Hire the Best Consultants
in Indonesia

🎖️TOP 1% ON UPWORK🎖️ 🚀 Helping Global Businesses Decode New Innovations 9+ Years | 200+ Projects | Cross-Industry Expert Hi, I’m Helena. A market research analyst and business strategist trusted by startups, agencies, and growth-stage companies worldwide. I guide companies through market entry, product launches, and partner scouting (specialized in turning research into real-world results). 📍 Based in Indonesia 🌍 Worked across 4 continents 🌐 Fluent in English, Bahasa Indonesia, and Mandarin (Chinese) My expertise spans: ✅ Market Research & Competitive Analysis ✅ Go-To-Market & Expansion Strategy ✅ Industry Reports & Due Diligence Industries I know inside out: 🔋 Renewable Energy & Sustainability 💰 Fintech, Blockchain & AI 🛒 Consumer Goods & E-commerce 🏥 Healthcare & Wellness 🏨 Real Estate & Hospitality 📚 EdTech, Fashion, Automotive & more Clients say I’m fast, clear, and strategic with an eye for nuance and a deep understanding of Asian markets. You're next. Let’s collaborate.

𝐔𝐒𝐃 𝟐𝟑𝟖𝐊 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐢𝐧 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐪𝐮𝐚𝐫𝐭𝐞𝐫. 𝟔𝟗,𝟑𝟒𝟏 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝟔 𝐦𝐚𝐫𝐤𝐞𝐭𝐬. 𝟏𝟑.𝟓𝐌 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝. That is not a campaign highlight. That was Tuesday. I build growth systems that turn ad spend into qualified pipeline, and pipeline into revenue. 🏆 13 years across fintech, parenting media, insurance, and consumer platforms in Southeast Asia 🏆 VP and Director-level growth roles managing multi-market, multi-brand operations 🏆 Founder of narAI, an AI-powered execution coach 🏆 Published author of two books via Gramedia, Indonesia's largest publisher I work like a fractional CMO who also runs the plays: set the strategy, fix the funnel, launch the campaign, read the data, and do it again next week. No hand-holding required. 𝗠𝗼𝘀𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗵𝗮𝘃𝗲 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗿𝗲𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀: They are spending on ads but the leads are not converting. The funnel leaks somewhere between click and close, and nobody can find where. They have a strategy document nobody is executing. The plan looks great in a deck and does nothing in the market. They are growing but the systems are not scaling. What worked at 1,000 leads/month breaks at 10,000. I fix all three. 𝗛𝗼𝘄 𝗜 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 Start with the number. What revenue or lead target are we working toward? I build backward from that into channels, budget, and weekly actions. Fix the funnel first. Clean tracking, clear offer, one focused landing page. I do not scale a leaking funnel. Capture demand. High-intent paid search, Meta and TikTok acquisition campaigns, retargeting sequences built for conversion, not clicks. Nurture and convert. CRM lifecycle flows, email sequences, and lead scoring that move prospects from aware to ready. Test, read, repeat. Small experiments, fast decisions, budget shifted to what proves ROI. Keep it visible. Weekly performance scorecard: spend, CPL, pipeline, next three actions. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 (𝘀𝗰𝗼𝗽𝗲) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: ICP definition, GTM planning, funnel architecture, KPI targets tied to revenue. 𝗣𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮: Meta, TikTok, Google Ads, programmatic; audience strategy, creative direction, bid optimisation. 𝗟𝗲𝗮𝗱 𝗴𝗲𝗻 & 𝗖𝗥𝗠: HubSpot, GoHighLevel, Mailchimp; lifecycle flows, segmentation, lead scoring. 𝗖𝗥𝗢: Landing page audits, A/B testing, conversion flow optimisation. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: GA4, GTM, Looker Studio, AppsFlyer, Adjust, Mixpanel, Amplitude, Firebase. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗦𝗘𝗢: Content strategy, editorial management, SEO-focused content production. 𝗔𝗜 & 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: AI-powered workflow design, marketing automation, narAI execution framework. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 🏆 Insurance & financial services: Nationwide hybrid lead gen campaign across 5 sessions, 5,000 attendances, 50% from paid social, 40% from peer referral. CPL held below benchmark with two-tier qualification funnel. 🏆 Parenting & FMCG (multi-brand): USD 238,460 managed in Q2 2025 alone across six active campaigns: Indonesia, Malaysia, Singapore, Thailand, Philippines, and Vietnam. 69,341 total results at a blended USD 3.44 cost per result across 13.5M impressions. 🏆 HR tech & fintech: B2B2C demand generation pipeline built from zero, targeting enterprise HR decision-makers across Indonesia. 🏆 Investment platform: Content-led user acquisition strategy driving activation and retention for a fast-growing retail investment product. 🏆 Revenue growth: 3x revenue within 6 months across brand clients through integrated paid, content, and community acquisition. 𝗡𝗶𝗰𝗵𝗲𝘀 Fintech & investment platforms • Insurance & financial services • Parenting & lifestyle media • HR tech & B2B SaaS • Consumer apps • AI startups 𝗧𝗼𝗼𝗹𝘀 Meta Ads Manager, TikTok Ads Manager, Google Ads, GA4, GTM, Google Search Console, Looker Studio, AppsFlyer, Adjust, Mixpanel, Amplitude, Firebase, HubSpot, GoHighLevel, Mailchimp, WordPress, Canva, Ahrefs, SEMrush 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 • Growth strategy & GTM • Meta, TikTok & Google Ads (incl. retargeting & lead gen) • CRM & lifecycle marketing (HubSpot, GoHighLevel, Mailchimp) • Lead generation & demand generation • Content strategy & SEO • Analytics & performance reporting (GA4, Looker, AppsFlyer) • Fractional CMO & marketing operations • AI-powered marketing workflows & automation • Ads Copywriting • Article / SEO-article writing and editing • Website/Landing Page Copywriting Available for project work, fractional engagements, and long-term retainers. Fluent in English and Bahasa Indonesia.

