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Your ads are only as good as the data feeding them. I fix the data. I'm a GA4/GTM tracking engineer with a developer background: 115 Upwork projects, 6,000+ hours, Top Rated Plus. I build and repair the tracking layer that decides whether your ad budget scales or burns: GA4, Google Tag Manager, server-side GTM, Consent Mode v2, Meta CAPI, and Google Ads conversions. Results clients paid for and kept: - Recovered 15-40% of conversions lost to Consent Mode misconfiguration - Cut GA4 event duplication by up to 60% with clean dataLayer architecture - Raised attribution accuracy with server-side conversion APIs for Google, Meta, LinkedIn, and Reddit - Turned hours of manual reporting into minutes with Looker Studio dashboards teams actually open What I handle end to end: - GA4 + GTM: events, ecommerce funnels, custom dimensions, cross-domain tracking - Google Ads conversion tracking and enhanced conversions - Meta Pixel + Conversion API with deduplication and event-quality checks - Consent Mode v2 and GDPR/CMP setups: Cookiebot, OneTrust, custom banners - Server-side GTM for cleaner data and stronger attribution - Shopify, WooCommerce, WordPress, Webflow, Framer, and custom JavaScript tracking - Looker Studio dashboards your team can actually use Why me and not another GTM freelancer: most can click together basic tags. I read source code, inspect the dataLayer, and debug JavaScript - so the tracking I build survives redesigns, plugin updates, and CMS migrations instead of breaking a month later. Top Rated Plus | $100K+ earned | 6,000+ hours | 115 jobs completed How we start: send me your site, ad platforms, and tracking goal. I will map your funnel and tell you exactly what is broken, what is missing, and what it takes to fix it - before you commit to anything.

Your ad platforms, GA4 and your back office almost never agree on how many conversions you had. I make them agree — and keep them agreeing after the next iOS update, cookie banner or theme redesign. I work full time as a digital analyst at a performance marketing agency, and I do the same thing here: conversion tracking that survives real-world conditions, and reporting people actually open. What clients bring me: 🎯 Ecommerce tracking rebuilt at the source — Shopify Customer Events / Web Pixels custom pixel, checkout and order-status coverage, consent-gated events, plus WooCommerce and custom stacks. Not an app that half-works. ⚙️ Server-side tracking with Stape (sGTM) — custom tracking domain, first-party cookies, Meta Conversions API with event_id deduplication between browser and server, Google Ads Enhanced Conversions, and TikTok, LinkedIn or Microsoft where the case calls for it. 🛡️ Consent Mode v2 and GDPR-safe measurement — no tags firing before consent, ad_user_data and ad_personalization wired correctly, Cookiebot, OneTrust, Consentmo or a custom banner, tested in both granted and denied scenarios. 📊 Reporting people actually use — Looker Studio, GA4 export to BigQuery, and custom BI dashboards I build in Next.js straight from a warehouse, so a whole marketing month fits on one screen. 