Hire the Best Facebook & Meta Ads Specialists
in Portugal

For many businesses, the challenge is usually not the quality of their work, it’s creating a predictable system that consistently generates new inquiries. Most companies rely heavily on referrals or occasional marketing efforts, which often leads to inconsistent lead flow and periods where new client inquiries slow down. My work focuses on building structured paid advertising systems using Meta Ads and Google Ads designed for businesses. Based on this approach, campaigns are typically built around a clear lead generation framework: Lead generation campaign structure Setting up Meta Ads and Google Ads campaigns designed to capture potential customers who are actively looking for a service or are likely to need one soon. Campaigns are organized with clear objectives, targeting, and conversion tracking so performance can be measured and improved over time. Audience and demand targeting Using Meta’s audience targeting to reach local audiences while leveraging Google Search campaigns to capture high-intent searches such as “plumber near me” or “dentist near me." This combination helps generate new demand while also capturing existing demand. Ad creative and messaging strategy Developing ad concepts focused on common customer problems, clear service benefits, and straightforward calls to action that encourage people to request a quote, call the business, or submit a form. Continuous testing and optimization Monitoring campaign performance through key metrics such as click-through rate, cost per lead, and conversion rate. Ads, audiences, and campaign structures are tested and refined over time to improve efficiency and maintain a steady flow of qualified inquiries. Services typically include: • Meta Ads campaign setup and management • Google Ads lead generation campaigns • Ad account audits and performance analysis • Paid advertising strategy for businesses The goal is to help service businesses move from unpredictable referrals to a more consistent pipeline of potential clients through structured paid advertising. If helpful, I’d be happy to review your current advertising setup or outline how a structured Meta and Google Ads strategy could work for your business. Let’s work together to grow your business.

Hi there, I'm Syed, a B2B Ads Specialist & Media Buyer with over 13 years of experience helping companies generate a consistent flow of qualified leads using Google Ads, LinkedIn Ads, and Meta Ads. I understand what B2B companies actually need, not just clicks, but decision-makers who convert. That's why every campaign I run is built around data-driven targeting, smart bidding, and continuous optimization to deliver measurable ROI and a stronger sales pipeline. My approach is simple: data-driven strategy + continuous optimization = measurable growth. Over the years, I've helped businesses in SaaS, FinTech, IT, and Manufacturing turn ad spend into real pipeline growth. How Can I Help You? Lead Generation Strategy: Custom plans for SaaS, FinTech, and other B2B markets designed to attract and convert high-value prospects. LinkedIn Marketing & Outreach: Targeted campaigns using LinkedIn Ads and Sales Navigator to reach decision-makers. PPC Campaign Management: Creating and optimizing Google Ads (Search, Performance Max), Meta Ads (Facebook, Instagram), and LinkedIn Ads for maximum ROI. Lead Prospecting & List Building: Using Apollo io, LinkedIn, and other tools to compile targeted lead lists for outreach. Conversion Optimization: Enhancing landing pages, calls-to-action, and funnels to boost conversion rates. Analytics & Reporting: Transparent tracking using Google Analytics, HubSpot, and LinkedIn Campaign Manager to fine-tune performance. I consistently deliver results within the first 90 days. Beyond large-scale enterprise clients, I've also managed campaigns for businesses across industries like moving services, real estate, healthcare, and professional training, each with a tailored strategy built around data, audience behavior, and business goals. Every campaign is customized for your brand, your audience, and your growth objectives, ensuring your ad spend translates directly into measurable pipeline growth. Why Should You Choose Me? A decade of hands-on B2B PPC and media buying focused on measurable pipeline outcomes. I treat ads as part of your revenue engine: strategy, targeting, creative, landing page, and sales handoff. I use proven stacks: Google Ads (Search and Performance Max), LinkedIn Campaign Manager and Sales Navigator, Apollo io, HubSpot, GA4, and Tag Manager. Clear, regular reporting with an emphasis on improving lead quality and lowering CPL. Ready to scale your B2B lead generation? Let's connect and build a performance-driven PPC strategy that consistently fills your pipeline with high-quality leads.

Your business doesn’t need more ads — it needs a strategy that converts. I help small and service-based businesses generate qualified leads and increase sales through structured Meta Ads campaigns (Facebook & Instagram Ads). If you're dealing with high cost per lead, inconsistent results, poor audience targeting, or campaigns that feel random and unoptimized, I build clear acquisition systems designed to fix that. My expertise includes: 📌 Lead Generation & Message Campaigns 📌 WhatsApp Ads for direct conversions 📌 Audience Research & Strategic Segmentation 📌 Creative Testing & Performance Optimization 📌 Cost Reduction & Budget Scaling 📌 Data-Driven Decision Making What makes me different? I combine a strong analytical background (8+ years in architecture and business management) with performance marketing strategy. That means structured execution, organized processes, and campaigns built with measurable objectives — not guesswork. My focus is simple: predictable growth, controlled budgets, and real business impact. Ready to take your Meta Ads to the next level? Send me a message now, and let's get started!

