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What does a display advertising specialist do?

A display advertising freelancer primarily manages the creation and deployment of online and other digital advertising campaigns. These advertising campaigns are conducted on websites, mobile apps, or social media channels through the use of banners or other formats derived from text, images, video, and audio.

Freelance display advertising specialists work with company marketing or advertising departments, implementing strategic digital marketing campaigns while reporting the results to senior management through reports and performance analytics. Freelance display advertising specialists also use optimization tools such as Google Analytics, PPC tools, and social media tools to optimize and drive traffic to the client’s website or an ecommerce platform.

What skills do I need to become a freelance display advertising specialist?

To become a freelance display advertising specialist, you should probably obtain a bachelor’s degree in digital advertising or marketing. In addition to a degree, several years of experience working for an enterprise organization or agency will prove helpful.

Common skills a freelance display advertising specialist should possess include:

• Ability to execute the client’s or company’s marketing strategy and programs
• Implementing online campaigns regarding branding, lead generation, advertising, and social media
• Maintaining brand and company guidelines to ensure consistency in positioning, messaging, and branding
• Knowledge of and possible certification in Google Ads and related digital marketing specialties
• Ability to work with other digital marketing specialists, marketing managers, account managers, and more

What are the job responsibilities of a freelance display advertising specialist?

A freelance display advertising specialist is usually responsible for overseeing a company’s digital advertising initiatives. Through a single campaign or a series of campaigns, the display advertising specialist has the following responsibilities:

• Create and oversee branding, marketing, and lead generation campaigns
• Create and distribute market reports, including trends and the acquisition of new customers
• Conduct industry and competitive analysis
• Collaborate with stakeholders and other cross-functional team members to ensure proper messaging and audience targeting