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What does a freelance Instagram marketer do?

Freelance Instagram marketers work with clients to develop a social media strategy, increase brand awareness, run social media ads, create posts, and more. Because Instagram is one of the most popular image-based social media platforms available, many consultants, companies, nonprofits, actors, influencers, musical artists, and others use it to gain exposure.

As a freelance Instagram marketer, you’ll be asked to develop a promotional content strategy, create graphic designs, write memes, manage videos, and more for the purpose of connecting with a client’s intended audience. In addition, you may be asked to interact with a client’s audience via Instagram, answering questions, providing updates, making announcements, and clarifying rumors.

Freelance Instagram marketers should be adept at leveraging imagery, as the platform heavily relies on it to communicate effectively with a variety of audiences on a global scale.

What skills do I need to become a freelance Instagram marketer?

Because different clients have different requirements when it comes to promoting their brands on Instagram, each project will be a little different. While the duties might be different, there are common skills most Instagram marketers should possess, including:

• A creative mindset that allows you to develop compelling imagery for Instagram
• An ability to source and post high-quality content designed to resonate with an intended Instagram target audience
• An understanding of specific Instagram audiences, especially those associated with your client’s target market
• An ability to strategize and develop marketing promotions designed to gain exposure, drive traffic, and generate revenue
• Copywriting ability to develop headlines, captions, descriptions, memes, and brief stories
• An ability to quickly design and post content through a number of campaigns
• The ability to develop and launch digital marketing campaigns that move leads into a sales funnel
• Quick thinking that enables you to respond to opportunities and threats via Instagram
• The ability to connect with customers, prospects, and partners via social media platforms such as Linkedin and Facebook as well as Instagram

What are the core freelance Instagram marketer job responsibilities?

While different clients may ask freelance Instagram marketers to handle a variety of duties, there are core tasks organizations will ask freelancers to be responsible for. These responsibilities include:

• Remaining current with emerging Instagram trends and capabilities
• Creating and launching Instagram promotional strategies that align with the goals and objectives of the client organization
• Creating email campaigns that leverage, and are done in conjunction with, Instagram
• Distributing imagery to drive traffic to the company’s website
• Measuring and analyzing Instagram campaign performance with daily, weekly, and monthly daily analysis
• Gathering data and analysis for weekly report distribution to senior management
• Taking advantage of trending topics with the use of hashtags and relevant imagery
• Ensuring consistent organizational tone through multiple Instagram campaigns
• Collaborating with external partners and customers and coordinating joint Instagram ad campaigns
• Sourcing compelling photography, video, and other imagery designed to create buzz and drive shareability

Should I get a degree or certification to become a freelance Instagram marketer?

Instagram marketers are no different from other marketers who develop, implement, and manage promotional campaigns. Digital marketing has made many traditional marketing practices obsolete, and social media platforms, such as Instagram, have enabled marketing professionals to provide clients and employers with measurable, turnkey marketing solutions.

While a number of Instagram marketers do not have a formal degree or certification, it is best that those hoping to become successful freelance Instagram marketers obtain one or both. By obtaining these credentials, you could position yourself as an in-demand freelance Instagram marketer and set yourself apart from other providers on Upwork.

Popular degrees or certifications that may help you become a freelance Instagram marketer include:

• An associate’s, bachelor’s, or master’s degree in digital marketing, social media marketing, advertising, sales, graphic design, or an equivalent field of study from an accredited college or university
• Instagram Marketing 2021: Complete Guide to Instagram Growth—offered by Udemy
• Instagram Marketing Certification—offered by New Skills Academy