Google Ads Specialist Help Required for Fintech Education Platform

Are you a data-driven Google Ads expert who knows how to generate high-quality, qualified leads for niche educational or fintech platforms? We are looking for a proactive, growth-minded Google Ads Specialist to build, optimize, and scale search campaigns for an expanding Fintech Education platform. What You’ll Be Doing: * Campaign Strategy & Setup: Design and execute high-intent Search, Performance Max, and Remarketing campaigns structured to attract qualified leads efficiently. * Conversion & Lead Optimization: Continuously test ad copy, bidding strategies, dynamic landing page alignment, and keyword targeting to lower Cost-Per-Lead (CPL) while improving lead quality. * Tracking & Analytics: Ensure airtight setup with GA4, Google Tag Manager, and conversion action tracking to measure real business impact. * Insights & Iteration: Provide clear, high-level feedback and weekly action plans based on actual performance data. What We’re Looking For: * Proven track record managing successful Google Ads campaigns in Fintech, EdTech, or complex B2B/B2C Lead Generation. * Deep understanding of high-intent search behavior and compliance-aware copy for financial/educational offerings. * Strong analytical mindset—you look beyond clicks and CTR to focus on actual lead quality and client ROI. * Clear, direct, and timely communication style. How to Apply: Please share 1-2 brief examples or mini case studies of recent Google Ads campaigns you've managed (ideally in Fintech, Education, or Lead Gen), including key metrics like CPL reduction or lead volume growth. Looking forward to working together!