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Ex-founder turned fractional CMO for AI, SaaS, and Web3 — I help founders turn complex products into clear market traction. I’m a founder-operator who’s taken companies from zero → MVP → PMF → hyper-growth → exit/TGE. Today, I work with startups as a fractional CMO or COO to build GTM systems that drive revenue, fundraising, and enterprise partnerships. Previously, I co-founded Sapien AI (COO) where we reached MVP and PMF within a year, then listed publicly with a $400M FDV peak. Before that, I served as: COO/CPO at Haller AI (acquired) CMO at Matador Technologies (IPO) CMO at REsimpli, where I revitalized growth after a long stagnation With 10+ years in growth and product leadership, I specialize in: Go-to-Market Architecture — the narrative, funnel, and systems that attract investors, customers, and partners Positioning & Messaging — turning complex technical products into simple, compelling value Launch Systems — plug-and-play GTM frameworks for product or feature launches Ways to Work Together Fractional CMO (3–6 month engagement) For startups raising Seed to Series B who need senior-level growth strategy without a full-time exec. GTM + Launch Blueprint (2–3 week sprint) Define positioning, ICP, funnel, distribution plan, and a 90-day content + growth roadmap. Why Clients Work With Me 100% Expert-Vetted on Upwork (top 1%) Founder empathy — I’ve lived the full startup lifecycle: MVP → pivot → PMF → scale → exit/TGE/IPO Raised $20M+ from VCs and led both an IPO and token generation event Enterprise sales experience — including Amazon, United Nations, ByteDance, Workday, Alibaba Deep domain expertise across SaaS, AI infra, Web3, and big data If you need strategic growth leadership — not tactical churn — let’s start with a 30-minute strategy session to identify your biggest bottlenecks and highest-leverage opportunities.

Top 3% Upwork GA4 & GTM Expert with a 100% Job Success Rate. I help businesses with conversion tracking, setup, and audit across Google Analytics 4, Tag Manager, and Google Ads, including cross-domain and eCommerce tracking. 𝗜𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 📌 Core Expertise Areas; ⒈ GA4 & GTM Setup and Integration: Covers end-to-end Google Analytics 4 and Google Tag Manager implementation, including tag creation, triggers, and debugging. ⒉ Conversion Tracking Implementation: Focus on tracking form submissions, purchases, lead generation, and enhanced conversions for Google Ads, Meta, and Shopify. ⒊ Cross-Domain and Server-Side Tracking: Involves configuring GA4/GTM for tracking users across multiple domains and setting up server-side containers for cleaner data. ⒋ Google Analytics Audit & Troubleshooting: Fixing misfires, property misconfigurations, reporting gaps, “(not set)” issues, and inconsistent data across platforms. ⒌ GA4 Event Tracking & Custom Events: Custom configuration of events like add_to_cart, quiz submissions, video views, and scroll tracking using GA4’s event model. ⒍ Looker Studio Dashboard Setup & Reporting: Designing marketing dashboards that pull from GA4, Ads, and Supermetrics for visual performance monitoring. ⒎ Facebook/Meta Pixel & Enhanced Conversions: Fixing or implementing Meta Pixel tags, API Conversions, and integrating with GA4 and GTM. ⒏ eCommerce Funnel & Attribution Tracking: Specialization in WooCommerce, Shopify, or BigCommerce analytics—from product views to checkout behavior attribution. ⒐ Marketing Analytics Optimization: Insight generation from GA4 data, performance analysis by source/medium, and channel reporting improvements. ⒑ Google Ads & Meta Ads Integration with Analytics: Ensuring data from ads flows into GA4 and vice versa for remarketing, custom audience creation, and ROAS analysis.

Founders and CEOs bring me in when growth has stalled, messaging isn't landing, or GTM lacks the clarity needed to win enterprise deals, close investors, or scale with confidence. I don't run campaigns. I fix the upstream problems — positioning, narrative, market entry, and commercial strategy — so execution actually works. 32 years. Seven industries. Two constants: strategic clarity and measurable results. My background spans SaaS, FinTech, AI, Web3/DeFi, healthcare, life sciences, and government. Before working with startups, I built my foundation on Fortune 500 mandates: Apple, Microsoft, Adobe, IBM, Disney, and the U.S. Department of Defense. That experience shapes how I work today — enterprise rigor, without enterprise bureaucracy. Where I create the most value: Go-to-market strategy and execution planning Brand positioning and narrative clarity Product marketing and thought leadership Investor readiness and fundraising support Enterprise and institutional credibility Revenue growth and market expansion Selected commercial impact: Supported InfStones through a $110M raise (SoftBank, GGV) and drove $20M+ in enterprise sales Delivered 5x revenue growth and scaled AmaZix from 25 to 60+ staff in one year Raised $31M USD in 2018; supported a $40M raise for World Mobile Chain Built a $7.4M sales pipeline in six months at QRC Hong Kong Closed a $2M tokenization mandate with EMAAR in Dubai What clients say: "Al is a highly accomplished performance expert with a long track record leading Fortune 100 companies. He inspires confidence and solves problems in the most challenging environments." — Daniel Araya, PhD, Forbes & Brookings Institution "Extremely sharp, creative, and entrepreneurial — able to synthesize complex data into workable solutions." — Terry Donnelly, Former CMO, MDC Partners "Al was the driving force behind our global GTM strategy and brand. His work was critical to sales success." — Parker Poor, Head of Global Sales, InfStones Recognition: #4 FinTech Advisor (FeedSpot) · #12 Web3/Blockchain Blog (FeedSpot) · Excellence in Marketing Leadership & Innovation Award, FUELD Conference (2025) Education: MBA, Rotman School of Management · Certificate, MIT Sloan · BCom, UBC Board Director: RIWI Corp (TSXV), Elysium Labs, BC Borstal Association