🔄 Automation — n8n pipelines that pull your marketing and sales APIs into one always-current PostgreSQL warehouse, with retries, deduplication and replay-safe backfills. Recent work: - Shopify tracking rebuild: custom Web Pixels pixel plus theme dataLayer gap events, full GA4 ecommerce funnel (view_item, add_to_cart, begin_checkout, purchase), Consent Mode v2 gating, verified end to end. - Google Ads Enhanced Conversions with Advanced Consent Mode: user-provided data captured, validated and sent only when ad_storage and ad_user_data are granted. - WooCommerce enhanced ecommerce: the complete purchase funnel through GTM, with custom dataLayer variables and JavaScript for transaction and product data. - Multi-platform conversion tracking in GTM for Meta, LinkedIn and Microsoft Ads, with consent-aware triggers and consistent revenue parameters across channels. - Marketing data warehouse: n8n ingestion from five APIs into PostgreSQL with error handling and backfills, surfaced in a custom Next.js dashboard. Why me: - I do this every working day in-house, not as a side skill. - Every project I have finished on Upwork is rated 5.0, with written recommendations from clients. - Nothing is handed over unverified: GTM Preview, GA4 DebugView, Events Manager and request payloads for tracking; test runs and logs for automations. - You get documentation of what was done and why, and you own every account and container. No black boxes. How we start: send me your site, your ad platforms and the one number you don't trust. I'll map how your data flows today and tell you exactly what is broken, what is missing and what it takes to fix it — before you commit to anything. GA4 | GA4 audit | GA4 migration | Google Tag Manager | GTM | server-side GTM | sGTM | Stape | server-side tracking | Meta CAPI | Conversions API | event deduplication | Google Ads conversion tracking | Enhanced Conversions | Consent Mode v2 | GDPR | Cookiebot | OneTrust | dataLayer | ecommerce tracking | Shopify | Shopify Web Pixels | Customer Events | WooCommerce | cross-domain tracking | lead tracking | BigQuery | GA4 BigQuery export | Looker Studio | dashboards | n8n | data pipelines | PostgreSQL | Next.js

🎯 𝐍𝐮𝐦𝐛𝐞𝐫𝐬 𝐝𝐨𝐧'𝐭 𝐦𝐚𝐭𝐜𝐡 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐆𝐀𝟒, 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬, 𝐌𝐞𝐭𝐚, 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐂𝐑𝐌? ⚡️𝑇ℎ𝑎𝑡'𝑠 𝑒𝑥𝑎𝑐𝑡𝑙𝑦 𝑤ℎ𝑎𝑡 𝐼 𝑓𝑖𝑥 — 𝑑𝑎𝑖𝑙𝑦. 𝐹𝑢𝑙𝑙 𝑐ℎ𝑎𝑖𝑛: 𝑡𝑟𝑎𝑐𝑘𝑖𝑛𝑔 (𝐺𝐴4, 𝐺𝑇𝑀, 𝑠𝑒𝑟𝑣𝑒𝑟-𝑠𝑖𝑑𝑒), 𝑝𝑖𝑝𝑒𝑙𝑖𝑛𝑒𝑠 (𝐵𝑖𝑔𝑄𝑢𝑒𝑟𝑦), 𝑟𝑒𝑝𝑜𝑟𝑡𝑖𝑛𝑔 (𝐷𝑎𝑡𝑎 𝑆𝑡𝑢𝑑𝑖𝑜). ✅ 𝟔+ 𝒚𝒆𝒂𝒓𝒔 | 𝟏𝟎𝟎% 𝑱𝒐𝒃 𝑺𝒖𝒄𝒄𝒆𝒔𝒔 📍𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎 1️⃣ 𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝙩𝙧𝙖𝙘𝙠𝙞𝙣𝙜 & 𝙖𝙣𝙖𝙡𝙮𝙩𝙞𝙘𝙨 𝙨𝙚𝙩𝙪𝙥 GA4 (web + app), Google Tag Manager (web + server-side), enhanced ecommerce, cross-domain tracking, Consent Mode v2. Conversion tracking for Google Ads, Meta (Pixel + Conversions API with deduplication), LinkedIn, Microsoft Ads, Bing UET. Server-side tagging with Stape or Google Cloud. Tracking on any platform — Shopify, Webflow, Framer, WordPress, ClickFunnels, custom sites. 