Hire the Best Email Copywriting Freelancers
in Australia

Looking for an expert direct response copywriter? One who can write a high-converting landing page? Build out a funnel that generates piping hot leads? Or set up flows in Klaviyo that skyrocket your email revenue? It’s hard being you. Sifting through 20, 30, 40+ proposals. Reading the desperate cries of “pick me, pick me”. Top copywriters demanding $5K just to set up their MacBook. The rest only found out what ‘copywriting’ was a few days ago. Isn’t there someone on here who is: • Responsive ✅ • Experienced ✅ • Great ✅ • Works for a rate ✅ A ‘hidden gem’ with years of successful experience off Upwork… who’s trying to establish themself on Upwork? Let’s get real. That’s what you came to Upwork to find. Value. Not just that. But someone who can deliver so well, you get out of your seat and shout “yesssss, finally!!!” as your coffee goes flying off your lap. Ok, you don’t wanna spill your delicious latte… But the first part, yes. The truth is, most copywriters on here are annoying. ‘Storytellers’ who don’t know what direct response means. (We’re not writing a screenplay here guys. We’re selling stuff, really well.) And at the other end of the scale? You’ve got the egomaniacs who charge too much. There are even a few guys on here charging $999/ hour! Are they worth it? Nah. It’s a psychological trick to get you to think they are. I know because, unlike them, I was a provisional psychologist. I got first-class honours from Monash University, thank you very much. And I used to be a counsellor for a living. So part of me dies inside every time I see clients like you get suckered in by a “psychological sales writer” who claims to “know your target market better than they know themselves.” Don’t hire those guys. (I mean, the top dollar guys write ok copy, but their main appeal is to save you time searching through all the crap) If you’re reading this, though, your search is over. You found the ‘goldilocks’ of copywriters. And no, I don’t mean I’m gonna steal your porridge. What I mean is that I’m not too hot, not too cold – just heart-warmingly, soul-affirmingly, effervescently right. That’s why I’ve been able to: - Work for the past 3 years as the ‘behind the scenes’ copywriter one of the biggest digital marketing agencies in Australia - Write 100s of high-converting sales pages, landing pages, and emails for clients from all walks of life - Double conversions on a landing page for Australia’s #1 builder… using just ONE headline - Generate as many sales call bookings with my first email to a coaching business’s list… as they’d generated in their previous 7 emails combined (we're talking about a 7-figure business here, too) - Become a better copywriter than my twin brother, Lee Allison Yes, that's right, I have an identical twin who is also a copywriter. And he is disgracefully out there on Upwork right now calling me his ‘evil twin’. The sheer nerve of that guy. (Seriously, search ‘Lee Allison’ and you’ll see his treachery for yourself.) But if you wanna hire me, the better twin, then follow these steps: 1. Hit the ‘offer’ button on my profile. 2. Be glad you did. You’re in for a wild ride. - Todd ‘the better copywriting twin’ Allison

As an experienced direct-response marketer and copywriter, I specialize in crafting high-converting sales pages, emails, and marketing campaigns that drive measurable results. I have a proven track record of delivering compelling copy that resonates with audiences and boosts leads, sales, web traffic, and engagement. An innovative thinker with strong project management skills, I excel at developing data-backed marketing initiatives that align with core business objectives. What truly sets me apart is the elite mentorship I receive as a member of Copy Accelerator's exclusive Genesis program. Every week, I go through hands-on copy training and feedback sessions with a select group of the world's most successful copywriters who have collectively generated over $2 billion in sales across diverse industries. When you hire me, you gain access to this world-class copywriting brain trust. Your projects will be meticulously reviewed and optimized by my industry-leading mentors before delivery, ensuring you receive market-leading copy that outperforms anything offered by conventional copywriters on this platform. If you're seeking a direct-response copywriter who can leverage cutting-edge strategies and unparalleled guidance to deliver game-changing results, look no further. I'm confident my copy will far exceed your expectations and provide an exceptional return on investment. While my extensive training sets me apart, I understand you may have reservations about hiring someone relatively new to Upwork. That's why I offer a straightforward guarantee - if you're not 100% satisfied with my work for any reason, you won't pay a cent. It's that simple. My "no questions asked" policy means you can hire me risk-free. If the copy doesn't meet or exceed your expectations, you keep the work and owe me nothing. I'll simply take it as a learning experience and apply those lessons to my next project. I also offer unlimited revisions until you're 100% satisfied with my work and guarantee prompt communication, responding to any messages by the end of the next business day. Most importantly, as a newcomer to this platform, my rates are currently set lower than my standard pricing as a thank you for taking a chance on me. But this discounted window is temporary. My rates will increase as I establish myself on Upwork. So if you'd like to be among the fortunate few who hire me at a bargain rate while I'm building my résumé, I encourage you to book me right away. You'll get elite copy backed by over $2 billion in mentorship experience, but without the premium price tag...for now. Additionally, you can expect: • A seamless, hands-off experience. I'll handle projects independently without need for hand-holding, leaving you free to be as involved or uninvolved as you prefer. • Proactive and transparent communication. You'll never have to wonder about status updates - I'll keep you looped in frequently without prompting. • Strict adherence to timelines. When I commit to a deadline, consider it carved in stone. My work will be completed on time, every time. • An iron-clad satisfaction guarantee. You'll only pay if you're truly happy with the final deliverable. If not, you owe me nothing.