Hello, I'm Pedro! I’m a Performance Marketing Expert with 16+ years of experience helping startups and established brands scale revenue fast through data-driven strategies, paid media, and conversion optimization. I’ve managed $50M+ in ad budgets, led teams of 12+ marketers, and built digital programs that generated $18M+ annual revenue, consistently delivering 10X–20X ROI across paid and organic channels. I specialize in turning marketing into profit, not noise. Whether it’s scaling DTC eCommerce, optimizing B2B funnels, or driving full-funnel performance for SaaS, I help brands find what works and scale it. Core Skills: -Google Ads, Meta, LinkedIn & Twitter Ads (15+ years) -Conversion Rate Optimization (CRO) & Funnel Architecture -Lifecycle & Retention Marketing (Email, CRM, Automation) -Attribution Modelling (MMM + MTA) -Product-Led Growth & Growth Loops Hands-on experience working with startups and large brands to optimize CAC, retention, and revenue, moving fast to test and scale what works. I focus on metrics that drive progress from top-of-funnel demand generation to conversion rate optimization. I don’t just execute campaigns, I build systems for sustainable growth!! Cross-Industry Expertise: I worked with SaaS, e-commerce, and tech, and I even launched my own business (a boutique café in Colombia) and was a founding member of two marketing agencies in Canada. I’d love to discuss how I can help you develop a high-performing digital program that works at scale to meet all your needs. Let’s connect!

Your company is generating $250K–$750K a year. You have a solid product, real customers, and a team that works hard. But growth has stalled. Your marketing isn't producing enough qualified leads. Your sales process leaks opportunities. Your tech stack doesn't scale. And your decisions are based on gut feeling instead of data. You don't need another marketing agency. You need a growth executive — one you can afford. That's what I do. As your Fractional Chief Growth Officer, I integrate into your leadership team to diagnose why growth stopped and build the system that gets it moving again: commercial strategy, high-performance digital marketing, AI-powered automation, strategic alliances, and data-driven decision making. RESULTS (not promises): → $5M+ USD in revenue generated for partners and clients across 6+ countries → 15,000+ qualified leads at $1 USD per lead for an EdTech company → 700% increase in lead generation through targeted, data-driven marketing → 70% sales growth after scaling an email list from 2K to 14K+ subscribers → International expansion coordinator for a regenerative medicine company across Mexico, Guatemala, and Costa Rica WHO I HELP: SMBs and growth-stage companies in Latin America and the US Hispanic market, especially in EdTech, HealthTech, SaaS, and professional services. My sweet spot is companies doing $250K–$750K/year that have hit a ceiling and need C-suite growth leadership without the C-suite price tag. WHAT YOU GET: → Growth strategy and go-to-market planning → Digital marketing execution (Meta Ads, Google Ads, LinkedIn, email automation) → Sales funnel design and CRM implementation (GoHighLevel, HubSpot) → AI and workflow automation (n8n, Make, AI sales agents, chatbots) → Business intelligence and KPI dashboards (Python, Power BI) → International expansion and strategic alliance architecture BACKGROUND: M.Sc. Stanford University | 25+ years in data-driven growth strategy | Canadian citizen based in Montreal | Fully bilingual EN/ES, working French | Active operations in USA, Canada, Mexico, Guatemala, Costa Rica, Colombia, and Venezuela. READY TO GROW? Send me a message describing your biggest growth challenge. I'll respond with an honest assessment of whether I can help — no fluff, no upsell. If we're a fit, we start with a 30-minute discovery call at no cost.

I am a highly experienced writer, and a graduate of New York University. My writing has been featured on numerous websites, including my own at cavetocreation.com. Furthermore, I have used my copywriting skills around the world, including working as a Growth Hacker in Hong Kong, designing advertising for a tourist company in Canada, and conducting research in Abu Dhabi. I specialize in creating humorous content, which will give my clients a unique voice in a crowded marketplace.