Hire the Best Email Copywriting Freelancers
in South Africa

Hi, I'm Amy, a direct-response copywriter who writes to convert, I write email sequences, landing pages, and marketing copy built around one goal: getting the reader to take action - book a call, click buy, hit reply. I dig into what's actually driving (or blocking) a customer's decision, then write copy that speaks to that directly instead of generic brand messaging. I also use AI tools strategically to move faster without losing quality, but every word is shaped, tightened, and fact-checked by me before it reaches you. What I Do - Direct-response email sequences (welcome series, sales sequences, nurture flows) - Landing pages and sales pages built around a single conversion goal - Objection-handling and persuasion-led copy - not just "on-brand" copy - Rewrites and audits of underperforming copy, with a clear read on why it's underperforming - Social captions, blog posts, and general brand copy when you need volume Why Clients Work With Me - I diagnose before I write - I want to know your actual customer's real hesitations, not just your brand voice guide - I understand persuasion structure: hooks, proof, objection-handling, and CTAs that don't feel pushy - I use AI for speed, never as a substitute for judgment, everything is human-edited and strategically shaped - Fast turnaround, clear communication, and I hit deadlines Tools I Use - ChatGPT · Claude · Notion · Grammarly · SEO tools Best Fit For - Coaches, course creators, and service businesses selling through email - Brands that need copy grounded in real customer psychology, not just tone-matching - Businesses that want someone who can audit why copy isn't converting, not just write more of it

As an email marketing specialist and freelance editor—as well as proofreader and copyeditor—language and persuasion are the tools of my trade. I am trained to wield them efficiently. I have been creating content, editing, and proofreading written work for the last ten years. My job is to craft a message that convinces an audience. I develop a story that will capture their attention, and I make sure the story keeps it. When it comes to proofreading, I work to curate a piece of copy especially for the intended audience, and I hone the message until it reflects the professionalism of the sender. As a wordsmith, my products are intended to touch, interest, convince and satisfy my readers. Some of my past projects include magazine cover stories, in-depth health and wellness articles, advertisements, advertorials and digitorials. I specialise in: - email marketing copywriting - investigative journalism - content creation - copyediting - proofreading - translation Finally, I believe excellence, kindness, discipline, creativity and the ability to continually learn and improve to be my best qualities.    Contact me to get a custom quote for all your writing needs!

𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: 𝗡𝗼𝘁 𝘆𝗼𝘂𝗿 𝘁𝘆𝗽𝗶𝗰𝗮𝗹 “𝗵𝘆𝗽𝗲” 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿. 𝗜’𝗺 𝗻𝗼𝘁 𝗵𝗲𝗿𝗲 𝘁𝗼 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝗜’𝗹𝗹: 𝗠𝗮𝗸𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 “𝘁𝗵𝗿𝗼𝘄 𝘁𝗵𝗲𝗶𝗿 𝗰𝗿𝗲𝗱𝗶𝘁 𝗰𝗮𝗿𝗱𝘀” 𝗮𝘁 𝘆𝗼𝘂… 𝗚𝗲𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗼 𝗯𝗲𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿… 𝗢𝗿 𝗮𝘀𝗸 𝗰𝗵𝗲𝗲𝘀𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗹𝗶𝗸𝗲: “𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗹𝗶𝗴𝗵𝘁 𝗮 𝗳𝗶𝗿𝗲 𝘂𝗻𝗱𝗲𝗿 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲’𝘀 𝗳𝗲𝗲𝘁?” (𝘄𝗵𝗮𝘁𝗲𝘃𝗲𝗿 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀) That’s probably not why you’re here on Upwork. If you sell services or info products and just want clean, no-BS copy that helps you: 1. Get more leads 2. Turn those leads into paying customers 3. Pocket more profits than you currently are Then keep reading because you’re in the right place. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗼 𝗳𝗼𝗿 𝘆𝗼𝘂: → Write landing pages that get 40–50%+ of visitors to opt in. → Write emails that convert at 2%+ per send. → Help your clients launch products, fill calendars, and sell their stuff without sounding like another used car salesman. 𝗕𝗿𝗮𝗻𝗱𝘀 𝗜’𝘃𝗲 𝗵𝗲𝗹𝗽𝗲𝗱: 1. Kevin Wagner — Mentor to 180+ copywriters & direct-response copywriter for 7, 8, and 9-figure brands including Tai Lopez. → Helped him launch & scale 6 mentorship offers in 2024. → Wrote landing pages, sales pages, and weekly email campaigns for his own brand and his client offers. 2. Marcio Vasconcelos — Head of The Home Shift Team (Real Estate) → Wrote his book, eBook, ad scripts, and direct mailers (postcards). → Helped expand his reach and bring in new real estate clients. 3. Spectra Acquisition — Cold Email Lead Gen Agency → Wrote cold emails that booked sales calls for them and for their clients. → Helped them scale by booking up to 15 qualified leads per month for their clients. 𝗦𝗼 𝘄𝗵𝗮𝘁’𝘀 𝗶𝘁 𝗹𝗶𝗸𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗺𝗲? Simple. → You get on-brand copy that’s easy to read and understand for any customer. → Copy that reads like a human wrote it and not AI. → Copy that sells your stuff to more people. And to keep it interesting... 𝗛𝗲𝗿𝗲’𝘀 𝗺𝘆 𝗼𝗳𝗳𝗲𝗿 𝘁𝗼 𝘆𝗼𝘂: If my copy doesn’t outperform your current copy when we look at the numbers… I’ll give you a 99% refund. (Ask me about the other 1% on a call.) Sound fair? Shoot me a message and let’s work on adding some zeros to your bottom line.

