Performance Marketer to Scale a Mortgage Comparison Brand in Ontario (Google + Meta + SEO)

We run a Canadian mortgage comparison platform serving Ontario borrowers. We already have a live site, a large content library, and a working funnel. We're looking for a growth marketer or small agency who can take lead volume from where it is to where it should be. This isn't a "post on social media" role. We want someone who understands regulated financial advertising in Canada, how mortgage lead intent behaves around Bank of Canada rate announcements, and how to buy leads profitably rather than just buy clicks. What you'll own: Google Ads (Search, PMax, remarketing) — build, restructure, or scale existing campaigns Meta Ads for lead gen and retargeting warm site traffic SEO/AEO improvements on an existing WordPress blog library Landing page and funnel recommendations to lift conversion rate Weekly reporting against CPL and qualified-lead targets To be considered, your proposal must answer all six: Give us your 30/60/90-day plan to grow this brand through paid advertising. Be specific — campaign types, targeting, budget split. Which platforms would you prioritize and why? Where would you NOT spend our money? Beyond ads, how would you bring in business for us (content, partnerships, comparison directories, affiliates, outbound)? Show proof. Screenshots or dashboards from mortgage, lending, insurance, or financial-services accounts you've run — spend, CPL, conversion volume, timeframe. Redact client names if you're under NDA, but we need real numbers, not claims. What CPL and monthly qualified-lead target would you commit to in month 3, and what budget do you need to hit it? What do you expect from us — budget, access, creative, response time, contract length, your rate? Please include: relevant Canadian or Ontario-market experience, tools you use (GA4, Looker Studio, GTM, CRM), and your availability in EST hours. Proposals that don't answer the six questions will not be reviewed.