Find the best Google Ads jobs

What does a freelance Google Ads expert do?

A freelance Google Ads specialist works within the Ads interface, researching and finding the right keywords suitable for the client and the campaign. Once the keyword research has been completed, the Ads expert develops a campaign designed to maximize traffic surrounding those keywords at the best possible price.

Google Ads has grown to be a $150 billion business for Google, with many organizations finding success on Google’s PPC platform. In addition, many users of Google’s search engine rely on Ads content to find the best results when conducting a search.

With the growth of Google Ads and the importance search engine users place on it, freelance Ads experts are in high demand by a variety of organizations hoping to drive traffic to their websites.

What skills do I need to become a freelance Google Ads expert?

A variety of skills are needed to become an effective and in-demand Google Ads expert. While different clients may ask their freelancers to handle a host of responsibilities directly and indirectly related to Ads, there are several common skills most clients will seek when trying to find a capable Google Ads expert.

Common skills a freelance Google Ads expert should possess include:

• Familiarity with Google Ads. Ideally, you should have experience researching keywords, creating PPC campaigns, and managing budgets with Google Ads.
• Ability to write compelling ad copy. Being a successful Google Ads expert is more than simply finding good keywords. You must write marketing copy associated with those keywords and the intended website content to successfully draw search engine users in your target audience.
• Design capability. Freelance Google Ads experts should also have an eye for design. Google Ads uses imagery, in addition to keywords and copy, to drive traffic to advertisers’ sites.
• Understanding of ecommerce. Because search engine marketing (SEM) campaigns are never done in a vacuum, freelance Google Ads experts should understand how organizations use online advertising to drive traffic and revenue. Clients will rely on freelancers who provide additional value because of their understanding of other online advertising such as social media advertising and how pay-per-click drives revenue for online businesses.
• Familiarity with digital marketing practices and principles. As a freelance Google Ads expert, you must have a grasp on the fundamentals of digital marketing. Digital marketing goes hand in hand with Ads. Driving traffic through your digital marketing campaign and inviting leads into your sales marketing funnel begins with properly leveraging Ads.
• Knowledge of the customer acquisition journey. An intimate knowledge of how the customer acquisition journey works is also a must. Knowing exactly when leads enter the sales funnel, how you should continually engage them, and what ultimately leads them to a buying decision is critical to properly leveraging Google Ads.
• Understanding of landing pages. Landing pages are key components of the digital marketing process. Successful landing pages not only draw traffic but also convert at high rates. The best way to draw the traffic that leads to high conversions is to leverage Google Ads.
• Familiarity with statistics. Properly analyzing the effectiveness of Google Ads requires a high comfort level with statistics. Freelance Google Ads experts should be able to gather campaign data as well as analyze that data in a platform such as Google Analytics. Proper analysis will provide insight as to whether campaigns are successful or require refinement.

What are the core freelance Google Ads job responsibilities?

Clients will ask freelance Google Ads experts to handle a variety of duties related to their overall digital marketing initiatives. While different clients require their freelancers to perform different tasks depending on the organization and the objectives, there are common responsibilities most Google Ads experts will be asked to oversee.

These core responsibilities include the following:

• Develop, launch, and manage multiple Google Ads campaigns for various company product lines
• Conduct detailed research around keywords and phrases relevant to maximizing traffic to a company’s website
• Work closely with stakeholders across the organization and provide expert Google Ads consultation
• Develop weekly reports on website visibility and keyword performance
• Collaborate with other members of the marketing team to ensure consistency of tone and brand voice

Should I get a degree or certification to become a freelance Google Ads expert?

In addition to developing your skills, obtaining a degree and/or professional certification can help your Upwork profile stand out. Popular degrees or certifications helpful to freelance Google Ads experts include:

• An associate’s, bachelor’s, and master’s degree in digital marketing, sales, web development, market research, consumer behavior, communications, or a related area of study from an accredited college or university
• Google Ads Certifications (including Google Ads Search, Google Ads Display, and Shopping Ads)—offered by Google