Monthly Package: $200:
Strategy + Daily content creation (of 10 images and 10 videos) + Feed Branding + Captions + Hashtags + Scheduling + 4 Ads + 4 hours of Engagement.
7 Revisions
Up to 3 platforms
Page evaluation
Action plan
Content creation
Reporting
30-day delivery
4 weeks of management
Engagement with comments & messages
Ads Meta budget paid by you
Passionate & Perfectionist.
With more than 10 years of expertise in social media management and a Master's degree in digital marketing, I'll help you stand out in a crowded online space.
Fluently bilingual in Arabic, French and English.
I manage any industry or platform.
[Long experience in Canada/Middle east/Switzerland/UAE]
I offer:
-Marketing strategy (Targeting, competitor analysis, action plan)
-Images and videos: Design of original and creative content (High quality/Custom graphics)
-Attractive captions and engaging content
-Improvement of your Branding (Page aesthetics/Brand awareness)
-Scheduling posts to the best timing to reach more audiences
-Optimization and maintenance of your accounts
-Advertising (A/B testing, Pixels, Data analysis, reporting)
-Quality engagement with your community (answering messages & comments)
-Growth, insights and ongoing support
I offer CUSTOM orders.
Let's schedule a call to explore how my expertise can elevate your brand!
Please contact me before ordering.
I help brands and creative teams turn ideas into organized, executed projects — from strategy and planning to production, launch, and reporting.
I’m a Project Manager with hands-on experience across marketing, social media, content production, influencer campaigns, hospitality, and creative operations. I’ve managed multidisciplinary teams, coordinated designers and creators, built content workflows, managed deadlines and approvals, and delivered campaigns across multiple markets.
Most recently, my work contributed to campaigns generating 20M+ organic reach, combining content strategy, community management, influencer marketing, creative coordination, and campaign execution.
I can help with:
• Project & campaign management
• Marketing project management
• Creative & content operations
• Social media strategy & execution
• Influencer/creator campaigns
• Content calendars & production workflows
• Team, stakeholder & freelancer coordination
• Notion, Asana, Jira & Google Workspace
My background also includes filmmaking and content production, which means I understand both sides of creative projects: the people making the work and the systems needed to get it delivered.
If you need someone who can take ownership, organize moving parts, communicate clearly, and actually get projects across the finish line, let’s talk.
Anas H.
Meta & Google Ads |Creative Strategist for Lead Gen| Search ads & Pmax
Essaouira, Morocco
$15/hr$15 per hour5.0 (6) 9 jobs $700+ total earnings
Most lead gen accounts don't have a media buying problem. They have a creative problem that looks like a media buying problem.
You're getting leads. Some weeks they're cheap, some weeks they're triple. Your cost per lead creeps up every month and you're not sure why. You launch new creatives and Meta barely spends on them. And when a lead does come in, half of them don't answer the phone or don't book.
So you tighten the targeting. You lower the bid. You test another audience. Nothing moves, because none of that is where the problem lives.
Here's what's actually happening.
Since Meta rebuilt its algorithm, your creative IS your targeting. The platform reads your hook, your visual, your script and goes and finds the person who matches it. Which means if your ads are all saying the same thing to the same person, you're not reaching a broad audience. You're reaching one narrow pocket over and over, and paying more each time you go back.
Creative strategy for lead gen is a chain: research → angles → hooks → briefs → testing → iteration. If one link breaks, the whole account underperforms — and the numbers never tell you which link it was.
Most accounts I audit are broken in one of three places:
The research is surface-level. The ads talk about the service. Real customers were never worried about the service — they were worried about being ghosted, being upsold, or the price changing. Nobody asked them.
The angles all say the same thing. Ten creatives, one idea. Meta collapses near-identical ads and serves one of them. You think you tested ten things. You tested one.
The tracking is lying. Offline conversions never make it back to the platform, so the algorithm optimises toward form fills instead of booked jobs — and you scale the wrong thing.
WHAT I ACTUALLY DO
I run paid social for Samsung France at Publicis Groupe, and I've managed $3.5M+ in ad spend across Meta, Google, TikTok, LinkedIn and Snap for brands including Samsung, IKEA and Orange.
But agency work isn't what I'm best at. Lead gen is.
Beauty clinic (UK): cost per lead from £42 to £5.74. £100k+ generated from one campaign. We didn't change targeting or budget. We rebuilt the angle around the objection her customers actually had.
Home services (Canada): Google Ads lead gen build, tracking rebuilt from scratch, lead quality up significantly.
Average ROAS across accounts: 8X. Best single Meta campaign: 61X.
HOW I WORK
Research first. I go into your reviews, your competitors' 1–3 star reviews, Reddit, and your own sales calls to find the exact words your buyers use and the exact objection stopping the sale. Not demographics — the moment.
Then I map the angles. Not five variations of one idea. Genuinely different doors into the same buyer's head, mapped to awareness level and ranked before anything gets produced.
Then hooks and scripts, briefed so your editor or designer doesn't have to guess a single thing.
