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Check out a sample of the 3,257 Google Ads jobs posted on Upwork

VA to help with quick tasks regarding google ads
New
Fixed-price ‐ Posted 8 hours ago

$5
Fixed-price

Entry
Experience level

I need to know if a compnay is running goggle ads. All I need you to do is provide me with yes or no - and if they are the links to the…

Google Ads Google Analytics Google Ads Data Entry
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Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Intermediate
Experience level

Hi. I am looking for someone to work with me online in a video call for an hour or two to help with finishing off setting up conversion…

Google Ads Google Ads Google Analytics Google Tag Manager
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2.0 Google Ads Expert Wanted to Join the Team
New
Hourly ‐ Posted 7 hours ago

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

We are looking for a media buyer specialized in Google AdWords with a proven track record in eCommerce/digital products to work on beha…

Google Ads Google Ad Manager PPC Campaign Setup & Management Google Ads
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Part-Time Advertising Campaign Specialist
New
Hourly ‐ Posted 6 hours ago

Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Expert
Experience level

We are seeking an experienced and talented Social Media Advertising Specialist to join our team on a part-time basis. The ideal candida…

Google Ads Conversion Rate Optimization Lead Generation Facebook Pay Per Click Advertising Google Ads HR & Business Services Education Social Media Advertising Facebook Advertising Social Media Management
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Media Buyer (Google and Meta Ads Specialist)
New
Fixed-price ‐ Posted 6 hours ago

$400
Fixed-price

Expert
Experience level

𝐈. 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐃𝐞𝐧𝐭𝐢𝐬𝐭𝐅𝐢𝐧𝐝: DentistFind, a trailblazer in dental marketing within Canada, is inviting sea…

Google Ads Google Analytics Google Ads Facebook Ads Manager Facebook Advertising Social Media Advertising
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Paid Advertising Account Manager
New
Hourly ‐ Posted 8 hours ago

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

We are looking to hire multiple account managers for our ecommerce advertising agency who have experience in Facebook ads and/or Google…

Google Ads Instagram Facebook Google Ads YouTube
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Media buying Google Ads
New
Hourly ‐ Posted 7 hours ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

Nous recherchons un media buyer pour configurer des campagnes vidéos YouTube Ads & Google Ads, des tracking suivi de conversion sur Goo…

Google Ads Pay Per Click Advertising Campaign Optimization Google Ads Google Tag Manager
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Google Ads Consultant
New
Hourly ‐ Posted 7 hours ago

not_sure
Hours needed

Less than 1 month
Duration

Intermediate
Experience level

We are advertising on behalf of a client who received an email about Google Consent Mode, recommending we implement it. I am not famili…

Google Ads Google Ads
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Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Expert
Experience level

We are seeking an experienced Analytics Expert to join our team. The ideal candidate will have extensive experience in setting up and m…

Google Ads Microsoft Excel Data Analysis Looker Studio Facebook Google Ads Analytics Google Tag Manager Google Analytics
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Google Merchant Centre Suspension
New
Hourly ‐ Posted 5 hours ago

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Entry
Experience level

One of our Google Merchant Centres is suspended due to misrepresentation. We are looking for a talent to fix the issue. This is a dif…

Google Ads Search Engine Marketing Google Analytics Google Shopping Google Ads
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Google Ads Experts on Upwork
can earn $15–$40/hr.
Learn more below about how you can earn a career on the world’s work marketplace.
Google Ads Expert average prices bell curve

$15 $40

Median hourly rates (USD)

How to Become a Freelance Google Ads Expert

A hallmark of digital marketing is the pay-per-click (PPC) online advertising model. A pioneer in this model, Google has developed a robust business generating a great deal of revenue. In addition to generating revenue for Google, Ads has facilitated exposure, generated traffic, and driven revenue for large and small businesses alike. If you have a knack for developing online campaigns through the use of popular keywords and phrases on Google, you may have what it takes to become a freelance Google Ads expert on Upwork.

What does a freelance Google Ads expert do?

