totally disconnected from what their buyer is really thinking at the crucial moment. This is because it's produced from an internal mentality, not an external one. And it's the difference between businesses that prosper and those that keep spinning their wheels. I do things differently. I assemble copy from the OUTSIDE in. Understanding how your dream buyer talks, acts, and behaves, so we target them with scalpel-like precision. Before a single word is typed, I'm already deep in your buyer's world: the buried Reddit threads, the Amazon 1-star rants and 5-star ravings, support tickets, the objections that are scattered all over your social media… the whole nine yards. I'm mining for three things : 1. What keeps them up at night 2. What they want more than anything 3. The exact words and phrases they use to describe both. So by the time I write that first line? I'm not playing Russian roulette on whether it'll land. I already know. That's the PulseMethod - my data-first framework for building copy from real customer psychology, so it hits exactly what your customers need to hear, exactly when they need to hear it. The result? Words that spark action, not an ignored scroll. I've run it for 7-8 figure brands for over half a decade and attributed $10M+ in sales across email, landing pages, websites, and cold traffic funnels. Because (shock, horror), it turns out people buy stuff when it resonates with them. What my clients are saying: "Absolutely brilliant writer. Turned our brand-heavy POV into landing pages that drove results. Lightning fast and a delight to work with." – Scott Great ability to encapsulate the feel of the brand in his emails. Fast turnaround and a pleasure to work with." – Bogdan "Quality work, every time. From landing pages to email campaigns, Marcus iterates tirelessly until it's exactly right." – Chelsea "Marcus is an exceptional copywriter who truly understands how to craft engaging and impactful content. He helped us develop clear, persuasive messaging for our website, including product descriptions, CTAs, and our brand story.” If sales have slumped and you suspect how you’re communicating with your market is the culprit, send me a message and I'll do a FREE teardown of any piece of copy of your choice. I’ll show you exactly where it's losing you sales, and how to fix it. I reply to all messages the same day Marcus

I create compelling, SEO-optimized copy for coaches, therapists, organizational leaders, and consultants. With 10+ years of copywriting experience, an academic background in health, psychology, and wellness, and an MBA specializing in marketing, my goals is to speak for your brand and grow your business by maximizing your traffic, engagement, and sales. My expertise: • Website copywriting • Email marketing copy • Blog writing • Advertising copy for social media and Google “Catherine is a hugely talented writer who managed to express the feeling of my brand even better than I could have imagined! I can't wait to work with her again on my next project. Did I already say Hugely talented?! 10/10” "Very friendly, professional, willing to take ideas on board, but also has a great sense of independent creativity when required. 100% recommend!" "Catherine is an exceptional copywriter, able to adapt her writing style to the target audience, delivering flawless articles and on time. I highly recommend her." I believe truly powerful content starts with: 1. Knowing your target audience 2. Knowing your USPs 3. Integrating and engaging through relevant channels 4. Collaboration 5. Performance evaluation and iteration ABOUT ME: While freelance copywriting has always been my passion, since starting my postgraduate studies, I have concentrated almost exclusively on helping small-to-medium-sized business owners grow. My email, website, and blog copywriting experience inspired me to focus my MBA research and thesis on digital growth in startups, where I gained a deep knowledge of the marketing communications strategies that shape my copy today. My considerable experience collaborating with coaches, consultants, educators, and organizational leaders means I am always expanding my already extensive organizational and positive psychology knowledge. If you're looking for a B2B copywriter who can quickly understand your goals and help you realize tangible results like CTR, improved CRO, and conversions, please don't hesitate to drop me a line :)