Hire the Best Email Copywriting Freelancers
in the United Kingdom

I am a direct-response copywriter; therefore, I focus my writing on converting readers into buyers by using an efficient, uncluttered, and non-jargony style to get them to take action. If you have tried using good copy and are not generating the number of sales you would like, it may be due to the message itself. Below are some of the services I can provide: • Write email and funnel copy (email sequences to generate sales, re-engage cold leads, onboard new customers), set up emails and automate simple tasks to send the correct message to the correct person at the correct time. • Create web and sales copy (landing pages to attract the reader’s attention and encourage them to click through, sales pages that create a sense of ease in purchasing and ad copy to stop the reader scrolling and encourage curiosity). • Produce content and SEO copy (SEO friendly content that has real semantic depth rather than being filled with keywords and will be written in a way that is understandable to both humans and search engines). • Write scripts and storytelling copy (short form and full-length scripted writing with a clear narrative flow, and brand stories that will sound like you and engage with your target market). The above services have been praised by previous clients who have stated “Thomas is a fantastic copywriter with many creative ideas, his writing is very readable and easily differentiates from the majority of the other writings we’ve reviewed”, “Exceptional professionalism and attention to detail… I highly recommend him for packaging and branding expertise”, “ Good worker and listens to client requests”. Thomas continually receives 5.0/5.0 ratings in collaboration, quality of work, professionalism, and communication. Click the green "Invite to Job" button, and let's chat about what you're working on.

I’m a UX Writer and Content Strategist who helps SaaS companies and B2B businesses explain complex products clearly, improve user journeys, and create content that turns website visitors into customers. Whether you’re launching a new product, improving your existing website content or helping your customers understand what you offer, I’ll communicate your value in confident Plain English. I usually work fully asynchronously, so you’ll receive high-quality content to your brief and deadline without meetings or micromanagement. My services include: ✦ Landing pages and high-converting website copy ✦ Full website copywriting ✦ UX writing for digital products ✦ Case studies and business one-pagers ✦ Website audits with clear actions you can implement immediately Why clients hire me: ✦ Consistent, high-quality content delivered on time without meetings ✦ Clear communication and regular updates throughout the project ✦ A friendly, reliable collaborator who keeps things simple Many of my projects are commissioned by clients I have worked with before, and you can check the feedback in my profile for reassurance. I’m a strong fit for: ✦ Small businesses without in-house marketing, content or UX support ✦ Founders and teams who want someone they can trust to own content delivery ✦ SaaS and digital products with early-stage UX or UI challenges ✦ Teams that prefer structured, fixed-price projects with clear deliverables ✦ Business owners whose first language isn't English and require a Native English copywriter If you don’t have in-house content or UX specialists, I will guide you through what I’m doing, why it matters, and how it will support your business goals. And, if you've got a design or development team, I have the technical background to work with them. If you need conversion-focused content delivered without meetings, I’d love to help. 📩 Send me a message or click ‘Invite to job’ to get started. ------------- Client feedback: ★★★★★ “Rick is a diligent, efficient, and collaborative person to work with. His initial support has already proved essential to helping Leapwise improve our marketing offer.” James Sweetland, Senior Consultant, Leapwise (direct client). ---- ★★★★★ "Rick was consistently communicative and easy to work with. The asynchronous nature of the collaboration worked especially well for me, allowing space for reflection without pressure while still keeping things moving. I appreciated his thoughtfulness and professionalism throughout the process." Upwork client. ---- ★★★★★ "I've been raving about how easy Richard made it to have my code reviewed. The feedback was invaluable!" Upwork client, website audit. ---- ★★★★★ “Richard was the best freelancer (of many) I've worked with on Upwork. He is very dependable, quick and clear in communication, and I could trust that he could handle little hiccups independently. I did not need to micro-manage at all and was relieved to simply see the work being done in a fair and thoughtful way with great attention to detail. In the one instance where there was a hiccup (Wordpress glitch-not user error), Richard offered to absorb the 1-2 hrs it would take for him to re-do it sufficiently, even though it wasn't his fault. Standup guy, skilled, and great to work with. I'll be back next time I have a job that fits his skillset, for sure!” Upwork client. ---- ★★★★★ “Rick did great work and we were all thoroughly impressed. Highly recommended!” Upwork client. ---- ★★★★★ “Richard (Rick) has been doing a great job for us. He's organised, communicates clearly and does high quality work. We will definitely keep working with him.” Upwork client.

