Hire the Best Email Copywriting Freelancers
in the United Kingdom

Creative Consulting & Brand Development: You don't just want a brand: you want something genuine that tells a story that evokes a response. And generic copy? AI slop? No thank you. I have worked as a freelance creative for over a decade. My work spans branding, commercial production (branded content, commercials, and more), and multi-platform copywriting across industries. In short, I've produced every form of content you can think of! I take a lot of pride in my work and genuinely love what I do. So if you want to work with someone who can take initiative, come up with interesting angles, and get the job done, send me a message. I can work with and without AI. I've got a brain, know how to use it, but also know that AI can help you see things from a new perspective, save time, and catch those perky little typos every writer curse. Creative Writing: I didn't stop at copywriting. I have authored books (memoirs, self-help books, and romance novels), articles, feature films, commercials, and animated series. I have written for kids teens, and adults. What can I say? I've got range! Voice-overs, Acting, Directing and producing: My first love is film and theater. I trained as an actor and director in London, and producer in Los Angeles. I have recently started doing voice-overs and voice acting, as well as talking heads because let's face it: it's a lot of fun! Growing up in Sweden before moving overseas I'm fluent in both Swedish and American and British English. As a writer, producer and director I have assisted brands with branded content and commercials. I have access to a recording studio and, if need be, a whole crew of filmmakers! Key Skills Writing: - Copywriting (all brand and marketing collateral, including ads and direct response copy (DRC)) - Blogs & Articles - Fiction & Non-Fiction Books: Children's Books, Books for Teens and Books for Adults (writing, developmental editing, and line editing) - Feature Films & Commercials Creative Direction, Planning & Design: - Creative Direction for Branding and Marketing - Design (social media posts, newsletters, brochures, presentations, etc.) - Directing & Producing Plays & Commercials I have worked with tools such as: - Canva (landing pages, brochures, presentations, social posts & videos) - WordPress - Figma - Surfer SEO & Clearscope - ClickUp - Monday - Slack - Asana - Trello - Klaviyo - Keynote (incl. animation) - Google Docs, Sheets & Presentations - Pages & Word - Numbers & Excel - Hootsuite - ChatGPT & Gemini - Sudowrite - Grammarly - Celtx As for my background, I trained as an actor/director at KADA/ASAD and a producer at UCLA Extension, but I have also worked as an executive PA to the CEO of an equity company and as a sales manager for an online art gallery before I became a freelancer. Being a freelancer has allowed me to combine my love of storytelling and entertainment with my love of innovative businesses. I just wrapped a one-year contract as the head of brand and content for a trading platform, where I built the brand from scratch and did all the copy for the website, emails, and social posts, plus shot commercials and branded content. I also helped direct two designers, one of whom is now taking over the design department. Throughout my freelance career, I've focused on writing, but with a heavy dose of digital marketing and branding. My passion is helping people communicate their unique story/brand, as well as playing around with innovative marketing and branding ideas. DRC might drive sales, but brand drives loyalty. I further have experience with long-form content, having written blogs and articles, as well as non-fiction and fiction books for clients. I've also done a fair amount of developmental editing. This side of my work allows me to truly indulge in my love of good stories! Communication is what I do best—from communicating brands to communicating stories that deserve to be heard, whether because they’re funny, outrageous, or will simply put a smile on your face. I have many long-term clients and enjoy building client relationships that last and evolve over the years. I have listed myself as an agency here simply so that I am able to collaborate with other freelancers as and when needed, though unless you need other skills than mine, you work with me and me alone.

