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Check out a sample of the 6,877 Facebook Marketing jobs posted on Upwork

Social Media Content Creator and Marketer
New
Hourly ‐ Posted 23 hours ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

We are seeking a skilled and creative Social Media Content Creator and Marketer to help us implement our marketing plan and grow our fo…

Facebook Marketing Instagram Social Media Content Social Media Management Facebook
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Facebook Ads Media Buyer Hourly ‐ Posted 1 day ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

We are looking for a media buyer who has experience in the following (These are absolute 100% necessities) (Do not apply if you are mis…

Facebook Marketing Facebook Retargeting Facebook Advertising Facebook Ads Manager
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Community Manager / Social Media Manager
New
Hourly ‐ Posted 23 hours ago

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

Job Title: Community Manager 20 hrs week (flexible) Summary: The Community Manager is a highly organized and detail-oriented profess…

Facebook Marketing Instagram Facebook Amazon Community Management Social Media Management Health & Wellness TikTok Influencer Marketing
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Many Chat Connection to Instagram Facebook
New
Fixed-price ‐ Posted 22 hours ago

$100
Fixed-price

Expert
Experience level

I've been trying to connect my fb and instagram pages to manychat and I continue to get this error. This should be a simple task but I'…

Facebook Marketing ManyChat Facebook Advertising Instagram Facebook
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Dutch social media assistant
New
Hourly ‐ Posted 21 hours ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Entry
Experience level

For the management of a social media account, I need an assistant that can help with: - making content with Canva templates - write c…

Facebook Marketing Facebook Instagram Dutch Canva LinkedIn Social Media Management
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Facebook Advertising Consultation
New
Fixed-price ‐ Posted 23 hours ago

$5
Fixed-price

Intermediate
Experience level

A Social Media Advertising Specialist will manage and execute multiple ad campaigns including but not limited to audience research, acc…

Facebook Marketing Social Media Advertising Facebook Advertising Facebook
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Lead Generation Ads Campaign on Facebook
New
Fixed-price ‐ Posted 23 hours ago

$300
Fixed-price

Expert
Experience level

I need help running Facebook Lead Generation Ads for some of my clients. I will give you $300 per month per client to run and manage Le…

Facebook Marketing Facebook Advertising Facebook Lead Generation
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Arabic-Speaking Content Writer for Facebook Page
New
Fixed-price ‐ Posted 22 hours ago

$50
Fixed-price

Intermediate
Experience level

Title: Seeking an Arabic-Speaking Content Writer for Facebook Page - Freelance Description: STTA Company, a leading firm in our indus…

Facebook Marketing Facebook Arabic Content Writing
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30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

Digital Marketing and Branding Strategist | Social Media Management Core Skills: - Branding positioning and strategy - Digital content…

Facebook Marketing Social Media Strategy Internet Marketing Instagram Facebook Social Media Management Influencer Marketing Facebook Advertising
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Facebook Pixel Tracking / google tag manager account create
New
Fixed-price ‐ Posted 21 hours ago

$10
Fixed-price

Expert
Experience level

Facebook Pixel Tracking / google tag manager account create, I need a skilled person who can professionally create a google tag manager…

Facebook Marketing Retargeting Shopify Google Analytics Google Ads Google Tag Manager Facebook Advertising Facebook
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How to Become a Facebook Marketer

Facebook is a fantastic way to reach out to your audience on different levels. You can personalize your brand, drive readers to your blog, increase direct website traffic, and raise awareness of your product or service by sharing content on Facebook. All Facebook campaigns can be measured by Facebook marketers and further optimized for better marketing performance. But how do you become a Facebook marketer? Read more to find out the requirements to become a Facebook marketer.

If you’re a designer interested in overseeing the entire A to Z of product development, product design may be an area you may be interested in.

What does a Facebook Marketer do?

Facebook marketing consists of promoting a brand and growing its social media presence. So, Facebook marketers use the Facebook platform to create and distribute different types of content or Facebook posts, including text posts, link posts, or image posts—in addition to developing the overall Facebook marketing strategy. As a Facebook marketer, you will do a lot of Facebook ad optimization, because choosing the right audience is more important than anything else.

Furthermore, Facebook marketers assess available data and insights—in conjunction with search engine optimization (SEO) and analytics specialists—and develop ads strategy as an extension of communications and digital content marketing strategies. They conduct A/B testing to determine which content will perform best and report on the results of the ad campaigns weekly and monthly basis. Depending on the project, Facebook marketers may be required to manage the implementation of other digital marketing initiatives, such as retargeting and display advertising.

What skills do I need to become a Facebook Marketer?

Becoming a Facebook marketer requires a wide variety of interdisciplinary skills due to the multi-faceted nature of the role. Some skills Facebook marketers must have include:

  • Hands-on experience in digital marketing, implementing digital marketing strategies, and web analytics
  • Strong proficiency in Google Marketing Platform, LinkedIn ads, and Facebook Ad Manage
  • Experience building and optimizing display advertising campaigns
  • Knowledge of customized audience targeting based on demographics and psychographic characteristics, and full-fledged funnel targeting
  • Experience using social media for brand awareness, impressions, and achieving goals
  • A keen eye for detail and the ability to effectively multi-task in a deadline-driven atmosphere
  • Experience with website analysis using a variety of analytics tools, including Google Analytics, as well as internal reporting tools
  • Experience with search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), paid media, retargeting, lead generation, and conversion rate optimization
  • Public relations, marketing, sales, and community management experience
  • In-depth understanding of other social media platforms and their respective participants (Facebook, YouTube, Twitter, etc.)

What are the core Facebook Marketer job responsibilities?

Some of the main Facebook marketer job responsibilities are:

  • Contribute to and manage a campaign’s technical needs, pixel implementation, campaign setup, targeting, advertising creative, and campaign quality
  • Work independently and proactively to lead multiple projects and prioritizing marketing efforts to ensure processes are followed and projects are completed on time and within budget
  • Combine appropriate photography and compelling ad copy to create effective Facebook advertising
  • Frequent campaign optimization, including ad copy and landing pages
  • Run A/B tests, monitor and optimize marketing campaigns and creative assets to ensure optimal performance with target audiences and Facebook users
  • Maintain and monitor keywords, account daily and monthly budgets, impression share, quality score, and other important account metrics
  • Keep pace with search engine and PPC industry trends and development
  • Manage and collaborate with external digital marketing agencies or freelancers to ensure the digital marketing strategies are carried out in accordance with the annual plan
  • Conduct pre-campaign analysis and post-campaign analysis for campaign evaluation and optimization

Should I get a Facebook Marketer degree or certification?

There is no set background that you need to be a successful Facebook marketer. With the right combination of personal commitment and job-relevant training on Facebook marketing, the list of responsibilities above will soon start to align with your own competencies.

That being said, depending on your current experience level, you may decide to join a digital marketing bootcamp, online courses on digital marketing, or even do an internship to show your dedication to this career path as well as expand your knowledge of Facebook marketing.

  • Bachelor's or master’s degree in communications, marketing, public relations, advertising, journalism, or a relevant field
  • Certifications or online step-by-step tutorials, like ‘Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies’ by Hubspot and ‘Meta Social Media Marketing Professional Certificate’ by Coursera

Jumpstart your freelance Facebook marketer career on Upwork and start looking for your first job. Eager to learn more about Facebook marketer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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