Hire the Best Conversion Rate Optimizers
in Canada

Get clicks that count Optimize your conversion rate with sticky copy and smooth UX Your first consultation is always free ✨

Senior UX/UI & CRO Designer I help ecommerce brands improve conversion through better UX, clearer product communication, and mobile-first design. I design ecommerce experiences focused on clarity, trust, user behavior, and conversion performance across landing pages, product pages, and funnel systems. Most ecommerce brands don’t have a traffic problem. They have a decision problem. My work focuses on reducing friction, improving hierarchy, increasing trust, and helping users move toward purchase with more clarity and confidence. What I work on: * Landing pages * Product Pages (PDPs) * Ecommerce UX/UI * Funnel systems * Mobile-first CRO design * Homepage & collection page optimization * UX audits & conversion improvements * Figma systems ready for development Tools & Platforms: Figma, Shopify, GemPages, Replo, Instant, GA4, Microsoft Clarity, and GPT-assisted workflows. Available for ecommerce, CRO, and growth-focused design projects.

✓ Expert-Vetted (Top 1% Upwork) • 5.0 Rating (150+ Projects) • $50M+ Revenue Impact Former CRO at Hyros — $100M+ attribution platform used by 7-9 figure Shopify, SaaS, and B2Bs. ► I fix the friction, hesitation, and confusion that stops customers from buying your product. Worked with 8-figure DTC brands including Infinity Hoop, Tuft + Paw, and Sensibo. Conversion strategy, copy, & messaging for Volaris ($3.4B software company). ◆ Recent results: 🟢 +65% Conversion Rate Increase (7-figure DTC brand) 🟢 +117% Subscription Revenue Growth (8-figure DTC brand) 🟢 +34% Conversion Rate Lift (8-figure SaaS company) ◆ My approach: You get what's proven to work at scale. While at Hyros, I analyzed conversion data across high-performing funnels from 7-9 figure brands. I identified the UX, offer, messaging, and funnel patterns that consistently drive higher conversion rates. I now use those patterns to diagnose bottlenecks and prioritize the highest-leverage improvements. ◆ What I do: • Conversion diagnosis & CRO audits • Landing page & funnel optimization • Offer, messaging & positioning strategy • Conversion system design (flow, structure, prioritization) ◆ How I work: 1. Funnel Leak Diagnosis Find where conversions are leaking… and how to fix them to unlock growth. 2. Offer & Messaging Strategy Words matter. I help you say what you sell better and structure your offer to convert. 3. Conversion UX & Funnel Optimization Mobile-first improvements for landing pages, funnel flow, and user journeys that drive revenue. ◆ Industries I specialize in: D2C E-Commerce • SaaS • Health, Supplements, & Fitness • Pet Brands ➡️ Next Step Book a 60-minute conversion diagnostic call. We’ll review what’s limiting performance, what’s working, and where to focus first. Book via the Consultation tab, or message me / send an offer for help with a project.

I Build, Test, and Manage High-Converting Landing Pages. Get more leads with conversion-designed Campaign Landing Pages, AI Optimization, and Post-Click Optimization that helps support busy marketing teams. 🥇Official Unbounce Agency Partner 💰Over $50M+ in Revenue Generated 💻800+ Pages Developed 🍁Designed with love in Canada ***WHAT YOU GET*** Choosing me means you get direct access to ⭐10+ Years Experience Creating Landing Pages 💸12+ Years in Growth Marketing & Demand Generation 🎨8+ years in Conversion Design and Copywriting ***SERVICES*** 1️⃣UNBOUNCE LANDING PAGES I offer conversion designed Unbounce Landing Pages, AI Optimization, and Unbounce Management that helps support busy marketing teams. 2️⃣CONVERSION OPTIMIZATION Convert more revenue from the traffic you’re already paying for. I work directly with your team to build key Campaign Architecture, scale Behavioral Automation, and Optimize your post-click funnel. 3️⃣MARKETING FOR STARTUPS Grow faster with marketing that scales with you. Confidently scale marketing that wins revenue early on. Collaborate on Growth Strategy, build Core Marketing Foundations, and implement Technology, Operations, and Analytics sooner. Successefully Launched over 7+ brands to Market and scaled companies from $0 to over $80M in ARR