Creative Consulting & Brand Development: You don't just want a brand: you want something genuine that tells a story that evokes a response. And generic copy? AI slop? No thank you. I have worked as a freelance creative for over a decade. My work spans branding, commercial production (branded content, commercials, and more), and multi-platform copywriting across industries. In short, I've produced every form of content you can think of! I take a lot of pride in my work and genuinely love what I do. So if you want to work with someone who can take initiative, come up with interesting angles, and get the job done, send me a message. I can work with and without AI. I've got a brain, know how to use it, but also know that AI can help you see things from a new perspective, save time, and catch those perky little typos every writer curse. Creative Writing: I didn't stop at copywriting. I have authored books (memoirs, self-help books, and romance novels), articles, feature films, commercials, and animated series. I have written for kids teens, and adults. What can I say? I've got range! Voice-overs, Acting, Directing and producing: My first love is film and theater. I trained as an actor and director in London, and producer in Los Angeles. I have recently started doing voice-overs and voice acting, as well as talking heads because let's face it: it's a lot of fun! Growing up in Sweden before moving overseas I'm fluent in both Swedish and American and British English. As a writer, producer and director I have assisted brands with branded content and commercials. I have access to a recording studio and, if need be, a whole crew of filmmakers! Key Skills Writing: - Copywriting (all brand and marketing collateral, including ads and direct response copy (DRC)) - Blogs & Articles - Fiction & Non-Fiction Books: Children's Books, Books for Teens and Books for Adults (writing, developmental editing, and line editing) - Feature Films & Commercials Creative Direction, Planning & Design: - Creative Direction for Branding and Marketing - Design (social media posts, newsletters, brochures, presentations, etc.) - Directing & Producing Plays & Commercials I have worked with tools such as: - Canva (landing pages, brochures, presentations, social posts & videos) - WordPress - Figma - Surfer SEO & Clearscope - ClickUp - Monday - Slack - Asana - Trello - Klaviyo - Keynote (incl. animation) - Google Docs, Sheets & Presentations - Pages & Word - Numbers & Excel - Hootsuite - ChatGPT & Gemini - Sudowrite - Grammarly - Celtx As for my background, I trained as an actor/director at KADA/ASAD and a producer at UCLA Extension, but I have also worked as an executive PA to the CEO of an equity company and as a sales manager for an online art gallery before I became a freelancer. Being a freelancer has allowed me to combine my love of storytelling and entertainment with my love of innovative businesses. I just wrapped a one-year contract as the head of brand and content for a trading platform, where I built the brand from scratch and did all the copy for the website, emails, and social posts, plus shot commercials and branded content. I also helped direct two designers, one of whom is now taking over the design department. Throughout my freelance career, I've focused on writing, but with a heavy dose of digital marketing and branding. My passion is helping people communicate their unique story/brand, as well as playing around with innovative marketing and branding ideas. DRC might drive sales, but brand drives loyalty. I further have experience with long-form content, having written blogs and articles, as well as non-fiction and fiction books for clients. I've also done a fair amount of developmental editing. This side of my work allows me to truly indulge in my love of good stories! Communication is what I do best—from communicating brands to communicating stories that deserve to be heard, whether because they’re funny, outrageous, or will simply put a smile on your face. I have many long-term clients and enjoy building client relationships that last and evolve over the years. I have listed myself as an agency here simply so that I am able to collaborate with other freelancers as and when needed, though unless you need other skills than mine, you work with me and me alone.

