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I am a Strategy and Business Analyst with cross-regional project experience across APAC and MENA, specializing in corporate strategy, business model architecture, and financial modeling for startups, SMEs, and investors. I provide data-driven strategic insights that enable organizations to make informed, high-impact decisions. Focus on transforming complex data into actionable strategy, enabling clients to achieve clarity, scalability, and measurable growth. Looking forward to working with you. 💼 Business Case & Financial Modelling 🌍 Regional Experience: APAC & MENA Skills: ✅ Strategy Advisory & Management Consulting ✅ Business Plan Modelling & Financial Forecasting ✅ Market Research Analysis ✅ Industry Feasibility & Competitor Analysis ✅ Engineering/Energy Project Planning ✅DCF & LBO Modelling ✅ Executive Decks (Investor/Board-Ready)

Seasoned finance professional with 10+ years in transaction advisory, investment evaluation, and strategic financial modeling. Leveraging experience from Ernst & Young’s Transaction Advisory Services (TAS) and KfW DEG, I deliver actionable insights for M&A, investments, and business growth. My expertise includes buy/sell-side due diligence, financial model development, and investment viability assessment across sectors like retail, healthcare, energy, and manufacturing. I combine rigorous analysis with practical strategy—translating complex data into clear recommendations for investors, PE firms, and corporates. Whether building a pitch deck, evaluating a target, or stress-testing a model, I ensure your financial decisions are grounded in robust due diligence and market intelligence. Work Experience Financial Due Diligence, Modeling & Pitch Decks Consultant | Freelance (Current) -Provide transaction support for SMEs, startups, and investors, leading buy/sell-side due diligence, quality of earnings (QoE) reviews, and deal driver analysis. - Develop complex financial models (DCF, LBO, M&A) and investment memorandums for capital raising and strategic decisions. - Craft investor-ready pitch decks highlighting value propositions, market positioning, and growth trajectories. Manager – Transaction Advisory Services (TAS) | Ernst & Young - Led 50+ buy/sell-side due diligence engagements ($5M–$200M deal size) across retail, healthcare, energy, and manufacturing. - Analyzed operational performance, customer concentration, and growth outlook to identify deal risks/upside for PE and corporate clients. - Built integrated financial models to assess transaction synergies, financing structures, and ROI scenarios. Senior Manager, Investment | KfW DEG (Deutsche Investitions- und Entwicklungsgesellschaft) - Evaluated debt/equity investments in emerging markets, conducting financial due diligence and modeling for project viability. - Prepared investment recommendations balancing financial returns and developmental impact. - Pitched opportunities to investment committees and supported clients in strategic project assessment. Services I Offer ✅ Financial Due Diligence: Buy/sell-side reviews, QoE analysis, deal driver assessment, Working capital, Quality of assets analysis, Operational Improvement. ✅ Investment Evaluation: Deal structuring, ROI analysis, risk assessment, and benchmarking. ✅ Financial Modeling: DCF, LBO, M&A, 3-statement forecasts, scenario/sensitivity analysis. ✅ Pitch Decks & Investment Memos: Investor presentations, business cases, and strategic narratives. ✅ Transaction Support: Post-M&A integration, synergy tracking, and performance monitoring. Skills: Financial Due Diligence | Investment Analysis | Financial Modeling (Excel) | M&A | Pitch Decks | Quality of Earnings (QoE) | DCF/LBO Modeling | Deal Structuring | Risk Assessment | Transaction Advisory | Private Equity | Strategic Finance Why Clients Choose Me: - Dual-Sector Insight: Private equity rigor (EY) + developmental finance perspective (KfW DEG) for balanced, strategic analysis. - Industry Breadth: Experience across retail, healthcare, energy, manufacturing, and emerging markets. - Decision-Driven Outputs: Focus on actionable insights—not just data—to drive your investments or transactions. - End-to-End Support: From target screening and modeling to post-deal integration. Select Transaction Experience 🚚 Automotive Restructuring (Daimler): Led financial restructuring for Mitsubishi Fuso Truck & Bus (Indonesia), enabling a strategic carve-out of passenger/commercial vehicle divisions. Identified profit/cash flow optimization levers, directly supporting Daimler’s post-transaction value capture. ✈️ Travel Tech Investment (Expedia): Delivered buy-side due diligence for Expedia’s $350M investment in Traveloka (Indonesia). Unlocked new revenue opportunities and customer retention strategies, contributing to successful deal execution. 🏭 Private Equity Acquisition (CIMB PE): Evaluated 10% stake acquisition in PT Modern Putra Indonesia (consumer goods), assessing financial viability and growth risks for CIMB PE’s investment committee. 🥛 Dairy Manufacturing Transformation: Performed sell-side diligence for a leading Indonesian dairy manufacturer. Recommendations on business process improvements led to 2 follow-on engagements (audit + operational optimization). ⛏️ Energy Sector Engagements: Power Plants: Advised on multiple bids for Indonesian power assets in competitive auctions. 🌱 Renewable Energy Financing (KfW DEG): Financed SUN Energy ($21M) to expand Indonesia’s solar infrastructure, enabling 18+ MWp of new installations and positioning the firm for $31M+ in follow-on financing within 2 years