Hi, I’m Justine. I help businesses increase revenue by building and optimizing online funnels based on real customer behavior, from first touch to conversion. Using a user experience (UX) and conversion rate optimization (CRO) lens, I analyze how people actually move through your funnels end to end, pinpoint where revenue is leaking, and implement high-impact improvements to pages, flows, copy, and email sequences. This work is designed to compound over time, not just create one-off wins. Over the past 7+ years, I’ve worked with over 150 e-commerce and service-based businesses. My work has helped unlock double-digit conversion lifts, improve funnel efficiency, and drive meaningful revenue gains by focusing on clarity, prioritization, and execution, not surface-level design changes. Some clients come to me because their traffic is strong, but conversions are not. Others want help attracting more qualified traffic and ensuring their funnels are actually built to convert once users arrive. What sets my work apart is transparency and prioritization. Clients always know what’s being worked on, why it matters, and how each change ties back to conversion and revenue. Strategy and execution live in the same place, so momentum doesn’t stall after the audit. If you want clear answers on why your funnel isn’t converting and what to change to increase revenue in both the short and long term, I’m ready to help! - PLATFORMS & TOOLS I WORK WITH Shopify Klaviyo Webflow Squarespace Google Analytics (GA4) Meta Figma Canva Recharge Mailchimp AREAS OF FOCUS Conversion Rate Optimization (CRO) User Experience (UX) Design User Interface (UI) Design Funnel Optimization Website Optimization Subscription Implementation & Optimization Email Marketing & Lifecycle Flows Landing Page Optimization Checkout Optimization A/B Testing & Experimentation Customer Journey Mapping E-commerce Optimization

Most e-commerce stores do not have a traffic problem; they have a conversion problem. I fix that. 7+ years. 100+ projects. Shopify stores, WordPress builds, WooCommerce setups, I have seen what breaks stores and exactly what turns them around. 📈 REAL RESULTS - Figma → Live Shopify store, pixel-perfect in under 2 weeks - Page speed: 30s → 85-95+ (Core Web Vitals optimized) - Cart abandonment reduced through checkout flow restructuring - Zero data-loss migrations, SEO rankings preserved - Add-to-Cart rates improved via CRO audits & UX fixes 🎯 WHO I WORK WITH - Shopify brand owners & DTC founders - WordPress businesses ready to scale - Store owners frustrated with slow sites & low conversions - Agencies needing a reliable development partner - Entrepreneurs launching their first eCommerce store 🛒 SHOPIFY - Custom theme development, Shopify 2.0 & Liquid - Figma to Shopify pixel-perfect & fully responsive - Store setup, migration & launch - Speed & Core Web Vitals optimization - CRO product pages, cart & checkout - App integrations (Klaviyo, ReCharge, Judge.me, GemPages) - Shopify Plus customization & checkout extensions 🖥️ WORDPRESS & WOOCOMMERCE - Custom theme & child theme development - WooCommerce setup, payment gateways & shipping logic - Figma / PSD to WordPress pixel-perfect - Elementor, Divi, Oxygen, Bricks, WPBakery - Speed optimization, security hardening & plugin fixes - Technical SEO schema, structure & Core Web Vitals - Migrations, membership & LMS development ⚙️ TECHNICAL - Core Web Vitals LCP, CLS, INP - API integrations: Zapier, Make, REST, GraphQL - Payment gateways: Stripe, PayPal, Klarna, Afterpay - Platform migrations zero data loss, SEO-safe 🛠️ TECH STACK Shopify | Shopify Plus | Shopify 2.0 | Shopify CLI | Liquid |WordPress | WooCommerce | Gutenberg | Elementor | Divi | Oxygen | Bricks | WPBakery | Beaver Builder |ACF | WPML | Yoast SEO | Rank Math |PHP | JavaScript | TypeScript | React | jQuery |HTML5 | CSS3 | SASS/SCSS | Tailwind CSS | Bootstrap |Figma | Git | REST API | GraphQL |WP Rocket | LiteSpeed Cache | Perfmatters |GA4 | GTmetrix | PageSpeed Insights | Hotjar | Google Search Console |Klaviyo | ReCharge | Judge.me | Yotpo | Gorgias |PageFly | GemPages | Zapier | Make |Stripe | PayPal | Klarna | Afterpay 🏪 INDUSTRIES I HAVE BUILT FOR Fashion & Apparel | Beauty & Skincare | Health & Supplements | Wellness & Personal Care | Home & Lifestyle | Food & Beverage | Jewelry & Luxury | Baby & Kids Products | Pet Care & Products | Sports & Fitness | Electronics & Gadgets | Automotive & Parts | B2B & Wholesale | SaaS & Services | Education & Coaching | Medical & Healthcare | Travel & Tourism | Restaurant & Food Service | Real Estate & Property | Photography & Creative | Legal & Law Firms | Finance & Accounting | Non-Profit & Charity 💡 HOW I WORK ① Audit your store, find what is actually hurting you ② Clear roadmap with milestones & honest timeline ③ Clean, well-commented code delivered on time ④ Launch support included. No surprises. No ghosting. 📩 LET'S TALK Send your store URL or project brief, and I will get back to you within 2 hours. Every project starts with a free audit, a clear roadmap, and an honest timeline, no surprises, just results.