I'm Currently Upwork's #1 Ranked Meta Ads Expert & #2 Ranked TikTok Ads Expert in Portugal (Via UpworkMrr Rankings) $65M+ in ad revenue generated over the last 6 years. I help eCommerce and B2C SaaS brands scale with Meta Ads, TikTok Ads, and Google Ads without wasting money on random tests. My goal? To turn paid ads into a channel your business can actually rely on. I make decisions based on data, buyer psychology, and what will move revenue the fastest. 𝙒𝙝𝙮 𝘾𝙡𝙞𝙚𝙣𝙩𝙨 𝙃𝙞𝙧𝙚 𝙈𝙚: 𝟭. Generated $60M+ in ad revenue 𝟮. Worked with clients across 4 continents and 20+ countries 𝟯. Helped scale a B2C SaaS startup 500% year over year 𝟰. Achieved 12x ROAS for a European eCommerce brand during Black Friday 𝟱. Meta Certified Media Buying Professional and Digital Marketing Associate 𝟲. Certified Buyer & Product Psychologist 𝟳. Worked with businesses featured in Shark Tank and Forbes Coaches Council 𝟴. Focused on performance efficiency, not vanity metrics 𝙒𝙝𝙖𝙩 𝙄 𝘿𝙤: 𝟭. Full Paid Ads Management 𝟮. Meta Ads Management 𝟯. TikTok Ads Management 𝟰. Google Ads Management 𝟱. Campaign audits and account rebuilds 𝟲. Conversion tracking, GA4, and Google Tag Manager 𝟳. Creative testing and ad messaging direction 𝟴. Retargeting, scaling, and performance optimization 𝟵. Consulting, advisory, and coaching 𝙒𝙝𝙖𝙩 𝙏𝙝𝙖𝙩 𝙇𝙤𝙤𝙠𝙨 𝙇𝙞𝙠𝙚: 🔹 eCommerce → average 34% decrease in CPA, 28% increase in sales, 6.8x average client ROAS 🔹 B2C SaaS → average 32% decrease in CPA, 36% increase in sales, 2.5x average client ROAS 🔹 B2C SaaS → 500% year-over-year growth 🔹 eCommerce → 12x ROAS Black Friday result 🔹 Multiple brands → sales multiplied within the first month 𝙒𝙝𝙤 𝙄 𝙒𝙤𝙧𝙠 𝘽𝙚𝙨𝙩 𝙒𝙞𝙩𝙝: 𝟭. eCommerce brands that want Meta Ads, TikTok Ads, and Google Ads to become a real growth channel 𝟮. B2C SaaS brands that care about growth, CPA, CAC, and clean tracking 𝟯. Founders already making $5k–$10k+ monthly with a proven product or service 𝟰. Businesses that want paid ads built on structure, logic, and real performance 𝟱. Teams that need honest feedback, not surface-level advice 𝙏𝙤𝙤𝙡𝙨: Meta Ads Manager, TikTok Ads Manager, Google Ads Manager, GA4, Google Tag Manager, Facebook Pixel Helper, Facebook Ads Library, TikTok Pixel Helper, TikTok Creative Center, Google Tag Assistant, Google Transparency Center, Google Keyword Planner If you don’t want to burn money testing and experimenting on what works and what doesn’t, and you’re looking for someone who has already done this 100+ times, send me a message. I reply fast, and we’ll talk about what’s worth fixing first.