A freelance Google Ads specialist works within the Ads interface, researching and finding the right keywords suitable for the client and the campaign. Once the keyword research has been completed, the Ads expert develops a campaign designed to maximize traffic surrounding those keywords at the best possible price.

Google Ads has grown to be a $150 billion business for Google, with many organizations finding success on Google’s PPC platform. In addition, many users of Google’s search engine rely on Ads content to find the best results when conducting a search.

With the growth of Google Ads and the importance search engine users place on it, freelance Ads experts are in high demand by a variety of organizations hoping to drive traffic to their websites.

What skills do I need to become a freelance Google Ads expert?

A variety of skills are needed to become an effective and in-demand Google Ads expert. While different clients may ask their freelancers to handle a host of responsibilities directly and indirectly related to Ads, there are several common skills most clients will seek when trying to find a capable Google Ads expert.

Common skills a freelance Google Ads expert should possess include:

  • Familiarity with Google Ads. Ideally, you should have experience researching keywords, creating PPC campaigns, and managing budgets with Google Ads.
  • Ability to write compelling ad copy. Being a successful Google Ads expert is more than simply finding good keywords. You must write marketing copy associated with those keywords and the intended website content to successfully draw search engine users in your target audience.
  • Design capability. Freelance Google Ads experts should also have an eye for design. Google Ads uses imagery, in addition to keywords and copy, to drive traffic to advertisers’ sites.
  • Understanding of ecommerce. Because search engine marketing (SEM) campaigns are never done in a vacuum, freelance Google Ads experts should understand how organizations use online advertising to drive traffic and revenue. Clients will rely on freelancers who provide additional value because of their understanding of other online advertising such as social media advertising and how pay-per-click drives revenue for online businesses.
  • Familiarity with digital marketing practices and principles. As a freelance Google Ads expert, you must have a grasp on the fundamentals of digital marketing. Digital marketing goes hand in hand with Ads. Driving traffic through your digital marketing campaign and inviting leads into your sales marketing funnel begins with properly leveraging Ads.
  • Knowledge of the customer acquisition journey. An intimate knowledge of how the customer acquisition journey works is also a must. Knowing exactly when leads enter the sales funnel, how you should continually engage them, and what ultimately leads them to a buying decision is critical to properly leveraging Google Ads.
  • Understanding of landing pages. Landing pages are key components of the digital marketing process. Successful landing pages not only draw traffic but also convert at high rates. The best way to draw the traffic that leads to high conversions is to leverage Google Ads.
  • Familiarity with statistics. Properly analyzing the effectiveness of Google Ads requires a high comfort level with statistics. Freelance Google Ads experts should be able to gather campaign data as well as analyze that data in a platform such as Google Analytics. Proper analysis will provide insight as to whether campaigns are successful or require refinement.

What are the core freelance Google Ads job responsibilities?

Clients will ask freelance Google Ads experts to handle a variety of duties related to their overall digital marketing initiatives. While different clients require their freelancers to perform different tasks depending on the organization and the objectives, there are common responsibilities most Google Ads experts will be asked to oversee.

These core responsibilities include the following:

  • Develop, launch, and manage multiple Google Ads campaigns for various company product lines
  • Conduct detailed research around keywords and phrases relevant to maximizing traffic to a company’s website
  • Work closely with stakeholders across the organization and provide expert Google Ads consultation
  • Develop weekly reports on website visibility and keyword performance
  • Collaborate with other members of the marketing team to ensure consistency of tone and brand voice

Should I get a degree or certification to become a freelance Google Ads expert?

In addition to developing your skills, obtaining a degree and/or professional certification can help your Upwork profile stand out. Popular degrees or certifications helpful to freelance Google Ads experts include:

  • An associate’s, bachelor’s, and master’s degree in digital marketing, sales, web development, market research, consumer behavior, communications, or a related area of study from an accredited college or university
  • Google Ads Certifications (including Google Ads Search, Google Ads Display, and Shopping Ads)—offered by Google

Jump-start your freelance Google Ads expert career on Upwork and start looking for your first job. Eager to learn more about freelance Google Ads expert jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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