Then I launch and read the account myself — which is the part most creative strategists can't do. I can tell you whether an ad failed at the hook, the relatability, the click, or the landing page, and what that means for the next round.
Tracking set up properly from day one: Pixel, Conversions API, GTM, GA4, offline conversion imports, Looker Studio reporting. For lead gen specifically I also build the follow-up in GoHighLevel — pipelines, SMS, booking automation — because for home services and clinics, speed to lead is half the result.
WHO THIS IS FOR
Lead gen and local service businesses — home services, clinics, contractors, professional services — spending at least $3k/month on ads, with a real offer and someone who answers the phone.
If you're testing product-market fit or looking for the cheapest possible hourly rate, I'm not your guy.
I take a limited number of clients so I'm not spread across ten accounts. I work on monthly retainers rather than pure hourly, so we're optimising for results instead of clocked hours.
Native French speaker — I've worked with clients in France, Belgium and Switzerland, and we can work in French if you prefer. Also fluent in Arabic and English.
SEND ME
Your monthly ad spend, your current cost per lead, your website, and where you feel stuck.
I'll record a Loom with my honest read on what I'd change first — no pitch, just the diagnosis. Same day.
Ayman O.
#1 Social Media Manager | Video Editor | Content Creator
Marrakesh, Morocco
$15/hr$15 per hour5.0 (28) 107 jobs $10K+ total earnings
⭐⭐⭐⭐⭐ "Ayman has been a game-changer. He helped put our social media on the right track and delivered content that immediately lifted our engagement. Fast, strategic, and consistently effective." Ethan C. | Founder, Carter Marketing Co.
WHAT I CAN HANDLE FOR YOU
✅ Social Media Management
I manage content across Instagram, TikTok, Facebook, LinkedIn, and YouTube. This includes organizing your content calendar, preparing captions and visuals, coordinating publishing, and keeping your brand's message consistent across the platforms included in our scope.
✅ Social Media Strategy & Content Planning
I review your current content and goals to identify priorities for your social media marketing. From there, I build a content strategy around your audience, core topics, content formats, and posting schedule, giving each piece a clear purpose within the wider plan.
✅ Short-Form & Long-form Video Editing
I edit Instagram Reels, TikTok videos, and YouTube Shorts with attention to the opening hook, pacing, captions, and visual storytelling. The focus is helping viewers understand your message quickly and giving them a reason to keep watching, while maintaining a style that fits your brand.
✅ Social Media Content Creation & Graphic Design
I create social media graphics and Canva visuals that connect with your brand identity. My background includes logo design and brand style guides, which helps me carry your colors, typography, and visual direction through your social content.
✅ Caption Copywriting & Hashtag Research
I write captions that connect the content to your audience and the action you want them to take. Topic-relevant language, a clear opening, and researched hashtags support the message, with wording adapted to the platform and your brand's voice.
✅ Performance Analytics & Content Refinement
I review available performance data to understand which topics and formats attract attention and engagement. Those findings guide future content decisions, so your content calendar evolves with what your audience responds to.
For Instagram marketing, I connect Reels with the visuals and captions around them. TikTok and YouTube Shorts get edits shaped for short-form viewing, while Facebook and LinkedIn content is adapted to the audience and message of each account.
I work with your existing footage and brand assets, helping you turn what you already have into content for the platforms you want to prioritize.
HOW WE WORK TOGETHER
1 - Define the goal
We start with your current social profiles, audience, brand assets, and priorities. We agree on the platforms, deliverables, and responsibilities so you know what the engagement includes.
2 - Build the content plan
I organize the topics, formats, and publishing schedule into a content calendar. You can see what is planned and how it connects to your message before production moves forward.
3 - Create and review
I produce the agreed videos, graphics, and captions, then incorporate your feedback. Your brand's voice and visual identity guide the work throughout.
4 - Publish and learn
I manage the agreed publishing workflow and review performance to help shape the next round of content. The process stays documented and repeatable as your content needs develop.
EXPERIENCE THAT INFORMS THE WORK
I have worked with brands across e-commerce, hospitality, real estate, food and beverage, fashion, fitness, and personal branding. That experience helps me adapt the content's tone, visual style, and presentation to the audience each business wants to reach.
Golf has been part of my life since age 10, through playing and involvement in golf-related operations. I also have four years of bodybuilding and fitness experience, giving me firsthand familiarity with sports audiences, training culture, and lifestyle positioning.
Whether you need someone to manage your social presence, shape an Instagram content strategy, edit a batch of short-form videos, or create consistent social media visuals, we can build the scope around the work your brand needs.
CERTIFICATIONS
• HubSpot Social Media Marketing Certified
• HubSpot Inbound Certified
• HubSpot Content Marketing Certified
• Meta Community Management Certified
• Google AI-Powered Performance Ads Certified
My Upwork track record includes $10K+ earned, 78 jobs, and 302 hours logged, alongside Top Rated status and 100% Job Success.
Send me your social profile, the platforms you want to focus on, and your main goal. Tell me whether you need strategy, video editing, content creation, or ongoing social media management, and we can define the right next step.
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