2️⃣ 𝘿𝙖𝙨𝙝𝙗𝙤𝙖𝙧𝙙𝙨 & 𝙧𝙚𝙥𝙤𝙧𝙩𝙞𝙣𝙜 (𝘿𝙖𝙩𝙖 𝙎𝙩𝙪𝙙𝙞𝙤 & 𝙂𝙤𝙤𝙜𝙡𝙚 𝙎𝙝𝙚𝙚𝙩𝙨) Data Studio (formerly Google Looker Studio) dashboards on BigQuery, Google Sheets, or direct connectors — including custom HTML/CSS visualizations and community components when standard charts aren't enough. Agency multi-client reporting, GoHighLevel reporting, Supermetrics & Windsor setups. Clean data model underneath, so dashboards stay fast and don't break when a source changes. 3️⃣ 𝘿𝙖𝙩𝙖 𝙥𝙞𝙥𝙚𝙡𝙞𝙣𝙚𝙨, 𝘽𝙞𝙜𝙌𝙪𝙚𝙧𝙮 & 𝙀𝙏𝙇 Automated pipelines from ad platforms, CRMs, ERPs, and APIs into BigQuery or Snowflake — Cloud Run / Cloud Functions (Python, Node.js) or Apps Script, with layered data models (raw → staging → marts / medallion architecture), scheduled transformations, and upsert patterns so reports never show empty tables mid-refresh. Real examples: SAP Business One + ADP + Copper CRM → BigQuery warehouse with full SQL modeling layer; Facebook Ads API → BigQuery multi-account pipeline; SEMrush API → Sheets → Looker Studio SEO reporting; GA4 Data API → Sheets automation. 4️⃣ 𝘼𝙩𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣 & 𝘾𝙍𝙈 𝙞𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙤𝙣 Connecting forms, booking tools (Cal scheduling platform, Calendly, HubSpot bookings), and CRMs (HubSpot, Marketo, Pardot, GoHighLevel, Copper) with ad platforms and analytics so leads keep their real source. Offline conversion imports, enhanced conversions, UTM architecture, lead-source debugging, deduplication between platforms. 5️⃣ 𝘼𝙪𝙙𝙞𝙩𝙨 & 𝙘𝙤𝙣𝙨𝙪𝙡𝙩𝙞𝙣𝙜 Conversion tracking audits and fixes (Google Ads, Meta, GA4 & Shopify), GTM container audits, consent/GDPR compliance reviews, duplicate conversion cleanup, and root-cause analysis when numbers disagree between GA4, ad platforms, and your CRM. I read network requests, HAR files, and container exports — not just the reporting UI. I also consult teams and deliver full documentation — technical and non-technical — so any specialist can work with the final setup. 🔑 𝐇𝐎𝐖 𝐈 𝐖𝐎𝐑𝐊 ✔️Minimal changes to working infrastructure — I fix what's broken without rebuilding what isn't ✔️Errors surface loudly, never silently — pipelines and tags that fail should tell you ✔️Everything documented in plain language, so your team isn't dependent on me forever ✔️Honest scoping — if something isn't worth building, I'll say so before you pay for it ⚒ 𝐒𝐓𝐀𝐂𝐊 Google Analytics 4 · Google Tag Manager (web + server) · Stape · BigQuery · Snowflake · Looker Studio · Google Cloud (Cloud Run, Dataform, Cloud Functions, Scheduler) · Python · JavaScript · SQL · Apps Script · Meta Conversions API · Google Ads · Bing UET · HubSpot · Marketo · Pardot · GoHighLevel · Windsor · Supermetrics · Matomo · Plausible · SEMrush API 🤝 𝑻𝒚𝒑𝒊𝒄𝒂𝒍 𝒄𝒍𝒊𝒆𝒏𝒕𝒔: SaaS companies, B2B services, e-commerce, manufacturing, and marketing agencies that need tracking, attribution, and reporting to work as one system. 👉 Message me with what's broken (or what's missing), and I'll tell you honestly what it takes to fix it.