So your email flows aren’t exactly blowing you away... And you want to change that. Sure, there are plenty of writers on Upwork who can "boost your revenue tomorrow" with every trick in the book. But if you're doing email this way, you're in it for the long game. And that takes a slightly different approach. So first, let's see if any of this sounds familiar: – You rely on a 10% discount code to get people on your list – Your emails come from a brand, not a person – You choose aesthetically pleasing designs over plain text – You send once or twice a week because you don't want to bother people – When you do send, it's almost always about a sale – Your emails focus on products and features – You don't tell stories – Your campaigns run for a couple of weeks with the usual countdown timer Even if you have nothing set up yet, chances are this is what you'll get if you hire an agency or a freelancer who's heavily productised their service. And don't get me wrong. It works okay, to a point. But if you're on this website, then you're probably not looking for another cookie-cutter email setup. You want someone who can help you build a real relationship with your list. Because, after all, revenue is a by-product of relationships. (Most email marketers ask, "How do we get more revenue from this send?" I'm usually asking, "How do we make people want to hear from this brand tomorrow?") In short, I can help your brands sound like a real person again. I'm the kind of writer you bring in when you want someone who understands your business on a deeper level and can grow with it over the long term. Not someone you'll have to replace six months from now. Here's how I do it: • I'll write plain-text emails. (We can test them against designs and you'll quickly see why they're so effective when done properly • There'll be plenty of storytelling (because stories keep people reading) • There'll be humour, personality, observations, and opinions (because people remember people) • There'll be a consistent voice your audience actually looks forward to hearing from. • And there'll be enough product education woven throughout the emails that your offers make sense before they're presented. Over time, you end up with a list that knows who you are, what you stand for, and why they should buy from you instead of the ten competitors sitting a Google search away. A former client put it better than I could: "Joe is one of the best sales copywriters I've worked with in over 15 years in the industry. We've seen a big uptick in sales since adopting his punchy, humorous, and direct tone." If that's the sort of email marketing you're after, send me a message. I'll take a look at what you've got and point out the obvious opportunities you're missing. And if it looks like a fit, we can take it from there.

I’m a UX Writer and Content Strategist who helps SaaS companies and B2B businesses explain complex products clearly, improve user journeys, and create content that turns website visitors into customers. Whether you’re launching a new product, improving your existing website content or helping your customers understand what you offer, I’ll communicate your value in confident Plain English. I usually work fully asynchronously, so you’ll receive high-quality content to your brief and deadline without meetings or micromanagement. My services include: ✦ Landing pages and high-converting website copy ✦ Full website copywriting ✦ UX writing for digital products ✦ Case studies and business one-pagers ✦ Website audits with clear actions you can implement immediately Why clients hire me: ✦ Consistent, high-quality content delivered on time without meetings ✦ Clear communication and regular updates throughout the project ✦ A friendly, reliable collaborator who keeps things simple Many of my projects are commissioned by clients I have worked with before, and you can check the feedback in my profile for reassurance. I’m a strong fit for: ✦ Small businesses without in-house marketing, content or UX support ✦ Founders and teams who want someone they can trust to own content delivery ✦ SaaS and digital products with early-stage UX or UI challenges ✦ Teams that prefer structured, fixed-price projects with clear deliverables ✦ Business owners whose first language isn't English and require a Native English copywriter If you don’t have in-house content or UX specialists, I will guide you through what I’m doing, why it matters, and how it will support your business goals. And, if you've got a design or development team, I have the technical background to work with them. If you need conversion-focused content delivered without meetings, I’d love to help. 📩 Send me a message or click ‘Invite to job’ to get started. ------------- Client feedback: ★★★★★ “Rick is a diligent, efficient, and collaborative person to work with. His initial support has already proved essential to helping Leapwise improve our marketing offer.” James Sweetland, Senior Consultant, Leapwise (direct client). ---- ★★★★★ "Rick was consistently communicative and easy to work with. The asynchronous nature of the collaboration worked especially well for me, allowing space for reflection without pressure while still keeping things moving. I appreciated his thoughtfulness and professionalism throughout the process." Upwork client. ---- ★★★★★ "I've been raving about how easy Richard made it to have my code reviewed. The feedback was invaluable!" Upwork client, website audit. ---- ★★★★★ “Richard was the best freelancer (of many) I've worked with on Upwork. He is very dependable, quick and clear in communication, and I could trust that he could handle little hiccups independently. I did not need to micro-manage at all and was relieved to simply see the work being done in a fair and thoughtful way with great attention to detail. In the one instance where there was a hiccup (Wordpress glitch-not user error), Richard offered to absorb the 1-2 hrs it would take for him to re-do it sufficiently, even though it wasn't his fault. Standup guy, skilled, and great to work with. I'll be back next time I have a job that fits his skillset, for sure!” Upwork client. ---- ★★★★★ “Rick did great work and we were all thoroughly impressed. Highly recommended!” Upwork client. ---- ★★★★★ “Richard (Rick) has been doing a great job for us. He's organised, communicates clearly and does high quality work. We will definitely keep working with him.” Upwork client.

