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I am a data-focused digital marketer turning insights into scalable revenue. I expertise in acquisition, retention, and full-funnel lifecycle optimization across paid media, CRM, and automation. I build marketing systems — not campaigns — leveraging AI-powered funnel optimization, predictive segmentation, and automated email & retargeting flows to consistently drive ROAS ≥ 300%, increased conversions, and higher customer lifetime value (LTV). I’m experienced with B2B and DTC brands across Meta, Google, Klaviyo, and GA4, aligning ad spend, CRM architecture, and customer journeys into measurable growth frameworks. Key Skills & Tools: Paid Media: Meta Ads, Google Ads, Amazon Ads CRM & Automation: Klaviyo, HubSpot, Salesforce, ActiveCampaign Analytics: GA4, Data Studio, Excel / Google Sheets Growth & Retention: Lead Gen, Retargeting, Email Flows, Lifecycle Marketing 
AI & Predictive Optimization, Funnel Strategy: - Designed and executed full-funnel acquisition and retention systems, delivering ROAS ≥ 300% for multiple B2B and DTC campaigns. - Automated email and retargeting flows, increasing LTV and repeat purchase rate across diverse audiences. - Optimized multi-channel campaigns across Meta, Google, and Amazon, scaling paid traffic efficiently while controlling CAC. - Built CRM architecture and customer journeys that improved retention and overall revenue consistently. - Leveraged AI and predictive segmentation to enhance targeting and conversion rates across campaigns.

I’m a marketing professional with over 15 years of experience managing a wide range of digital marketing projects. I’ve worked with web development agencies, creative studios, corporate clients, and entrepreneurs, which gives me a strong ability to adapt to different industries and project needs. My expertise spans both strategy and execution, and I’m known for delivering projects efficiently, keeping a strong focus on results, clear communication, and attention to detail. My key areas of expertise include: - Marketing Strategy — Setting clear goals, defining communication direction, and aligning teams around shared objectives - Project Management — Leading digital projects, coordinating cross-functional teams, and ensuring smooth, timely delivery - Marketing Audits & Research — Market research, competitor analysis, and identifying gaps and opportunities - Landing Pages & Sales Funnels — Planning and optimising landing pages and funnels to improve conversions and lead generation - Digital Advertising — Managing campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads - Video Marketing — Developing video marketing strategies and optimising content for YouTube (YouTube SEO) - Polish Translations & Voice Recordings – Providing accurate, high-quality Polish translations and native voiceover recordings for product descriptions, marketing content, and digital media I’m highly organised, proactive, and used to managing multiple projects in fast-paced environments, especially in agencies where priorities shift quickly.