🚀 𝐇𝐞𝐥𝐩 𝐒𝐦𝐚𝐥𝐥 & 𝐌𝐞𝐝𝐢𝐮𝐦 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐓𝐡𝐞𝐢𝐫 𝐁𝐨𝐭𝐭𝐨𝐦 𝐋𝐢𝐧𝐞 𝐛𝐲 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐰𝐢𝐭𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 🚀 ✅ 𝘎𝘜𝘈𝘙𝘈𝘕𝘛𝘌𝘌 𝘏𝘐𝘎𝘏 𝘘𝘜𝘈𝘓𝘐𝘛𝘠 𝘞𝘖𝘙𝘒 | 𝟝/𝟝 ⭐⭐⭐⭐⭐ 𝘙𝘈𝘛𝘌𝘋 𝘗𝘙𝘖𝘍𝘌𝘚𝘚𝘐𝘖𝘕𝘈𝘓 |⚡️ 𝘗𝘙𝘖𝘝𝘐𝘋𝘌 𝘍𝘈𝘚𝘛 𝘛𝘜𝘙𝘕𝘈𝘙𝘖𝘜𝘕𝘋 | 📅 𝘈𝘓𝘞𝘈𝘠𝘚 𝘔𝘌𝘌𝘛 𝘋𝘌𝘈𝘋𝘓𝘐𝘕𝘌𝘚 | 👨‍💻 𝘈𝘕𝘠𝘛𝘐𝘔𝘌 𝘈𝘝𝘈𝘐𝘓𝘈𝘉𝘐𝘓𝘐𝘛𝘠 | 💼 𝘏𝘈𝘗𝘗𝘠 𝘛𝘖 𝘏𝘌𝘓𝘗 𝘞𝘐𝘛𝘏 𝘌𝘐𝘛𝘏𝘌𝘙 𝘚𝘐𝘔𝘗𝘓𝘌 𝘛𝘈𝘚𝘒𝘚 & 𝘖𝘙 𝘓𝘖𝘕𝘎-𝘛𝘌𝘙𝘔 𝘞𝘖𝘙𝘒 | 7+ 𝘠𝘌𝘈𝘙𝘚 𝘖𝘍 𝘌𝘟𝘗𝘌𝘙𝘐𝘌𝘕𝘊𝘌 | 💡𝘔𝘈𝘒𝘐𝘕𝘎 𝘠𝘖𝘜 𝘋𝘈𝘛𝘈 𝘔𝘈𝘒𝘌 𝘚𝘌𝘕𝘚𝘌 👋 Hey, I’m Eugene and I specialize in advanced conversion tracking and comprehensive reporting to optimize your online marketing efforts by helping you and your team (or clients) to understand marketing and behavior data better. ● 𝐀 𝐒𝐍𝐀𝐏𝐒𝐇𝐎𝐓 𝐎𝐅 𝐌𝐘 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒: 🛰️ 𝘼𝙙𝙫𝙖𝙣𝙘𝙚𝙙 𝙏𝙧𝙖𝙘𝙠𝙞𝙣𝙜 𝙎𝙚𝙩𝙪𝙥: from GA4 to server-side tracking via GTM, I handle all aspects of advanced tracking, including enhanced e-commerce, cross-domain tracking, and conversion tracking for ad platforms like Facebook (Meta), Google Ads, Bing, LinkedIn, and TikTok. Your tracking setup will be precise, scalable, and aligned with your business objectives.    🎯 Result & Impact: my clients often see a 15%-30% improvement in data accuracy when implementing advanced S2S tracking 🧩 𝘾𝙤𝙢𝙥𝙧𝙚𝙝𝙚𝙣𝙨𝙞𝙫𝙚 𝘿𝙖𝙩𝙖 𝙄𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙤𝙣: seamlessly integrating data from platforms such as Google Analytics 4, Matomo, FB, TikTok, LinkedIn, Bing, Google Ads, Google Search Console, and more into cohesive reports. With expertise in managing complex data ecosystems, I ensure all your data is harmonized and accurately represented. 📊 𝘾𝙪𝙨𝙩𝙤𝙢 𝘿𝙖𝙩𝙖 𝙑𝙞𝙨𝙪𝙖𝙡𝙞𝙯𝙖𝙩𝙞𝙤𝙣: crafting visually impactful and insightful dashboards and reports using tools like Looker Studio, Supermetrics, Funnel.io, Triple Whale, Google Sheets, and BigQuery. Every visualization is tailored to your specific needs, ensuring you can effectively monitor performance and make data-driven decisions. 📈 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙚𝙙 𝙍𝙚𝙥𝙤𝙧𝙩𝙞𝙣𝙜 𝙎𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨: I develop automated data pipelines using Google Apps Script, Python, JavaScript, Google Cloud Functions (Pub/Sub, Scheduler), and APIs like Facebook (Meta), Shopify, Google Ads, and Plausible. These solutions ensure your data is always up-to-date in Google Sheets or BigQuery, saving you time and effort. 🕵️‍♀ 𝙄𝙣-𝘿𝙚𝙥𝙩𝙝 𝘼𝙣𝙖𝙡𝙮𝙨𝙞𝙨 𝙖𝙣𝙙 𝙄𝙣𝙨𝙞𝙜𝙝𝙩𝙨: using advanced statistical analysis, data modeling, and mathematical frameworks, I deliver actionable insights that uncover trends, pinpoint challenges, and highlight growth opportunities. My goal is to empower you with a deep understanding of your data and what’s really happening in your business/marketing etc. 🛟 𝘾𝙤𝙣𝙨𝙪𝙡𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙏𝙧𝙖𝙞𝙣𝙞𝙣𝙜: I offer consulting services to help you optimize your data strategies and maximize ROI. Additionally, I provide training sessions tailored to your team’s skill level, ensuring they are confident in using tools, interpreting reports, and leveraging data effectively.    