I create compelling, SEO-optimized copy for coaches, therapists, organizational leaders, and consultants. With 10+ years of copywriting experience, an academic background in health, psychology, and wellness, and an MBA specializing in marketing, my goals is to speak for your brand and grow your business by maximizing your traffic, engagement, and sales. My expertise: • Website copywriting • Email marketing copy • Blog writing • Advertising copy for social media and Google “Catherine is a hugely talented writer who managed to express the feeling of my brand even better than I could have imagined! I can't wait to work with her again on my next project. Did I already say Hugely talented?! 10/10” "Very friendly, professional, willing to take ideas on board, but also has a great sense of independent creativity when required. 100% recommend!" "Catherine is an exceptional copywriter, able to adapt her writing style to the target audience, delivering flawless articles and on time. I highly recommend her." I believe truly powerful content starts with: 1. Knowing your target audience 2. Knowing your USPs 3. Integrating and engaging through relevant channels 4. Collaboration 5. Performance evaluation and iteration ABOUT ME: While freelance copywriting has always been my passion, since starting my postgraduate studies, I have concentrated almost exclusively on helping small-to-medium-sized business owners grow. My email, website, and blog copywriting experience inspired me to focus my MBA research and thesis on digital growth in startups, where I gained a deep knowledge of the marketing communications strategies that shape my copy today. My considerable experience collaborating with coaches, consultants, educators, and organizational leaders means I am always expanding my already extensive organizational and positive psychology knowledge. If you're looking for a B2B copywriter who can quickly understand your goals and help you realize tangible results like CTR, improved CRO, and conversions, please don't hesitate to drop me a line :)

"Harry was great to work with. Quickly understood the brief, asked great questions, provided some valuable recommendations and delivered a quality of work way beyond our expectations. It's a relief to finally find a freelancer we can trust to really understand our business and deliver such outstanding work when we need." M.L. "Harry was an asset to our project. His suggestions were deeply insightful; he had a great understanding of what clarity he needed from us as a client in order to provide us with the most value as a copywriter. This meant that his copy was not just any copy, but copy that really sings to our customers." S.H. ------------------------------------------------------------------- Are you letting customers slip by because you don't know how their mind works? You probably already realise that there are marketing tactics and strategies that you could be employing right now, that would have customers engaging deeper with your content and buying more of your products and services. But with thousands of gurus ready to sell you their latest marketing scheme, you no doubt already know that most of these fads sound great at first, but in the long run, make little difference to your bottom line. That's because fads come and go. But, the one thing that doesn't change is how the human mind works. I have over 10 years of experience in the marketing field. I focus on the two fundamentals that I believe really drive customer behaviour online: User Experience Design and Copywriting. With an emphasis on decision psychology. What I can offer you are simple solutions to meet your business goals. No marketing mumbo-jumbo and no weird and unethical tricks and tactics. I can help transform your web content so that customers see your uniqueness, trust you and your expertise and are compelled to buy from you - rather than you having to sell to them. I can help you tweak your website or app design so that engaging with your product or service is a real pleasure, not a frustrating chore. And I can identify precisely what changes and improvements to your site would actually help to drive more conversions for you - rather than wasting resources on unproven design fads. If you would like to know exactly how I could help in your particular situation, then click on the green button to get in touch and I would be more than happy to discuss your business objectives and everything I could offer you. Looking forward to hearing from you, Harry

Hey there, Name's Tom :) I'm a full stack copywriter from England, who specialises in direct response copy & strategy. I've beaten controls on advertorials, emails, and landing pages. I'm not going to bore you with the long winded introduction... ...but some notable results are: - Over £3,000,000 done in sales via email marketing (2025 alone) - Beaten controls on a Collagen brand's advertorial - taking it from 3 ROAS to 8 - Ghostwritten for leading neurosurgeon, getting him in touch with the CEO of Salesforce (Mark Benniof) - Secured private funding for Nicotine pouch investments through organic LinkedIn content Worked for: The Village Butchers, Gigi Supplements, London Pods, SnusHaven, Latitude Tents, Yonder Food, NordicPouch New Zealand, NGP Trends, ICE, and a few companies I can't mention. So, whether you need emails that actually get opened, advertorials that don't put people to sleep, or landing pages that do their job - I'm probably your guy. Drop me a message if you fancy a chat about your project.