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Check out a sample of the 2,934 Google Analytics jobs posted on Upwork

30+ hrs/week
Hours needed

More than 6 months
Duration

Entry
Experience level

Our dynamic marketing agency is eagerly seeking a talented and motivated Digital Marketing Specialist to join our team. As a full-time…

Google Analytics Instagram Google Analytics Jobs Social Media Management
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GA4 Setup for HIPAA Compliance
New
Hourly ‐ Posted 19 hours ago

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Intermediate
Experience level

***MUST HAVE EXPERIENCE WITH HIPAA COMPLIANCE*** I need a GA4 Expert who has experience with setting up Google Analytics for HIPAA Com…

Google Analytics Compliance HIPAA Google Tag Manager Google Analytics Jobs
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Google Ads and SEO marketing expert
New
Hourly ‐ Posted 19 hours ago

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

We need an experienced Google Ads specialist. We are looking for a candidate with extensive experience in all aspects of Google Ads an…

Google Analytics Digital Marketing Campaign Optimization Google Tag Manager Search Engine Optimization Pay Per Click Advertising SEO Keyword Research Search Engine Marketing Google Analytics Jobs Google Ads
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Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Expert
Experience level

We are seeking an expert who can help us get Google Merchant approval for our restricted pharmaceutical products. The products we recen…

Google Analytics Search Engine Optimization Google Analytics Jobs PPC Campaign Setup & Management Google Ads Google Shopping
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Seo Person Needed For Websites
New
Hourly ‐ Posted 18 hours ago

Hours to be determined
Hours needed

1 to 3 months
Duration

Entry
Experience level

We are looking for a person to optimize and drive organic traffic to our websites. Prompt response times and the ability to speak clea…

Google Analytics Landing Page Off-Page SEO On-Page SEO Google Analytics Jobs Organic Traffic Growth Search Engine Optimization
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Expert Google Adwords Help Requested
New
Hourly ‐ Posted 19 hours ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Expert
Experience level

Dear Certified Google Adwords Experts, I have had a Google Adwords account for many years, with generally acceptable performance. Rec…

Google Analytics Campaign Optimization PPC Campaign Setup & Management Google Tag Manager Google Analytics Jobs Google Ads
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SEO audit for a shopify ecommerce website
New
Hourly ‐ Posted 19 hours ago

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Expert
Experience level

Seeking an immediate, experienced SEO expert to conduct an audit for our Shopify skincare ecommerce site. We're struggling with low tra…

Google Analytics Google Analytics Jobs Shopify SEO Keyword Research On-Page SEO SEO Audit Search Engine Optimization Fashion & Beauty SEO Performance Content SEO
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Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

We run a fully remote, full-service SEO agency (linkflow.ai) and are looking for an SEO ninja to manage client work and provide support…

Google Analytics SEO Audit Off-Page SEO SEO Keyword Research SEO Backlinking Ahrefs Google Analytics Jobs Search Engine Optimization Content SEO On-Page SEO
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Analytics and Adwords Campaign Setup
New
Fixed-price ‐ Posted 18 hours ago

$100
Fixed-price

Entry
Experience level

I'm looking for somebody who is able to configure an adwords campaign. The campaign was once running well but was then stopped after n…

Google Analytics PPC Campaign Setup & Management Google Tag Manager Google Analytics Jobs Google Ads
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Retool Expert
New
Hourly ‐ Posted 17 hours ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

Hello, I'm looking for a Retool guru to help us improve and build out our dashboard. We're a web marketing agency and use Retool to pu…

Google Analytics Google Analytics Jobs MySQL
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Google Analytics Experts on Upwork
can earn $20–$250/hr.
Learn more below about how you can earn a career on the world’s work marketplace.
Google Analytics Expert average prices bell curve

$20 $250

Median hourly rates (USD)

How to Become a Freelance Google Analytics Expert

Google Analytics is a popular tool for managing website and digital data. It gives users the power of their web analytics to craft better digital marketing, SEO, and social media campaigns.

If you’re an effective marketer with a passion for data science fundamentals, you may have what it takes to become a freelance Google Analytics expert on Upwork.

What does a Google Analytics expert do?

A Google Analytics expert helps clients identify trends and patterns in how users engage with their websites or social media accounts. They use Google Analytics software and use web analytics to determine the changes to digital marketing strategy, search engine optimization (SEO), and social media strategy.

Some of the metrics that a Google Analytics expert might be looking at include demographics, page views, bounce rate, conversion rates, and funnel analysis. They will also work with software like Google Ads, Google Data Studio, Salesforce Marketing Cloud, and many more.

What skills do I need to become a Google Analytics expert?

A subset of digital marketing, Google Analytics provides the data needed to determine the effectiveness of certain marketing campaigns. An expert in Google Analytics should understand how to read the consumer information presented in order to make data-driven decisions.

To become a Google Analytics expert, many freelancers will take digital marketing courses or look into programs that offer Google Analytics certificates. You don’t need a digital marketing degree in order to learn the fundamentals of digital analytics, but it could be the deciding factor when applying for jobs in the future.

Common skills a Google Analytics expert should possess include:

  • Search Engine Optimization (SEO): Search engine optimization is critical in marketing strategy. A strong understanding of SEO and how to rank in search engines is paramount for a Google Analytics expert
  • Online Marketing: This skill is essential for working with e-commerce sites and having an understanding of how marketing strategies and marketing campaigns like pay-per-click and remarketing strategies work. Taking online classes could give you a beginner's understanding of how these strategies work with software such as Google Ads.
  • Social media Marketing: A solid understanding of how ads work on social media can be a valuable part of the job as a Google Analytics expert. It will help you develop and understand strategies clients can use for marketing channels such as YouTube Channels, LinkedIn, Twitter, Facebook, and Instagram.
  • Web Page Analytics: Knowing what metrics are important for page rankings is an important part of being a Google Analytics expert. Things like bounce rate, page visits, and page views are essential to understand. You should also know about things like tracking codes which help you understand how your users navigate your site.

What are the core Google Analytics expert job responsibilities?

The responsibilities of a Google Analytics expert will vary depending on the job and what it entails. A marketing firm that has dedicated personnel for social media will rely on the Google Analytics expert to provide data that helps determine what their next campaign should be. Using their analytics tool, the expert will make recommendations to help their team create data-driven marketing strategies.

By combing through the Google Analytics reports, they can gain insights into consumer behavior that demonstrate the ROI of marketing efforts and strategies and provide valuable data for iteration and evaluating future marketing budgets. Google Analytics experts are also key in helping determine which channels to invest in, including social media sites like YouTube, Twitter, Facebook, Instagram, and LinkedIn.

For a smaller marketing firm, a Google Analytics expert may be responsible for reporting, but also managing SEO, the company website, and social media accounts across various platforms.

Should I get a Google Analytics expert degree or certification?

In addition to developing your skills in Google Analytics, it may be helpful to obtain a degree or a professional Google Analytics certification to help your Upwork profile stand out.

Some examples of popular Google Analytics degrees or certifications include:

  • A bachelor’s degree or master’s degree in digital marketing, data science, or a related marketing degree
  • Google Analytics courses and modules on LinkedIn
  • Google Analytics Academy
  • Online courses in Google Analytics, internet marketing, marketing strategies, or more

Jumpstart your freelance Google Analytics career on Upwork and start looking for your first job. Eager to learn more about Google Analytics jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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