💎 How I can maximize your project’s potential: 🚀 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙂𝙧𝙤𝙬𝙩𝙝 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨: If/when needed I work alongside with my partners—experienced SEO guru and PPC expert — we provide tailored solutions to drive more traffic, enhance website sales funnels, and generate more leads and sales. Creating landing pages, articles, advanced and engaging quizzes etc. Together, we ensure your advertising achieves the best possible results. ● 𝐂𝐋𝐈𝐄𝐍𝐓𝐒: ✔ More than 250 satisfied B2B and B2C businesses ✔ 70% e-commerce (retail, clothes, jewelry, flowers/gifts, health & beauty) ✔ 30% services (software, SAAS, real estate, finance, health/beauty, training) ✔ Non-profit organizations ● 𝐌𝐘 𝐂𝐎𝐑𝐄 𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄:          ✰ Google Analytics 4 (GA4) / Google Tag Manager / Segment / Google Tag Manager Server-Side / Google Analytics (Universal Analytics) ✰ Zapier, Make ✰ Hotjar/Clarity ✰ VWO/Convert/Google Optimize ✰ FB (Meta) Ads Conversion API / Twitter (X) Ads/ Google Ads / Microsoft (Bing) Ads / Linkedin Ads/TikTok Ads Conversion Tracking etc ✰ Google Data Studio Dashboards (all data sources) / BigQuery ML ✰ Shopify/Magento/WordPress/Squarespace/Wix ● 𝐓𝐘𝐏𝐈𝐂𝐀𝐋 𝐖𝐎𝐑𝐊𝐅𝐋𝐎𝐖 𝐖𝐈𝐓𝐇 𝐌𝐄 1️⃣ Understanding Business Requirements 2️⃣ Audit 3️⃣ Implementation Planning & Approval 4️⃣ Tracking Implementation & Verification 5️⃣ Comprehensive Custom Dashboards in Looker Studio 6️⃣ Education & Guidance 7️⃣ Data Analysis for CVR & ROI Optimization 8️⃣ A/B Testing 𝘼𝙡𝙧𝙚𝙖𝙙𝙮 𝙨𝙤𝙪𝙣𝙙 𝙡𝙞𝙠𝙚 𝙖 𝙛𝙞𝙩? 𝙉𝙚𝙭𝙩 𝙨𝙩𝙚𝙥𝙨 🟢 Click the green (Invite) or (Hire) button in the top right-hand corner 💬 Let's discuss your case, answer a few questions -> make a plan. ☎️ Or arrange a quick 30-min call here on Upwork

I build end-to-end customer data infrastructure—from tracking through data warehousing, modeling, and reporting. Hi — I’m Mac. I help companies design, build, and scale customer data infrastructure that actually works in production. That means: - clean, reliable tracking - a proper customer data platform - a well-modeled warehouse - and data that marketing, product, and leadership can actually use I don’t “just set up GA4” or “just deploy a CDP”. I build the full pipeline — from first event to board-level metrics. What I actually do (end to end) 1. Tracking & data collection (web + mobile) - I design and implement production-grade tracking, not fragile setups. Typical work: - Client-side & server-side tracking (GTM, GTM Server, Snowplow, Segment) - Event taxonomy & tracking plans aligned to business metrics - Identity resolution (anonymous → user → account) - Consent-aware, privacy-ready setups (first-party focus) - Mobile tracking & attribution (AppsFlyer, SKAdNetwork constraints) Used when you need: - trustworthy funnel data - accurate paid attribution - fewer “why don’t these numbers match?” conversations 2. Customer Data Platforms (CDP) I help you choose, deploy, and operate the right CDP — or replace an expensive one. Hands-on experience with: - Snowplow (AWS / GCP, batch & streaming) - Segment (Protocols, Personas, hybrid Snowplow setups) - RudderStack - GTM Server as a lightweight CDP layer Use cases I’ve delivered: - syncing first-party data across 50+ sites - reducing CDP costs by 3× with custom Snowplow stacks - real-time activation to ads, CRM, and product tools 3. Data warehouse & modeling This is where most setups fail — and where I spend a lot of time. I build: - BigQuery / Snowflake / PostgreSQL warehouses - dbt models for full-funnel metrics (CAC, LTV, retention, payback) - clean, documented