Hire the Best Product Designers in Toronto, ON

I am a Senior Product Designer specializing in UX strategy, SaaS platforms, and mobile applications for companies that need clarity, speed, and measurable outcomes. Formerly, I led UI design at Kraken, where I worked on complex, high-traffic financial products used globally. Since then, I have partnered with startups, scale-ups, and enterprise teams to design products that are intuitive, scalable, and aligned with real business goals. My work spans the full product lifecycle, from discovery and UX audits to design systems and high-fidelity delivery. I collaborate closely with founders, product managers, engineers, and stakeholders, often acting as a design lead or embedded partner rather than a pixel-only contributor. What you can expect working with me: - Strategic, outcome-driven design decisions - Clear communication and reliable delivery - Minimal hand-holding and zero micromanagement - Strong ownership mindset and accountability - Designs grounded in user research and product strategy Ideal clients: I work best with: - SaaS and technology companies - Healthcare, fintech, and data-driven platforms - Startups preparing for scale or fundraising - Teams that value UX maturity and long-term impact Selected clients and brands: Paris Saint-Germain, Nike, New Balance, Jordan, Qatar Airways, Kraken, Dropbox, Notion, DataRobot, AC Milan, National Bank of Abu Dhabi, Tesla Dubai, Red Bull, MIT, BP, Pearl Jam Core services: - Product UX strategy and audits - Web and mobile app design - SaaS platform design - Design systems and component libraries - Wireframes, prototypes, and usability testing - UX research, user flows, and journey mapping Process: Discovery: Understanding the product, users, constraints, and success metrics. Strategy: Defining structure, flows, and priorities aligned with business goals. Design: Creating scalable, validated solutions through iteration and prototyping. Delivery: Clean handoff, documentation, and support through implementation. Tools: Figma, Framer, Sketch, Adobe Creative Suite, After Effects, Zeplin

Get clicks that count Optimize your conversion rate with sticky copy and smooth UX Your first consultation is always free ✨

Hi, I’m Helen — a Product, UX/UI Designer with 7 years of experience designing complex, data-heavy products for B2B and B2C startups. I specialize in turning ambiguity into clear, intuitive, and scalable solutions. My work focuses on product logic, user needs, and real-world usability — not just visual design. I’ve worked across SaaS platforms, marketplaces, internal tools, and MVPs where design directly impacts business decisions and operational efficiency. I bring strong product thinking, the ability to simplify complex workflows, and experience working under real constraints like time, scope, and technology. I collaborate closely with cross-functional teams to ensure ideas translate into practical, buildable solutions. Recently, I’ve been designing AI-powered products that help professionals navigate complex information and streamline workflows. I’m naturally drawn to ambiguity — transforming messy, unclear problems into structured, actionable systems that teams can build and users can trust. 📚 Industries: Fintech, EdTech, Startups, Lean Startups, HR, Sales, Healthcare, B2C, B2B, e-commerce, P2P marketplaces, Cybersecurity 📋 Work Process: Basically, I follow the next steps in my work process: Understand → Plan → Ideate → Design and Prototype → Implement → Test and Learn ---------------------------------------------------------------------------------------------------------------------------- I’m combining several approaches to succeed with the deliverables to my clients: Lean Startup + Agile + Design thinking + Double diamond. These methods enable quick iteration based on feedback, flexibility, and user-centric solutions. ⚙️ Tools I use: • Figma, Claude, GPT • Miro, Balsamiq, Marvel App, Zeplin • Adobe Illustrator, Adobe XD, Adobe Photoshop • Notion, Trello, Google Suit, Slack, Zoom (other similar tools) 🔑𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒:   Design Tools & Technologies: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), Balsamiq, Marvel, Principle, Webflow, Wordpress. Web App, Mobile App, App, iPhone, Android, Guidelines, Adobe, Google, Saas, Platform Design (Web, Desktop, Tablet, Mobile), Responsive, iOS & Android Guidelines, iOS & Android App Design. B2B, B2C, SaaS, E-commerce, Law and health care with AI implementation, Healthcare, Mental health, Data storage, Cybersecurity, Education, EdTech, Travel, P2P marketplaces, Fintech, Cargo Transportation, AI Chat, AI summary, AI product, AI app, AI development . HTML5 & CSS3, Google Material Design, Material UI, MUI, Tailwind CSS, Shadcn UI, Radix UI. UX Design, UI Design, User Experience, User Interface, Cross-Platform UX, Component-Based Design, Design system, Interaction Design, Information Architecture, App Navigation, User Flows, Wireframing, Mockups, Prototyping (Low to High Fidelity), Clickable Prototypes, Website Prototyping, Responsive & Adaptive Design, Web UX, Mobile UX, Desktop App UX, User-Centered Design, Design Thinking, Dev hand off, Documentation, Brief, PRD UX Research, UI Research, Competitor research, Competitor Analysis, Qualitative Research, Quantitative Research, User Interviews, Surveys & Feedback Loops, Affinity Mapping, User Personas, Customer Journey Mapping, Moodboards, Storytelling, Task Analysis, Heuristic Evaluation, Concept Validation, Usability Audits, Usability Testing, A/B Testing, Product Design Expert, Head of Design, Team Leader, UX/UI Design Agency Collaboration, Design Project Management, Long-Term Engagements, Scalable & Effective Design Solutions, Cross-functional Collaboration, Collaboration, Project Management, Product development, Software development, team work, leadership, task management, deadlines, MVP, feature development, design review, feedback, design feedback, marketing materials, marketing collaterals, emails, social media posts Agile, Scrum, Sprint, Workshop, Design workshop, Data-Driven UX Decisions, Stakeholder Interviews, Prototype Testing, Interview Planning & Conducting, Screener Surveys, Discovery Research,Onboarding Flows, Subscription Models, Admin Dashboards, AI-integrated Interfaces, Internal Tools, Cross-Functional Teams, Stakeholder Communication, Product-Led Design, Fast Iteration Cycles, Team Leadership, Freelance & Remote Teams, Client-Facing Communication, Developer Collaboration, Design Mentorship, Workshop Facilitator, AI, Claude, GPT