I help businesses make smarter decisions and deliver successful projects. With experience since 2015, I specialize in construction, legal compliance, business analysis, and market research—supporting both private companies and government projects. I provide clear insights, feasibility analysis, and reliable research to help you reduce risk and find real opportunities. Beyond strategy, I also assist with video editing and virtual support to keep your operations efficient and organized. If you need accurate analysis, dependable support, and fast communication—I’m ready to help.

🏆 $1M+ across fundraising and partnership deals 🏆 50+ startups, businesses, and individual investors served 🏆 5+ years of experience in VC & accelerator (Pre-seed, seed, pre-revenue) ------------------------------------------------------------------------------------------------ Hey! 👋 Raising capital, entering a new market, or need to turn complex data into a clear story? You're in the right place. I'm a market research and strategy consultant with 6+ years of experience working with pre-seed startups, SMEs, and enterprise teams across logistics, AI/SaaS, fintech, and B2B. I hold an M.Eng. in Industrial & Systems Engineering (Supply Chain) and have served 150+ clients across the US, Netherlands, UAE, Australia, and Asia. Client wins: ✅ Startup shifted business model based on my research, now raised $200K pre-seed ✅ 20+ founders successfully entered new markets using my analysis ✅ Enterprise clients closed major deals with decks I built What I do: 1) Research & Intelligence → market sizing, TAM/SAM/SOM, competitive analysis, consumer insights, market-entry strategy, supply chain 2) Investor & Business Materials → pitch decks (pre-seed to Series A), business plans, sales decks, proposals 3) Presentation Design → PowerPoint, Google Slides, Canva, Keynote, data visualization 4) Industries → Logistics, AI/SaaS, B2B Tech, Fintech, eCommerce, Manufacturing, Healthcare Why clients come back: 1) I understand complex business models, not just surface trends 2) 98% satisfaction across 150+ engagements 3) Cross-regional experience: GCC, North America, APAC, Europe Send me your brief and I'll tell you if I'm the right fit 🤝