metric layers leadership can trust - data quality & observability (schema validation, QA, monitoring) Tools: BigQuery, Snowflake, dbt, SQL, Dagster, Celery 4. Activation, automation & growth ops Data is useless if it just sits in tables. I connect the warehouse and CDP to: - CRMs (Pipedrive) - lifecycle tools (Customerio, Intercom) - ad platforms (Meta CAPI, Google Ads, programmatic) - internal tools via Make / n8n Examples: - automated audience syncs based on real profitability - server-side conversion pipelines that actually improve ROAS - sales-ready enrichment and lead routing 5. Analytics, attribution & decision support I help teams use the data, not just collect it. - Funnel & cohort analysis - Attribution (including MMM when last-click fails) - Dashboards (Looker, Metabase) Training teams to be data-independent Who I’ve done this for - Fortune 500 companies - Inc. 5000 & YC startups - Publicly traded firms - High-growth SaaS, fintech, e-commerce, AdTech Examples include large Snowplow deployments (150M+ events/month), multi-country CDP rollouts, and full rebuilds of broken analytics stacks that teams had stopped trusting. Why clients hire me - I’ve been doing this full-time since 2016 - I think in systems, not tools - I’ve built and operated these stacks myself — not just “consulted” - I’m technical, with graduate-level education and business-driven I’m comfortable explaining complex data systems to non-technical stakeholders If you’re a good fit: You’ll probably want to talk if: - your analytics data can’t be trusted - GA4 / CDP / ads numbers don’t line up - you’re scaling and your current setup won’t survive it - you want first-party data ownership instead of black boxes Send a message — I’m happy to quickly assess your current setup and suggest a clear next step.

𝗘𝘅𝗽𝗲𝗿𝘁-𝗩𝗲𝘁𝘁𝗲𝗱 (𝗧𝗼𝗽 𝟭% 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸) | 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 & 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗘𝘅𝗽𝗲𝗿𝘁 𝗳𝗼𝗿 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 – 𝟭𝟯+ 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 & 𝗗𝗧𝗖 𝗕𝗿𝗮𝗻𝗱𝘀. ⭐️ 13+ Years of Experience | eCommerce Media Buyer: Meta Ads, TikTok Ads & Google Ads ⭐️ Top 1% Upwork Expert | Expert-Vetted (pre-screened by Upwork experts) for eComm Brands ⭐️ Helped 300+ eCommerce Stores: From Launch to Scaling ⭐️ $1.4M+ Monthly Spend Managed | Strategic Testing, Tracking & ROAS ⭐️ Meta Ads Business Manager | Premier Google Ads Partner (Top 3%) RESULTS 📌 Managed Google Ads & Meta Ads budgets from $1,000 to $1,000,000+ annually across eCommerce brands 📌 Increased ROAS by 40-300% for skincare, beauty, supplements, fashion, jewelry, sunglasses, pet, home décor, furniture, and automotive accessories brands 📌 Scaled Shopify stores from launch to 7-figure annual revenue through structured creative testing and full-funnel media buying 📌 Grew monthly revenue from $50K to $500K+ for DTC brands across skincare, apparel, eyewear, pet products, luxury goods, and consumer electronics 📌 Improved Google Shopping ROAS from 200% to 550%+ through feed optimization, account restructuring, and Performance Max strategy 📌 Reduced wasted ad spend by 30-60% across Meta Ads, Google Ads, and Bing Ads 🎯 What I Do Best: ✅ Meta Ads (Facebook & Instagram Ads) As a certified Meta Ads expert, I build scalable