Senior UX/UI and product designer for B2B SaaS. I design dashboards, admin panels and design systems for data-heavy platforms, the kind where the workflow is the hard part and the visuals are the easy part. 🎯 ✅ 8 years in UI/UX and Product Design ✅ 62 contracts on Upwork, 2,272 hours ✅ 100% Job Success ✅ Top Rated Plus ⚡ WHAT I DESIGN 🔹 B2B SaaS UI/UX design: SaaS dashboards, analytics views, admin panels, role-based permissions, reporting 🔹 Design systems: design tokens, component libraries, documentation, Figma libraries a dev team can actually build from without guessing 🔹 UI design: high-fidelity interfaces, component states, responsive layouts, visual hierarchy that survives real data 🔹 Complex workflow UX: multi-step flows, edge cases, empty and error states, information architecture 🔹 0 to 1 product design: MVP design, UX research, wireframes, interactive prototypes 🔹 Web app design and mobile app design for iOS and Android 🔹 UX audits and usability testing for SaaS products already live 📌 SELECTED WORK 🔸 Gartner: advisory workspace redesign for an enterprise research platform 🔸 PsychPlus: clinical design system for a mental health platform 🔸 ZonePillar: construction operations platform, web app and mobile app, three user roles, offline photo submissions from job sites 🔸 Kruzee: driving school platform built from scratch, student portal, admin dashboard and marketing site 🔸 Shake Shack: mobile app ordering, focused on reorder and checkout speed I don't publish invented conversion percentages. Where I have real numbers I'll show you in a call. Where I don't, I'll tell you what changed and why. 🛠️ HOW I WORK Explore: I generate multiple product directions quickly using AI design tools rather than committing to the first safe concept. Refine: Figma for hierarchy, components, states and edge cases. This is where most of the UI/UX design work happens and it is not automated. Build: I work in Cursor and Claude Code with the Figma MCP, so the developer handoff is a real component structure, not a flat Figma file. I can build the front end myself if you need it. That last part is the difference between me and most UI/UX designers you'll compare me against: the handoff is not where my involvement stops. ✅ WHY CLIENTS HIRE ME 🔹 Enterprise UX experience: I've designed for enterprise research platforms, clinical software and construction operations, not just marketing websites 🔹 Design systems at scale: component libraries and design tokens built for teams, documented so they survive after I leave 🔹 Data-heavy SaaS: dashboard design, data visualization and admin panel design are the core of what I do, not a side skill 🔹 Real handoff: Figma files structured for developers, plus front-end build when you want it 🎯 BEST FIT SaaS founders, product managers and enterprise teams with something complexalready running, or something complex about to be built. Typically 4 to 12 week engagements, or ongoing. I turn down work that's purely decorative with no product problem behind it, and projects under $1,000. 📩 Send me a message with what you're building and where it's stuck. I reply within a few hours. KEYWORDS: UI/UX design, UI/UX designer, senior UI/UX designer, UI design, UI designer, UX design, UX designer, SaaS design, B2B SaaS design, SaaS UI/UX designer, dashboard design, SaaS dashboard, admin panel design, design systems, component library, enterprise UX, web app design, web application design, product design, product designer, user interface design, user experience design, UX research, usability testing, wireframing, prototyping, information architecture, data visualization, mobile app design, MVP design, AI product design, Figma, Figma designer, developer handoff

x-Meta and Engineer, Senior Product Manager with 7 years of experience at startups with multiple successful exits (public and acquired). AI-Native PM. Helped startups with founders from Google, Amazon, Uber, in YC, with users from OpenAI, a16z, and the Fortune 500. Domains in AI, mobile, and marketplaces. Examples of outcomes: - 40% churn reduction for an AI chatbot for SMBs processing 10M messages and generating $150K MRR. Eventually acquired. - 7X DAU, 3X weekly Retention for a marketplace, shipped a marketplace that doubled MRR for 6 months while company grew 3X. Eventually acquired. - Built roadmaps and improved product processes - Worked with engineers and designers to define and launch MVPs and ship ongoing features

Senior UX Designer | UI Designer | Product Designer | Digital Designer | Web Designer | Visual Designer | Graphic Designer With 25+ years of experience in UX/UI design, digital product design, web design, mobile app design, responsive design, branding, and visual communication, I help businesses create intuitive interfaces, modern user experiences, and high-quality digital assets. My background includes designing for financial institutions, film studios, beauty brands, retail, publishing, automotive, gaming, and advertising. Core Skills & Keywords: • UX Design, UI Design, Product Design • Wireframes, Prototypes, User Flows, IA • Accessibility (WCAG 2.0), Usability Testing • Mobile App Design (iOS/Android), Web App Design • Responsive & Adaptive Design • Design Systems, Style Guides, Component Libraries • Branding, Logo Design, Typography, Iconography • Digital Publishing, Layout Design • Graphic Design, Social Media Design, Marketing Assets • Illustration, Image Editing, Storyboarding Deliverables: UX strategy, user flows, wireframes, interactive prototypes, mobile & web UI, design systems, branding packages, social media visuals, marketing materials, presentation design, and production-ready digital assets. If you want clean, modern, user-centered design backed by deep multidisciplinary experience — I can deliver end-to-end.