I help B2B SaaS companies build scalable marketing engines that generate awareness, pipeline, and revenue. With 20+ years of experience in marketing, communications, and business growth, I work with founders, startups, and established technology companies as a Fractional CMO, Senior Marketing Consultant, and Demand Generation specialist. My expertise spans go-to-market strategy, demand generation, lifecycle marketing, email marketing, webinars, partnerships, thought leadership, content marketing, and customer acquisition. Previously, I led the Italian market for GetResponse, a global email marketing and marketing automation platform, where I owned local GTM strategy, demand generation, partnerships, webinars, PR, customer lifecycle programs, and brand growth initiatives. Today, I work with a UK-based agency supporting global technology vendors with demand generation and sales enablement programs, helping clients build and execute marketing initiatives that drive qualified pipeline and revenue growth. Email marketing remains one of my strongest areas of expertise. Having worked inside a leading email marketing platform and as an Email Marketing & Marketing Automation Coach for a business school, I help companies transform newsletters and email campaigns into strategic growth channels. My experience includes newsletter strategy, lifecycle marketing, onboarding programs, lead nurturing, customer engagement, segmentation, automation design, retention campaigns, and marketing performance optimization. Core Expertise • Fractional CMO & Marketing Leadership • B2B SaaS Marketing • Demand Generation • Go-to-Market Strategy • Growth Marketing • Customer Acquisition • Marketing Planning • Product Marketing • Partner & Channel Marketing • Webinar Marketing • Thought Leadership Programs • Email Marketing Strategy • Marketing Automation • Newsletter Programs • Lifecycle Marketing • CRM & Customer Engagement • Content Strategy • Marketing Operations • Funnel Optimization • Lead Generation Selected Achievements • Led marketing initiatives contributing to +33% revenue growth over two years • Increased brand demand by 30% YoY through integrated campaigns, partnerships, PR, and content • Built a webinar engine generating 400–1,600 registrations per event while reducing CPL by up to 75% • Generated 2,500+ leads in four months through a multi-channel demand generation campaign • Built strategic partnerships, media collaborations, and thought leadership programs supporting pipeline growth • Managed marketing budgets and coordinated cross-functional teams, agencies, partners, and freelancers How I Help Clients ✔ Build and execute GTM strategies ✔ Design scalable demand generation programs ✔ Create webinar and thought leadership engines ✔ Develop partner and co-marketing initiatives ✔ Design newsletter and customer communication programs ✔ Build lifecycle marketing and email automation systems ✔ Improve onboarding, engagement, retention, and customer activation ✔ Improve marketing funnels and conversion paths ✔ Align marketing activities with revenue goals ✔ Bring structure, execution, and accountability to growing marketing teams Whether you need strategic direction, campaign execution, or ongoing marketing leadership, I can help turn marketing into a predictable growth function. Let's connect.

Hello and Welcome! 🎯 Are you aiming to maximize your ROI and accelerate your business growth with expert PPC management and strategic marketing? I'm Pedro Menezes Pereira, a Google Ads, Bing Ads, and Facebook Ads Certified Senior PPC Specialist with a track record of delivering outstanding results for businesses in the USA, UK, Australia, Canada, and Brazil. Why Choose Me? ⭐ Top 1% on Upwork: With over 90 successful projects and 100% positive reviews, I've consistently helped clients achieve and exceed their marketing goals across diverse markets. 📈 Proven Success in Scaling Businesses: I've empowered multiple B2C and B2B companies to achieve significant growth through data-driven strategies tailored to their unique needs. 🎓 Expert Qualifications: - University Degree in Marketing - Certified in Google Ads, Bing Ads, and Facebook Ads - Growth Marketing Specialist Certification from CXL (over 100 hours of coursework and 28 exams completed) 🚀 What I Bring to the Table - Mastery Across Multiple Advertising Platforms: - Google Ads - Bing Ads - Facebook Ads ...and more! 💡 Strategic Marketing Consultation: - Comprehensive Marketing Strategies - Innovative Product Development Ideas - Website Optimization - Pricing Strategies 🧪 A/B Testing & Conversion Rate Optimization: - Optimizing Product Pages - Enhancing Landing Pages 📊 Data-Driven Insights & Analytics: - Custom Dashboards with Google Data Studio - Performance Reports for the Last 7 & 30 Days - Predictive Analytics & Scenario Planning 🎯 Strategic Planning with SWOT Analysis & SMART Goals: - Tailored Action Plans for Your Business 🤝 Dedication and Problem-Solving Expertise: - Committed to Exceeding Expectations - Proactive and Innovative Approach - Success Stories with Renowned Brands I've partnered with leading companies to drive growth and achieve remarkable results: Aston Martin Vitamart Cashforcars Kardashians Online Shop Reputation Defender Randstad Treehut Edge of Embers Chicco Penfolds UTS Sydney Australia Flatmate Finders ...and many more! 📂 Case studies available upon request during a screen-shared meeting. Client Testimonials "Pedro's expertise transformed our PPC campaigns, delivering exceptional ROI. His strategic insights and commitment to our success made a significant impact on our business." "Working with Pedro was instrumental in achieving our marketing goals. His mastery of multi-platform advertising and data analytics provided invaluable insights." Let's Elevate Your Business Together 🚀 Ready to outperform your competition and achieve unprecedented growth? I'm passionate about empowering businesses like yours through strategic PPC management and innovative marketing solutions. Let's discuss how I can customize my expertise to help you reach your objectives. 📆 Schedule a Meeting Today! Looking forward to partnering with you for success. Best Regards, Pedro Menezes Pereira