SEA Specialist (Google Ads) for Two Golf E-Commerce Brands – Shopify

We run two golf brands on Shopify. Headcaddy sells headcovers and accessories. Back9Lab sells golf shoes and belts. We ship worldwide, with the US as our primary market. www.headcaddy.com www.back9lab.com We're looking for a hands-on SEA specialist to own and scale our Google Ads accounts. SEO is a secondary component, but the main focus is paid search. What you'll do (SEA, primary) - Manage and scale Google Ads: Performance Max, Standard Shopping, Search (RSA), and Demand Gen where relevant - Own Google Merchant Center: feed health, disapprovals, product titles and attributes, feed optimization for both brands - Prioritize and scale the US market, with secondary geo expansion where it's profitable - Scale budgets in controlled increments with proper stabilization windows - Write and test search ad copy and PMax assets - Set up and audit conversion tracking (GA4, Google Ads conversion actions, Shopify integration, server-side where needed) - Negative keyword management, search term mining, bid strategy testing - Report on spend, ROAS, and CPA per product and campaign, clearly and briefly What you'll do (SEO, secondary) - Keyword research for collection and product pages - On-page optimization: titles, image titles, meta descriptions, headings, internal linking - Technical SEO checks on Shopify (indexation, site speed, structured data) - Content recommendations for blog and collection pages Requirements - 3+ years managing Google Ads for e-commerce, ideally D2C/Shopify - Proven track record in the US market - Proven experience with Merchant Center feeds and PMax at scale - Strong analytical skills. You can explain what you changed and why - English fluency (Dutch is a plus, not required) Nice to have - Golf or sports/apparel niche experience - Experience with multi-country or worldwide campaign structures - Feed management tools (DataFeedWatch, Feedonomics, or similar) - Experience alongside Meta Ads as a second channel Details Start: ASAP Hours: 10 - 20 hours per week to start, ongoing with room to expand Rate: quote your hourly rate or monthly retainer Long-term collaboration preferred To apply Send: - Two examples of e-commerce Google Ads accounts you've scaled in the US market (spend level, ROAS before and after) - Your approach to structuring PMax vs. Standard Shopping for a catalog like ours - Start "GOLF" at the top of your proposal so we know you read this Generic proposals will be ignored.