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If your interest lies in creating and maintaining advertising on websites and other digital channels, such as mobile platforms, games, and social media, perhaps you should consider a career as a freelance display advertising specialist.

The first step to becoming a freelance display advertising specialist is gaining knowledge in digital advertising basics and acquiring a bachelor’s degree in marketing or a related field. In addition to this, having at least three years of experience with a company specializing in digital advertising can help position you as a freelance display advertising specialist.

What does a display advertising specialist do?

A display advertising freelancer primarily manages the creation and deployment of online and other digital advertising campaigns. These advertising campaigns are conducted on websites, mobile apps, or social media channels through the use of banners or other formats derived from text, images, video, and audio.

Freelance display advertising specialists work with company marketing or advertising departments, implementing strategic digital marketing campaigns while reporting the results to senior management through reports and performance analytics. Freelance display advertising specialists also use optimization tools such as Google Analytics, PPC tools, and social media tools to optimize and drive traffic to the client’s website or an ecommerce platform.

What skills do I need to become a freelance display advertising specialist?

To become a freelance display advertising specialist, you should probably obtain a bachelor’s degree in digital advertising or marketing. In addition to a degree, several years of experience working for an enterprise organization or agency will prove helpful.

Common skills a freelance display advertising specialist should possess include:

Ability to execute the client’s or company’s marketing strategy and programs
Implementing online campaigns regarding branding, lead generation, advertising, and social media
Maintaining brand and company guidelines to ensure consistency in positioning, messaging, and branding
Knowledge of and possible certification in Google Ads and related digital marketing specialties
Ability to work with other digital marketing specialists, marketing managers, account managers, and more

What are the job responsibilities of a freelance display advertising specialist?

A freelance display advertising specialist is usually responsible for overseeing a company’s digital advertising initiatives. Through a single campaign or a series of campaigns, the display advertising specialist has the following responsibilities:

Create and oversee branding, marketing, and lead generation campaigns
Create and distribute market reports, including trends and the acquisition of new customers
Conduct industry and competitive analysis
Collaborate with stakeholders and other cross-functional team members to ensure proper messaging and audience targeting

Jump-start your freelance display advertising specialist career on Upwork and start looking for your first job. Eager to learn more about display advertising specialist jobs on Upwork? Check out these additional resources:

Freelance Digital Marketing FAQs

Freelance Digital Marketing Rates

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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How to Become a Freelance Display Advertising Specialist

What does a display advertising specialist do?

What skills do I need to become a freelance display advertising specialist?

What are the job responsibilities of a freelance display advertising specialist?

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