I'm an Email Developer and Email Marketing Strategist with a programming background in AI-powered automation and system architecture. With 15+ years of experience, 4,000+ projects delivered for 1,900+ clients worldwide, I build production-ready email systems - not just templates - combining clean HTML/CSS, lifecycle automation, marketing strategy, deliverability expertise, and AI-driven workflows under one roof. Top Rated Plus on Upwork with $700K+ in earnings. What I do: 1. Email Development (Core) Custom HTML/CSS email builds - mobile-responsive, dark-mode-ready, cross-client tested. I work across Mailchimp, HubSpot, Salesforce / Pardot, Marketo, Klaviyo, ActiveCampaign, Campaign Monitor, SendGrid, and Iterable. In 2015, Mailchimp recognised me for identifying and fixing critical rendering bugs in their templates. Certified Mailchimp Partner. 2. Email Marketing Strategy & Execution End-to-end email marketing - audits, campaign planning, segmentation, lifecycle automation (welcome, nurture, re-engagement, winback), A/B testing, and performance optimisation. I build scalable, compliant email programs with predictable long-term performance. I handle both strategy and execution end-to-end. 3. AI Architecture & Intelligent Automation I build AI-powered audit and automation systems connected directly to your ESP/CRM via MCP servers. AI analyses your flows, campaigns, deliverability, and engagement data in real time - producing structured audit reports and prioritised fix lists. Examples: automated Klaviyo flow audits with copy rewrites, real-time deliverability monitoring, and engagement scoring. I also build RAG MCP servers that let AI reference your internal docs, brand guidelines, and performance history during audits and content generation. 4. Front-End & Automation Development Custom applications, internal tools, dashboards, and integrations using JavaScript, Python, React, Google Apps Script, and n8n. I connect CRMs, ESPs, databases, Google Sheets, and APIs into unified automated workflows. Core services: ★ Custom email development (HTML/CSS, dark mode, responsive, cross-client) ★ Email marketing strategy, audits & campaign execution ★ AI-powered ESP/CRM audits via MCP server integration ★ RAG MCP servers for context-aware AI recommendations & content generation ★ Lifecycle automation (welcome, onboarding, nurture, re-engagement, winback, lead scoring) ★ Deliverability setup & troubleshooting (SPF, DKIM, DMARC, sender reputation) ★ Segmentation strategy (openers, clickers, inactive users, RFM, predictive) ★ A/B testing, reporting & performance optimisation ★ Advanced ESP customisation (HubSpot HubL, Salesforce AMPscript, Marketo Velocity) ★ AI agents & n8n automation systems ★ CRM & ESP integrations (HubSpot, Salesforce, Marketo, Mailchimp, Klaviyo, ActiveCampaign) ★ Custom Google Sheets & Apps Script solutions (dashboards, triggers, integrations) ★ API-based integrations & webhook workflows ★ Cross-client email testing (Litmus, Email on Acid, dark mode, Outlook VML fixes) Why work with me: ★ 15+ years in email development and email marketing ★ 4,000+ projects for 1,800+ clients (Microsoft, Netflix, Unilever, Toyota, Adobe, BBC, Meta, Amazon Prime Video, TikTok, Adidas, Sony, Coca-Cola, Hyundai, LG, Renault, Bayer, 3M, and more) ★ Member of 32 Upwork Talent Cloud groups (Enterprise Professionals, Microsoft UTC, Netflix Print Production, Unilever, Tata Communications, Holland & Barrett, Janus Henderson, and others) ★ AI-powered audit and automation capabilities (MCP + RAG architecture) ★ End-to-end ownership - strategy, development, execution, optimisation ★ Clean, maintainable code and scalable architecture Certificates: HubSpot Marketing Software, HubSpot Email Marketing, HubSpot Contextual Marketing, Mailchimp Email Automations, Mailchimp Foundations, Python (Alison), Salesforce for Admins, Managing DNS, Advanced CSS Media Queries, Google Ads Measurement. Skills: HTML5, CSS, Email Development, Email Deliverability, AMPscript, HubSpot HubL, Marketo Velocity, JavaScript, Python, React, Google Apps Script, n8n, APIs & Webhooks, MCP Servers, RAG Architecture, AI Agents, Marketing Automation, CRM Integrations I use AI as a development and analysis accelerator - speeding up coding, testing, auditing, and iteration - while maintaining full control over architecture, logic, and production quality. Availability: ★ Mon–Thu: 3:00 AM – 11:00 AM EST, 3:00 PM – 7:00 PM EST ★ Friday: 3:00 AM – 11:00 AM EST

Twenty years ago I started writing copy without knowing what copy actually was. Then it hit me...words convert into cash. Directly. Measurably. I was obsessed. I became a student of the game, studying the greats and OGs of direct response advertising until I understood not just how to write, but why it works. That obsession hasn't gone anywhere. ⭐⭐⭐⭐⭐ "Pete is a powerhouse. His strategic thinking and ability to see the endgame make him a secret weapon for leaders who want intense growth." Whitney, Global PR Executive ⭐⭐⭐⭐⭐ "Within the first month, Pete drastically changed my approach to sales and helped me increase revenue by 700%." Fraser, Leading Men's Coach In the last 6 months I helped generate over half a million pounds in new sales for one of the UK's leading agencies. Multiple 6- and 7-figure launches. Different industries, same result. What I write: Sales Pages & VSLs - long-form copy that builds belief, kills objections, and closes Email Sequences - nurture, launch, and post-purchase flows that actually get read and acted on Full Funnel Copy - every asset pulling in the same direction, toward one outcome Why I'm different: I give a damn. I obsess. I go deep. Before I write a single word I'm speaking with your customers and clients,,,finding out what actually moves them, what stops them, what they say when nobody's selling to them. That's where the real copy lives. Do I use AI? Sure. But my experience will out-pull it day in, day out. Twenty years of understanding buyers, markets, and human psychology doesn't live in a prompt. Who I do my best work with: You have an existing audience. A solid offer. A track record of getting real results for your clients. You have content, you have traffic - you just need the copy to do its job. A personal brand helps, but it's not a dealbreaker. What is a dealbreaker: if you're looking for cheap AI slop, or you don't have a real product behind the words - I'm not your guy. If you're still reading, you probably already know. Message me. Tell me your offer and where it's falling flat. I'll come back to you within 24 hours with an honest take on whether I can move the numbers - and how. Pete PS. Performance-based terms available on select projects.