Facebook Ads eCommerce systems. From creative testing to retargeting, my Facebook ad structures ensure your budget drives real sales, not just clicks. I fix tracking issues, implement CAPI, and refine funnels to increase ROAS. ✅ Google Ads & Bing Ads & PPC Campaigns As a Google and Bing Ads expert, I optimize Performance Max, Shopping, Search, DemandGen, and YouTube Ads. Through keyword targeting, feed refinement (Merchant Center), and ongoing bid adjustments, I build durable PPC growth systems. ✅ Full-Funnel Ads Management I manage everything in your ad manager - from pixel setup to scaling. Whether you need new creatives, optimization cycles, or complete ads management oversight, I ensure every dollar is allocated for profitable returns. Every ad campaign is built with clear intention and structured testing. 📌My Expertise Includes 🔹 Meta Ads for eComm stores (creative, copy, and data-driven scaling) 🔹 Google Ads & Bing Ads for a Shopify stores (Performance Max, Shopping, Search, DemandGen, YouTube Ads) 🔹 Shopify eCommerce ads optimization and analytics 🔹 Facebook Pixel & Conversion API implementation 🔹 Media Buying strategy for DTC eComm and retail brands 🔹 Google Analytics 4 and Google Tag Manager setup for eComm 🔹 Looker Studio dashboards for eComm 🔹Creatives production: statics ads, animations, videos (AI UGCs) 🔹 Marketing Analytics (Hotjar, GA4, Shopify reports) 📌 Tools & Platforms Meta Business Suite | Meta Ads | Bing Ads | Ads manager | Google Ads | Shopify | GA4 | GTM | TikTok Ads | YouTube Ads | Pinterest Ads | Looker Studio I also handle Google Ads and Facebook Ads tracking setups to ensure clean, deduplicated event data for optimization. 📌 Results You Can Expect ✔ 3-7x ROAS from optimized Facebook Ads setup: from structure to creatives ✔ Lower CPC & higher CTR through Google Ads optimizations ✔ Stronger brand positioning through digital marketing strategy, copy, and ads ✔ Transparent weekly reporting and automated Looker Studio report I manage over $1.5M/month in ad spend for global eCommerce (Shopify, BigCommerce) brands, blending technical expertise with media buyer strategy and creatives 📌 Why Clients Choose Me? ✔ Data-driven media buyer with a proven record of scaling brands ✔ Creative strategist with hands-on technical expertise in tracking ✔ Proactive ads specialist focused on long-term profitability ✔ Expert communicator: fast responses, transparent updates, actionable reporting ✔ Integrated digital marketing thinker: blending creativity with analytics ✔ Whether you need a Facebook ads strategist, Google ads expert, or full-service ads management partner, I bring clarity and performance to your campaigns. ✔ I believe in sustainable scaling, not guesswork. My job is to ensure your Meta Ads, Google Ads, and performance eCommerce systems work together seamlessly to produce steady growth. 📌 I Manage 🔹 Facebook Ads | Meta Ads for eCommerce 🔹 Google Ads for eCommerce (PMax, Shopping) 🔹 DemandGen and YouTube Ads 🔹 Produce all asset types: statics, videos, animations 🔹 AI creatives (Freepeek, Sora, ChatGPT) 🔹 Scalable creatives resting infrastructure Ready to grow your business with the help of Facebook Ads and Google Ads? Send me a message, and I’ll audit your campaigns and create a strategic roadmap for profitable scaling using advanced ads management and experienced media buyer execution.