I create compelling, SEO-optimized copy for coaches, therapists, organizational leaders, and consultants. With 10+ years of copywriting experience, an academic background in health, psychology, and wellness, and an MBA specializing in marketing, my goals is to speak for your brand and grow your business by maximizing your traffic, engagement, and sales. My expertise: • Website copywriting • Email marketing copy • Blog writing • Advertising copy for social media and Google “Catherine is a hugely talented writer who managed to express the feeling of my brand even better than I could have imagined! I can't wait to work with her again on my next project. Did I already say Hugely talented?! 10/10” "Very friendly, professional, willing to take ideas on board, but also has a great sense of independent creativity when required. 100% recommend!" "Catherine is an exceptional copywriter, able to adapt her writing style to the target audience, delivering flawless articles and on time. I highly recommend her." I believe truly powerful content starts with: 1. Knowing your target audience 2. Knowing your USPs 3. Integrating and engaging through relevant channels 4. Collaboration 5. Performance evaluation and iteration ABOUT ME: While freelance copywriting has always been my passion, since starting my postgraduate studies, I have concentrated almost exclusively on helping small-to-medium-sized business owners grow. My email, website, and blog copywriting experience inspired me to focus my MBA research and thesis on digital growth in startups, where I gained a deep knowledge of the marketing communications strategies that shape my copy today. My considerable experience collaborating with coaches, consultants, educators, and organizational leaders means I am always expanding my already extensive organizational and positive psychology knowledge. If you're looking for a B2B copywriter who can quickly understand your goals and help you realize tangible results like CTR, improved CRO, and conversions, please don't hesitate to drop me a line :)

Do you need a freelancer to complete your Klaviyo project with speed and quality? I got you. 𝗠𝘆 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: ✅ $1,000,000's generated via email and SMS marketing ✅ 5+ years experience in email and SMS marketing ✅ Klaviyo Certified ✅ Can do websites and CRO at a professional level 𝗪𝗵𝗮𝘁 𝗜 𝗪𝗢𝗡'𝗧 𝗱𝗼 𝗳𝗼𝗿 𝘆𝗼𝘂: ❌ Copy/Paste Designs - Your brand is unique. Unlike most freelancers or agencies, I create emails from scratch that reflect your brand's uniqueness to maximize revenue instead of just blending in with the thousands of brands competing for your subscriber's attention. ❌ Slow Delivery Times - I will turn around (almost) any email or SMS project within one week. I’m like the flash. ❌ Slow Response Times - If I don't respond within 30 minutes Its because of my short term memory loss, no in all seriousness I have always prioritised being on it, it’s what I’d want from a team member too. 𝗪𝗵𝗮𝘁 𝗜 𝗪𝗜𝗟𝗟 𝗱𝗼 𝗳𝗼𝗿 𝘆𝗼𝘂: ✅ Klaviyo Audits - Worried that your Email/SMS channels are weak and could be making a lot more revenue? I’ll do a full-scale audit of your entire account and give you a blueprint for maximum success. ​​✅ Klaviyo Setup - If you’re starting at ground zero and need your account set up, I’ll do it in 24 hours or less. Again I’m like the flash. ✅ Offer + Popup Creation - My most successful popup helped get 1000’s more emails for a million dollar 7 figure brand. ✅ Email Flows - I write, design, and implement best-in-class email flows, including your Welcome Series, Site Abandonment, Browse Abandonment, Abandon Cart, Abandon Checkout, Post-Purchase, Customer Winback, Sunset, and more. ✅ Advanced Email Flows - Maximize your channel’s success with hyper-profitable email flows you’ve never heard of. ✅ Email Campaigns & Promos - Need beautiful, high-converting email campaigns created FAST for your email calendar or your next promo? I got you. ✅ Segmentation - Not sure who to send to? I’ll create every segment your account needs to generate maximum opens, clicks, and revenue. ✅ BFCM Flows & Campaigns - It’s no secret. You need custom flows for big holidays like BFCM. Don’t leave thousands (or hundreds of thousands) of dollars on the table because you didn’t set this up before hand. ✅ Deliverability - Open or click rates dropping? I'll dive deep into your account and help you get back to thriving deliverability fast. 