You hired a performance marketer. You built a funnel. You posted content, ran ads, studied the dashboards. Some of it worked—for a while. Most of it didn’t. And the stuff that worked eventually stopped. It’s not your fault. You’ve probably wondered if you’re missing something. You are. The tactics everyone sells—ads, funnels, content strategies, growth hacks—they only work when three things are already true: 1. Your brand positioning is clear 2. Your customer experience delivers on your promise 3. Your marketing attracts the right people for the right reasons. Skipping straight to tactics will leave you wondering why nothing sticks. • If your positioning is unclear, ‘better ads’ just bring you confused traffic. • If your experience doesn’t match your promise, more leads just mean more churn. • If you don’t know why someone should choose you, neither will they; no amount of optimization will fix that. The only true growth hack is building a proper foundation before you try to scale it. That’s what I do. I help founders and business owners see what’s not working—not just the tactics, but the underlying systems—and rebuild it so growth becomes sustainable. I’ve been doing this work for over a decade, helping businesses achieve the kind of results you’re looking for. If this sounds like something you want to look into, let’s have a chat. No pitch, no pressure—just a chance to frankly discuss your situation and see if I can help.

Helping to position & grow your business| 𝗘𝘅𝗽𝗲𝗿𝘁-𝗩𝗲𝘁𝘁𝗲𝗱 (𝗧𝗼𝗽 𝟭%) Hi I'm Maik - a senior marketing professional with more than 18 years of international experience in both B2B and B2C markets. I've helped companies grow by combining strategic insight with creative execution, bridging the gap between high-level planning and hands-on delivery. My background spans industries like fintech, logistics, e-commerce, SaaS, and marketplaces. I've worked with companies of all sizes - from startups to established brands like ZEN COM, LaterPay, G2APAY, Nomagic, MTU Aero Engines, Selgros, and more. I understand how to position complex products, reach the right audiences, and build marketing engines that scale. What I offer: I help businesses shape their marketing strategy, clarify their brand, and build systems that drive long-term results. Whether it's building a go-to-market plan, refining positioning, or supporting your team with ongoing guidance, I bring a mix of strategic thinking and practical know-how to the table. Services & Skills: • Digital marketing strategy – planning, launch & execution • Market & competitor research • Brand strategy, positioning, and storytelling • Performance marketing (Google, LinkedIn, Meta) • SEM (SEO & SEA) • Marketing & email automation (HubSpot, Mailchimp, etc.) • Influencer & inbound marketing • Data-driven evaluation and reporting • Web & landing page design (WordPress, Webflow) • Content marketing & copywriting (German & English) • Social media & campaign management • Project & process management Tools I work with: • Adobe CC (Photoshop, Illustrator, Premiere, After Effects) • Affinity Suite • Google Analytics, SEMrush • HubSpot, Mailchimp, Slack, MS Office&Teams, Google • Atlassian (Jira, Confluence) Industries & Experience: Fintech, SaaS, e-commerce, marketplaces, logistics, payments, AI, cloud, B2B services, and more. My approach: I prefer long-term collaborations or clearly defined strategic projects. I’m not the right fit for one-off, low-impact tasks (e.g., setting up one ad or connecting tracking pixels). Instead, I focus on initiatives where I can bring real value – from shaping direction to execution with measurable impact. My hourly rate reflects the depth of my experience, but I’m open to adjusting it for long-term projects or well-scoped consulting work. Let’s talk if you’re looking for a trusted partner to elevate your marketing and build real growth.