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$50
Fixed-price

Intermediate
Experience level

Google Tag Manager, Facebook Conversion API, Google Analytics 4 Expert 𝑫𝒆𝒔𝒄𝒓𝒊𝒑𝒕𝒊𝒐𝒏 We are looking to hire someone reliable…

Google Analytics Google Analytics Jobs Google Ad Manager Google APIs YouTube Marketing Google Tag Manager Google Ads
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SEO work for a new simple small website is needed
New
Fixed-price ‐ Posted 20 hours ago

$50
Fixed-price

Intermediate
Experience level

It's a very small website. A SEO person will need to submit it to Google search and do some basic SEO work. Special conditions: 1) F…

Google Analytics Google Analytics Jobs On-Page SEO Search Engine Optimization Content SEO
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Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Intermediate
Experience level

Looking for someone to supervise and guide the proper account creation needed for Google search campaigns. This may include google ad a…

Google Analytics PPC Campaign Setup & Management Search Engine Marketing Google Analytics Jobs Google Ads
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not_sure
Hours needed

3 to 6 months
Duration

Entry
Experience level

A social media guru with proven success in the fitness industry. A knowledge sponge, constantly seeking out and learning new things abo…

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Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

We are ZeMobile, a company that develops digital businesses to make life easier. We create innovative, globally scalable business oppor…

Google Analytics Google Analytics Jobs Search Engine Marketing Google Ads Bing Ads
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Google Business Profile (SEO) Consultation
New
Hourly ‐ Posted 20 hours ago

Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Expert
Experience level

I am looking to have a consultation with someone who knows Google Business Pages well and can give me advice for amending mine. I want…

Google Analytics Google Analytics Jobs SEO Audit Search Engine Optimization SEO Keyword Research
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Google Ads Shopping Expert
New
Fixed-price ‐ Posted 19 hours ago

$150
Fixed-price

Intermediate
Experience level

Job Title: Google Ads Shopping Expert for E-commerce Store Setup Description: We are a startup in the e-commerce space looking for a…

Google Analytics Campaign Reporting Google Tag Manager SEO Keyword Research Search Engine Marketing Google Analytics Jobs Pay Per Click Advertising PPC Campaign Setup & Management Google Shopping Google Ads
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Google Ad copy writer for Towing Services - Needed
New
Fixed-price ‐ Posted 19 hours ago

$5
Fixed-price

Entry
Experience level

Hey! we need a Google ad copywriter to craft engaging and persuasive ad copy for our online advertising campaigns. Our company is dedic…

Google Analytics Ad Copy Google Analytics Jobs SEO Keyword Research Search Engine Optimization Google Ads
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SEO and SpyFu Manager
New
Hourly ‐ Posted 19 hours ago

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Expert
Experience level

We recently created a SpyFu account with RivalFlowAI. We are in need of assistance in implementing the SpyFu recommendations. Specifi…

Google Analytics Search Engine Optimization On-Page SEO SEO Performance SEO Audit Organic Traffic Growth Google Analytics Jobs SEO Keyword Research Content SEO
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Google My Business Audit
New
Fixed-price ‐ Posted 16 hours ago

$25
Fixed-price

Intermediate
Experience level

I would like help taking a look at a new Google My Business Profile. I need someone to perform an audit of this business and let me kn…

Google Analytics Local SEO Marketing Audit Google Analytics Jobs
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Google Analytics Experts on Upwork
can earn $20–$250/hr.
Learn more below about how you can earn a career on the world’s work marketplace.
Google Analytics Expert average prices bell curve

$20 $250

Median hourly rates (USD)

How to Become a Freelance Google Analytics Expert

Google Analytics is a popular tool for managing website and digital data. It gives users the power of their web analytics to craft better digital marketing, SEO, and social media campaigns.

If you’re an effective marketer with a passion for data science fundamentals, you may have what it takes to become a freelance Google Analytics expert on Upwork.

What does a Google Analytics expert do?

A Google Analytics expert helps clients identify trends and patterns in how users engage with their websites or social media accounts. They use Google Analytics software and use web analytics to determine the changes to digital marketing strategy, search engine optimization (SEO), and social media strategy.

Some of the metrics that a Google Analytics expert might be looking at include demographics, page views, bounce rate, conversion rates, and funnel analysis. They will also work with software like Google Ads, Google Data Studio, Salesforce Marketing Cloud, and many more.

What skills do I need to become a Google Analytics expert?

A subset of digital marketing, Google Analytics provides the data needed to determine the effectiveness of certain marketing campaigns. An expert in Google Analytics should understand how to read the consumer information presented in order to make data-driven decisions.

To become a Google Analytics expert, many freelancers will take digital marketing courses or look into programs that offer Google Analytics certificates. You don’t need a digital marketing degree in order to learn the fundamentals of digital analytics, but it could be the deciding factor when applying for jobs in the future.

Common skills a Google Analytics expert should possess include:

  • Search Engine Optimization (SEO): Search engine optimization is critical in marketing strategy. A strong understanding of SEO and how to rank in search engines is paramount for a Google Analytics expert
  • Online Marketing: This skill is essential for working with e-commerce sites and having an understanding of how marketing strategies and marketing campaigns like pay-per-click and remarketing strategies work. Taking online classes could give you a beginner's understanding of how these strategies work with software such as Google Ads.
  • Social media Marketing: A solid understanding of how ads work on social media can be a valuable part of the job as a Google Analytics expert. It will help you develop and understand strategies clients can use for marketing channels such as YouTube Channels, LinkedIn, Twitter, Facebook, and Instagram.
  • Web Page Analytics: Knowing what metrics are important for page rankings is an important part of being a Google Analytics expert. Things like bounce rate, page visits, and page views are essential to understand. You should also know about things like tracking codes which help you understand how your users navigate your site.

What are the core Google Analytics expert job responsibilities?

The responsibilities of a Google Analytics expert will vary depending on the job and what it entails. A marketing firm that has dedicated personnel for social media will rely on the Google Analytics expert to provide data that helps determine what their next campaign should be. Using their analytics tool, the expert will make recommendations to help their team create data-driven marketing strategies.

By combing through the Google Analytics reports, they can gain insights into consumer behavior that demonstrate the ROI of marketing efforts and strategies and provide valuable data for iteration and evaluating future marketing budgets. Google Analytics experts are also key in helping determine which channels to invest in, including social media sites like YouTube, Twitter, Facebook, Instagram, and LinkedIn.

For a smaller marketing firm, a Google Analytics expert may be responsible for reporting, but also managing SEO, the company website, and social media accounts across various platforms.

Should I get a Google Analytics expert degree or certification?

In addition to developing your skills in Google Analytics, it may be helpful to obtain a degree or a professional Google Analytics certification to help your Upwork profile stand out.

Some examples of popular Google Analytics degrees or certifications include:

  • A bachelor’s degree or master’s degree in digital marketing, data science, or a related marketing degree
  • Google Analytics courses and modules on LinkedIn
  • Google Analytics Academy
  • Online courses in Google Analytics, internet marketing, marketing strategies, or more

Jumpstart your freelance Google Analytics career on Upwork and start looking for your first job. Eager to learn more about Google Analytics jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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