Hey, I’m Travis – Your Conversion-Focused Copywriter 🎯 You’re here because you need a copywriter who gets results. The kind of writer who: ✔️ Listens to your goals and creates strategies tailored to achieve them ✔️ Delivers high-performing copy without cutting corners ✔️ Communicates clearly, so you’re always in the loop If that sounds like what you’re looking for, you’re in the right place. Why Me? I’ve spent over 15 years helping brands — from bustling e-commerce stores to large-scale holiday resorts — turn words into results. My experience spans across industries, and I’ve crafted copy that has: 📈 Increased sales with persuasive email campaigns 👨‍💻 Improved SEO rankings through optimized blogs and web pages 📬 Engaged audiences with targeted landing pages and newsletters Whether you’re looking for fresh, high-converting email sequences, captivating web copy, or compelling sales pages, I’ll ensure every word is designed to meet your objectives. My Expertise Includes: 🛒 E-commerce & Brand Copy • Product descriptions, landing pages, and website content that convert 📧 Email Campaigns & Flows • Welcome series, abandoned cart flows, promotional blasts, and more 📄 Copywriting & Ad Copy • Compelling headlines, persuasive ad campaigns, and attention-grabbing sales messages 📣 SEO Content • Blogs, articles, and long-form content that rank AND resonate 💼 Brand Messaging • Crafting tone of voice guides, taglines, and mission statements Who I Work With: I specialise in partnering with: • E-commerce brands looking to grow their revenue • Service-based businesses aiming to build trust and authority • Startups and small businesses ready to scale My Approach: 1️⃣ Discovery: We’ll discuss your goals and challenges 2️⃣ Strategy: I’ll present a clear plan tailored to your needs 3️⃣ Execution: Your copy will be delivered on time and optimized for success 4️⃣ Results: Sit back and watch your ROI grow Let’s Get Started! I’m here to take the guesswork out of copywriting and help you hit your targets. Drop me a message to get a FREE strategy session and quote. Together, we’ll turn your ideas into impactful results.

Average Upwork Engagement: 1 Year + | 30M+ Klaviyo emails sent | “Sam was a dream to work with” | Results like +613% flow growth and 24% YoY placed order growth I’m Sam, the Klaviyo expert that 7-8 figure ecommerce brands trust to own the channel end-to-end. My Upwork history tells the story I'm proudest of: $90k+ earned on Upwork across just a handful of brands. I don't move from project to project; brands bring me in, see the results, and keep me on for years. Here’s why: ✅ Pre-launch and owned channels (Email & SMS) lead for a $1M+ Kickstarter campaign, which went down as one of the biggest ever in its category. ✅ Managed email lists of over 1M+ profiles for enterprise brands. ✅ Reactivated 20,000 dormant subscribers hidden between legacy segments in a 120,000-profile list, driving a 24% increase in Q4 placed order rate vs the previous year. ✅ 870% overfunded Kickstarter goal through a tightly mapped email & SMS strategy, combining layered urgency and scarcity with strategic list-building. ✅ Delivered a 613% boost in Klaviyo flow revenue by completely rebuilding automations around actual customer lifecycle behaviours - not generic templates. ✅ Built an SMS list from scratch to 1,000+ subscribers in just 3 weeks without using discounts. ✅ Helped a fashion brand hit top-tier Klaviyo benchmarks - achieving the 88th percentile for conversions and 94th percentile for click rates industry-wide. ✅ Helped deliver a brand’s best sales day in over 10 years by leveraging early-access exclusivity and authentic social proof to maximise anticipation and trust ahead of a critical launch. And here's what just a couple of clients had to say: "Actually, on Saturday it was our best. sales. day. ever. The Amour is flying out like you wouldn’t believe. Just thought you’d like to know!" "Sam was a dream to work with" Across Klaviyo and email marketing, I’ve done it all. I’ve worked as an email copywriter and designed hundreds of emails (which you can find in my portfolio). I’ve consulted on Klaviyo strategy for a billion-dollar brand and unwound deliverability problems ranging from complex list-bombing attacks to brands being stuck in the spam folder due to bad sending habits. The result is someone who’s not just a strategist, but has deep experience and capability across all aspects of execution. More importantly, you can have access to one expert who understands how all of the different parts of email play together to build and maintain a channel which predictably drives profitable revenue every month, rather than being forced to coordinate a team of 5 different specialists… Aside from that, I’m able to get the results I do because, quite simply: I understand the economics and commercial realities of ecommerce businesses. I do not prioritise vanity metrics like open rates and chase shiny dashboard numbers at the expense of profitability. I think like this: “How do we get more people to convert? How do we get them to convert faster? And how do we get them to come back again?” That answer is a deep understanding of how to balance reach, deliverability and efficiency across different verticals, which only comes after having the responsibility of owning the channel for several years. Seeing what works, what doesn’t, and finally understanding what actually matters. Working with me, you'll get: - Total ownership: One expert who can build strategy and execute creative end-to-end. - Custom-built infrastructure you can reuse: Deliverability audits, segmentation rebuilds, and flows designed solely for your brand's unique lifecycle and nuances. - Proactive communication: Someone who builds reports, actively seeks out optimisations, and fixes issues before they become problems. - Consistent revenue growth: Strategically aligned to your core business goals, beyond vanity metrics like open rates or inflated revenue attribution. - Roadmaps and calendars: You'll know exactly what's happening, when, and why. However, we likely won’t be a fit if: ✗ You’re looking for the cheapest freelancer rather than the best results ✗ You don't yet have product-market fit or reliable traffic ✗ You just want someone to execute your to-do list ⏱️ Availability is limited: I partner with only a few retainer clients at a time for maximum focus. This allows me to truly embed myself in your brand and learn it inside out. I aim for my partnerships to last years, not months... and most do. ✅ Sound like a fit? Here’s what’s next: 1. Click the green Invite to Job button 2. Write a quick message about your brand, your goals, and why you think we’re a match 3. I’ll reply with a couple of questions and let you know quickly if we’re a fit