Graduated from the University of South Africa, I currently hold various part-time positions and continue to seek various job opportunities in order to compliment my career as professional freelance Content Writer, Project Manager, Online Marketeer Extraordinaire. Having several years’ worth of experience as top content writer, digital marketing manager for numerous companies online and internationally, I am now looking to commit to companies wanting to improve their corporate culture and bottom-line profits. With the above said, I am currently looking into, and strongly considering various job opportunities. With my preference being content creation, marketing, and web design, I am more than willing to take on whatever is granted to me, and I assure you that will not regret to make me a part of your team. I vow to give my all, meet and even exceed expectations! - Skills: Web Design & Development (Responsiveness included) Article Writing (Academic and Commercial) Events coordination Blogging Content writing Copywriting Reports Advertising Website Content Creation Product and company descriptions SEO writing Marketing - Social Media included & eMail campaigns LinkedIn marketing & lead generation Other noteworthy skills, personality traits & work ethics: - Love for travel - Excellent communication skills in English - Critical Thinking - Open minded and adaptable - Passionate - Good general knowledge - Expert knowledge in the fields of philosophy, religion, culture, travel - Interested in the world around me - Fascinated with all walks of life and different cultures - Analytical - Organized and detail oriented - Attuned to making solid and well thought-over decisions - Ability to work under pressure - Articulate and intelligent - Able to work in a team - Able to work solitary and independently - Willingness to learn - Fast learner - Proactive - Conscientious - Honest, trustworthy & reliable - Hard working - Empathetic - Friendly - Diligent - Motivated - Creative - Ability to generate ideas - Logical - Photography skills

💬"These emails are GREAT, love the email!" 🚀 - HighTicketElites 💬"Thank you for how much you have actually done for me in the past 8 months, you are a great copywriter and friend " 💥 - Jaco, SPEGS Agency Welcome to my profile! I'm here to help you write high converting copy for your info-product business - whether you are looking for: - Email & SMS copy and marketing to turn your leads into buyers. - Sales Pages that turn the right reader into a customer without any friction. - Social media content to keep your audience engaged. - Or opt-in pages designed to acquire you the highest quality leads at the highest possible conversion rate I am your guy and here's why: - I was a copywriting Intern at Tai Lopez brands, one of the biggest info product companies in the world - where I learned how to write high converting sales copy from the best in the industry for over 2 months. - I've written countless emails, optin pages and sales pages for a copywriting agency, where I wrote for companies in various niches and with tight project deadlines. So I'm able to adapt to your brand voice easily and push out content as fast as possible. So, if you're looking to take your info-product to the next level, send me a message and we can get to work :) - Eddie

He was a master of the written word, a wordsmith of the highest order. For years, he toiled away in obscurity, honing his craft and perfecting his art. But then, one day, he emerged from the shadows, ready to unleash his incredible talent upon the world. With nothing but a keyboard and his imagination, he crafted emails that were nothing short of masterpieces. His subject lines were like movie trailers, leaving readers on the edge of their seats, eager to know more. And when they opened the emails, they were transported into a world of persuasion, where every word was chosen with precision, every sentence crafted to lead them towards the ultimate goal: the call-to-action. My name is Jonah, over the last 3 years I’ve worked with agencies and companies alike. I have run projects from simply writing copy to strategizing the sales funnel, managing ad campaigns, and writing the copy. This has given me a great understanding of marketing and copywriting in various industries, which include but are not limited to: Life & mindset coaching, career coaching, real estate, skin-care & e-commerce. As an experienced sales copywriter and digital marketer I provide online businesses with strategic insights, lead nurturing emails, and direct response copy for: Emails, sales pages, sales letters, Google ads, META ads, and website copy. The principles of copywriting remain the same, but the strategies and tactics are ever-changing. I am always aware of what is working in the world, so that what I put into the world will work. I recently worked with an e-commerce skincare brand, by employing email marketing strategies along with a simple META ads funnel we achieved taking the company's email revenue from 0% of total revenue to 60% of total revenue, and wrote ad copy that resulted in a ROAS of 2.5x.