If you're looking for a structured approach to turn social media into a predictable growth system, send me a message with your current challenge - I’ll break down what’s limiting your content performance and how to fix it. I work best with founders and teams who are ready to move from content activity to content systems.
Long story short: I help SaaS companies, startups, founders and experts turn social media into a structured growth system - not random posting.
Most social media strategies fail because they focus on content volume, not content architecture.
I focus on building the system behind content: positioning, messaging, content pillars, and distribution logic that drives visibility, authority, and inbound interest.
My core expertise sits at the intersection of:
- LinkedIn growth & founder branding
- SaaS content strategy & positioning
- Multi-platform social media systems (LinkedIn, X, TikTok, Instagram)
- Content frameworks designed for engagement and business outcomes
I don’t “manage posts.”
I design content systems that make growth predictable.
WHAT I DO:
- LinkedIn Growth Strategy for founders & B2B experts
- SaaS Content Strategy & messaging frameworks
- Social media content architecture (IG / TikTok / X / LinkedIn)
- Content pillars & narrative design
- Content audits & performance optimization
- Growth systems for startup & SaaS brands
HOW I WORK
I approach every project by answering 3 questions:
1. What positioning should this brand own?
2. What content formats actually drive attention in this niche?
3. How do we turn content into consistent visibility and inbound interest?
Then I build a system around it - not isolated content pieces.
Clients don’t come to me for content ideas.
They come when:
- posting doesn’t create growth
- content feels inconsistent
- founders don’t have a clear narrative
- there is no system behind social media
I fix that by turning social media into a structured growth channel.
If you're looking for someone to build a content system (not just manage content), feel free to reach out.
Marketing Strategy
Social Media Marketing
Microsoft PowerPoint
Visual Presentation Design
Marketing
Social Media Management
Market Analysis
Branding
Business Strategy
Brand Positioning
Marketing Analytics
LinkedIn Marketing
Instagram Marketing
Content Strategy
Company LinkedIn Profile
Maria J. W.
Bielsko-Biala, Poland
$85/hr
5.0
3 jobs
I added 2,100+ recurring website clicks monthly to a U.S. real estate company. I made creative & even funny content for 11 real estate & architecture teams.
My dad is a real estate developer, mom an artist. I was born for this combination. Creating content literally makes me content!
Experience:
✅ Created and scheduled 1,000+ posts and videos in 216 hours for a U.S. client.
✅ Collaborated with Instagram pages with even 550K+ followers.
✅ Boosted Facebook results by up to 2,000% organically.
✅ Ran a real estate project from start to finish.
✅ Won a global ad contest by Architect Marketing Institute, against firm directors.
I study 8-9-figure marketers for fun.
I developed a direct-mail engine that can fund itself even before going out. Contact me for full details.
Marketing Strategy
Social Media Marketing
Real Estate
Social Media Strategy
Blog Writing
Article Writing
Instagram
Social Media Content Creation
Real Estate Marketing
Content Writing
Facebook
Copywriting
Market Analysis
Lead Generation
Administrative Support
Blog Content
Direct Mail
Architecture
Sales & Marketing
Email Marketing
Marek L.
Warsaw, Poland
$65/hr
5.0
8 jobs
You hired a performance marketer. You built a funnel. You posted content, ran ads, studied the dashboards.
Some of it worked—for a while. Most of it didn’t. And the stuff that worked eventually stopped.
It’s not your fault.
You’ve probably wondered if you’re missing something. You are.
The tactics everyone sells—ads, funnels, content strategies, growth hacks—they only work when three things are already true:
1. Your brand positioning is clear
2. Your customer experience delivers on your promise
3. Your marketing attracts the right people for the right reasons.
Skipping straight to tactics will leave you wondering why nothing sticks.
• If your positioning is unclear, ‘better ads’ just bring you confused traffic.
• If your experience doesn’t match your promise, more leads just mean more churn.
• If you don’t know why someone should choose you, neither will they; no amount of optimization will fix that.
The only true growth hack is building a proper foundation before you try to scale it.
That’s what I do. I help founders and business owners see what’s not working—not just the tactics, but the underlying systems—and rebuild it so growth becomes sustainable.
I’ve been doing this work for over a decade, helping businesses achieve the kind of results you’re looking for.