"Alexander is one of the best contractors I have had on Upwork! He is responsive, understands the brief immediately and writes brilliantly. I will be using him for all my sales copy going forward!" Hey, I'm Alexander, an Aussie direct-response and SEO copywriter with a ton of experience across sales pages, opt-in pages, and landing pages (you get the idea) for people who have something awesome to sell (and who want to make a difference while doing it). Hmmm, sounds a lot like you, doesn't it? I could tell you about my decade of experience or buckets full of leads and sales, but you're not really here for my story. You're here because you've got an idea that could really help people. And you can't ask ChatGPT to work for you because you don't want your copy to sound like a soulless AI turned the heart of your business into a sh*tty, algorithm-based answer. WARNING: If you're after dirt-cheap or low-quality work, we'll never get along. There are plenty of other writers on Upwork to choose from. Some are cheaper than me. But the way you communicate and connect with your audience should never be average or cheap. Words have power. You're still reading, so my words work. Let's focus on what you have to say next. I'd love to hear about your project and how I could make things professional and easy. Tell me a little about your project and let's talk strategy before you make a commitment. 100% obligation-free help from a marketing expert. Chat soon, Alexander

No, the profile title (and rate) is NOT a joke. I had to delete my original profile because too many copywriters on Upwork were ripping it off. But instead of me writing a new profile, why don't you try this fun game: Go ahead and type “Throssell” (or “Throssel”, since some people cannot spell my name 🤦‍♂️) in the Upwork search box. Then count the freelancers who either: 1) Mention studying "Daniel Throssell's emails" 2) List one of "Daniel Throssell's" copywriting courses in their “education” section. (Seriously. Do it. I’m not bluffing.) As you can see … I’m actually one of the most well-known figures in the email copywriting world. (I'm also close friends with the only other (legitimate) $999/hr freelancer on Upwork — SEO & marketing expert Steven Alexander Young. Highly recommended if you need that side of things handled in your biz.) So yes, I'm legit. In other words: When it comes to copywriters on Upwork … I’m the best you can get 😎 I don’t care if you think I’m faking this, or if my attitude turns you off, because let’s be honest: you probably couldn’t afford me anyway. But on the 0.001% chance that you actually can afford my insane rates (my last offer was $50k for a welcome sequence and I turned it down) … And your business is ethical, awesome, and fun … And you’re someone who’s not a royal pain to work with … Then you can try sending me an offer. Full disclosure: The only jobs I would even consider doing for clients these days are critiques or consulting on strategy. And even then, I probably won't accept unless your job is the greatest thing since sliced bread. (I mean, writing for my OWN business is just as profitable — and a lot more fun.) But if you’re polite, I may at least refer you to a copywriter who can help you. Daniel Throssell P.S. Obviously it's probably only going to make sense to hire me for consulting rather than writing, because at $999/hr, it's hard to justify having someone write emails for you. If actually getting the emails written is what you want, I recommend working with one of the Upwork copywriters who mention in their profile that they study my emails. Copywriters who know my email writing methods are generally WORLDS better than those who don’t … so they're probably going to do a better job for you. Search "Daniel Throssell" in the search bar and look for copywriters who mention learning from me/taking my courses.