Over 10 years of experience in Strategy, Operations, and Project Management across tech, consulting, and banking. For over 5 of those years, I worked closely with C-suite executives in multinational companies, giving me a front-row seat to strategical decisions and how to translate them into action. My expertise includes business process improvements, project management, business transformation, and change management. I combine strong analytical skills with a hands-on approach, willing to get my hands dirty to make sure strategies are implemented effectively and deliver real impact

🤔 Tired of forcing Frappe apps to fit your business? Enterprise systems shouldn’t be a “One Size Fits All” solution. Don’t settle for rigid implementations that don’t align with your unique business processes. Instead, let’s customize and optimize your ERP to truly work for you. Let’s talk and discover what your business actually needs! 👋 About Me: I am a Frappe & ERPNext Developer and Consultant with 3+ years of hands-on experience, specializing in both development and business process analysis. My expertise goes beyond just coding, I focus on tailoring ERP solutions to meet specific business needs, ensuring efficiency and scalability. 🔹 What I Offer: ✅ System Enhancements & Custom App Development – 🏗️ From optimizing user interactions (client scripting) to server-side logic for validation, automation, and data processing, ensuring a seamless experience. ✅ Business Process Analysis – 🔍 Understanding user needs, creating functional specs to align ERP workflows with real-world operations. ✅ Third-Party Integrations – 🔗 Connecting ERPNext with external platforms via APIs, whether integrating existing tools or developing custom Frappe APIs. ✅ Data Migration & ETL – 📂 Seamless data transfer between systems, ETL pipelines for structured transformations, and real-time or batch syncing to maintain data accuracy and consistency. ✅ Custom Reports & Dashboards – 📊 Designing efficient and scalable reports for deep business insights, leveraging Frappe’s native querying or third-party analytics tools to handle large datasets seamlessly. ✅ Module Expertise – 📊 CRM, Selling, Buying, Assets, Accounting, GIS enhancements. ✅ Process Automation – ⚙️ Automating repetitive tasks to improve efficiency and reduce manual work. 💡 Why Work With Me? 🔹 Beyond Just Code – I don’t just build systems, I analyze business processes and design solutions that truly fit your needs. 🔹 Tailored for Your Use Case – Every business is unique. I develop solutions that are customized to match your workflow and logic. 🔹 Best Practices & Scalable Solutions – I follow Frappe’s best development practices to create secure, maintainable, and scalable ERP solutions. 🔹 Seamless Communication & Delivery – I ensure clear communication and timely project delivery, making the process smooth and hassle-free. Let’s collaborate to optimize your ERPNext system and take your business to the next level! 🚀