If this sounds like something you want to look into, let’s have a chat. No pitch, no pressure—just a chance to frankly discuss your situation and see if I can help.
Marketing Strategy
Brand Strategy
Digital Marketing Strategy
Brand Identity
Customer Experience
Design Thinking
Creative Writing
Business Consulting
Research Interviews
Corporate Communications
Marketing Consulting
Marketing
Customer Experience Research
Brand Development
Branding & Marketing
Peter D.
Tarnow, Poland
$99/hr
5.0
20 jobs
I help companies generate demand, close more revenue, and build sales systems that actually scale.
Over the past 20+ years, I've worked across enterprise sales, high-ticket offers, outbound prospecting, direct response marketing, and commercial strategy. I don't just write copy or close deals -I understand how the entire revenue engine fits together.
My career has taken me from retail sales floor to corporate enterprise sales, SDR leadership, GTM strategy, and direct-response marketing for online businesses.
Highlights
• Quadrupled revenue for an official Formula One licensee within my first 18 months.
• Built a $6M sales pipeline for a learning technology company in just 3 months before its acquisition, later becoming Head of EMEA Sales responsible for building the SDR and AE function.
• Since 2017, worked with founders, agencies, and high-ticket businesses on sales, positioning, outbound prospecting, landing pages, email marketing, and conversion strategy.
What I can help with:
High-ticket sales & closing
Outbound lead generation
SDR processes & sales playbooks
Sales leadership
Revenue strategy
Direct response copywriting
Landing pages
Email marketing
Offer positioning
Content strategy
Whether you need someone to close deals, build pipeline, improve conversion, or help connect sales and marketing, I bring experience from both sides of the table.
Email Copywriting
Content Writing
Copywriting
Sales Copywriting
Video Sales Letter
Sales Letter
Direct Response Copywriting
Sales Funnel Copywriting
Email Marketing
Strategy
Mariusz O.
Opole, Poland
$27/hr
4.9
4,745 jobs
I'm an Email Developer and Email Marketing Strategist with a programming background in AI-powered automation and system architecture.
With 15+ years of experience, 4,000+ projects delivered for 1,900+ clients worldwide, I build production-ready email systems - not just templates - combining clean HTML/CSS, lifecycle automation, marketing strategy, deliverability expertise, and AI-driven workflows under one roof. Top Rated Plus on Upwork with $700K+ in earnings.
What I do:
1. Email Development (Core)
Custom HTML/CSS email builds - mobile-responsive, dark-mode-ready, cross-client tested. I work across Mailchimp, HubSpot, Salesforce / Pardot, Marketo, Klaviyo, ActiveCampaign, Campaign Monitor, SendGrid, and Iterable. In 2015, Mailchimp recognised me for identifying and fixing critical rendering bugs in their templates. Certified Mailchimp Partner.
2. Email Marketing Strategy & Execution
End-to-end email marketing - audits, campaign planning, segmentation, lifecycle automation (welcome, nurture, re-engagement, winback), A/B testing, and performance optimisation. I build scalable, compliant email programs with predictable long-term performance. I handle both strategy and execution end-to-end.
3. AI Architecture & Intelligent Automation
I build AI-powered audit and automation systems connected directly to your ESP/CRM via MCP servers. AI analyses your flows, campaigns, deliverability, and engagement data in real time - producing structured audit reports and prioritised fix lists. Examples: automated Klaviyo flow audits with copy rewrites, real-time deliverability monitoring, and engagement scoring. I also build RAG MCP servers that let AI reference your internal docs, brand guidelines, and performance history during audits and content generation.
4. Front-End & Automation Development
Custom applications, internal tools, dashboards, and integrations using JavaScript, Python, React, Google Apps Script, and n8n. I connect CRMs, ESPs, databases, Google Sheets, and APIs into unified automated workflows.