𝗛𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲: Click “Hire Me” now or invite me before I'm booked until the end of the year. I have fast turnaround times, but I will never take on a project if I'm fully booked. Talk soon, Ben Aka flash __ 𝗙𝗥𝗘𝗤𝗨𝗘𝗡𝗧𝗟𝗬 𝗔𝗦𝗞𝗘𝗗 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡𝗦: 1. Do you only do one-off projects? I’m open to both one-off projects and longer-term contracts. 2. What do the emails look like? Take a look at my portfolio! I have 100’s of designs I can send just request. 3. How quickly will you turn my project around? This all depends on the scope of your project. But we are the fastest on the platform Without hurting quality. 4. Do you write, design, and implement the emails? Is there anything we have to do? I handle everything! This means writing, designing, implementing, A/B testing, data exporting, and more. 5. Can you help me with my website and CRO? Yes I have experience with websites and CRO, all platforms including framer, Shopify, Webflow, Custom code and loads more. Just request and we can show loads of work and testimonials. **** Text after this is not important to read. **** #klaviyo #emailmarketing #ecommerce #email email marketing, ecommerce email marketing, ecommerce, shopify email marketing, klaviyo, email marketing shopify, ecom email marketing, email marketing for ecommerce, klaviyo email marketing, klaviyo shopify, email marketing strategy, ecommerce email marketing strategy, email marketing, abandoned cart flow klaviyo, email design

"Harry was great to work with. Quickly understood the brief, asked great questions, provided some valuable recommendations and delivered a quality of work way beyond our expectations. It's a relief to finally find a freelancer we can trust to really understand our business and deliver such outstanding work when we need." M.L. "Harry was an asset to our project. His suggestions were deeply insightful; he had a great understanding of what clarity he needed from us as a client in order to provide us with the most value as a copywriter. This meant that his copy was not just any copy, but copy that really sings to our customers." S.H. ------------------------------------------------------------------- Are you letting customers slip by because you don't know how their mind works? You probably already realise that there are marketing tactics and strategies that you could be employing right now, that would have customers engaging deeper with your content and buying more of your products and services. But with thousands of gurus ready to sell you their latest marketing scheme, you no doubt already know that most of these fads sound great at first, but in the long run, make little difference to your bottom line. That's because fads come and go. But, the one thing that doesn't change is how the human mind works. I have over 10 years of experience in the marketing field. I focus on the two fundamentals that I believe really drive customer behaviour online: User Experience Design and Copywriting. With an emphasis on decision psychology. What I can offer you are simple solutions to meet your business goals. No marketing mumbo-jumbo and no weird and unethical tricks and tactics. I can help transform your web content so that customers see your uniqueness, trust you and your expertise and are compelled to buy from you - rather than you having to sell to them. I can help you tweak your website or app design so that engaging with your product or service is a real pleasure, not a frustrating chore. And I can identify precisely what changes and improvements to your site would actually help to drive more conversions for you - rather than wasting resources on unproven design fads. If you would like to know exactly how I could help in your particular situation, then click on the green button to get in touch and I would be more than happy to discuss your business objectives and everything I could offer you. Looking forward to hearing from you, Harry