👋 Hi, I’m Ley – Business Operations Consultant, Project Manager & Technical Writer I help businesses streamline operations, optimize workflows, and improve efficiency through structured project management and high-quality documentation. With a background in engineering management leading more than 30 direct reports, HR, and software release management, plus expertise in business operations consulting and process optimization, I bring a practical, hands-on approach to improving organizational efficiency. HOW I CAN HELP YOU 1️⃣ Business Operations Consulting & Project Management I specialize in helping businesses run smoother, not just bigger. ✅ Process Optimization & SOP Development – Create structured workflows & reduce inefficiencies. ✅ Project Management & Team Coordination – Implement Agile/Scrum methodologies to improve execution. ✅ Operational Strategy – Identify gaps and streamline business functions. ✅ People Management – Amplify team performance and productivity. 2️⃣ Technical & Business Writing | Documentation Services I create clear, structured, and high-impact documentation that enhances business efficiency. ✅ SOPs, Business Policies, Training Manuals ✅ Technical Documentation, Product Requirements & Software Release Notes ✅ Executive Reports & Business Strategy Papers ✅ Content writing and Digital copywriting I am also an author of published book (non-fiction) self development book in a South East Asia country. 3️⃣ Life Coaching & Personal Development (Certified Coach & Hypnotherapist) I also work with entrepreneurs, professionals, and business leaders to help them achieve breakthroughs in career, mindset, and leadership. ✅ Individual and team performance 📈 ✅ Productivity & Leadership Optimization 🔥 ✅ Subconscious Reprogramming for Confidence & Success 🚀 ✅ Emotional Intelligence & Decision-Making Coaching 💡

Need to transform messy datasets into clear insights, optimize your data infrastructure, or build fast, interactive dashboards? With an MS in Data Science, 6 years of professional experience, and over 100+ completed Upwork projects, I specialize in data analysis, financial modeling, and end-to-end business intelligence solutions. Whether you need a complex Google Sheets architecture, a pristine Tableau/Omni Analytics dashboard, or a Python script to clean massive multi-source datasets, I engineer solutions that save you hours of manual work and drive confident decision-making. ⚙️ My Tech Stack: BI & Visualization: Tableau, Omni Analytics, Power BI, Looker, Google Sheets (Advanced), Excel. Data Processing & DBs: Python, SQL (PostgreSQL, BigQuery). Cloud & Automation: GCP, AWS, Zapier, REST APIs. 🏆 Past Results Include: ✅ Profitability Growth: Drove a 40% increase in net profit within just one month by identifying bottlenecks and implementing actionable data strategies. ✅ Advanced Financial Modeling: Engineered a zero-cost GMROI (Gross Margin Return on Investment) analysis model using advanced Google Sheets, dramatically improving client data visibility and inventory tracking. ✅ Pipeline Automation: Built automated end-to-end data pipelines handling 200,000+ row datasets, eliminating spreadsheet bottlenecks for enterprise clients. Here’s How I Can Help Your Business: 📊 BI & Reporting: Designing fast, clean, and interactive dashboards (Tableau, Omni Analytics, Power BI) to monitor KPIs, financial metrics, and operational performance in real-time. 🧹 Large-Scale Data Cleaning & Integration: Extracting and transforming messy, multi-source data from your ERPs, CRMs, or third-party tools into reliable, analysis-ready datasets using Python and SQL. ⚙️ ETL & Automation: Streamlining data flows (e.g., API to BigQuery, Google Workspace automation) to eliminate manual reporting and human error. 📈 Operations Analysis: Delivering predictive analytics, financial modeling, customer churn analytics, and linear programming to optimize your day-to-day operations. Working With Me: I take a business-first approach. I don't just build dashboards; I identify bottlenecks and translate technical findings into actionable business advice. You can expect fluent English, highly responsive communication, and absolute transparency via regular updates and Zoom calls. Let's hop on a call to talk about how we can optimize your business data today!