Core services:
★ Custom email development (HTML/CSS, dark mode, responsive, cross-client)
★ Email marketing strategy, audits & campaign execution
★ AI-powered ESP/CRM audits via MCP server integration
★ RAG MCP servers for context-aware AI recommendations & content generation
★ Lifecycle automation (welcome, onboarding, nurture, re-engagement, winback, lead scoring)
★ Deliverability setup & troubleshooting (SPF, DKIM, DMARC, sender reputation)
★ Segmentation strategy (openers, clickers, inactive users, RFM, predictive)
★ A/B testing, reporting & performance optimisation
★ Advanced ESP customisation (HubSpot HubL, Salesforce AMPscript, Marketo Velocity)
★ AI agents & n8n automation systems
★ CRM & ESP integrations (HubSpot, Salesforce, Marketo, Mailchimp, Klaviyo, ActiveCampaign)
★ Custom Google Sheets & Apps Script solutions (dashboards, triggers, integrations)
★ API-based integrations & webhook workflows
★ Cross-client email testing (Litmus, Email on Acid, dark mode, Outlook VML fixes)
Why work with me:
★ 15+ years in email development and email marketing
★ 4,000+ projects for 1,800+ clients (Microsoft, Netflix, Unilever, Toyota, Adobe, BBC, Meta, Amazon Prime Video, TikTok, Adidas, Sony, Coca-Cola, Hyundai, LG, Renault, Bayer, 3M, and more)
★ Member of 32 Upwork Talent Cloud groups (Enterprise Professionals, Microsoft UTC, Netflix Print Production, Unilever, Tata Communications, Holland & Barrett, Janus Henderson, and others)
★ AI-powered audit and automation capabilities (MCP + RAG architecture)
★ End-to-end ownership - strategy, development, execution, optimisation
★ Clean, maintainable code and scalable architecture
Certificates: HubSpot Marketing Software, HubSpot Email Marketing, HubSpot Contextual Marketing, Mailchimp Email Automations, Mailchimp Foundations, Python (Alison), Salesforce for Admins, Managing DNS, Advanced CSS Media Queries, Google Ads Measurement.
Skills: HTML5, CSS, Email Development, Email Deliverability, AMPscript, HubSpot HubL, Marketo Velocity, JavaScript, Python, React, Google Apps Script, n8n, APIs & Webhooks, MCP Servers, RAG Architecture, AI Agents, Marketing Automation, CRM Integrations
I use AI as a development and analysis accelerator - speeding up coding, testing, auditing, and iteration - while maintaining full control over architecture, logic, and production quality.
Availability:
★ Mon–Thu: 3:00 AM – 11:00 AM EST, 3:00 PM – 7:00 PM EST
★ Friday: 3:00 AM – 11:00 AM EST
HubSpot
Mailchimp
Pardot
Marketo
HTML5
Salesforce
Email & Newsletter
Email Marketing
Email Template
SendGrid
CSS
Email
Google Cloud Platform
Google Apps Script
AI Agent Development
Maik B.
Czarna, Poland
$65/hr
5.0
31 jobs
Hi, I'm Maik.
I'm a senior marketing and growth strategist with 18+ years of international experience helping B2B and B2C companies to grow, or simply kick-off.
I combine strategic thinking with hands-on execution, helping founders and marketing teams clarify positioning, build scalable demand generating systems.
I've worked with startups as well as established companies including Decathlon, ZEN COM, G2A, Nomagic, MTU Aero Engines and Selgros.
I typically help clients with:
• Go-to-market strategy
• Marketing audits & growth roadmaps
• Positioning & messaging
• AI-powered marketing workflows
• Performance marketing strategy
• Fractional CMO support
• Marketing process optimization
• Team mentoring & strategic consulting
AI-Enhanced Marketing
I integrate AI into modern marketing processes to improve speed, quality and decision-making — not to replace strategy.
Industries & Experience:
Fintech, SaaS, e-commerce, marketplaces, logistics, payments, AI, cloud, B2B services, and more.
What sets me apart
• 18+ years of international marketing experience
• Expert-Vetted (Top 1% on Upwork)
• Experience across B2B and B2C
• Strategic and hands-on execution
• Trusted by startups and international brands
My approach:
I work best with founders, scale-ups and growing businesses looking for strategic marketing support; not isolated execution tasks.
Whether you need a marketing roadmap, a growth strategy, an external senior advisor or a Fractional CMO, I focus on delivering measurable business impact.
If you're looking for an experienced marketing strategist who combines business thinking, execution and AI-powered efficiency, let's discuss how I can help.
Digital Marketing Strategy
Social Media Management
Display Ad
WordPress
Google Ads
Content Marketing
Marketing Audit
German
Business Development
Internet Marketing
Copywriting
Landing Page
Digital Marketing
LinkedIn Marketing
Startup Consulting
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