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30+ hrs/week
Hours needed
More than 6 months
Duration
Expert
Experience level
Hello, I am actively looking for motivated individuals with creative ideas to manage my Google Ads campaigns. It's important to mention…
Less than 30 hrs/week
Hours needed
Less than 1 month
Duration
Intermediate
Experience level
We are looking for a skilled professional to create a book in Google with detailed information. The book will be a comprehensive guide…
30+ hrs/week
Hours needed
More than 6 months
Duration
Expert
Experience level
**INDEPENDENT FREELANCERS ONLY - NO AGENCIES** We are a growing Digital Marketing Agency in search of an experienced YouTube and Disp…
$300
Fixed-price
Intermediate
Experience level
We need an expert in Google Analytics. We have four Muslim voter list files. The records have addresses and district information in the…
$50
Fixed-price
Intermediate
Experience level
We recently launched our second Short Term Rental on Airbnb, VRBO and Booking. We also have our own direct booking site on Guesty for…
30+ hrs/week
Hours needed
More than 6 months
Duration
Intermediate
Experience level
Hi, our agency is looking for paid media manager who could be client facing, knows how to set up and optimize campaigns on DSPs, has a…
$1,500
Fixed-price
Intermediate
Experience level
Job description: We are seeking a skilled and motivated individual to join our team as a Client Acquisition Specialist. Your primary re…
$10,000
Fixed-price
Expert
Experience level
Develop and design a online marketplace for electronics I need a IOS app, android version and web version my competition: backmarket.…
Less than 30 hrs/week
Hours needed
Less than 1 month
Duration
Expert
Experience level
Project Overview: We are seeking an experienced Google Ads Consultant for a short-term project focused on evaluating and providing exp…
Less than 30 hrs/week
Hours needed
More than 6 months
Duration
Entry
Experience level
AMAZON/FACEBOOK/GOOGLE/YOUTUBE ADS TO PROMOTE BOOKS & ONLINE COURSES DATA ENTRY VA/Virtual Assistant **********************************…
can earn $20–$250/hr.
$20 $250
Median hourly rates (USD)
How to Become a Freelance Google Analytics Expert
Google Analytics is a popular tool for managing website and digital data. It gives users the power of their web analytics to craft better digital marketing, SEO, and social media campaigns.
If you’re an effective marketer with a passion for data science fundamentals, you may have what it takes to become a freelance Google Analytics expert on Upwork.
What does a Google Analytics expert do?
A Google Analytics expert helps clients identify trends and patterns in how users engage with their websites or social media accounts. They use Google Analytics software and use web analytics to determine the changes to digital marketing strategy, search engine optimization (SEO), and social media strategy.
Some of the metrics that a Google Analytics expert might be looking at include demographics, page views, bounce rate, conversion rates, and funnel analysis. They will also work with software like Google Ads, Google Data Studio, Salesforce Marketing Cloud, and many more.
What skills do I need to become a Google Analytics expert?
A subset of digital marketing, Google Analytics provides the data needed to determine the effectiveness of certain marketing campaigns. An expert in Google Analytics should understand how to read the consumer information presented in order to make data-driven decisions.
To become a Google Analytics expert, many freelancers will take digital marketing courses or look into programs that offer Google Analytics certificates. You don’t need a digital marketing degree in order to learn the fundamentals of digital analytics, but it could be the deciding factor when applying for jobs in the future.
Common skills a Google Analytics expert should possess include:
- Search Engine Optimization (SEO): Search engine optimization is critical in marketing strategy. A strong understanding of SEO and how to rank in search engines is paramount for a Google Analytics expert
- Online Marketing: This skill is essential for working with e-commerce sites and having an understanding of how marketing strategies and marketing campaigns like pay-per-click and remarketing strategies work. Taking online classes could give you a beginner's understanding of how these strategies work with software such as Google Ads.
- Social media Marketing: A solid understanding of how ads work on social media can be a valuable part of the job as a Google Analytics expert. It will help you develop and understand strategies clients can use for marketing channels such as YouTube Channels, LinkedIn, Twitter, Facebook, and Instagram.
- Web Page Analytics: Knowing what metrics are important for page rankings is an important part of being a Google Analytics expert. Things like bounce rate, page visits, and page views are essential to understand. You should also know about things like tracking codes which help you understand how your users navigate your site.
What are the core Google Analytics expert job responsibilities?
The responsibilities of a Google Analytics expert will vary depending on the job and what it entails. A marketing firm that has dedicated personnel for social media will rely on the Google Analytics expert to provide data that helps determine what their next campaign should be. Using their analytics tool, the expert will make recommendations to help their team create data-driven marketing strategies.
By combing through the Google Analytics reports, they can gain insights into consumer behavior that demonstrate the ROI of marketing efforts and strategies and provide valuable data for iteration and evaluating future marketing budgets. Google Analytics experts are also key in helping determine which channels to invest in, including social media sites like YouTube, Twitter, Facebook, Instagram, and LinkedIn.
For a smaller marketing firm, a Google Analytics expert may be responsible for reporting, but also managing SEO, the company website, and social media accounts across various platforms.
Should I get a Google Analytics expert degree or certification?
In addition to developing your skills in Google Analytics, it may be helpful to obtain a degree or a professional Google Analytics certification to help your Upwork profile stand out.
Some examples of popular Google Analytics degrees or certifications include:
- A bachelor’s degree or master’s degree in digital marketing, data science, or a related marketing degree
- Google Analytics courses and modules on LinkedIn
- Google Analytics Academy
- Online courses in Google Analytics, internet marketing, marketing strategies, or more
Jumpstart your freelance Google Analytics career on Upwork and start looking for your first job. Eager to learn more about Google Analytics jobs on Upwork? Check out these additional resources:
Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.
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